Join the Internet revolution with Clickonomics, the first-ever AI-hosted podcast where we dive deep into the internet's underbelly. Powered by Google's NotebookLLM, the two ai hosts, Kaitlyn and Zaick bring to life the groundbreaking insights from Simba Mudonzvo's book, Clickonomics. Each episode, they decode the Internet: mysteries of online behavior, dissect the attention economy, and reveal strategies to make your mark in the digital noise. Whether you're an entrepreneur, or a startup or ...
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#105 - Starting with the Customer’s Why: The Role of Customer Ikigai in Business Success
10:29
10:29
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10:29This episode is based on an academic research paper titled: "Starting with the Customer’s Why: The Role of Customer Ikigai in Business Success" You can read the article on Linkedin(https://www.linkedin.com/pulse/starting-customers-why-role-customer-ikigai-business-success-simba-lcxkf/?trackingId=AiNkopQjQ6GcM7n9zq%2Bfuw%3D%3D)…
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#104 - "Deepseek R1 is AI's Sputnik moment." - Marc Andreessen
16:14
16:14
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16:14This episode was inspired by a tweet on X (formerly Twitter) about DeepSeek, the new AI Chatbot from China.
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#103 - AI's Concorde Moment: Why the Hype Will Crash and Burn
17:49
17:49
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17:49One of my best yet episodes, what do you think about AI? Hype or a World Changer? Read the article on Linkedin(https://www.linkedin.com/pulse/ais-concorde-moment-why-hype-crash-burn-simba-mudonzvo-sog4f/?trackingId=O2KHIOWgRqWiev1c1ZsA1A%3D%3D)
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#102 - No One Cares About Your Industry – It’s All About the NICHE You’re In
13:20
13:20
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13:20I enjoyed creating this episode. Hopefully it helps you look at marketing on the internet in a different light. -Simba, author of Clickonomics.
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Clickonomics is not your typical marketing book!
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#100 - "On the Internet, timing isn’t everything; it’s the ONLY thing!"
4:09
4:09
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#99 - "Your online identity is your brand's handshake with the world; make it firm and memorable."
4:30
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#98 - "On the internet, sometimes silence speaks louder than shouting; listen to what your data doesn't say."
4:40
4:40
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#97 - "True digital impact is measured not in clicks, but in the conversations that those clicks start."
4:01
4:01
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#96 - "The internet thrives on innovation, but survives on ingenuity."
6:19
6:19
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#95 - "Like a digital maestro, a great marketer orchestrates a symphony of content that resonates with the audience."
4:58
4:58
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#94 - "Navigating the Internet without a strategy is like sailing without a compass."
4:29
4:29
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#93 - Likes, Self-Expression, and the Social Media Paradox
13:11
13:11
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13:11This episode was inspired by an x (formerly twitter) exchange I had with another user who posted, "MFS who keep tweeting with 0 likes fear no one 😭" So, I replied just asking do we post on social media to express ourselves or for the likes? This podcast explores the complex relationship between self-expression and the pursuit of validation on socia…
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#92 - Customer Ikigai: A new internet customer research framework for entrepreneurs and marketers who don't know where to start!
22:24
22:24
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Simba's Clickonomics examines the immense power of Apple and Amazon in the digital landscape. The book argues that these companies, through masterful design, marketing, and the creation of addictive ecosystems, have become cultural forces shaping consumer behavior. Their success stems from understanding and exploiting human desires for status, conv…
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Simba's "Clickonomics" describes the internet's evolution from a primitive platform with clunky features to a powerful force that significantly influences modern life and consumer behavior. The book highlights the internet's transformative impact, showcasing how it has fundamentally reshaped how we interact with technology and the world. This profo…
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Simba's "Clickonomics" explores the paradoxical nature of internet fame. The book argues that online fame, cultivated through curated online personas and algorithmic boosts, creates an illusion of intimacy that is ultimately isolating for both the famous and their audience. This manufactured closeness reflects the audience's desires and aspirations…
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In this episode, I have taken an extract from my new book and try to put the spotlight on a particular interesting phenomenon, the complex relationship between the digital and physical worlds, arguing that the internet reflects our desires and anxieties. In the book I use examples like Andrew Tate and Taylor Swift to illustrate how online engagemen…
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#87 - The Internet's Great Disappointment: How "Free" Became its Greatest Weapon
12:41
12:41
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12:41This podcast is about an article I once wrote called , "The Internet's Great Disappointment," which argued that the internet's "free" services, while initially appealing, have fostered monopolies. This "free" model, I contend, has stealthily destroyed competition, exploited user data, and ultimately betrayed the initial promise of democratization a…
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In this episode, I try to give an alternative explanation of what is Digital Marketing from a Clickonomics perspective. Enjoy ¬Simba
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I was inspired to create this podcast after I read Ryan Holiday's book, Ego is the enemy. Enjoy.
