Join Privado.ai each week as he navigates the ever-changing landscape of data breaches, surveillance, and individual rights, offering expert insights and actionable advice to help you take control of your digital footprint. Join him for lively discussions, in-depth interviews, and practical tips to protect your privacy in today's connected world.
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Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive.
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Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.
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43:54Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reactive governance to embedded safeguards. Vaibhav offer…
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Inteligo Shakes Up Consent Debate | CCPA Walks Back Ad Regulation | UK Develops Murder Forecasting AI
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9:26Send us a text Privacy Corner Newsletter: April 10, 2025 🔹 EU Advocate General Backs Conditional Consent – A new opinion from the EU’s top legal advisor says offering a newsletter in exchange for personal data can be lawful, as long as users are informed and the service is genuinely optional. 🔹 CCPA Narrows Scope of ADMT Rules – California’s privac…
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Is AI the end of Martech complexity? Dojo AI founders explain
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43:08In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated? What …
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Privacy Corner Newsletter: March 13, 2025
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10:51Send us a text ▶ UK ICO Investigates TikTok, Reddit & Imgur – The UK’s privacy regulator is investigating TikTok’s content recommendations for minors and Reddit and Imgur’s age verification measures, signaling a crackdown on children’s data protection. ▶ CJEU Clarifies ‘Meaningful Information’ in AI Decisions – The EU’s top court ruled that compani…
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Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)
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48:30In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users? Tommy, a SaaS marketing expert with experience at Tealium and Relay42, sh…
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From the Trenches: Solving AI Governance Challenges | Bridge Privacy Summit Replay
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27:45Send us a text As AI and LLMs become deeply embedded in products, privacy leaders must move fast to address privacy, security, and ethical risks. In this episode, industry experts share their hands-on strategies, lessons learned, and best practices for: ✅ Building AI governance frameworks that scale ✅ Managing compliance with GDPR, CCPA, and emergi…
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Marketing Operations isn’t just about tools, it’s about strategy, people & process!
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44:42In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connection—turns out we had a mutual friend in the Norwegian Navy! I shared a short clip of that moment…
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Bridge Summit Keynote | How product-driven privacy ensures real compliance
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49:00Send us a text Leading privacy experts discuss why trust-based compliance is no longer enough and how product-driven privacy is the key to scalable compliance. Here's what the Keynote covers: 🔹 Why teams can no longer rely on trust-based privacy mechanisms 🔹 How product privacy management enables evidence-based privacy and compliance at scale 🔹 Les…
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Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.
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43:34Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI. Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his…
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EU clarifies AI Act rules, UK demands iCloud access, and Amazon faces a Washington health data lawsuit.
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13:34Send us a text Privacy Corner Newsletter: February 13, 2025 🔹 EU’s AI Act Guidelines Clarify Compliance Risks – The European Commission releases two sets of AI Act guidelines, breaking down the definition of AI systems and outlining nine prohibited AI practices, including emotional manipulation and biometric categorization. 🔹 UK’s Secret Demand for…
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Let's talk about the outcome economy! My chat with Alistair Croll & Sean Power
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54:01In this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishing models, the potential of direct sales, and the evolving landscape of content consumption, in…
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CDP Chaos: Are businesses optimizing or abandoning their investments? A chat with Mike Ferguson
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46:23Had the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way brands interact with their customers in real time . Mike shared some great insights on how CDPs…
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Timo Dechau on why analytics tracking is a design problem, not a technical one
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52:39In this conversation, Matthew Niederberger and Timo discuss the complexities of data analytics, emphasizing the importance of creating effective tracking plans and analytics setups. They explore the evolution of data collection strategies, the significance of aligning analytics with business goals, and the necessity of fostering a data-driven cultu…
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UK Court Ruling on Vulnerable Consent, Google Faces Data Transfer Allegations, NY’s Health Data Law Tightens, and Bridge 2025 sets the stage for global privacy leadership.
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13:12Send us a text Privacy Corner Newsletter: Jan 30, 2025 By Robert Bateman and Privado.ai In this edition: ▶ UK Court Ruling: Invalid Consent in Gambling Case A UK gambling firm unlawfully tracked users for marketing, despite their supposed consent. The court ruled that consent must be informed, freely given, and valid, emphasizing the importance of …
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Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar
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44:23In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamics of founding a tech company, and how AI is transfo…
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A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
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50:53In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Marketing Technology Excellence Center (MTEC). He emphasi…
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FTC cracks down on privacy breaches, EU AI Act ignites debate, Meta faces record fines, Google questioned for data misuse, OpenAI under global fire.
