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I’m here to totally disrupt the legal industry and how lawyers exit their law firms. I want to crush the old notion that you can’t sell your law firm or that it is not worth anything. You absolutely can and … There is a Better, Much more profitable way.
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Maximum Mom

Elise Buie

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We’re here to share tips, resources, wins, losses and encouragement for moms who are raising a family while building a lawfirm, so you feel less alone in your journey toward a fulfilling career and being the best mom you can be.
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Welcome to The Next Level Law Podcast, where your hosts, Arash Eskandari and Richard Perillo, unlock the secrets to law firm success in the modern world. Whether you’re a seasoned law firm owner or just starting out, this podcast is your go-to resource for accelerating growth, refining your business tactics, and mastering marketing strategies that work. Join us every week as we dive deep into the challenges and triumphs of managing and growing a law firm in today’s competitive environment. W ...
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You’ve decided to sell your law firm, and the countdown is on—just one year to go. What should you be doing right now to ensure a smooth and profitable transition? In this episode of Smart Lawyers Position to Transition, Victoria Collier breaks down the most important steps to take when you’re a year away from selling. From financial preparation to…
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In our last episode, we explored what law firm owners should be doing five years out from selling their firm. But what if you’re closer to the finish line? This week, Victoria Collier dives into the critical three-year mark—the point where strategic positioning and operational efficiency become even more crucial. If you’re serious about maximizing …
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Selling your law firm isn’t an overnight process—it takes years of strategic planning. In this episode, Victoria Collier breaks down the five-year plan for a successful sale. She covers how attorneys can set a clear vision, enhance financial stability, and position their brand for a seamless transition. Whether you're considering a full exit or a p…
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What if you could attract more clients without competing on price? In this episode, Victoria Collier sits down with marketing powerhouse John Dwyer, the man who convinced Jerry Seinfeld to step out of retirement for an Australian banking campaign. John shares his unique approach to direct response marketing, revealing how law firms and other busine…
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In this final installment of our four-part series, Prospective Buyer Meets Prospective Seller, we dive into the critical boundaries that must be set before a Letter of Intent (LOI) is signed. If you're in the process of selling your law firm, knowing what to disclose and what to withhold can make the difference between a smooth transition and a dea…
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In this episode, host Victoria Collier dives into the critical role of in-person meetings during law firm acquisitions. While virtual communication has its place, building trust and ensuring compatibility requires face-to-face interaction. Victoria shares insights on how meeting in person—especially over a meal—can transform negotiations, foster al…
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In this episode, Victoria Collier dives into one of the most overlooked yet critical aspects of law firm acquisitions—cultural compatibility. Acquiring a law firm isn’t just about the numbers; it’s about aligning people, processes, and leadership styles. Victoria unpacks the importance of the “culture check” phase and shares real-world insights on …
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In this episode, Victoria Collier goes into the art and science of law firm matchmaking—the backbone of Quid Pro Quo Law. Whether you’re considering selling your firm or dreaming of becoming an owner, this episode offers a behind-the-scenes look at how brokers evaluate buyers. Discover what separates serious contenders from casual inquirers and lea…
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In this episode, host Victoria Collier explores the vital question: Is the buyer really serious about acquiring your law firm? Selling a law firm is a time-intensive and emotionally charged process, and identifying a committed buyer early on can save law firm owners from wasted effort and missed opportunities. Victoria shares insights on evaluating…
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This episode explores how leaders can shift from ineffective management to fostering high-performing teams and workplace joy. Victoria Collier speaks with Lissa Welchel, the "Joyologist," about the journey of leadership transformation. Lissa discusses the challenges of leadership, common pitfalls, and actionable strategies to become a happier and m…
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In this episode, Victoria Collier takes a deep dive into compensation culture and its critical impact on law firms. From her early career as a paralegal to leading a successful business, Victoria shares her personal journey and explores how compensation practices can reflect the value placed on staff. She discusses creative ways to show appreciatio…
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In this episode, host Victoria Collier breaks down actionable strategies for law firm owners preparing to sell their practices. With December here, it's the perfect time to take steps that can increase your firm's value and attract the right buyers in the new year. From updating financials to revamping marketing materials, this episode will guide y…
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Partnering with a professional law firm marketing agency like Vertical 10 in Tampa, FL, can significantly enhance your firm’s visibility and client acquisition strategies. Their tailored campaigns, focusing on digital innovation and targeted outreach, ensure that your practice stands out in a competitive market. Whether it's search engine optimizat…
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Since the election a month ago, many lawyers, especially women and those owning immigration law firms, are grappling with uncertainty about how the new administration may affect their businesses. In this episode, our host Victoria Collier goes into the emotional and practical challenges lawyers are facing. They discuss whether to shut down, sell, o…
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Are you wasting money on a business coach? Or have you been holding off on hiring one, thinking the timing isn’t right? In this episode, host Victoria Collier speaks with Doug Brown, a seasoned law firm leadership coach, to uncover the truths behind effective coaching. Doug explains how the right business coach can transform your law firm—and your …
