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The Thoughtworks podcast plunges deep into the latest tech topics that have captured our imagination. Join our panel of senior technologists to explore the most important trends in tech today, get frontline insights into our work developing cutting-edge tech and hear more about how today’s tech megatrends will impact you.
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Learn from the superstars turning content into cash! From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for co ...
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UX Podcast

Per Axbom & James Royal-Lawson

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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Awkward Silences

User Interviews

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Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey
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Writers in Tech

Yuval Keshtcher

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A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
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Need quick, actionable insights to sharpen your UX leadership and strategy? Short on time but eager to grow your influence? UX strategist Paul Boag delivers concise, practical episodes designed to enhance your strategic thinking, leadership skills, and impact in user experience. Each bite-sized podcast is just 6-10 minutes—perfect for busy UX leaders and advocates on the go.
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Design Better

The Curiosity Department, LLC

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Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields, to help you hone your craft, unlock your creativity, and learn the art of collaboration. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone ...
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Rosenfeld Review Podcast

The Rosenfeld Review Podcast (Rosenfeld Media)

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Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.
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UX Magazine presents the Invisible Machines podcast. Conversational AI is going everywhere. Join great conversations with experts in a podcast about AI agents, conversational AI and organizational artificial general intelligence (OAGI), covering the intersection of UX, business, technology and design. Robb Wilson and Josh Tyson, authors of Age Of Invisible Machines, the first bestselling book about the agentic approach to software and conversational AI, envisioned the moment we’re in with Ch ...
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VUX World

Kane Simms

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Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more. We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly. “One of the most consistently insightful and deeply respected po ...
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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The Design of Business | The Business of Design explores how design shapes, and is shaped by, the world around us. Hosted by Ellen McGirt, the podcast features conversations with visionary leaders from a wide range of industries, from architecture and technology to journalism and retail. Together, they examine creative practices, challenge conventional thinking, and explore how design drives business, innovation, and social change. In Season 12 of DB|BD, host Ellen McGirt explores Designing ...
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Design Life

Charli Prangley, Femke Van Schoonhoven

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Design Life is a podcast about design and side projects for motivated creators. It was born after your hosts, two serial side project addicts, saw a gap in the podcast market for a conversational show about design and the issues young creatives face, that was hosted by two females. This show aims to tackle the big issues designers face like getting paid, overcoming a creative block or managing time, to name a few. We want to open up discussion about things we wish we heard people talk about ...
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Tentative

thoughtbot

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Tentative is a podcast about digital product design. Hosted by thoughtbot's Chief Design Officer Kyle Fiedler & Boston Design Director Jaclyn Perrone.
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On The Metal

Oxide Computer Company

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As a part of starting Oxide Computer Company, Bryan Cantrill and Jess Frazelle decided to also create the podcast that they always wanted. Joined frequently by their boss, Steve Tuck, Bryan and Jess interview incredible guests retelling stories of adventure at the hardware/software interface. It’s unapologetically technical and as Jess says, “the nerdiest podcast on the face of the planet” -- but if you're their kind of nerd, you'll find yourself hanging on every word!
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Presentable

Relay FM

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Presentable focused on how we design and build the products that are shaping our digital future. In each episode, Jeff brought over two decades of experience as a designer, developer, entrepreneur, and investor as he chatted with guests about how design is changing the world. Hosted by Jeff Veen.
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Service Design Podcast

Service Design Podcast

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In this podcast Laurens Somers and Jeroen Depuydt, Service Designers at Knight Moves Belgium have conversations about Service Design with practitioners from around the world. This podcast is produced in collaboration with the Service Design Network.
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#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
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Dive into the Funsize Show, formally The Hustle Podcast, for a vibrant journey through design. Engage with everyone from industry newcomers to veterans, leaders to clients, as our team unveils diverse, real-world perspectives and transformative stories. We'll explore your lingering thoughts on product design, design leadership, innovation, and much more.
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Metric UX

Michael Schofield

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"The user experience is a metric." Brief high-level practical design strategy thinking and strategy by Michael Schofield. metricpodcast.com
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Mixed Methods

Aryel Cianflone

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A podcast interested in the how's and why's of user experience research. Through interviews with industry experts and hands-on trial and error, we indulge and celebrate curiosity. Expect to test assumptions, examine methods, and engage in some old fashion experiments.
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Design Notes

