BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and indu ...
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How to recruit real estate agents in non traditional ways. Your strategies are stale and need to be innovative to bring in top talent in your market place.
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Belle Walker: The Lawyer’s Guide to Delegation, Efficiency, and Sustainable Success
29:59
29:59
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29:59In this episode, Steve Fretzin and Belle Walker discuss: Why law firms struggle with inefficiencies and miscommunication The impact of unclear roles and accountability gaps in law firms How legal technology and AI are changing law firm operations Why structured processes are essential for business growth and client satisfaction Key Takeaways: Lawye…
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133: Pro Tips for Using VAs and More from LauLau Remote Offshore Staffing Founder, Anna Lautenschlaeger
44:16
44:16
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44:16It seems like everyone is getting a VA - Virtual Assistant these days, and our guest this week has 5 VAs and she helps law firms, and other businesses hire the best VAs and legal staff too! Don’rt miss my conversation with Anna Lautenschlaeger, from LauLau Remote Offshore Staffing, an expert in legal staffing and business growth, plus Anna is aweso…
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Nicola Hobeiche and Shereen El Domeiri: Inside the Mind of In-House Counsel: What Outside Lawyers Must Know
33:26
33:26
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33:26In this episode, Steve, Nicola, and Shereen discuss: Building strong relationships between in-house and outside counsel The importance of business acumen in legal practice Networking and business development for lawyers Adapting to the evolving legal industry Key Takeaways: Outside counsel should recognize that in-house lawyers often make rapid dec…
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Mike Chastaine: How to Master Your Time and Build a Thriving Firm
32:24
32:24
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32:24In this episode, Steve Fretzin and Mike Chastaine discuss: Managing time effectively and focusing on high-value tasks Law firm growth and business development The psychology of productivity Work-life balance and self-improvement Key Takeaways: Prioritizing control over your daily schedule is essential because, rather than trying to manage time itse…
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132: Law Firm Strategist Erica Caviness Shares How Firms Can Grow with Purpose
24:22
24:22
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24:22True business growth happens when leaders embrace change, define success clearly, and build teams that can execute without them. I met with Erica Caviness, a legal industry expert, to explore how law firm owners can shift their mindset, create strong leadership structures, and implement processes that drive real results. Erica emphasizes the import…
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Bruce La Fetra: The Client Whisperer’s Playbook in Building a Thriving Law Practice
27:59
27:59
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27:59In this episode, Steve Fretzin and Bruce La Fetra discuss: The importance of understanding your best clients Marketing strategy for law firms in a competitive landscape The difference between experts and advisors The power of client testimonials and validation Key Takeaways: The best clients are not only more profitable but also easier to work with…
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James Rodgers: Rethinking Workplace Diversity for the Future
31:53
31:53
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31:53In this episode, Steve Fretzin and James Rodgers discuss: Evolution and confusion surrounding DEI in the workplace Human nature’s role in shaping workplace dynamics AI and automation as the next diversity challenge Managing generational differences in the workforce Key Takeaways: DEI has repeatedly risen and fallen as activists and organizations re…
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131: SOPs and How Adi Klevit Helps Businesses Thrive with Process Documentation
35:55
35:55
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35:55Success isn’t just about growing your business—it’s about building systems that allow it to thrive without you. I had the opportunity to speak with Adi Klevit, an expert in process documentation and business efficiency, about how professionals can create scalable systems to maintain consistency, improve training, and free up time. Adi shares insigh…
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Saja Raoof: The Introvert’s Advantage: Networking, Law, and Business Growth
27:50
27:50
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27:50In this episode, Steve Fretzin and Saja Raoof discuss: Introversion in professional networking Building a legal practice as an introvert Managing energy and making meaningful connections The role of systems in business development Key Takeaways: Taking intentional breaks during networking events, such as stepping away for alone time, is a crucial s…
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Jay McAllister: The Next Evolution of AI in Legal Practice
36:41
36:41
