Welcome to the FreeDive Podcast, your go-to source for all things digital marketing! Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of digital marketing. From SEO strategies and social media trends to the latest in AI and video marketing, we cover it all. Brought to you by Seapoint Digital, a leading digital marketing agency, our podcast offers valuable insights and practical tips that have propelled us to success in the industry. Whether y ...
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In this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that market…
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5 Social Media Mistakes That Are Hurting Your Growth
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17:34
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17:34New year, new social strategy! This month on Social Savvy with Kristy, we’re uncovering the 5 sneaky mistakes that could be sabotaging your social media growth—and how to fix them. From turning engagement into a two-way street to making your content strategy actually work for you, we’re sharing practical tips to kick off 2025 with confidence. If yo…
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Signing Off: A Year in Review and What’s Next
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6:25
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6:25We’re off for the rest of the year, but we’re here to say a big thank you to everyone who has supported the FreeDive Podcast and to share a glimpse of what’s coming in 2025. Don’t forget to tune in next week for our end-of-the-year blooper reel—a hilarious wrap-up of our behind-the-scenes moments! Special Thanks To: Guests: Kerri Struble Tina Gammo…
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Marketing, Memes, and Musk: Bill and Anna's Year-End Recap
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47:01In the final episode of 2024, Bill and Anna take the helm for a hilarious and heartfelt year-end review. From their favorite marketing trends and pop culture moments to bold predictions for 2025, this episode is packed with insights, laughs, and a touch of nostalgia. ð���ï¸� Highlights include: The rise of independent e-commerce and the pushback ag…
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What 9 Years of Matterport Taught Us: Kristy's Inside Story
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39:37In this special anniversary episode of the FreeDive Podcast, we celebrate nine incredible years of offering Matterport services at Seapoint Digital. Guest host Anna sits down with Matterport technician Kristy to explore the joys, challenges, and transformative power of this cutting-edge technology. 🔑 What to Expect in This Episode: What IS Matterpo…
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TikTok Starter Pack: Business Basics and Pro Tricks
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39:26You asked, we listened! In this monthâ��s Social Savvy with Kristy, weâ��re diving into TikTokâ��the app everyoneâ��s talking about, but not everyone gets. If youâ��ve ever wondered: How do I keep my favorite TikToks organized like a pro? Can my friends see all the weird stuff Iâ��ve commented on? Why does TikTok think Iâ��d like this random video?…
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Taking Five: A (Spotify) Wrap & FreeDive Updates
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5:07
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5:07Weâ��re taking a quick pause this week, but donâ��t worryâ��weâ��ve got a few updates to share! ð��� In this 5-minute video, Kristy reflects on past episodes, dives into some FreeDive news, and gets you pumped for the season of Spotify Wrapped! Thank you, as always, for being part of the FreeDive community. Stay tuned for more content next week, an…
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2025 Marketing: How AI and Political Influence Will Shape Strategy
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35:07In this episode of the FreeDive podcast, Kristy and Bill dive into the politics of marketing and share their bold predictions for 2025. From the growing influence of AI on content creation and marketing strategy to the evolving roles of influencer marketing and cancel culture, they explore how cultural shifts and technological advancements are shap…
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Account-Ability: Mastering Account Management and Client Relationships
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25:03In this episode of the FreeDive Podcast, weâ��re joined by Anna Baglien, one of Seapoint Digitalâ��s talented account managers and a longtime friend of the show! Anna shares her journey into account management, a role often defined by wearing multiple hats and seamlessly meeting clientsâ�� needs. Kristy and Anna dive into the unique challenges of a…
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Intro to LinkedIn: Make Your Profile Shine & Connect with Confidence
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35:23
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35:23Curious about what makes a LinkedIn profile truly pop? In this monthâ��s Social Savvy with Kristy, weâ��re diving into the essentials of crafting a LinkedIn presence that stands out, engages, and sets the stage for meaningful connections. From the perfect profile picture and headline that tells your story, to writing content that resonates in your …
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Next Level: Kayla Sue Roberts on Gaming & Social Media Marketing
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41:15
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41:15In this episode of the FreeDive podcast, we’re joined by Kayla Sue Roberts, a social media marketer with a passion for gaming and influencer marketing. From her start as a marketing coordinator during the pandemic to freelancing with top clients in the gaming and eSports world, Kayla has built her career with resilience, grit, and a keen eye for tr…
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Change for the Better? Our Honest Take on Agents of Change 2024
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41:32Today we're breaking down our experience at the 2024 Agents of Change conference. From standout sessions on rethinking the customer journey to using AI for content and video marketing, we dive into our favorite moments. Hear our take on John Jantschâ��s insights about shifting from the outdated sales funnel to his fresh approach on building trust a…
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AI Impact: Kristy & Bill on ChatGPT's Politics and Processes
