This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
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A sua mentalidade irar transformar Cover art photo provided by rawpixel on Unsplash: https://unsplash.com/@rawpixel
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Every law enforcement officer has a story to tell! Whether cautionary tales or stories that inspire and encourage…they are all based on real experiences! Get ready to hear from the men and women who put their lives on the line every day for their communities and their country! This is the LEO First Podcast with Michael Laidler!
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Develop and Inspire Public Education Leaders Latino Leaders podcast is dedicated to developing the leadership skills of current and prospective PreK-12 school administrators. Listen to host Pablo Muñoz as he interviews accomplished Latina and Latino public education leaders. Each episode features a conversation between Pablo and a guest who shares advice, resources, and insightful stories to help you grow as a leader. Pablo is a leadership coach, teacher, trainer, and speaker and the author ...
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Lead with Love and Kindness with Antonio Santana
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49:46Join host Pablo Muñoz for a captivating conversation with his featured guest — Antonio Santana. Antonio is the superintendent of schools for the South Country Central School District in New York, with over 20 years of experience in educational leadership. He advanced strategic planning and equity-focused initiatives while serving as a principal. An…
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If Your Brand Went on a Date with Your Audience… Would There Be a Second One?
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44:55In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhe…
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Leading with Magic with Lynmara Colón
1:01:31
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1:01:31Join host Pablo Muñoz for a marvelous conversation with his featured guest — Lynmara Colón. Lynmara is an innovative education leader dedicated to empowering students and educators through personalized learning and leadership development. She is highly regarded for her expertise in developing leaders of English learners at the district and school l…
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Running a Lean Marketing Team That Grows With Your Business
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38:47In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure…
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On this episode of The LEO First Podcast, host Michael Laidler speaks with Jason Armstrong, retired Apex Police Chief and national expert in community trust and organizational reform. Chief Armstrong shares his journey from leading transformative changes in Ferguson, Missouri, to authoring his #1 best-selling book, I'm Done Here!: Create Lasting Im…
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Let's Show Them Different with Evelia Villa
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56:55Join host Pablo Muñoz for an extraordinary conversation with his featured guest — Evelia Villa. Evelia is the daughter of an agricultural farm working family, so she learned early on about the effects of poverty and how education could change her life. She was a teacher, principal, and later CEO of a large urban charter school network, where she he…
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Using AI in Marketing Without Putting Your Company’s Data at Risk
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40:58In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybers…
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Passion and Purpose with Grace Delgado
1:09:46
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1:09:46Join host Pablo Muñoz for an authentic and moving conversation with his featured guest — Grace Delgado. Grace is the executive director of multilingual services for Aldine Independent School District in Texas. She has been in the education field for 30 years as a teacher and administrator. Grace is an advocate for students in special populations an…
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Value Propositions That Stand Out for Tech Services Companies
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42:33In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that bui…
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🎙️ In this episode of The LEO First Podcast, host Michael Laidler interviews Tyra Valeriano, a former Master Law Enforcement Officer and Sergeant with extensive experience in investigations, Tyra holds a Master of Science in Criminal Justice & Cybercrime and has transitioned into roles as a First Responder Mental Health and Wellness Coach, Criminal…
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A Purple Truck and a Box of Dishes with Rosalinda Rodriguez
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46:11Join host Pablo Muñoz for a gripping conversation with his featured guest — Rosalinda Rodriguez. Rosalinda is the director of multicultural curriculum at Tucson Unified School District in Arizona, where she has over 20 years of experience and a strong commitment to educational equity. She is a first-generation Mexican immigrant who overcame languag…
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Latinx Radiance with LeAnne Salazar-Montoya
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1:04:04Join host Pablo Muñoz for a powerful conversation with his featured guest — LeAnne Salazar-Montoya. LeAnne is a highly accomplished educator, author, and community advocate for equity and inclusion. She is a mother who balances her career and professional life to ensure that future generations gain access and find open doors for a brighter future. …
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Frontline Strong Featuring Antonio Santana
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42:13On this episode of The LEO First Podcast, host Michael Laidler sits down with Antonio Santana, a Marine Corps combat veteran, former law enforcement officer, and mental health advocate. Antonio shares his journey from serving in Iraq to a decade in law enforcement, and how his experiences fueled his passion for supporting veterans and first respond…
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Coaching and Mentoring with Larry Martinez
1:07:54
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1:07:54Join host Pablo Muñoz for an exhilarating conversation with his featured guest — Larry Martinez. Larry has been an educator for over 30 years, serving K-12 students with a passion for improving academic achievement. His work has been primarily in high minority and low socio–economic schools. Larry has had many roles within the educational environme…
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Nurturing Latino Leaders with Liza Burrell-Aldana
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46:53Join host Pablo Muñoz for a delightful conversation with his featured guest — Liza Burrell-Aldana. Liza is the Washington Post 2023 Principal of the Year and a bilingual K-12 educational leader with more than a decade of experience. She is a passionate advocate for equity who is well-known for creating inclusive environments, promoting academic exc…