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#84 - "This is Fine" (Marketing Memes Part 2)
4:44
4:44
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#83 - "Don't Say It" (Marketing Memes Part 1)
3:34
3:34
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#82 - "Amazon has conquered the paradox of infinite choice."
4:42
4:42
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#81 - "To capture attention online, you must first understand the distractions you are competing against."
2:50
2:50
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#80 - "The internet is not just a technology; it's a cultural phenomenon that reflects and shapes our values and norms."
3:52
3:52
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3:52Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#79 - "Influencer marketing is the art of amplifying your message through voices trusted by the crowd."
6:10
6:10
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6:10Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#78 - "In the economy of clicks, attention is currency, and content is the mint where that currency is printed."
8:50
8:50
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8:50Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#77 - "In the matrix of the internet, you either shape reality or get shaped by it."
4:46
4:46
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4:46Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#76 - "The internet has evolved from a quirky curiosity into an all-consuming behemoth."
4:41
4:41
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4:41Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#75 - "Our screens have become the windows through which we view the world."
5:31
5:31
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5:31Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#74 - "The internet’s atmosphere is laden with the promise of a revolution, one defined by bits rather than bullets."
3:37
3:37
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3:37Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#73 - "Every heartfelt story can touch lives across the globe, and a clever lie can spread like wildfire."
8:15
8:15
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8:15Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#72 - "The internet, like a crowded marketplace on a Saturday morning, has become a noise of voices all clamoring for attention."
6:56
6:56
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6:56Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#71 - "The boundaries between the digital and the real have grown dangerously thin."
5:12
5:12
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5:12Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#70 - "We congregate around our screens, digital acolytes worshipping at the altar of connectivity."
3:54
3:54
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3:54Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#69 - "The internet can amplify all the best and worst parts of human nature."
4:54
4:54
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4:54Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#68 - "Fortunes are still being made out there, every single day. The trick is knowing the terrain."
3:42
3:42
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3:42Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#67 - "The internet is the new Wild West. A land of opportunity, yes, but lawless, chaotic, and crawling with outlaws."
4:24
4:24
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4:24Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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#66 - "Every click is a roll of the dice: you might hit the jackpot, or find yourself staring down the barrel of a digital scam."
7:06
7:06
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7:06Discover the digital age's secrets with Clickonomics, the pioneering world's first AI-hosted technology podcast where each episode uncovers a gem from Simba Mudonzvo's revolutionary book, Clickonomics. Kaitlyn and Zaick dissect one Clickonomics quote at a time, turning insights into actionable strategies for navigating the internet's vast landscape…
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In this episode, we discuss 'rethinking' product/market fit. You can read the article on Perplexity AI https://www.perplexity.ai/page/rethinking-product-market-fit-en3Rbw8kSWmnI3PMeseMPg You can read about Content/Market Fit (CMF) in the book Clickonomics.
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#64 - Digital Titans: The New Gods of the Internet
5:33
5:33
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5:33In this episode of Clickonomics, we delve into the rise of the digital deities who shape our online world. From Elon Musk, the trailblazing tech titan of Tesla and SpaceX, to Mr Beast, YouTube’s modern-day Midas turning views into gold, discover how these visionaries have redefined influence in the digital age. We'll also explore the viral empires …
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#63 - Clickonomics: The Power of a Single Click
6:33
6:33
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6:33Welcome to "Clickonomics," where the internet is not just a marketplace but a battlefield for attention and influence. This episode dives into the revolutionary potential of the digital world, where empires are built—or crumble—with just one click. Explore how entrepreneurs can harness the vast digital landscape to connect, convert, and conquer, gu…
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#61 - "The Media is the MESSAGE" by Marshall McLuhan
26:01
26:01
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26:01#61
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I had an idea to look into who is Satoshi Nakamoto, the inventor of Bitcoin after I read a BBC article where a Mr Stephen Mollah was the latest person to claim to be the mysterious inventor of Bitcoin. Also, I wanted to test OpenAI's latest LLM model, ChatGPT-o1 preview's so called 'advanced reasoning skills.' I simply asked ChatGPT to use advanced…
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#57 - Sorry Marc Andreessen, Software Is Eating the World Only Because the Internet Prepared the Feast!
11:08
11:08
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11:08Sorry Marc Andreessen, Software Is Eating the World Only Because the Internet Prepared the Feast! You can read the article at my Clickonomics blog(https://click-o-nomics.com/software-is-not-eating-the-world/)
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