Best Barry Schwartz Podcasts (2024)

1
146. Jay-Z Allegations, Sabrina Carpenter and Barry Keoghan, Trisha Paytas on SNL, and Golden Globe Noms 45:53

2h ago45:53

45:53

Welcome back to another episode of Poppin' Off (About Pop Culture)! This week we're getting into the allegations against Jay-Z, Sabrina Carpenter and Barry Keoghan's breakup, Trisha Paytas guest appearance on SNL, and the Golden Globe nominations. It's all going down, so get ready to pop off with us! Follow us on Instagram: Poppin’ Off About Pop Cu…

1
It’s New 12/10: Google Indexing Bug, Search Console Insights, Copilot Bing Webmaster Tools, Over-SEO & More 10:56

3h ago10:56

10:56

Google confirmed last night it is having indexing issues again. Google Search Console Insights will no longer show Google Analytics data. Google updated its crawler documentation to explain how HTTP caching and ETag works. Google says sometimes over optimization can drift towards SEO spam. Bing Webmaster Tools integrated Copilot support is now in b…

1
Nick Chasm, Red Herrings, and Letters That Started It All: Michael Pickard on Writing Mysteries and Storytelling | Audio Signals Podcast With Marco Ciappelli 36:27

5h ago36:27

36:27

Guest: Michael Pickard, Author On LinkedIn | https://linkedin.com/in/mipickard On Twitter | https://x.com/gerfnitauthor On Instagram | https://www.instagram.com/gerfnitauthor/ _____________________________ Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast On ITSPmagazine…

1
It’s New 12/9: Google Post Core Update Volatility, Site Rep FAQs, Pichai On Future Of Search, AI Overviews & More 11:57

2h ago11:57

11:57

Post November 2024 Google core update, we are seeing renewed search ranking volatility. Google added FAQs around its site reputation abuse policy. Google Search Console may have updated its links report. Google Search Console also quietly dropped the legacy tools and reports section. Google may be showing fewer AI Overviews in Google Search. And wa…

1
706: Book launch week: The new "Instagram for Business for Dummies" 24:07

5h ago24:07

24:07

The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new.Join us and grab a copy here: https://amzn.to/3OycX2H

1
Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More

3h ago

—

Google’s November 2024 core update was finally completed this week, yesterday to be more exact. This came after even more volatility from early this week. I also posted the big December 2024 Google webmaster report...By Barry Schwartz

1
Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More 10:27

3h ago10:27

10:27

Google’s November 2024 core update was finally completed this week, yesterday to be more exact. This came after even more volatility from early this week. I also posted the big December 2024 Google webmaster report. Google Chrome has these site engagement metrics that are super interesting. Google added buttons to turn off personalization in search…

1
705: How to earn an audience for your podcast 24:05

3h ago24:05

24:05

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n…

1
NEW CLIENTS: Where to Find Them, How to Keep Them. Proven Strategies for Architectural Photographers 42:13

6h ago42:13

42:13

AIAP Photographers discuss how to effectively attract new photography clients. What photography marketing strategies are most successful. How to jump-start your photography business growth. This discussion covers client acquisition and lead generation techniques for photographers and photography advertising tips. Learn how to define your target aud…

1
Rob Arnott, Research Affiliates – Getting Dumped, AI, & Expected Returns 1:03:02

40m ago1:03:02

1:03:02

Today’s guest is Rob Arnott, Founder and Chairman of Research Affiliates, where he actively contributes to research, portfolio management, product innovation, business strategy, and client relations. He co-manages several funds, including the PIMCO All Asset and RAE™ funds. Throughout his career, Rob has challenged conventional financial wisdom and…

1
It’s New 12/5: Google Personalized Results, Ad Dating Policies & Shopping Features 10:39

5h ago10:39

10:39

Google Ads is rolling out new ad policies around dating and companionship ads. Google Search results now label if they are personalized and let you opt out of personalization. Google Ads is testing new offers for agencies and advertisers, that upset some agencies. Google Shopping cards replace popular stores with a where to buy section. Google Sear…

1
It’s New 12/4: Google SEO Data, Core Update, WRS Cache, Events & Bing Results 8:31

2h ago8:31

8:31

Google's November 2024 core update is a week overdue and still shaking things up. New data from Rand shows the Google SEO pie is shrinking. Google Search Console refreshes its emails. Bing has this see results only from feature. Google Search web rendering service caches up to 30 days. Google has these interactive events steps in Google Search. A d…