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On this episode of The LEO First Podcast, host Michael Laidler welcomes Percy Pitzer, founder of Creative Corrections and a veteran with over 40 years of correctional management experience. From his military service during the Vietnam era to his innovative work in prison reform, Percy shares the lessons he's learned about leadership, rehabilitation…
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Join host Pablo Muñoz for an instructive conversation with his featured guest — Danna Diaz. Danna is a seasoned educational administrator who is passionate about promoting academic success and developing impactful policies. She has extensive experience in shaping educational environments and improving student outcomes. Danna is dedicated to driving…
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A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right
1:06:32
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1:06:32In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platfo…
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Voices for Change with Reyna Sotelo
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1:02:29Join host Pablo Muñoz for a thought-provoking conversation with his featured guest — Reyna Sotelo. Reyna is a dedicated education leader with over 20 years of experience in public education, including roles as a campus leader, executive leader, and nonprofit executive. She is passionate about advancing opportunities for underserved students and fam…
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I'm Not A Clown, I'm a Leader Featuring Josh Summerford
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34:41On the latest episode of The LEO First Podcast, host Michael Laidler sits down with Chief Deputy Josh Summerford of the Cherokee County Sheriff’s Office. With nearly 20 years in law enforcement, Chief Summerford shares insights from a career that has taken him from a deputy clerk to overseeing all divisions of the Sheriff's Office. He discusses the…
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Radically Helping Immigrants with Marie Moreno
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56:49Join host Pablo Muñoz for a heartfelt conversation with his featured guest — Marie Moreno. Marie is the founding principal of the nationally recognized Las Americas Newcomer School in Houston, Texas. She has already traveled to 12 different countries to better understand our refugees and immigrants’ education systems in order to assist teachers acr…
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Planting Unwavering Hope with Barbara Soares Gould
1:29:57
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1:29:57Join host Pablo Muñoz for an authentic conversation with his featured guest — Barbara Soares Gould. Barbara was born in Belo Horizonte, Brazil, and moved to New Jersey at the age of six with her mother and sister. She is now a wife and mother of three, having spent more than 20 years in education as a teacher, literacy coach, assistant principal, p…
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You Carry the Weight of the World Featuring Autumn Clifford and Lyndsay Taylor
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41:40The LEO First Podcast: This week, we bring you two inspiring guests, Autumn Clifford and Lyndsay Taylor, who share their journeys of resilience, leadership, and impact in law enforcement and beyond. Autumn Clifford is a professional coach, entrepreneur, and podcast host of She’s An Asset. With a Master’s in Criminal Justice, extensive martial arts …
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Join host Pablo Muñoz for a riveting conversation with his featured guest — Ruth Pérez. Ruth is the deputy superintendent of the Los Angeles County Office of Education in California, with over 20 years of experience as a superintendent. She is a proud Puerto Rican and former English language learner. Ruth champions equity for underserved youth, men…
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How to Create B2B Content That Shows Expertise and Sounds Human
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47:45In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not…
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Doing the Right Things with Raymond Sanchez
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46:44Join host Pablo Muñoz for an enriching conversation with his featured guest — Raymond Sanchez. Ray is the superintendent of the Public Schools of the Tarrytowns in New York. He has been widely applauded for his efforts in promoting instructional equity, closing achievement gaps, and initiating programs that encourage community involvement in meanin…
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It's Okay Not To Be Okay Featuring Davin Cole
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31:43The LEO First Podcast: This week, we’re honored to feature Davin Cole, a veteran with 33 years in law enforcement. From serving as a Deputy Sheriff with the SFSD to a diverse 29-year tenure with the SFPD, Davin brings unparalleled insights. He shares his experience leading the Homeless Outreach Unit (HSOC), where he championed human-centered polici…
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Raising Future Leaders with Carlos Ramirez
1:15:11
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1:15:11Join host Pablo Muñoz for a warmhearted conversation with his featured guest — Carlos Ramirez. Carlos is the proud principal of Randolph Elementary School in Arlington, Virginia. He is in his seventh year as principal of his vibrant International Baccalaureate (IB) world school, which also happens to be a Title I school. Carlos is a dedicated educa…
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The Power of Presence with Elizabeth Álvarez
1:00:38
1:00:38
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1:00:38Join host Pablo Muñoz for a transparent and authentic conversation with his featured guest — Elizabeth Álvarez. Elizabeth has more than 15 years of leadership experience, having served as an assistant principal, principal, and Network 8 chief in the Chicago Public Schools. She is a bilingual educator with a Ph.D. in curriculum and instruction. As t…
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Join host Pablo Muñoz for an honest and vulnerable conversation with his featured guest — Juan Santos. Juan is proud to be the president-elect of the California Association of Latino Superintendents and Administrators (CALSA), an organization that supports administrators throughout California. He is currently the assistant superintendent of human r…
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The Three Pillars of IT Growth: Process, Automation, and Visibility
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34:36In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of proces…
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Making Sustainability Data Actionable in Marketing
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54:52In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, action…
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Insights from Serbia Featuring Ivan Guduric