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In this episode, host Victoria Collier goes into the complexities of lateral partner moves in the legal industry. She explores why attorneys make this career shift, the benefits for both the individual and the firm, and the potential risks involved. If you've ever wondered what a lateral partner move entails or how it differs from other transitions…
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In this episode, host Victoria Collier, goes into the complexities of law firm mergers. As Quid Pro Quo Law works increasingly with larger firms, mergers have become a significant part of the conversation. Victoria shares insights on the process, typical compensation structures, and the role brokers play in bringing firms together. Whether you're c…
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In this episode, host Victoria Collier discusses the practical steps lawyers can take to increase their profit margins and, ultimately, their firm's valuation. She shares advice on reading and understanding P&L statements, the importance of efficient labor management, and why marketing dollars must yield a high return to truly benefit the business.…
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In today’s episode, host Victoria Collier talks with Spencer Hilligoss, investor in Madison Investing, about what to do after selling your law firm. Spencer shares valuable insights on transforming your sale proceeds into a lasting income stream, exploring how passive investments can open new opportunities for financial freedom. They dive into less…
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In this episode, Victoria Collier welcomes Philip Fairley, president and owner of The Rainmaker Institute, to explore the transformative impact of effective intake processes and data analytics on law firm growth. Philip shares his journey from tech entrepreneur to law firm marketing leader and provides actionable strategies for building a firm that…
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In this one-of-a-kind episode of Smart Lawyers Position to Transition, the roles are reversed as our host, Victoria Collier, steps into the hot seat. For the first time, Victoria opens up about her personal journey as a law firm owner—sharing the highs, the hardships, and ultimately, her decision to step away from the law. Interviewed by her podcas…
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In this episode, host Victoria Collier talks with Jack Flaherty, author of The Decision Switch, about how lawyers can make purpose-driven decisions to build better firms. They discuss the impact of AI on the legal field, generational divides in marketing, and the value of clear goal-setting. Jack emphasizes the need to align decisions with core val…
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In this episode, host Victoria Collier goes into an often overlooked metric when valuing law firms: the sales conversion rate. She explains how the percentage of consultations that convert into paying clients can significantly affect a firm's revenue and overall valuation. Whether you’re preparing to sell or looking to buy a law firm, understanding…
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In this episode, host Victoria Collier sits down with Charley Mann, founder of Law Firm Alchemy, to discuss how law firm owners can transform their entrepreneurial mindset and build essential business skills. Charley shares insights on overcoming growth plateaus, marketing strategies for law firms at various stages, and the importance of embracing …
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In this special Life After Law® episode, host Victoria Collier sits down with Lora McInturf, a former lawyer turned coach, to discuss navigating personal and professional transitions. Lora opens up about her unique journey from a career in accounting and law to becoming an expat and ultimately finding her passion for coaching. Together, they explor…
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In this episode, host Victoria Collier talks with Tyson Mutrux, founder of the Mutrux Firm and co-founder of the Maximum Lawyer Guild. Tyson shares his journey from his military background to law school, to building a successful law firm and a thriving community for lawyers. They discuss the power of connections, the importance of creating a suppor…
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In this episode, host Victoria Collier goes into the world of business valuations, specifically focusing on two essential metrics: EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and SDE (Seller’s Discretionary Earnings). These metrics are more than just finance jargon—they are crucial for accurately valuing your law firm o…
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In this episode, host Victoria Collier is joined by Terrell Turner, CPA and founder of the TL Turner Group, to discuss the essential role of finance in law firm success. Terrell, a passionate advocate for simplifying accounting, shares his journey from corporate finance to helping law firms across the country better understand their financial healt…
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In this episode, Victoria sits down with Allison Williams, founder of Law Firm Mentor, to delve into the critical role of C-suites in scaling a law firm. Allison provides expert insights on when and how to build a C-suite team to transform your firm from a small practice into a thriving multi-figure business. Discover the strategies for effective l…
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In this episode of our special series, Life After Law,® Victoria Collier sits down with Rebecca Bratspies, an esteemed law professor, author, and historian, to explore how lawyers can transition into fulfilling roles outside the traditional practice of law. Rebecca shares her experiences working on innovative projects that blend law, education, and…
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In this episode, Victoria is joined by real estate expert Paul Neal, author of Un-lease Your Business. They explore the transformative potential of buying commercial real estate for your business. Paul shares practical insights on overcoming common obstacles, the advantages of property ownership, and how to strategically approach purchasing real es…
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In this episode of the Next Level Law podcast, hosts Richard Perillo and Arash Eskandari sit down with Victoria Collier, founder of Quid Pro Quo Law. With over 18 years of experience running her own elder law and estate planning firm, Victoria now specializes in law firm valuations and assisting attorneys in buying and selling practices. Victoria s…
