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Through the Dip

Steven Sauder

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Every business owner faces those pivotal moments where progress stalls, doubt creeps in, and the road ahead seems uncertain. Yet, it's within the dip that the most profound growth occurs—lessons that shape not just businesses but lives. Join us as we uncover real stories of resilience, where facing the toughest times leads to newfound strength, wisdom, and an unshakable optimism.
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In this episode, I talk with Salem Thine about his journey from high school dropout to nuclear Navy success to launching EVA, America's most advanced virtual reality gaming center. Salem shares how he faced a devastating financial crisis when expansion plans fell apart, losing nearly a million dollars in investment commitments, and how he navigated…
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I talk with Daryl Starr about his journey from crop consultant to dairy farmer. Daryl shares how his quest to maximize farm profitability led him to create a seasonal dairy operation, only to face plummeting milk prices and mounting debt. His story reveals the emotional and financial toll of entrepreneurial risk, and how faith, grit, and humility h…
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In this episode, I talk with Robert Hunt about his journey from corporate marketing to leading CEO peer groups. Robert shares how discovering his purpose at 50 led to financial crisis—$90,000 in debt—and the pivotal moment when selling his home and taking full ownership transformed his life. His story reveals how accountability can help anyone get …
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Starting a company in your kitchen and watching it grow into a multimillion-dollar enterprise is a dream for many entrepreneurs. But what happens when that dream starts to feel more like a weight on your shoulders? In this episode of Through The Dip, we hear from Brittany Whiteneck, founder of Antique Candle Co., about her journey of scaling a pass…
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Every business owner hits that inevitable moment. You know the one—progress stalls, goals start slipping, and you begin to question if it’s all worth it. No matter how much effort you put in, the results just aren’t showing up. The truth is, the dip isn’t avoidable, it’s an inevitability, and it’s actually there to help you get to where you are goi…
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