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37:38On this episode of the podcast, Ivan Guduric, a decorated member of the Ministry of Internal Affairs of the Republic of Serbia, shares his journey of service, advocacy, and athletic excellence. With 19 years of experience as a police officer in Belgrade, Ivan’s commitment to public safety is matched only by his passion for advancing labor rights th…
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Join host Pablo Muñoz for a fascinating conversation with his featured guest — Joanne Fimbres. Joanne is the proud chief financial officer for the Pendergast Elementary School District in Phoenix, Arizona. She has 25 years of educational experience. Joanne is a strong, award-winning Latina leader who is responsible for budget, finance, and operatio…
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How Original Content is Changing ERP Marketing
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45:38In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that tru…
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If You Think There Is A Problem, There Is Featuring Jeff Marr
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29:38This week on the podcast, Jeff Marr, a Certified Mental Performance Coach, shares his transformative journey and the principles behind his platform, Me vs Me. With multiple years of experience, Jeff leverages his background in law enforcement, business ownership, and sports coaching to empower individuals to take control of their mental performance…
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Elevating Immigrant and Migrant Students with Miguel Castillo
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53:10Join host Pablo Muñoz for a powerful conversation with his featured guest — Miguel Castillo. Miguel is the director of bilingual education and early childhood programs at the Elgin Independent School District in Texas. His educational career spans 30 years, and he has experience at the teacher, principal, director, and executive level. Miguel is a …
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You Can be a Mom and a Cop Featuring Rachel Keller
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44:03This episode features Rachel Keller, a seasoned law enforcement professional with 18 years of service at the Leon County Sheriff’s Office. Currently, Rachel is the Special Investigations Unit Sergeant, collaborating with HSI to oversee human trafficking investigations. Her career path includes roles as a Patrol Sergeant, Financial Crimes Detective,…
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Designs that Empower Communities and Inspire Change with Gabriella Bermea
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54:36Join host Pablo Muñoz for an enlightening conversation with his featured guest — Gabriella Bermea. Gabriella is a senior associate and architect at Perkins Eastman. She was raised along the Texas-Mexico border and brings a unique perspective to her work, ensuring that every design is a reflection of the people it serves—honoring culture, history, a…
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The Evolution of Demand Generation in B2B Marketing
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47:00In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and how it has evolved from what he calls the “wild west of digital marketing.” John shares insights on bridging the gap between marketing and sales, the r…
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You Can't Do Everything Featuring Jason Ziegler
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35:11In this episode of the LEO First Podcast, Jason Ziegler, Chief of Police at the Mandan Police Department, offers valuable leadership insights. With over eight years in his role, Jason reflects on his career and the importance of community engagement, proactive policing, and crisis management. He shares how his education, including a Master’s in Pub…
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Join host Pablo Muñoz for an inspiring conversation with his featured guest — Jorge Lopez. Jorge was not supposed to become a teacher, counselor, CEO, or member of the California State School Board. In fact, based on the statistics, he wasn't supposed to make it at all. Jorge, a former high school dropout, has a deeply personal mission: to break th…
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Thank God For Keeping Me Here Featuring Jeff Martin
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49:33In this episode of The LEO First Podcast, we welcome Jeff Martin, a man of faith, strength, and service who embodies the phrase "Enjoy the Journey." With a career dedicated to law enforcement and a passion for MMA, Jeff brings a unique perspective on resilience, discipline, and living a purpose-driven life. He shares how his faith has been the corn…
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How Agility in Search Marketing Strategy Can Give You the Edge
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40:05In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen…
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Join host Pablo Muñoz for an informative conversation with his featured guest — Melissa España. Melissa has dedicated 28 years of her life to education, with 19 of those years serving as an administrator. Being a proud Latina woman, she has had the opportunity to work in various urban school districts in New Jersey. Melissa is focused on providing …
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No Secret Sauce: The Real Recipe Behind Marketing Evolution
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21:47In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on dr…
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If You Want Something Good, Get It From Yourself featuring Michael Slocum
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34:38In this episode of The LEO First Podcast, we sit down with Michael Slocum, lieutenant and a dedicated leader in law enforcement with a passion for education, mentorship, and community resilience. Michael brings over two decades of experience to the Painesville Police Department, backed by a Bachelor’s in Law Enforcement Administration and a Master’…
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Leading Early Childhood Education with Liteove Rodriguez-Tighe
1:09:06
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1:09:06Join host Pablo Muñoz for a delightful conversation with his featured guest — Liteove Rodriguez-Tighe. Lita is an educational consultant specializing in early childhood education. She was the director of early childhood education for the Passaic Public Schools in New Jersey. Lita successfully led a preschool program whose classrooms are featured on…
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The Spiderweb Content Approach To Improve SEO
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46:14Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about h…
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Keep Fighting the Good Fight Featuring Kristen Ziman
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30:34In this episode of *The LEO First Podcast*, Kristen Ziman, former Chief of the second-largest police department in Illinois, shares her powerful journey in leadership. With nearly two decades of experience, Kristen discusses how she transformed organizational cultures and empowered individuals to reach their full potential. Her passion for leadersh…
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