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13:07Send us a text Privacy Corner Newsletter: Jan 16, 2025 In this edition: ▶ European Commission must pay damages for Facebook Login feature violation ▶ Texas sues Allstate under new privacy law for illegal data collection ▶ CJEU rules gender data collection not lawful for personalization under ‘contract’ basis…
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The fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane Hamel
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47:15It’s not every day you get to sit down with someone whose career has left a definitive mark on the Martech and analytics landscapes. In the latest episode of Couch Confidentials, brought to you by Martech Therapy, I had the privilege of reconnecting with Stéphane Hamel, an old friend and a thought leader whose influence spans decades, from crafting…
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Italian DPA fines OpenAI €15 million, CPPA settles with unregistered data brokers, and Google plans to allow fingerprinting via Google Analytics
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11:39Send us a text Privacy Corner Newsletter: January 2, 2025 In this edition: ▶ OpenAI faces penalties for GDPR breaches linked to ChatGPT, including transparency failures and inadequate age verification. ▶ California Privacy Protection Agency settles with two more data brokers PayDae and The Data Group fined for failing to register under California’s…
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Irish DPA fines Meta €251 million, Dutch DPA fines Netflix €4.75 million, and French DPA targets non-compliant cookie banners.
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8:29Send us a text Privacy Corner Newsletter: December 19, 2024 In this edition: The Irish DPA fines Meta €251 million over a 2018 data breach, the Dutch DPA fines Netflix €4.75 million for transparency failings, and the French DPA cracks down on non-compliant cookie banners. ▶ Irish DPA fines Meta €251 million over 2018 data breach The fine follows a …
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Tiankai Feng on why humanity is the glue that holds federated data teams together
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41:39In Episode 4 of Couch Confidentials Powered by Martech Therapy, host Matthew Niederberger welcomes Tiankai Feng, the author of Humanizing Data Strategy. Together, they explore the intersection of data, humanity, and leadership. From responding to criticism as an author to building trust in data teams and balancing technical expertise with emotional…
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FTC Targets Sensitive Data Misuse, Australia’s Kids’ Social Media Ban, and Noyb’s New GDPR Powers
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11:57Send us a text Privacy Corner Newsletter: Dec 5, 2024 In this edition: The FTC proposes orders targeting sensitive data misuse, Australia bans kids from social media, and noyb gains new powers for collective GDPR actions. ▶ FTC targets sensitive location data misuse in proposed orders: Gravy Analytics and Mobilewalla face sanctions for selling sens…
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Lytics CEO talk XCDP, real-time user profile data at your fingertips
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39:04In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the complexities of real-time personalization, discover how XCDP is poised to redefine the Martech landsc…
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Brian Clifton and Gen-Z's awareness of privacy and tracking
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54:51In this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversation delves into the shift from traditional analytics to enhanced conversions, the importance of u…
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Michael Katz discusses his CDP 2.0 manifesto
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55:39In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CDPs, and the challenges faced by businesses in selecting the right solutions. The conversation e…
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Germany's Mass Data Breach Claims, Meta's 'Consent-or-Pay' Ads and New EU Cybersecurity Rules
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9:42Send us a text Privacy Corner Newsletter: November 21, 2024 ▶ German Court Opens the Door to Mass Data Breach Lawsuits: Germany’s Federal Court rules that "loss of control" over personal data qualifies for damages under GDPR Article 82—no proof of distress or financial loss required. ▶ Meta’s ‘Unskippable Ads’ Solution Gains EDPB Attention Meta lau…
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LinkedIn's €310M Fine, California's Data Broker Sweep, and the EU-US DPF Review
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11:53Send us a text Privacy Corner Newsletter: November 7, 2024 In this edition, we dive into the latest updates on GDPR fines, data broker enforcement, and the EU-US Data Privacy Framework review: ▶ Ireland fines LinkedIn €310 million, six years after a complaint—with full EDPB support: The Irish DPC issues a €310 million fine against LinkedIn for GDPR…
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UK’s New Data Bill, EDPB’s ePrivacy Guidelines & Pinterest’s GDPR Battle
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11:44Send us a text Privacy Corner Newsletter: October 24, 2024 This week, we dive into the UK’s resurrected data reform bill, ePrivacy Directive guidelines, and a new complaint against Pinterest. ▶ Back from the Dead: Comparing the UK’s New and Old Data Reform Bills The UK has introduced a new Data (Use and Access) Bill (DUAB), which incorporates sever…
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ICO Court Loss, EDPB Rulings, CJEU Decisions and Privado’s CoE Launch
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12:32Send us a text Privacy Corner Newsletter: October 10, 2024 ▶ Court ruling on credit card data: The UK tribunal rules that credit card numbers alone may not always qualify as personal data, challenging the ICO’s interpretation. This decision could reshape how companies assess their data protection obligations after a breach. How will this impact you…