Liam Spradlin

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Design Notes is a podcast about creative work and what it teaches us, hosted by Google's Liam Spradlin. Each episode we talk with people from unique creative fields to discover what inspires and unites us in our practice. Find episodes on your favorite platform: pod.link/designnotes
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Obsessed Show

Josh Miles

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Obsessed Show host Josh Miles interviews some of the hottest designers—from branding and illustration, to industrial design and architecture, to learn what makes them tick.
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Interviews with UX pioneers, hosted by Marek Pawlowski, the founder of MEX. Each episode features a guest talking to Marek about their career story, design interests and their hopes for how technology will shape the future. Part of the MEX initiative for enhancing digital user experience.
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The Frontside Podcast

Charles Lowell & the Frontside Team

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It's like hanging out at our software studio in Austin, Texas with Charles Lowell and the Frontside Team. We talk to smart people about how to make the world of software better for the people who make and use it. Managed and produced by @therubyrep.
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This is HCD: The Podcast for Human-Centered Design Enthusiasts Welcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion. Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it ...
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UXRadio

Lara Fedoroff

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UX-radio, Inc. is designed to inspire, educate, share resources and to expand the conversation about Information Architecture (IA) User Experience (UX) and Design. This show was founded by Lara Fedoroff who leads the Product Strategy team at Philosophie, has designed for respectable brands, is a speaker and occasional adjunct instructor. Our Co-Host is the illustrious, Chris Chandler. Chris is a Partner and Global Product Strategist at Philosophie, an instructor, speaker and is the Co-founde ...
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Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast
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Hi! My name is Eugen and I am the host of Laroche.fm. This podcast is a chance for me to share with you my knowledge and passions. Join me for weekly episodes about design and the business side of it. From time to time I also have a guest on the podcast that will share useful and practical insights from their experience
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UX has a usability problem. Chris and Carla are on hand to help you navigate through the jargon, user flows and mind maps so you can concentrate on designing great things for users. **Disclaimer** The views on this podcast are ours and don’t represent the views of any former or current employers or clients.
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Our culture is shaped by technology, and the people building that technology determine how it’s changing our lives. But who are they? And how do they think about their responsibility to the rest of us? From mental health to algorithmic bias, entrepreneur Anil Dash talks to developers, designers, and culture experts to understand the ways tech is changing culture, and what it means for us. Produced by Glitch and the Vox Media Podcast Network.
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Being a great UX designer begins and ends with being a great human. We can't pour an empty cup into another. We can’t lead others where we are not. This UX podcast helps UX’ers become the best, most powerful designers (and humans) they can be. Yes, you'll discover how-to’s, but much more importantly you'll discover why-to’s. Every episode is sure to inspire and equip you on how to better fight for your users and business, and dare I say change the world (even if only for one human at a time) ...
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Data Viz Today

Alli Torban

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Helping you become a more effective information designer. You want to create effective data visualizations. That’s hard work. There are so many decisions to make, like chart type, annotations, and color! Will this podcast help? Host and fellow data viz designer Alli Torban is in the trenches with you. She shares the latest tools and methods that she’s discovered while on the job and interviewing top designers. If you’re an analyst, journalist, or designer who wants to hone your skills with s ...
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UX Design Huddle

Design Huddle Podcast

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Design Huddle is a top-rated tech, product management and design podcast. Each week a UX designs and Product Manager step inside the minds of creative professionals from a variety of design disciplines. They explore how design impacts our everyday lives, discuss new trends, and explore how we can create better products and brands. ➡️ YouTube: https://www.youtube.com/channel/UCO5QaMfK3bQ3YfhTL7pCXKg ➡️ Subscribe to the podcast: https://anchor.fm/designhuddle #BestUXDesignPodcast #DesignPodcas ...
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show series
 