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36:41In this episode, Steve Fretzin and Jay McAllister discuss: The evolving role of AI in legal practice Leveraging AI for business development and marketing Ethical and risk considerations when using AI in law The future of legal technology and the rise of agentic AI Key Takeaways: Many law firms have shifted from traditional keyword-based legal resea…
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130: 2-Time GLaM Award winner Tim Semelroth on Marketing a Winning Law Firm
43:01
43:01
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43:01The path to standing out in a crowded field doesn’t start with gimmicks; it begins with authentic connections, strategic planning, and consistency. I had the pleasure of speaking with Tim Semelroth, a leader in personal injury law and digital marketing innovation, who shared how his team’s efforts have earned them back-to-back GLaM Awards. From lev…
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Ken Hardison: KPIs, Systems, and Business Strategies for Sustainable Success
29:07
29:07
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29:07In this episode, Steve Fretzin and Ken Hardison discuss: Growing a law firm that runs independently and becomes a sellable asset Building relationships and giving value first Using structured processes and key metrics to drive predictable growth Mentorship, collaboration, and shared expertise Key Takeaways: A law firm can only be sold for real valu…
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Chuck Andrews: The Mental and Business Foundations of Career Growth and Transitions
26:46
26:46
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26:46In this episode, Steve Fretzin and Chuck Andrews discuss: Challenges in making law firms and businesses scalable and saleable Strategic and mental preparation for business transitions Understanding client needs as a driver for business growth Overcoming personal barriers to achieve professional success Key Takeaways: Many lawyers fail to create sal…
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129: Sales-Free Selling: Insights from Steve Fretzin on Building Relationships
42:29
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42:29The secret to growing a successful business isn’t just about working harder—it’s about building smarter relationships and leveraging time efficiently. I had the privilege of speaking with Steve Fretzin, a seasoned coach for professionals, who specializes in helping lawyers master business development without the pressure of traditional selling. Ste…
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Sam Mollaei: The AI Advantage: Revolutionizing Legal Practices for 2025 and Beyond
32:08
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32:08In this episode, Steve Fretzin and Sam Mollaei discuss: Strategies for scaling and automating a law firm Effective time management and focus for professionals The role of social media and marketing in client generation Utilizing AI and technology for efficiency in legal practice Key Takeaways: To manage time effectively, create a strict schedule us…
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Michael Cohen: The Lawyer's Guide to Leadership, Equity, and Career Satisfaction
32:04
32:04
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32:04In this episode, Steve Fretzin and Michael Cohen discuss: Strategies for building and maintaining a successful law practice The role of leadership and personal branding in legal careers Overcoming challenges and finding fulfillment in the legal profession The importance of authenticity, advocacy, and adaptability in professional growth Key Takeaway…
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128: Ivy Slater on The Art of Law Firm Leadership and Succession Planning
38:53
38:53
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38:53Success in business is about more than hard work—it’s about crafting a vision, building strategies, and surrounding yourself with the right people. Ivy Slater brings her experience as a successful entrepreneur and coach to help law firms and professionals unlock their potential through strategic growth and succession planning. By aligning personal …
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Erika Steinberg: Fractional Marketing and the Future of Law Firm Strategy
31:56
31:56
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31:56In this episode, Steve Fretzin and Erika Steinberg discuss: The value of having a focused marketing plan for lawyers and firms Strategies for retaining and growing client relationships Building a personal brand using LinkedIn Benefits of fractional marketing for law firms Key Takeaways: A written marketing plan provides focus, direction, and measur…
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Sarah Allen: Simplifying Video Marketing for Lawyers and Beyond
32:33
32:33
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32:33In this episode, Steve Fretzin and Sarah Allen discuss: The importance of consistency and discipline in achieving business success Leveraging video marketing to build credibility and save time Understanding and overcoming common barriers to adopting video marketing The value of clarity and focus in business strategy and client engagement Key Takeaw…
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127: From The Derby to Courtrooms to Kentucky Bourbon: Legal and Business Insights from Andre Regard
46:04
46:04
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46:04Behind every successful lawyer is a blend of expertise, adaptability, and a knack for storytelling—and Andre Regard exemplifies all three. Today I am joined by Andre, whose journey spans from the horse tracks of Kentucky to bourbon distilleries and high-stakes litigation. He shares insights on building a versatile legal career, the art of client se…