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Insights from the French DPA, UK ICO's Cookie Reprimand, and EU Advocate General on Automated Decisions
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10:53Send us a text Privacy Corner Newsletter: September 26, 2024 This week’s Privacy Corner highlights key developments in EU data protection: ▶ French CNIL: New guidelines set to affect over 10,000 mobile app developers; enforcement sweep scheduled for Spring 2025. ▶ UK ICO: Issued a reprimand to SkyBet, marking their most significant cookie action to…
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GDPR Fines and Tracking Troubles: A Look at the Evolving Data Privacy Landscape
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12:09Send us a text Privacy Corner Newsletter: September 5, 2024 This newsletter covers key privacy developments, including: ▶ Uber's €290 Million GDPR Fine: The Dutch DPA fined Uber for failing to use appropriate safeguards when transferring personal data from its EU entity to the US, despite Uber's claim it wasn't necessary. This case highlights the c…
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Tech Giants Under Fire: Privacy and Compliance Battles Intensify
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9:37Send us a text Privacy Corner Newsletter: August 15, 2024 Top Stories: 🚀 ▶ Meta Challenges EDPB's "Consent or Pay" Opinion: Meta is suing the European data protection authorities over their opinion on "consent or pay" models, arguing it violates EU law. ▶ US Sues TikTok for Children's Privacy Violations: The US Department of Justice accuses TikTok …
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Tech giants and regulators clash over online privacy and data protection as industry practices face increased scrutiny
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9:44Send us a text Privacy Corner Newsletter: August 1, 2024 Top Stories: ▶️ Google Backtracks on Cookie Ban: Privacy Concerns or Regulatory Pressure? We explore Google's reversal on phasing out third-party cookies and the potential reasons behind it. ▶️ FTC Clarifies: Hashing Doesn't Anonymize Data The FTC reminds companies that masking data with hash…
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UK GDPR Reforms Back on the Table, Noyb Targets Microsoft's Xandr, California Tightens CCPA Rules
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12:48Send us a text Privacy Corner Newsletter: July 18, 2024 Top Stories: UK Revives Data Protection Reform: The new UK government plans a "Digital Information and Smart Data Bill" (DISDB) that includes some proposals from the previous government's scrapped Data Protection and Digital Information Bill (DPDIB). Key details like the Information Commission…
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US Privacy Laws Take Effect, Meta Faces EU Fine, Grindr Loses GDPR Battle
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11:06Send us a text This Week's Privacy News: US Privacy Update: Comprehensive privacy laws in Texas and Oregon are now in effect. Colorado's privacy law's opt-out mechanism for targeted ads is now active. Federal privacy law seems unlikely in the near future. Meta in Hot Water: The EU is investigating Meta's "pay-or-OK" policy under the Digital Markets…
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Vermont's Law Stalled, Meta Shifts, and Snap Appeased Regulators
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10:32Send us a text This Week in Privacy: Stalled Law, Meta's AI U-Turn, and Snap Appeasement This edition of the Privacy Corner Newsletter dives into three key privacy headlines: - Vermont's ambitious privacy bill, H.121, gets vetoed due to concerns about its impact on businesses. The bill included strong consumer rights and data minimization requireme…
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UK court considers EU law in a GDPR case, and New York enacts a strict child data protection act
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13:06Send us a text This Week's Privacy News Roundup: GDPR, Privacy Sandbox, and Child Data Protection This week's Privacy Corner dives into key data privacy developments: - UK Court Considers EU Law in GDPR Case: A UK court judgement clarifies the "household exemption" and "right of access" under the UK GDPR, referencing relevant EU law. - Noyb Challen…
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Big Tech Under Fire: EU Privacy Group Files Complaints Against Meta & Microsoft, Australia Shifts Probe Focus
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12:00Send us a text This week's Privacy Corner dives into several data privacy battles: - EU privacy group noyb filed complaints against Meta alleging its AI training policy violates GDPR rules on transparency, data subject rights, and lawful processing. - Noyb also targeted Microsoft, accusing them of misleading schools about their role in data process…
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EU privacy crackdown heats up: EDPB probes OpenAI, Irish DPC fines surge, & UK ditches GDPR reform
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12:01Send us a text Privacy Corner Newsletter Summary This week's newsletter covers several key privacy topics: - EDPB vs OpenAI: The European Data Protection Board (EDPB) is investigating OpenAI's ChatGPT software to ensure it complies with GDPR regulations. - UK's GDPR reforms are dead: The UK's attempt to reform data protection laws has stalled due t…
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AI Regs on the Rise: CO Leads, EU Finalizes Law, & US APRA Shifts
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12:05Send us a text This week's newsletter covers developments in AI regulation, enforcement actions by the ICO, and updates on the APRA draft. Key takeaways: Colorado passed a new law (CAIA) regulating high-risk AI systems. Similar to the EU AI Act, it focuses on transparency, accountability, and preventing bias in areas like healthcare and finance. Th…
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Data privacy heating up! US states race for strongest laws, UK grapples with AI rights, and EU probes Meta's child safety.