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43:40In this episode of the FreeDive Podcast, Kristy and Bill dive headfirst into the ever-evolving world of artificial intelligence, with a focus on ChatGPT. From playful experiments with Bill’s AI voice companion, Echo, to deep discussions on AI’s influence in art, photography, and even politics, no topic is off-limits. They explore how AI is shaping …
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Bridging Content and Product: Alisa Meredith's Evolution in Marketing
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18:00
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18:00Ever wonder how a content marketer becomes a product marketing powerhouse? In this episode, we sit down with Alisa Meredith, a seasoned marketing professional with over 20 years of experience in content strategy and product marketing. Alisa shares her journey from running a marketing agency to creating and leading a production unit at Tailwind and …
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Watch Your Tone: Mastering Social Media Copy for Every Platform
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28:09
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28:09Ever wondered why your one-size-fits-all social media posts aren't hitting the mark? Spoiler alert: it’s all about tone! In our third installment of Social Savvy with Kristy, we dive into the art of tailoring your caption copy to fit each platform’s unique vibe. From LinkedIn’s professional polish to TikTok’s casual fun, we’re covering it all. Join…
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Mic Check: Lessons from Podcasting with Kristy and Kevin
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48:12
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48:12In this lighthearted episode of the FreeDive podcast, Kevin takes the host's seat to interview Kristy about her journey in launching and growing a podcast—a journey he's been a fan of every step of the way. With over 20 episodes under her belt, Kristy shares her candid reflections on staying authentic, the challenges of creating content, and the su…
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Ad Evolution: Mark Silverman’s Insights on Modern Marketing Strategies
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29:59
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29:59In this episode of the FreeDive Podcast, Deb and Kristy dive deep with Mark Silverman, Senior Vice President of Client Services at Seapoint Digital, to explore the evolution of marketing and advertising. Mark discusses his passion for finding what sets a client apart in a crowded marketplace and shares his insights on the major shifts shaping the i…
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The Art of Sustainable Agency Growth with Bill and Kevin
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36:14
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36:14In this lively episode of FreeDive, Bill takes over hosting duties and welcomes Kevin for his podcast debut! Kevin flips the script, putting Bill on the spot about running an agency with purpose, and diving deep into what it takes to grow responsibly in today’s fast-paced digital landscape. Discover how to scale your agency without losing your sani…
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Social Savvy with Kristy, Part 2: Picking the Perfect Platform for Your Business
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32:35In Part 2 of our "Social Savvy with Kristy" series, host Kristy dives into the world of social media platforms, helping you determine which one is the best fit for your business. Whether you're just starting out or looking to expand your digital presence, this episode is packed with essential insights. Kristy begins by guiding you through three cru…
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Wired for Success: Kyle Figueroa on Mastering Contractor Marketing
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40:15
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40:15In this episode of the FreeDive podcast, we sit down with Kyle Figueroa, the visionary behind Figueroa Electric, to discuss how he's revolutionizing the electrical contracting industry through the power of digital marketing. Kyle shares his journey from traditional electrician to a sought-after expert in luxury home automation, thanks to his innova…
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Balancing Act: Deb McGranaghan on Marketing, Motherhood, and Empowerment
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16:01
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16:01In this special throwback episode from our Women in Marketing series, Maddie sits down with Deb McGranaghan, a marketing analyst at Seapoint Digital, to explore her unique journey into the world of marketing. Deb shares how she transitioned from traditional marketing methods to the digital landscape while juggling the demands of motherhood and entr…
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Mic Drop Moments: Nathan Nokes on Voiceover Mystics and AI Ethics
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57:41
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57:41Step into the fascinating world of voice acting with our guest, Nathan Nokes, a seasoned professional whose voice has brought characters to life in books, animation, video games, and beyond. In this episode, Nathan recounts his journey from his early days in the industry to becoming a sought-after voice talent. He offers a behind-the-scenes look at…
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Social Savvy with Kristy – Your Guide to Instagram Updates
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51:30
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51:30Welcome to the first installment of "Social Savvy," where we dive deep into the ever-evolving world of social media! In this episode, we’re focusing on Instagram, the platform that keeps on changing. From the early days of pinned comments to the latest updates like chat themes and the mysterious vanish mode, we break down the key features and chang…
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Remote Control: Mastering the Work-Life Balance from Anywhere
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50:46
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50:46This week, join our hosts as they dive into a lively discussion about the complexities of achieving work-life balance in a remote work environment. With remote work becoming the norm, finding that perfect equilibrium between professional responsibilities and personal life can be a challenge. Kristy, Anna-Lynn, Deb, and Dan are here to share their i…
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Do It With a Broken Heart - Creating Content When Your Life is on Fire
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49:19