Hello all. I admit, I didn't expect much. In fact, I was fully prepared to dismiss it as just another AI gimmick—a shiny distraction from real user research. But after experimenting with using AI-generated personas (or "synthetic personas," as they're being called), I found myself in a strange new territory: genuinely impressed. If you're skeptical…
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Show Description Adam Argyle joins us to chat about new CSS features that are demo'd in a carousel configurator - a builder-like experience to help visualize the capabilities of a CSS only Carousel: buttons, markers, paging and inertness. Listen on Website → Guests Adam Argyle Guest's Main URL • Guest's Social CSS at Google. Links Chrome Canary Fea…
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Episode web page: https://bit.ly/4l9JDil ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/brad-frost Design systems are the foundation of nearly every piece of software we use. No one has had a greater influence on the philosophy and tactics of building design systems than Brad Frost, author of Atomic Design. After helping countless companies craft design s…
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Sami goes back to school as he asks Otto Terrell and Polly Gupta, head of sustainability and sustainability strategist at True, the key questions around the environmental buzz words of 2025. Sami finds out the differences between carbon neutral and net zero, why the big corporations have been so slow to adopt a sustainable model, and how true is wo…
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Jeffrey A. "jam" McGuireAligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align interna…
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The term 'vibe coding' — which first appeared in a post on X by Andrej Karpathy in early February 2025 — has set the software development world abuzz: everyone seems to have their own take on what it is, how it's done and whether it's a bold new chapter in the history of programming or an insult to anyone that's ever written a line of code. Clearly…
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Tony Bynum is bilingual. He can speak the language of both business and design, a skill that makes him a unique leader in our industry. Tony is the director of the Institute for Design’s new ID Academy, where he is also a professor of practice. Previously, he founded the Northwestern Mutual Design Thinking Center of Excellence in Milwaukee, WI wher…
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In this episode, Amy and Brad dive into the ongoing debate between Laravel and full stack JavaScript frameworks. They explore both ecosystems from their unique perspectives. Amy shares her real-world experience building a project in Laravel after working extensively with JavaScript frameworks, highlighting where each approach shines and struggles. …
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In this episode of Inside UXR, Drew and Joe dive into the complexities of researching AI-based products. They explore how AI research differs from traditional UX research, from recruitment challenges and user biases to the importance of trust and accuracy in AI-generated outputs. They also discuss why diary studies and co-design sessions are partic…
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Show Description We're joined by Andy Bell, the founder of Set Studio. They discuss the evolution of web design, the importance of client relationships, and the innovative approaches taken at Set Studio and Piccalilli. The conversation covers the shift from traditional design methods to a more browser-centric approach, the challenges of client work…
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This episode is sponsored by Mobbin, which is the largest design reference library for mobile and web, offering practical inspiration from real apps that address diverse design challenges. Don’t forget to mention Design Life when you register at Mobbin! Femke and Charli explore effective ways for designers to incorporate AI into their everyday work…
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
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In this episode, we dive deep into how NatWest uses generative AI to reshape customer service at scale, with Mark Worden, Strategy & Innovation Lead for Cora at NatWest. We explore how one of the UK’s biggest banks is building AI-driven customer journeys that are smarter, faster, and more efficient. From traditional NLU-based bots to cutting-edge R…
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S03E07 (#335). Lou Downe, author of Good Services and former director of design for the UK government joins us in this episode. We sat down with Lou and asked—Where is service design going wrong, and are we even doing service design? Among the topics we discussed were: The complexity of modern services and the complete reliance on infrastructure, a…
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Sami talks with Steven Wardell, managing partner of Wardell Advisors LLC, about the lacking tech developments within the healthcare sector. Together they assess why digital health products have failed to maintain the same pace as other consumer technology, the difficulties and regulations involved when develop technology for the health sector and w…
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In this episode, Erin and Ben chat with Jay Vidyarthi, designer, author, and founder at Still Ape. Jay is a leading thinker around designing mindful product experiences. He's also published a new book, RECLAIM YOUR MIND, which examines the balance of technology use and mindfulness in our everyday lives. Jay shares his journey to working in the mind…
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Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/heidi-trost Designing a good security experience is hard. Every time we run into one of those security captchas that requires you to “identify all the motorcycles” in the tiled images, we want to give up and surrender to our robot overlords…or throw our laptop out the …