1
145. The End of "Vanderpump Rules" as We Know it, Jacob Eloridi's Beard, and the "Lilo and Stitch" Live Action Film 34:37

3h ago34:37

34:37

Welcome to another episode of Poppin' Off (About Pop Culture)! In this episode we talk about the end of VPR as we know it, a debate over Jacob Elordi's beard, and a first look at the live action Lilo and Stitch. It's all going down, so get ready to pop off with us! Follow us on Instagram: Poppin’ Off About Pop Culture (@poppinoffaboutpopculture) Ma…

1
704: What podcasters must know about the new FTC Deceptive Ad Rules 25:57

40m ago25:57

25:57

Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY…

1
It’s New 12/3: Google Generic Domain SEO, YouTube Pilot, Customer Match & Gemini Links 9:34

1h ago9:34

9:34

Just because you buy a generic domain, it doesn't mean you'll rank well for it in Google Search. Google Ads customer match is now in GA4. Google Search is piloting a new YouTube video interface. Google Gemini is testing linking out more prominently. A daily recap video summarizing a few of the top search marketing headlines covered at the Search En…

1
It’s New 12/2: Google Core Running, Penalty Notice, Engagement, More Ads, Bing Shopping & 21 Years 12:07

4h ago12:07

12:07

Today I celebrated my 21st year anniversary of writing about Search. Google Chrome has this site engagement metrics (it's not new). Google has watch animated tutorials. Bing is testing shopping / e-commerce cards. Google Business Profiles food ordering performance metrics are gone. Google's November 2024 core update did not yet finish and we passed…

1
BONUS: How I secure my eye-level webcam with a stand 1:29

1h ago1:29

1:29

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr…

1
Search News Buzz Video Recap: Black Friday Google Core Update, Personalized Google, Google Ads, Google Local & Bing Webmaster Tools With Yahoo Search

1h ago

—

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned....By Barry Schwartz

1
Black Friday Google Core Update, Personalized Google, Google Ads, Google Local & Bing Webmaster Tools With Yahoo Search 13:28

32m ago13:28

13:28

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned those sites hit by the site reputation abuse policy not just to move content elsewhere, there is a policy circumvention policy tha…

1
It’s New 11/28: Google Wild Turkey Thanksgiving Day 9:28

1h ago9:28

9:28

We did a special Thanksgiving day talk about the Google volatility and the core update not being done. We spoke about stories for tomorrow and page annotations again. Plus, some normal ranting and chatter - yada yada yada. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap…

1
It’s New 11/27: Google More Personalized, YouTube In Search, Conversation Ad Metrics & BIG FONTS 9:51

7h ago9:51

9:51

Some are asking if Google Search is more personalized with its search results over the past week or so. Google Ads now has a conversation started metric for message assets. Google will sunset Ads Creative Studio by the end of March 2025. Google is playing videos directly in the search results, which hurts engagement. Google is testing large thick f…

1
144. Schwartz and Sandy's is Shuttering its Doors, "Wicked" Press Tour, Coachella Lineup, and Khalid's Coming Out Story 37:50

5d ago37:50

37:50

Welcome back to another episode of Poppin' Off (About Pop Culture)! This week we're talking about the closing of Schwartz and Sandy's, holding space and other bizarre things from the Wicked press tour, the Coachella lineup, and Khalid coming out. It's all going down, so get ready to pop off with us! Follow us on Instagram: Poppin’ Off About Pop Cul…

1
It’s New 11/26: Google Core Volatility, Search Console Recommends, Explore AWOL, DMA, LSA & Ads 13:03

15d ago13:03

13:03

The Google November core update should be done any minute now but it just started to heat up and cause some serious volatility again. Google Search Console recommendations are now fully rolled out. Google Search Console seemed to have dropped the shipping and returns setting. Google is testing more DMA changes in Europe including removing mapping f…