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Tim Semelroth: Turning Connections and Specialization Into a Thriving Law Practice
29:12
29:12
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29:12In this episode, Steve Fretzin and Tim Semelroth discuss: Scaling a law firm effectively while maintaining quality and culture The importance of consistent client engagement to foster trust and loyalty Leveraging specialization to establish authority and attract niche cases Using systems and processes to improve law firm management and branding Key…
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Justin Weinstein: Investing in People, Community, and Long-Term Growth
34:41
34:41
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34:41In this episode, Steve Fretzin and Justin Weinstein discuss: Importance of cultivating strong client relationships in the legal field Effective strategies for scaling and growing a law practice Creating a positive and sustainable workplace culture Proactive client engagement and community involvement in legal services Key Takeaways: Assigning a des…
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126: Law Firm Profitability and Business Process with Mark Khazanovich from KORE Accounting Solutions
34:27
34:27
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34:27If you’ve ever wondered how law firms can achieve financial efficiency and unlock sustainable growth, this episode has a wealth of insights. I sat down with Mark Khazanovich of KORE Accounting Solutions to dive into the tools and strategies every law firm needs to thrive in 2025 and beyond. Mark shared how his firm specializes in helping law practi…
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Julia Taylor: Unlocking Law Firm Potential with Virtual Talent and Automation
30:16
30:16
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30:16In this episode, Steve Fretzin and Julia Taylor discuss: Delegation and outsourcing as growth strategies for small law firms Challenges in accessing experienced legal talent and solutions through outsourcing Using technology and automation to streamline law firm operations Addressing financial and trust concerns in outsourcing decisions Key Takeawa…
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125: Streamlining Law Firm Accounts Receivable with Matt Darner from Collbox
32:05
32:05
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32:05Are you looking for some strategies to stabilize your law firm’s cash flow? In this episode, I sit down with Matt Darner, co-founder of Collbox, to uncover the secrets to mastering accounts receivable and build a financially sustainable practice. Matt shared valuable insights into the importance of cash flow management and collections for law firms…
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Scott Monroe: Building a High-Quality Criminal Defense Practice
32:32
32:32
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32:32In this episode, Steve Fretzin and Scott Monroe discuss: Balancing quality and quantity in legal practice Challenges and strategies in building and managing a successful law firm The role of technology, automation, and staff training in enhancing legal efficiency Innovative approaches to legal marketing and networking Key Takeaways: Transitioning f…
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Simon McCrum: Turning Service into Strategy: Business Development That Changes Lives
31:37
31:37
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31:37In this episode, Steve Fretzin and Simon McCrum discuss: Effective business development in law firms Enhancing client loyalty through service Standing out with unique differentiators Building trust and collaboration internally Key Takeaways: Authenticity and trust, rather than sheer volume of connections, are the cornerstone of effective business d…
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Heather Moulder: Transforming Legal Marketing Through Authentic Storytelling
28:25
28:25
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28:25In this episode, Steve Fretzin and Heather Moulder discuss: Aligning legal careers with personal values and intentionality Leveraging storytelling for branding and client relationships Balancing life, career, and embracing transformative change Attracting ideal clients for a sustainable practice Key Takeaways: Lawyers can attract ideal clients by s…
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124: How to Create Your Annual Business and Marketing Plan – The 2025 Playbook for Law Firms
51:41
51:41
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51:41Welcome to our annual planning session! I dive deep into the strategies and tools you need to build a winning business and marketing plan for 2025. From setting objectives to developing your strategies and tactics, I break down the steps to help your firm thrive. And to make it easier, I’ve created a downloadable Workbook and Worksheet to help you …
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Julia Hensel: Unlocking Law Firm Success Through Smart Website Optimization
30:20
30:20
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30:20In this episode, Steve Fretzin and Julia Hensel discuss: The critical role of SEO in driving law firm growth Adapting to Google’s shifting algorithms for visibility Mobile optimization as a key factor for conversions Leveraging local search strategies for competitive legal markets Key Takeaways: Law firms with strong reputations and histories are i…