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In this episode of Inside UXR, Drew and Joe dive into diary studies—what they are, when to use them, and how to run them effectively. They break down the best use cases, from tracking user behavior over time to uncovering long-term pain points that traditional research methods might miss. They also share practical tips on setup, analysis, and avoid…
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Show Description David Darnes joins us to talk about his work on the Nord design system, writing web components, working with embeds and web components, thoughts on building a progress bar or notification component, keeping design systems and design tools in sync, and tricks for components and variables. Listen on Website → Guests David Darnes Gues…
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Episode web page: https://tinyurl.com/45pcxtn9 How can businesses move beyond traditional SEO rankings to create a truly engaging and high-converting user experience? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Georgia Tan, co-founder of Switch Key Digital, to discuss the future of search and the rise of Search Experienc…
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AI is changing how businesses talk to customers, but how do you move beyond the hype and make AI work for your business? In this episode, we chat with Chafik Abdellaoui, Workforce and Quality Manager at Autodesk, about how AI is used in sales and customer experience and the real results. Autodesk is leveraging AI to analyse calls, generate follow-u…
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Becoming an irreplaceable designer By Aarron Walter The software industry is in a tough contraction phase. Teams are downsizing, and companies are prioritizing efficiency. It’s a stressful time for many. But it’s also an opportunity—to reflect on your work, your skills, and the unique value you bring as a designer. What could you do to make yoursel…
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Sami chats with Tanu Chellam, Senior Vice President of Product at Seldon and Chairperson of the Board at Atlas Rosetta, about her journey and career in the world of products. Tanu covers her journey from start to finish, from building websites as a teenager and her dreams of travelling, all the way through to her time at AutoDesk where she was inst…
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Nearly ten years after the first edition of Infrastructure as Code was published by O'Reilly, Kief Morris is publishing a third edition of the book. But why a new edition now? What's changed in technology and business over the last decade? Quite a lot, as it happens. To talk about what's new — both in the infrastructure world and in the book itself…
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Join Amy, Brad, and special guest Ryan Chenkie as they unpack Prisma's expanding ecosystem of database tools. Ryan explains why Prisma launched their own hosted Postgres service and what sets it apart from competitors in the space. The trio examines Prisma's comprehensive feature set including Accelerate for connection pooling, Pulse for real-time …
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Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/trenton-doyle-hancock Aarron’s friend Trenton Doyle Hancock did something remarkable when they were both in the graduate Painting and Drawing program at the Tyler School of Art in Philadelphia—he had work in the Whitney Biennial. It was a bit like winning an Oscar whil…
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Tara Nathan is the EVP of Digital Solutions for Development at Mastercard and the founder of Mastercard’s Community Pass- a digital infrastructure that connects remote agricultural communities to governments, NGOs and the private sector. Community Pass currently serves 6 million farmers across India and East Africa and has an ambitious plan to reac…
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What happens when two brilliant minds from the world of information architecture team up to create a podcast that’s part leadership playbook, part intellectual high-wire act? That’s exactly what Harry Max and Jorge Arango set out to explore with their new podcast, Traction Heroes. Lou Rosenfeld chats with two and learns how they envision their proj…
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In this episode of Inside UXR, Drew and Joe tackle one of the biggest challenges in research: choosing the right method for the job. They break down key factors like research objectives, timelines, budget constraints, and level of certainty to help you make informed decisions. Through real-world scenarios, they walk through how to balance ideal met…
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Show Description Onboarding users is a lot more difficult than you might think it is, how should links be coloured or styled, keeping web software up to date, why does some AI slop get created in the first place, getting context for why things happened or decisions were made, and our first bullet point dev career story (Steve's version). Listen on …
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Episode web page: https://tinyurl.com/4txxcx83 ----------------------- In this episode of Insights Unlocked, we explore how marketing, UX, and customer experience teams can collaborate to craft impactful, data-driven strategies. Our guests—Emily Carrion, CMO at Entrepreneurs'​ Organization; Katie Karr, a Senior User Experience Designer at Workiva; …
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This episode is sponsored by Mobbin, which is the largest design reference library for mobile and web, offering practical inspiration from real apps that address diverse design challenges. Don’t forget to mention Design Life when you register at Mobbin! Femke and Charl share their insights gained from their experiences with outsourcing for their si…
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S03E06 (#334). Aarathi Krishnan is an international aid expert, specialising in humanitarian futures and strategic foresight. In a world where the sets of rules that have governed us as humanity are rapidly changing, how will we know if the solutions that we are designing now are going to be fit for purpose? Aarathi pushes the importance of account…