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In this Next Level Law podcast episode, host Richard Perillo sits down with Snehal Massey, owner of SPM Law Office in Columbia, Maryland. Snehal shares her journey from a marketing career to founding her law firm, highlighting her focus on family law, including divorce, custody, and adoption cases. She discusses the emotional aspects of family law,…
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In this episode, we discuss the emotional challenges of letting go with our host, Victoria Collier. Victoria shares her personal experience of selling her law firm and the profound sense of identity loss that followed. She highlights the importance of understanding the grief and emotional process involved in selling a law firm. This episode aims to…
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Are you confident in your financial plan for retirement? Join Victoria Collier and Jonathan Blau, founder of Fusion Family Wealth, as they uncover the secrets to effective financial planning tailored for lawyers. From understanding the critical role of insurance to interviewing financial advisors and exploring the intricate link between money and h…
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In this episode of our Life After Law® series, host Victoria Collier explores the world of style and self-expression with Estelle Winsett, an attorney turned personal stylist for female lawyers. Estelle shares her inspiring journey from the legal profession to empowering women attorneys to show up as their most authentic selves through fashion. Lis…
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Join us for an engaging conversation with Adam Williams, founder of Pennywise Tax Strategies, as we dive into the world of proactive tax planning and business strategy. Discover how understanding and leveraging tax laws can significantly impact your financial health and business success. Key Takeaways: 1.⁠ ⁠Proactive Tax Planning: Learn why continu…
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In this episode, you will discover, alongside our host, Victoria Collier, the power of remote work and the importance of technological advancements in law firms. Drawing from her own experiences and industry knowledge, she provides actionable advice on leveraging global talent, maintaining control with virtual teams, and overcoming resistance to ch…
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In this episode, host Victoria Collier sits down with Ruby Powers, a trailblazing immigration attorney and the visionary founder of Powers Law Group. Ruby brings over 15 years of experience in law practice management and is a respected author in the legal community. In this episode, we explore the critical elements of building a sustainable and sel…
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In this episode of our series Life After Law®, from the Smart Lawyers Position to Transition podcast, host Victoria Collier sits down with Sarah Cottrell, founder of Former Lawyer LLC and host of the Former Lawyer podcast. Sarah shares her journey from practicing law to helping other lawyers transition out of the legal profession. They discuss the …
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In this episode of Smart Lawyers Position to Transition, Victoria Collier sits down with Maya Markovich, Executive Director of the Justice Technology Association, to discuss how technology is revolutionizing law firms, transforming them into valuable businesses, and enhancing client service. Maya shares insights from her extensive experience in leg…
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In this episode of the Smart Lawyers Position to Transition podcast, host Victoria Collier sits down with Autumn Noble, the inspiring founder of the Lawyer Life Collective. Autumn, an attorney, speaker, author, and coach, shares her insights on the unique challenges women face in the legal profession. With a focus on navigating firm politics, achie…
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In this episode of the Smart Lawyers Position to Transition podcast, host Victoria Collier sits down with Steve Fretzin, the president of Fretzin, Inc. and a seasoned expert in legal business development. Together, they delve into the step-by-step actions necessary to grow a successful law firm, exploring practical strategies and proven methods tha…
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In this Next Level Law podcast episode, hosts Arash Eskandari and Richard Perillo sit down with David Craig, the managing partner of Craig, Kelley & Faultless. David shares his expertise in law firm marketing, offering invaluable strategies for leveraging law firm growth. He discusses the significance of creating a positive client experience, estab…
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Digital marketing isn't just for tech companies. Discover how law firms are leveraging the power of digital marketing to increase their value. In this episode, our host, Victoria, sits down with Seth Price, CEO of BluShark Digital. Together, they explore the transformative impact of digital marketing on growing and scaling a law firm. Tune in to le…
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In this enriching episode of the Next Level Law Podcast, hosts Arash Eskandari and Richard Perillo, who together share 18 years of legal experience, engage in a compelling discussion with attorney and success coach Gary Miles. With over 40 years in the legal field, Gary shares insights from his career shift from personal injury to family law, drive…
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In this episode of our podcast series, Life After Law®, host Victoria Collier interviews Sarah- Nell Walsh, CEO and founder of Wayfinders LLC, about thriving personally and professionally after leaving the legal profession. Sarah-Nell, a former litigation partner turned professional certified coach, shares insights into finding fulfillment and bala…
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In this episode, host Victoria Collier shares her expertise in the world of business brokers and their practices, sharing her recent experience attending a two-day training on becoming a business broker while highlighting the surprising revelations she encountered. Key Takeaways: 1.⁠ ⁠Insight into Broker Practices: The podcast provides valuable ins…
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In this riveting episode of the Next Level Law podcast, hosts Arash Eskandari and Richard Perillo sit down with Rick Burgoon, a multifaceted attorney whose career spans intellectual property, biotechnology, and criminal defense. Rick shares his unique journey from an aspiring doctor to a biotech patent lawyer and, eventually, a criminal defense att…
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In this episode, our host Victoria Collier, sits down with seasoned expert in legal marketing and mindset transformation, Jennifer Goddard, to explore the pervasive issue of the poverty mindset within law firms and the strategies to overcome it. Identifying the Scarcity Mindset: •⁠ ⁠Jennifer shares personal anecdotes and highlights symptoms of the …
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