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Gideon Grunfeld: Navigating Pricing, Psychology, and Strategy in Legal Practice
35:07
35:07
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35:07In this episode, Steve Fretzin and Gideon Grunfeld discuss: Strategies for pricing legal services effectively Overcoming psychological barriers to fee adjustments in legal practice The importance of tailoring legal service models Leveraging emotional connections and effective communication in client relationships Key Takeaways: Lawyers often underc…
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123: Meet Lawyerist CEO Stephanie Everett – Creating Scalable Law Firms
37:00
37:00
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37:00Ever wonder what it takes to scale your law firm while reclaiming your life? Stephanie Everett reveals the blueprint for building a thriving practice that works for you, not the other way around. I had the pleasure of speaking with Stephanie Everett, CEO of Lawyerist. Stephanie shared her fascinating journey from practicing attorney to managing a 2…
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Russell Knight: Building and Scaling a Law Firm by Investing in Your Team
28:08
28:08
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28:08In this episode, Steve Fretzin and Russell Knight discuss: Challenges and strategies in scaling a legal practice Balancing professional and personal commitments effectively Building and retaining talent within a growing law firm The role of firm culture and external development in professional success Key Takeaways: Hiring experienced professionals…
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Jennifer Gardner: Emotional Intelligence, Advocacy, and Upholding the Rule of Law
32:19
32:19
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32:19In this episode, Steve Fretzin and Jennifer Gardner discuss: The impact of emotional intelligence on personal and professional success Strategies for communication and influence in legal practice Addressing challenges in business development and client management Lawyers’ responsibility in upholding societal values and the rule of law Key Takeaways…
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122: Chris Ronzio from Trainual on Transforming Training, New Employee Onboarding and Processes for Scalable Success
48:34
48:34
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48:34Do you want to scale your business without being tied to every detail? Our guest today Chris Ronzio, the founder of Trainual, shares the secrets behind creating a streamlined, scalable business through effective systems and SOPs. Chris shared his journey from running a sports video production company to creating Trainual, a game-changing software t…
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Sonya Palmer: Strategies for Scaling, Hiring, and Marketing Success
32:34
32:34
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32:34In this episode, Steve Fretzin and Sonya Palmer discuss: Keeping connections alive after meetings Growing teams and operations effectively Empowering women in law firms Using content and AI to grow practices Key Takeaways: To avoid losing momentum after meetings, always establish a next step, whether scheduling a follow-up or agreeing on mutual act…
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Jared Correia: From Hesitation to Integration: AI's Role in Transforming Law Firms
32:49
32:49
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32:49In this episode, Steve Fretzin and Jared Correia discuss: The evolving role of AI and technology in legal practices Common obstacles lawyers face with adopting and implementing tech solutions Strategies for improving law firm efficiency and productivity Trends in business development and billing models Key Takeaways: Lawyers hesitate to adopt AI du…
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121: Secrets of High-Converting Law Firms: Proven Intake Strategies with Attorney Ben Leader, Chad Kerby, and Adam Reiman
1:28:11
1:28:11
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1:28:11For our latest webinar I hosted an incredible panel of experts—Ben Leader, Adam Reiman, Chad Kerby, and Gary Musler —where we uncovered game-changing intake strategies that can revolutionize law firm conversion and client acquisition. From optimizing response times to implementing effective lead tracking and follow-up systems, we explored how firms…
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Stuart Baum: The Power of Listening, Storytelling, and Good Habits in Law Practice
34:26
34:26
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34:26In this episode, Steve Fretzin and Stuart Baum discuss: Developing positive habits for personal and professional success Overcoming bad habits that hinder productivity and growth The importance of accountability and structured systems in habit formation Strategies for effective business development and client engagement Key Takeaways: Writing down …
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Bryan Figueroa: Technology, Delegation, and Staffing Strategies for Law Firms
31:33
31:33
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31:33In this episode, Steve Fretzin and Bryan Figueroa discuss: Strategies for scaling law firms effectively The importance of delegation and effective team-building Leveraging technology and automation in legal practice management The evolving role of outsourcing and virtual staffing in modern law firms Key Takeaways: Solopreneurs should prioritize ide…