1
It’s New 11/25: Google Policy Circumvention, AI Overview Blocks, Google Ads Updates & Hiding Counts 10:57

1h ago10:57

10:57

Google warns against moving content around to trick Google's site reputation abuse policy. Google explained why it is hiding the results count. Google Ads is updating its misleading ad design policy. Google is testing a new card/block format for AI Overviews. Google Analytics added Merchant Center recommendations. Google Ads has a new way to try to…

1
13. Palantir: Business & Valuation w/ Arny Trezzi 1:05:17

3h ago1:05:17

1:05:17

Link to Best Anchor Stocks, my investment research service focused on high-quality companies: www.bestanchorstocks.com Link to Palantir Bullets, Arny's blog focused on Palantir: https://www.palantirbullets.com/ -------------- This is a first-of-a-kind episode as it’s a deep dive into a specific company: Palantir. Palantir is known today for its hot…

1
703: What is the future of content marketing? 24:35

15d ago24:35

24:35

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.

1
Search News Buzz Video Recap: Google Core Update Heated, Site Reputation Abuse Expands, Site Wide Search Signals, DOJ On Chrome, AI Overview Ads & More

4h ago

—

It took some time, but Google’s November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse policy in a big way and many large sites...By Barry Schwartz

1
Google Core Update Heated, Site Reputation Abuse Expands, Site Wide Search Signals, DOJ On Chrome, AI Overview Ads & More 12:28

2h ago12:28

12:28

It took some time, but Google’s November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse policy in a big way and many large sites received manual actions right away. Google made it clear that they have both site-wide and page-level search ranking signals. The Depart…

1
702: Taking the Leap to Self-Employment 24:39

1h ago24:39

24:39

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work.Join us and grab a cop…

1
POST-PRODUCTION STRATEGIES & WORKFLOW: How to streamline your workflow and reduce production time. 1:00:34

2h ago1:00:34

1:00:34

AIAP architectural photographers discuss their unique and varied approaches to post-production and digital image workflow. Learn how to reduce your post-production time by implementing the specialized techniques and strategies discussed by these AIAP professionals. The Association of Independent Architectural Photographers™ was established in 2001 …

1
It’s New 11/21: DOJ On Google Selling Chrome, Page Annotations Are Evil & AI Overviews Indexing 8:39

3h ago8:39

8:39

DOJ asks the judge in the Google monopoly ruling to have Google sell off Chrome, restrict Android and end default search partner deals. Google AI Overviews may have delayed indexing. Google iOS App has page annotations and a new opt out form. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Ro…

1
It’s New 11/20: Google Site Reputation Abuse Expands, Site Level vs Page Level Signals & BrightonSEO 9:32

1h ago9:32

9:32

Google has updated its site reputation abuse policy to say that it doesn't matter that there is first party involvement or content oversight. Google also made it crystal clear that Google does use site wide ranking sigals. We were at BrightonSEO, well, some of us. A daily recap video summarizing a few of the top search marketing headlines covered a…

1
143. People's Sexiest Man Alive, Charli XCX on SNL, and "Scream Queens" Drama 34:10

29m ago34:10

34:10

Welcome back to another episode of Poppin' Off (About Pop Culture)! In this episode we're getting into our thoughts about John Krasinski as People's Sexiest Man Alive, Charli XCX doing double duty on SNL, and Keke Palmer spilling some "Scream Queens" tea. It's all going down, so get ready to pop off with us. Follow us on Instagram: Poppin’ Off Abou…

1
It’s New 11/18: Heated Google Core Update, AI Overviews Ads, GA4 Bugs, PPA Content & Bing Mixes Ads 10:11

27m ago10:11

10:11

We are finally seeing much larger movement from the Google November 2024 core update. Google Analytics seems to be missing some data from November 13, 2024. Google Ads are finally showing up in the AI Overviews. Google is popping up Google Ads promotions for your business name (Google Business Profiles) in Google Search. Microsoft is mixing search …

1
Book | Boulevard and Beyond | Exploring the Art of Storytelling with Best Selling Author Stephen Jay Schwartz | Audio Signals Podcast With Marco Ciappelli 40:38

2h ago40:38

40:38

Guest: Stephen Jay Schwartz, Website | https://www.stephenjayschwartz.com/ _____________________________ Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli ____________________…

1
Search News Buzz Video Recap: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More

3d ago

—

Google launched the November 2024 core update earlier this week, and we are now starting to see movement and ranking shifts because of it. Google AI Overviews is testing using real hyperlinks, instead of paperclips. Google cautioned...By Barry Schwartz