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12:30Send us a text This week's Privacy Corner dives into the latest data privacy developments: 🇬🇧 US: Maryland and Vermont passed groundbreaking privacy laws with strong data minimization requirements and a private right of action in Vermont (similar to California's CCPA). 🇬🇧 UK: The ICO is seeking views on how to uphold data subject rights in generati…
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US: APRA faces heat as 15 AGs criticize the draft bill UK: Blames China for cyberattack on military, exposing data
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10:19Send us a text This Week in Privacy: AGs Block US Privacy Bill, China Blamed for UK Hack, Finnish Retailer Fined Heavily US: Attorneys General from 15 states oppose the American Privacy Rights Act (APRA) due to concerns about preemption of state privacy laws. UK: Government suspects China of a cyberattack on the military payroll system, exposing na…
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Generative AI and GDPR, Fines for Location Data Sharing and Updated Health Breach Notification Rule
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11:08Send us a text This week's Privacy Corner newsletter covers a range of important topics: Generative AI and GDPR: Privacy advocacy group noyb filed a complaint against OpenAI, alleging its AI tool ChatGPT violates user privacy by generating inaccurate personal data. The crux of the issue lies in whether noyb expects OpenAI to fix inherent limitation…
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Why a new US law that protects data from “foreign adversaries” extends beyond just TikTok. What the EDPB has planned for the next three years.
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11:20Send us a text In this week’s Privacy Corner Newsletter: Why a new US law that protects data from “foreign adversaries” extends beyond just TikTok. What the EDPB has planned for the next three years. How the ICO lost its appeal against Experian.By Robert Bateman
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California’s privacy regulator says no to the new US federal privacy bill. FTC says “no” to telehealth provider for alleged sharing of user info.
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11:13Send us a text In this week’s Privacy Corner Newsletter: European data protection authorities say “no” to (some) “consent or pay”. California’s privacy regulator says “no” to the new US federal privacy bill. The Federal Trade Commission (FTC) says “no” to telehealth provider Cerebral's alleged sharing of its users’ sensitive information.…
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CPPA Advises on Data Minimization, Google Deletes Incognito Records, UK ICO Focuses on Children's Privacy
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11:51Send us a text Privacy News Roundup by Robert Bateman California just released stricter guidelines for businesses. They can't ask for unnecessary personal info when you request access to your data. Google agreed to delete billions of browsing records following a lawsuit claiming "Incognito Mode" wasn't truly private. The UK is prioritizing children…
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Worldcoin suspended in Portugal. UK blames China for cyberattacks. FTC details 2023 privacy actions.
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9:32Send us a text In this episode of The Privacy Corner, we cover three major privacy news from this week: First, WorldCoin, a digital identity and cryptocurrency project by Sam Altman, faces legal challenges in Portugal and other countries due to its biometric data processing practices. Second, the UK attributes a significant data breach of the Elect…
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Navigating the Complexities of My Health My Data Act [MHMDA]
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29:17Send us a text Join us for a special episode of the Privacy Corner as Robert Bateman, Data Privacy Expert, hosts Keir Lamont, Director for U.S. Legislation at the Future of Privacy Forum, on the My Health My Data Act, scheduled to take effect in Washington on March 31, 2024, for regulated entities. This legislation stands as one of the most compreh…
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New HIPAA rules on tracking health data, Belgian bank wins AI training case, & UK in hot water
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12:10Send us a text This week's episode of The Privacy Corner, with Robert Bateman and sponsored by Privado AI, covers three major privacy-related developments. Firstly, the OCR's updated guidance on tracking technologies for HIPAA covered entities, emphasizing strict regulations to avoid disclosing Protected Health Information (PHI) to vendors like Fac…
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AI Act Approved, Kentucky Gets Privacy Law, EU Commission Fined for Data Breach
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11:18Send us a text In this episode of Privacy Corner, Robert Bateman discusses three major privacy-related developments. Firstly, the EU AI Act has been passed by the parliament, detailing the gradual enforcement of prohibited AI practices, general purpose AI system rules, and high risk AI system obligations. Secondly, Kentucky has passed a comprehensi…
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