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120: Attorney, Law-Di-Gras host, founder of Justice HQ and Attorney Share: meet lawyer-entrepreneur Robert Simon
40:16
40:16
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40:16I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved …
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John Kormanik: Time Mastery and Growth Strategies for Busy Legal Professionals
33:00
33:00
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33:00In this episode, Steve Fretzin and John Kormanik discuss: Mastering time and prioritization for lawyers Transitioning from law practice to impactful coaching Embracing work-life blend over balance The value of coaching for professional growth Key Takeaways: Lawyers should identify and focus on high-level tasks only they can perform, saying no to di…
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Scott Simmons: Mastering Legal Business Development and the Art of Client-Centric Lawyering
34:26
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34:26In this episode, Steve Fretzin and Scott Simmons discuss: Effective time management in the legal profession Developing habits and accountability for consistent business development Building a client-focused business model in law Overcoming personal and systemic barriers to success in legal business development Key Takeaways: Allocating just 30 minu…
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119: Automate, Communicate and Innovate with Tech Experts Edward Kirk, Jay Sarmaz, Kellen Brown and host Jay Berkowitz
1:14:14
1:14:14
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1:14:14Automate, Communicate and Innovate! At our most recent live event I had the privilege of hosting a stellar panel featuring Edward Kirk, Kellen Brown, and Jay Sarmaz, where we explored cutting-edge tools that are transforming business marketing and client engagement in the legal industry. We dove deep into the role of technology in enhancing everyth…
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Gordon Firemark: Maximizing Content Creation Through Podcasting
35:52
35:52
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35:52In this episode, Steve Fretzin and Gordon Firemark discuss: Podcasting as a tool for branding, content creation, and growth Legal and ethical essentials for podcasting Streamlining podcast production with AI and tech Leveraging unique marketing strategies to enhance professional presence Key Takeaways: Podcasting generates diverse discoverable cont…
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Tracy LaLonde: Achieving Joy in the Legal Grind: From Delegation Tips to Work-Life Boundaries
32:09
32:09
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32:09In this episode, Steve Fretzin and Tracy LaLonde discuss: Dynamics of trust in professional and client relationships Stress management and work-life balance strategies Effective delegation and communication for legal professionals Maintaining integrity and transparency in business Key Takeaways: Trust grows through intentional, proactive communicat…
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118: Raquel Gomes from Stafi shares insights on staffing solutions for Law Firms
33:15
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33:15Hiring great resources as VAs, paralegals and office staff can transform your law firm’s productivity, profitability, and your work-life balance. In this game-changing episode I am joined by Raquel Gomes, the founder of Stafi, a unique staffing solution tailored specifically for small and mid-sized law firms. Raquel shares her journey from corporat…
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Deb Feder: Optimizing Your LinkedIn and Client Conversations for Better Practice Management
33:03
33:03
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33:03In this episode, Steve Fretzin and Deb Feder discuss: Importance of client relationship management and deepening connections Prioritizing tasks to enhance productivity and work-life balance Role of social media in professional growth and networking Effective business development and optimizing client interactions Key Takeaways: Lawyers can achieve …
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Brian Zapf: Financial Foundations for Law Firm Growth
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32:15
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32:15In this episode, Steve Fretzin and Brian Zapf discuss: Financial planning and metrics for law firms Importance of strategic investments and cost control Leveraging financial storytelling for decision-making Best practices for client and revenue management Key Takeaways: In addition to revenue, law firm owners should track net income and cash flow, …
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117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers
37:41
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37:41Discover how streamlining client communication can transform your law firm’s success. I had the pleasure of speaking with Andy Seavers, co-founder and CEO of Case Status. Andy and I delved into the critical role that client communication plays in the legal industry and how Case Status is transforming client engagement for law firms. Andy shared how…
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