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49:19This week’s episode is a raw and candid conversation about the intersection of personal hardship and professional responsibility, and how we keep moving forward when everything seems to be falling apart. We are pulling the curtain all the way back and diving deep into the raw realities of creating content when our personal lives are in turmoil. Whe…
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The Road Less Traveled: Marketing Paths for the Modern Age
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39:25Join hosts Kristy and Anna-Lynn as they explore the unconventional journeys that led them to success in the marketing industry. In this inspiring episode, they share how their diverse skills and experiences across various careers eventually culminated in thriving marketing roles. Listen as they discuss overcoming fears about career changes, pursuin…
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Birds of a Feather: Building Authenticity in Social Media with Christina Garnett
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27:17
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27:17Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her…
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Office Imposters: Unmasking Burnout in Marketing
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29:58
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29:58This week, join hosts Bill and Kristy as they dive into a candid discussion about imposter syndrome, burnout, and mental health in the workplace. These issues are all too common, especially in office jobs and marketing agencies, and Bill and Kristy are here to share their personal experiences and practical tips. In this episode, they reveal: Their …
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Track Record: Kevin Billingslea on Mixing Quality with Client Loyalty in Music
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31:19
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31:19In this special sibling episode, we sit down with music producer Kevin Billingslea to dive deep into the art of maintaining quality and client loyalty in a competitive industry. Kevin, who has worked with famous musicians and built his business from the ground up, shares his invaluable insights that transcend music production and resonate with mark…
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Talk Data to Me: Crafting Campaigns with Numbers
28:53
28:53
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28:53It's the interoffice romance you didn't know you needed. Not every content creator comes to an agency with a college degree. If you're new to your agency's creative team and just starting out as a writer, this week's podcast is for you. Anna-Lynn and Deb talk about how analytics can (and should!) transform the way creative content teams approach th…
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Calling all women in marketing! Join us for the first episode in our "Women in Marketing" series, recorded back in March, as we sit down with Tina Gammon from Neurohacker. Discover how Tina's unexpected journey from a travel blogger in Switzerland to a marketing mogul has shaped her career. In this episode, Tina shares: ✨ Her inspiring path into ma…
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It's Not Me, It's You: Client Relationship Edition
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40:19
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40:19It is a delicate balancing act maintaining client connections, knowing when to say goodbye, and how to handle those goodbyes with finesse. In today's episode Bill is back to guest star and break down how to weigh the costs of client retention versus new acquisitions. He also teaches us how to harness the power of social media to create meaningful c…
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Lens on Success: The Art of Adaptive Marketing with Birch Blaze Studios
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35:18
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35:18Join us in this episode as we chat with Kerry Struble, the creative mind behind Birch Blaze Studios. As a seasoned photographer and videographer, Kerry opens up about the challenges and rewards of running his own business and managing his marketing efforts. We explore his strategies for staying agile in a rapidly changing market, the importance of …
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Wit or Miss: Navigating Humor in Campaigns
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37:54
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37:54Marketers beware - everyone’s a comedian. Humor in marketing can be a two-edged sword. When it works, it’s brilliant. When it bombs….OOF. In this episode, Kristy and Anna-Lynn are feeling extra and talking about how to successfully incorporate humor into your marketing campaign. We’re sharing our fave examples of campaigns that hit our funny bones …
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Why are Google reviews so important? Are they important? In a candid conversation filled with relatable anecdotes and practical advice, we navigate the often-overlooked power of reviews. Discover how timely and tactful requests for client reviews not only bolster business reputations but also fuel professional joy and motivation. We don't shy away …
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AI Unveiled: Navigating the Future with Bill
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27:05Chat GPT... say it with us. On today's episode, Kristy takes the helm with special guest host Bill, Seapoint's agency owner and captain of our ship, delving into the fascinating world of AI. From understanding its foundations to its limitless potential, they explore the ins and outs of AI and where it's headed. Learn how to harness AI effectively, …
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Submerge yourself in the lively spirit of Seapoint Digital! We are your one-stop-shop for all things digital marketing. From idea to implementation – we do it all. We love to help our clients reach their marketing goals. We’ve served companies in a variety of industries, from energy providers to medical suppliers; retail shops to property managemen…
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Get ready to take the plunge into the dynamic world of digital marketing with the FreeDive Trailer! Join hosts Kristy, Anna-Lynn, and the team at Seapoint Digital as they share their journey from a small company to an international agency. Discover why they're diving into the world of podcasting and what to expect from each episode. Whether you're …
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