Best Yousaf Yunes Podcasts (2025)

1
Tariff & Small Businesses 12:18

1d ago12:18

12:18

Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policie…

1
First Look on Demand Gen Beta 6:39

5h ago6:39

6:39

Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen…

1
Prepare for Disappointments in Business 20:55

5m ago20:55

20:55

Yousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the…

1
YouTube is the #1 Platform on Connected TVs 13:52

3h ago13:52

13:52

Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated cont…

1
YouTube Shorts Has Just Changed the Lead Gen Game 16:58

1d ago16:58

16:58

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging conten…

1
Agency Lead Gen: Focus on Contracts 13:28

1d ago13:28

13:28

Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise…

1
60% of All Job Listings Are Fake 14:20

3d ago14:20

14:20

Yousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of j…

1
In-House vs Agency PPC Jobs: How They're Structured 14:18

11d ago14:18

14:18

Yousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing car…

1
2025 Job Realities: This Economy is Tough 21:32

11d ago21:32

21:32

Yousaf Yunes discusses the current economic landscape, focusing on the challenges faced by job seekers and business owners. He highlights the disparity between corporate practices and the realities of the job market, particularly for recent graduates. The discussion also covers the impact of freelancing platforms on wages and the importance of nego…

1
Busy is Good 18:57

17d ago18:57

18:57

Yousaf Yunes shares his journey of hard work and dedication in building his business. He reflects on the importance of being busy, becoming an expert in your field, and outworking the competition. Yousaf emphasizes that adversity can lead to opportunities and that true pride comes from building something great. He encourages listeners to take actio…

1
Google Ads Shopping: Targeting 13:33

15d ago13:33

13:33

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through rev…

1
Wall Street Journal: AI Taking over Ad Buying, My POV 9:50

16d ago9:50

9:50

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert ov…

1
"How Exactly Do I Set Up Add to Carts" 10:04

18d ago10:04

10:04

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' chall…

1
Caught a Conversion Thief In-The-Act Pt. II 7:57

19d ago7:57

7:57

Yousaf Yunes discusses a troubling incident involving a data thief siphoning off client data through improper connections in a business manager account. He recounts the confrontation with the individual responsible and emphasizes the importance of ensuring that all digital marketing assets are properly connected to avoid data theft. The conversatio…

1
I Caught a Conversion Thief In-The-Act 11:24

23d ago11:24

11:24

Yousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign managem…

1
Forming Sincere Bonds With Your Community: Not for Direct Profit 15:03

25d ago15:03

15:03

Yousaf Yunes discusses the importance of community and collaboration in business, reflecting on his experiences with influencers and the evolution of services in the industry. He emphasizes the need for a supportive learning environment and critiques the high barriers to entry in certain business networks. Yousaf also shares his thoughts on the imp…

1
LAYOFFS: The "L" Word 11:56

26d ago11:56

11:56

Yousaf Yunes, discusses the current state of layoffs and job stability, reflecting on the changing landscape of employment, particularly in government and education sectors. He shares his personal experience of being laid off and how it led him to start his own business. Yousaf emphasizes the importance of being prepared for unexpected job loss, ad…

1
Google Ads: Conversion Rates Are the Keys to Success 14:41

28d ago14:41

14:41

Yousaf Yunes CEO & Founder of YRV Dynamics, discusses the often overlooked aspects of Google Ads, emphasizing the importance of creative content and conversion rates. He critiques the common practices of audience targeting and highlights the need for quality traffic and effective landing pages. Yousaf advocates for A/B testing to optimize landing p…

1
How to Get Into Digital Marketing - Real Deal Answer 14:04

29d ago14:04

14:04

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey into digital marketing, emphasizing the importance of understanding one's strengths, the role of AI in advertising, and the necessity of certifications like Google Ads and Meta Blueprint. He highlights the challenges of becoming an expert and the commitment required to succeed in t…

1
Three Years of Agency Growth: A Reflection on YRV Dynamics 20:41

1M ago20:41

20:41

Yousaf Yunes, CEO and Founder of YRV Dynamics, reflects on the journey of his agency, YRV Dynamics, over the past three years, sharing insights and lessons learned from each year. He discusses the challenges faced in the first year, the growth experienced in the second year, and the importance of organic marketing and building relationships. Yousaf…

1
Google Analytics: Performance Check-Ins Start Here 8:59

1M ago8:59

8:59

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the critical role of Google Analytics in digital marketing, emphasizing its importance for understanding traffic sources and conversion metrics. He shares insights on how to effectively analyze data to improve ad performance and audience targeting, highlighting the need for a comprehensive vi…