1
Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More 11:12

3h ago11:12

11:12

Google has launched the November 2024 core update earlier this week, and we are now starting to see movement and ranking shifts because of it. Google AI Overviews is testing using real hyperlinks, instead of paperclips. Google cautioned about using Google Trends for content development. Google told SEOs not to over focus on URL structure. Google sp…

1
701: What does digital transformation really mean? 22:44

14m ago22:44

22:44

Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/

1
It’s New: 11/14: Google November Core Update Movement, Google Trends For Content & AdSense Collapsible Anchor Ads 8:22

5h ago8:22

8:22

The Google November core update began rolling out, I posted some early examples of what we are seeing and not seeing so far... Google's John Mueller issues caution when using Google Trends for content creation ideas. Google AdSense is rolling out collapsible anchors which will turn on by default. Plus Google Maps now shows products nearby. A daily …

1
Marlena Lee, PhD – Fama, Factors & Women in Finance 1:01:24

32m ago1:01:24

1:01:24

Today’s guest is Marlena Lee. Marlena is Dimensional Fund Advisor’s (DFA) Global Head of Investment Solutions, leading a team focused on investment thought leadership and client education. She is also a member of DFA’s Investment Research Committee. Founded in 1981, DFA is a global asset management firm with ~$800B in assets under management, known…

1
It’s New: 11/13: Google Customer Match Policy, SEO URLs, Sale Events Promotion & C2PA Image Metadata 11:34

28d ago11:34

11:34

Google says some SEOs over-focus on URL structure. Google will update its customer match Google Ads policy. Google Search now supports C2PA for the about this image feature. Google Merchant Center has sale events promotion types. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. Thi…

1
142. 2024 Grammy Noms 41:31

1d ago41:31

41:31

Welcome back to another episode of Poppin' Off (About Pop Culture)! This episode is all about our thoughts on this year's Grammy nominations, and for once, we're pretty satisfied. It's all going down, so get ready to pop off with us! Follow us on Instagram: Poppin’ Off About Pop Culture (@poppinoffaboutpopculture) Maggie's socials: Twitter: kale qu…

1
700: Let's debate this: Podcast seasons or no seasons? 24:07

2d ago24:07

24:07

Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show…

1
It’s New: 11/12: Google November 2024 Core Update, Term Drift, Current Sales & Product with Seller Ratings 11:41

20d ago11:41

11:41

Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google is testing seller and product ratings on the same shopping ad. Google is testing a current sales section in search. A daily recap video summarizing a few o…

1
It’s New: 11/11: Google Ads, AI Overview Links, HARO & Sitenames/Favicons 9:59

21d ago9:59

9:59

I posted the November 2024 Google webmaster report a bit late this month, sorry about that. Google is testing anchor text based links in the AI Overviews. Google Ads has unpaused the election ads today. Google Ads Editor version 2.8 is out. Google is testing removing the site name and favicons from the search results. Google Maps finder may or may …

1
699: AI Marketing and the Law: What Marketers Need to Know 24:23

24d ago24:23

24:23

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind?Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Epi…

1
Search News Buzz Video Recap: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More

6d ago

—

This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search is powered...By Barry Schwartz

1
Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More 12:13

7d ago12:13

12:13

This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search is powered partially by Bing’s index, so be aware. Google AI Overvie…

1
It’s New: 11/7: Google Dynamic Ad Placement, AI People Also Ask, Reviewed By Snippets & Splitting Load 10:39

16d ago10:39

10:39

Google Ads is still testing mixing ads within the organic free search results. Google Ads is rolling out new brand guidelines for performance max campaigns. Google AI Overviews are being testing to power people also ask. Google has this reviewed by snippet feature. And John Mueller of Google said when it makes sense to split the load across subdoma…

1
It’s New: 11/6: Google Election Search Update, HCU Data, Shopping Tab, Search Ads & More 12:22

1M ago12:22

12:22

Google search is heating up again, we're seeing a lot of ranking volatility - we're calling it the Election 2024 Google update. Glenn Gabe reported that 22% of those sites hit by the helpful content update saw 20% increases or more since the August update, the rest are still dead. Google is highlighting the new Google Shopping interface with a new …

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