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What is the explosion of AI solutions in the marketplace doing to pillars of experience design? On this Ask Us Anything episode of Invisible Machines, Robb and Josh respond to a question from Dr. Irina Wagner, listener who works as a generative AI UX researcher at a massive US healthcare company. The answer to her question has connections to Robb’s…
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I bet that subject line made you think this email was going to be about the importance of focusing on usability. But actually, we shouldn't be. Too many UX designers I meet are obsessed with making things as seamless and streamlined as possible. That’s great—up to a point. But usability isn't our entire job. In fact, focusing too much on usability …
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In this episode, Panos Karagiannis, CEO of Moveo.AI, joins us to explore how AI has been reshaping business automation. Panos shares invaluable insights into what it takes to build production-ready AI agents, from scaling AI solutions across industries to navigating the complexities of enterprise adoption. We also dive deep into the real-world appl…
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Ever wondered how our Giant Robots hosts got into programming in the first place? In today’s episode Sami and Will take some time to dive into their coding journeys and the lessons they learnt along the way. Hear about their ambitions growing up and where they thought they were headed, the motivation, drive and hurdles they overcame to get to where…
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Many research activities are completed by non-researchers, but whose work is benefited from user insights. Generally, these folks—designers, PMs, developers, among others—are called "PwDR" or "people who do research." In addition to their own work, many UX researchers and operations specialists are focusing on educating and empowering this group. W…
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Visit our Substack for bonus content and more:https://designbetterpodcast.com/p/dan-harden If you were mapping out the most amazing career in industrial design, you might dream of working with George Nelson, Henry Dreyfuss, Steve Jobs, and influential companies like Frog design in the early days. It seems impossible that one person could have such …
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Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in thi…
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In this episode of Inside UXR, Drew and Joe explore the many career paths available to UX researchers. From traditional tracks like senior and principal roles to pivots into product management, strategy, and even sales, they break down the different options based on skills and interests. They also discuss the choice between leadership and individua…
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Show Description It's a speed run meeting edition episode and we're talking conspiracy theories, getting hypnotized, disinformation on TikTok vs the news, view transitions vs CSS animations vs the web animation API, follow ups on font-weight and attire, and classic autocomplete vs AI autocomplete. Listen on Website → Links SubwayTakes (@subwaytakes…
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Episode web page: https://tinyurl.com/ywpva5x5 ----------------------- In this Insights Unlocked episode, host Michael Domanic sits down with Jack Mitchell, Head of Product and Operations at Zigzag, the #1 puppy training app. Jack shares how his team built Ziggy, an AI-powered virtual puppy trainer designed to provide personalized, science-backed t…
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As Intercom’s product scaled, we struggled to keep the navigation clear and user-friendly. So how do you redesign information architecture without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from balancing simplicity with depth to making AI features more discoverable. She chats with Senior Director of Product M…
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As UX advocates and practitioners, we tend to focus on the immediate project at hand—the website, the app, the product interface. But that’s only a fraction of the actual user experience. Every digital interaction a person has with an organization shapes their perception. The problem? Most companies treat these interactions in silos, leading to a f…
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Chad talks with Andrei Oprisan, head of engineering at Agent.AI, about his new approach to making AI tools and agents accessible to everyone. Hear how the community are helping to shape and build on Agent.AI in ways the team never thought of, the road blocks of developing such an accessible market place, and the desire to make every AI agent as eas…
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AI is inherently dynamic: that's true in terms of the field itself, and at a much lower level too — models are trained on new data and algorithms adapt and change to new circumstances and information. That's part of its power and what makes it so exciting, but from a business and organizational perspective, that can make governance and measurement …
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Welcome to the 12th season of DB|BD. This season we are Designing for the Unknown. Michael Eliason of Larch Lab is an architect, researcher, writer and urbanist based in Seattle He’s a self-described activist for dense, livable, affordable, and sustainable cities and the author of Building for People: Designing Livable, Affordable, Low-Carbon Commu…
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Episode Summary In this groundbreaking episode, host Yuval Keshtcher speaks with Megan Legawiec about the emerging field of trauma-informed content design. They explore how digital products can be designed with awareness of user trauma, making experiences safer and more accessible for everyone. Megan explains the core principles, shares practical e…
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