1
The Latest Entry In the Podcast Game 15:34

1M ago15:34

15:34

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the evolving landscape of media, particularly the rise of podcasts as a platform for political discourse. He highlights Gavin Newsom's foray into podcasting as a strategic move in his political career, while contrasting it with the traditional legacy media. The discussion delves into the impor…

1
Agency for Agencies = SCAM and RIPOFF 25:58

1M ago25:58

25:58

Yousaf Yunes CEO and Founder of YRV Dynamics discusses the challenges and pitfalls of lead generation tactics used by agencies. He emphasizes the importance of organic lead generation over aggressive sales tactics and highlights the need for genuine engagement with potential clients. Yousaf shares examples of ineffective outreach strategies and war…

1
Google Ads Impression Share: How to Manipulate It In Your Favor 9:22

2M ago9:22

9:22

YRV Dynamics CEO and Founder: Yousaf Yunes delves into the concept of impression share, particularly in the context of local advertising. He explains how impression share affects lead generation and discusses the importance of ad relevancy and quality score. Yousaf also shares strategies for effective keyword targeting and emphasizes the significan…

1
Part II: Mastering Lead Generation Strategies (Google Ads) 22:13

2M ago22:13

22:13

Yousaf Yunes discusses the intricacies of Google Ads and the lead generation process. He breaks down the stages from the initial click to the final booking of a lead, emphasizing the importance of understanding each phase and the role of the client in the conversion process. Yousaf highlights the necessity of using a CRM to manage leads effectively…

1
Mastering Lead Generation Strategies (Google Ads) 14:49

2M ago14:49

14:49

Yousaf Yunes delves into the intricacies of lead generation, particularly focusing on the effectiveness of Google Ads. He emphasizes the importance of warming up leads before they convert and discusses the various stages of lead qualification, including marketing qualified leads (MQL), sales qualified leads (SQL), and booked qualified leads (BQL). …

1
The Fine Line Between Friends and Business 25:05

2M ago25:05

25:05

Yousaf Yunes discusses the complexities of navigating friendships in business. He shares personal stories that highlight the risks and rewards of mixing personal relationships with professional endeavors. Through various anecdotes, he emphasizes the importance of trust, setting boundaries, and the necessity of formal agreements to protect oneself i…

1
Google Ads Demand Gen: Your New Secret Weapon for Your Clients 4:22

2M ago4:22

4:22

DemandGen is one of the most underrated placements in Google Ads, yet it offers a unique mix of programmatic, social, and retargeting capabilities. In this episode, Yousaf Yunes breaks down how DemandGen works, from cost-per-click and cost-per-conversion strategies to powerful placements across YouTube, Gmail, and display ads. Learn how to leverage…

1
The Price of Free Google Ads Audits Pt 2 14:51

2M ago14:51

14:51

In this conversation, Yousaf Yunes discusses the nuances of providing free work and the importance of valuing one's expertise. He shares personal experiences with clients, highlighting the challenges of client relationships, expectations, and the consequences of not securing professional services. The discussion emphasizes the need for clear commun…

1
Lead Generation: Are You Scamming People? 12:55

2M ago12:55

12:55

Yousaf Yunes discusses the challenges and ethics of lead generation from an agency perspective. He emphasizes the importance of selling quality leads that convert into sales, rather than relying on scraped B2B data. Yousaf advocates for a sustainable business model focused on client retention and niche marketing, highlighting the need for entrepren…

1
Lessons from American Chopper 17:45

2M ago17:45

17:45

Yousaf Yunes reflects on his nostalgia for the TV show American Chopper, exploring themes of personal growth, father-son dynamics, and the impact of life-changing events. He shares insights from a motorcycle accident that altered his perspective on relationships and patience. The discussion also delves into the artistry versus expertise in motorcyc…

1
More Work and Less Pay????!!! 10:54

2M ago10:54

10:54

Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partn…

1
Max Conversions vs. Max Conversion Value 6:34

2M ago6:34

6:34

Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce adv…

1
The Basics of Google Ads: A Must-Know 14:41

3M ago14:41

14:41

Yousaf Yunes addresses the common challenges faced by individuals trying to break into PPC (Pay-Per-Click) advertising. He emphasizes the importance of mastering the basics, understanding the Google Ads dashboard, and the necessity of being an expert before charging clients. Yousaf shares personal anecdotes and insights on the pitfalls of seeking s…

1
Retainer vs. Hourly 11:29

3M ago11:29

11:29

Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide bett…

1
Experts Charge Expert Rates 16:04

3M ago16:04

16:04

Yousaf Yunes addresses the increasing inquiries about breaking into PPC and paid ads, particularly in light of economic challenges. He emphasizes the importance of expertise, mentorship, and understanding conversions in advertising. Yousaf discusses the value of certification and continuous learning, advocating for a professional approach to advert…

1
What Goals Will You Follow Through in 2025 14:26

3M ago14:26

14:26

Yousaf Yunes discusses the importance of setting clear goals for the new year, focusing on taxes, contracts, and client satisfaction as key areas for business success. He emphasizes the need for effective scaling and the importance of having a reliable team to manage operations. Yousaf also highlights the significance of taking actionable steps tow…

1
Viral Coverage From the LA Fire 11:54

3M ago11:54

11:54

Yousaf Yunes discusses the impact of viral media coverage on political figures, particularly focusing on Gavin Newsom and the response to California's ongoing fires. He contrasts authentic, raw moments captured by media with the manufactured responses of politicians, emphasizing the importance of genuine leadership in times of crisis. Yousaf critiq…

1
TikTok: How did We Get to this Point 14:07

3M ago14:07

14:07

Yousaf Yunes discusses the complexities surrounding TikTok's ownership and its implications for users in the United States. He highlights the differences in how TikTok is perceived and used in China versus the U.S., the challenges of foreign ownership of social media platforms, and the potential future of content creation in a landscape increasingl…

1
LA Fires and Lessons in Failure 24:59

3M ago24:59

24:59

Yousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community su…

1
The Media Landscape: A Shift in Power 17:02

3M ago17:02

17:02

Yousaf Yunes discusses the shifting landscape of media, contrasting traditional media with new media, particularly in the context of political advertising and digital marketing. He emphasizes the importance of digital platforms like YouTube and podcasts for effective audience engagement and targeting. Yunes critiques the reliance on traditional med…

1
Mastering HVAC Leads: Google and Meta Strategies 15:38

3M ago15:38

15:38

In this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms lik…

1
The Price of Being Nice to Your Competition 17:53

3M ago17:53

17:53

Yousaf Yunes shares his experiences and insights on the importance of kindness, mentorship, and maintaining positive relationships in the business world. He discusses various interactions with individuals seeking help, the misunderstandings that can arise from offers of assistance, and the value of helping competitors. Yousaf emphasizes that genero…

1
We are in a Trust Recession 9:49

3M ago9:49

9:49

Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of build…

1
The Fine Line of Free Advice 13:48

3M ago13:48

13:48

Yousaf Yunes discusses the importance of leveraging knowledge and experience to attract clients, the balance of providing free advice, and the significance of establishing domain authority. He shares personal anecdotes about client relationships and emphasizes the value of giving back to the community through pro bono work. The discussion culminate…

1
Free Promotion for Your Business, Do this Immediately, Get Off Your A$$ 18:54

3M ago18:54

18:54

Yousaf Yunes emphasizes the importance of taking action in business, particularly in content creation and digital marketing. He discusses the necessity of consistently producing content to attract leads and grow a business. Yousaf advocates for maximizing free digital platforms to establish an online presence and build a community. He shares insigh…

1
Always Moving Forward: The Key to Business Succes 10:04

3M ago10:04

10:04

Yousaf Yunes discusses the critical importance of always moving forward in business and personal matters. He emphasizes the need for leaders to look beyond immediate challenges and plan for future objectives. Through personal anecdotes, he illustrates how effective leadership involves balancing daily tasks with strategic foresight, ensuring that te…

1
Subscriber Requested: Unlocking PMAX 12:36

4M ago12:36

12:36

Yousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of ded…

1
Start Building Your Digital Real Estate: Grow Your Business 16:28

4M ago16:28

16:28

Yousaf Yunes emphasizes the critical importance of being an expert in your field and leveraging platforms like YouTube to showcase that expertise. He discusses the necessity of creating content to attract clients organically, rather than relying solely on paid advertising. Yousaf highlights the concept of 'digital real estate' as a means to generat…

1
TikTok Ban: My Thoughts 11:19

4M ago11:19

11:19

Yousaf Yunes discusses the cultural differences between TikTok in the United States and China, emphasizing the entertainment-focused nature of the platform in the U.S. compared to its educational use in China. He raises concerns about the App Protection Act and the implications of having a foreign-owned app like TikTok, particularly regarding natio…

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Yousaf Yunes Podcasts

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