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Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.
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What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communic ...
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My Friends In The North is a podcast by PR and management consultant Sarah Waddington featuring interviews with some of the North’s most influential organisational leaders. You’ll gain professional and personal perspectives on each person’s role, the economy, politics, communications and life in general. If you’d like to get involved, follow Sarah Waddington @Mrs_Wadds on Twitter and drop her a line via Sarah@Astute.Workwww.Astute.Work
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Johna Burke - Why measurement is key to the credibility of public relations in management
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In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC. They discuss: How data helps practitioners prove their value to senior leaders and gain credibility and influence in management. The importance of reliable, ethically sourced data, ensuring that data is properly …
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Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode four of our new season! --- In this episode, hosts Sarah and Stephen Waddington cover key industry topics and sh…
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Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
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Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode three of our new season! ------- On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds In…
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In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications. They discuss: Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life. The latest Wadds Inc. research rep…
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Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss: - Scotland as a buzzing, competitive PR hub delivering outcomes for global brands - Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers an…
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Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode two of our new season! ------- Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India…
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Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories. Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the way Culture, community and creativity was the topic of PRAXIS, one of the largest public r…
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Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode one of our new season! --- Sarah and Stephen Waddington return with your favourite management communications and…
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Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we’re sustainable in…
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. They discuss: · Les Mills International’s mission to create a fitter planet. · Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z. · Making diversity, equity and inclusi…
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Emma Thwaites: Inspiring organisations to innovate with data to improve society
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute. They discuss: How open data leads to better insights, decision making, innovation and societal impact Using open data to tell stories: ODI fuel poverty and food poverty data projects How organisati…
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Caroline Marrows: Speaking truth to power for those without power
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice. They discuss: · The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing · Managing demand for services from the public, and insight from the media w…
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Professor Lee Edwards: Building bridges between theory practice as a driver of innovation
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss: · Whether public relations is a force for good or a means for organisations to corrupt the public conversation? · Enviro…
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Katie King: Understanding the potential of artificial intelligence
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business. They discuss: · The potential of artificial intelligence as a tool to support marketing and public relations activity · The risk issues that business leaders should be concerned about in thinking about data and the applica…
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Tom Levitt: Building socially responsible companies that support their communities
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21:57
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss: ● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Deli…
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Sarah Dewar: Leadership through humility and authenticity
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20:59
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On this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. They discuss: · How great leaders have humility and authenticity and see people holistically, not just as employees · Social network theory and the importance of relationships in the workplace · Rounded wellbeing strategies…
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Alison Goldsworthy: It can physically hurt to change your mind
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On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy. They discuss: Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge Technology is…
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Tokunbo Ajasa-Oluwa: Youth empowerment and support in fulfilling potential
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On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready. They discuss: · Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE · Career Ready’s overarching mission in preparing young people f…
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Dr Stephanie Hare: Are you using technology, or is it using you?
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On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare. They discuss: · Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda · Why the enthusiasm and optimism that characterised …
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Jon Geldart: “The pale, male and stale days of the IOD are over”
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On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton · The IoD as the home of diverse leadership talent and a place where better directors are made · The thorny business iss…
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Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc. Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience. This podcast for directors and management teams explores how public relations can support the creation of value thr…
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#FuturePRoof podcast: Socially Mobile update
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#FuturePRoof podcast: Socially Mobile update With Stephen and Sarah Waddington Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry. The project expects to launch its first …
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#FuturePRoof podcast: Socially Mobile launch
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#FuturePRoof podcast: Socially Mobile launch With Stephen and Sarah Waddington In this latest edition of the #FuturePRoof podcast we discuss: Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours. The launch of Socially Mobile – we’d love your support and will shortly be recrui…
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My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to author Jenny Pearson about her latest book, The Incredible Record Smashers, which made The Times’ Book of the Week and: Her latest success, her …
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#FuturePRoof: Rethink and reconnect With Stephen and Sarah Waddington The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence. Actor, director and writer Noel Clarke was awarded the prize for outstanding…
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#FuturePRoof podcast: lockdown eases in England
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#FuturePRoof podcast: lockdown eases in England With Stephen and Sarah Waddington Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone Hybrid workplace: Employers reporting increased productivity benefits from homework…
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My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she speaks to Eileen Jones from Cumbria PR, who has just published a wonderful paperback called ‘How parkrun changed our lives’ about: What inspired Eileen t…
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#FuturePRoof podcast: Can I go back to the office yet?
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#FuturePRoof podcast: can I go back to the office yet? With Stephen and Sarah Waddington When is a PR disaster not a PR disaster? – Ryanair on UK government support for airlines, Allen vs Farrow, and Gordon Beattie’s resignation Royal protocol – statements from both Buckingham Palace and Meghan Markle are an extraordinary breach of traditional prot…
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My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she speaks to Louise Hunter MBE, who is the director of corporate affairs for Northumbrian Water Group, about: How Northumbrian Water has kept operations goi…
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#FuturePRoof podcast: We are all Jackie Weaver
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#FuturePRoof podcast: We are all Jackie Weaver With Stephen and Sarah Waddington Democracy is alive and well – Clerk Jackie Weaver bring orders to a chaotic and bad tempered Handforth Parish Council Share of search - The IPA is promoting share of search as a metric for advertising effectiveness. There’s limited evidence of its validity outside larg…
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My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to Lucy Winskell OBE, the new chair of the North East Local Enterprise Partnership and Pro Vice-Chancellor for Employabilit…
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#FuturePRoof podcast: An end of year thank you letter
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#FuturePRoof podcast: An end of year thank you letter With Stephen and Sarah Waddington · Communicators: Marcus Rashford, Burger King, and Unilever’s Alan Jope · Media: BBC’s Hugh Pym, Sky’s Kay Burley, Manchester Evening News’ Jennifer Williams and editorial teams at CNN, The New York Times and Tortoise · Writing we’ve admired: Marina Hyde, Nafisa…
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My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she talks to Helen Dalby, editor-in-chief for Reach plc in the North East about: Her career to date and the purpose of journalism. Th…
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#FuturePRoof podcast: a week is a long time in PR
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#FuturePRoof podcast: a week is a long time in PR With Stephen and Sarah Waddington As the US election count continues the US media has found its voice and is calling out the President’s lies. What took you so long? Sarah is proofing the fifth edition of #FuturePRoof. It tells the story of how the NHS managed the first wave of the crisis through th…
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My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she chats to Stephen Bell OBE, chief executive of Changing Lives, about: Changing Lives and its charitable purpose The Theory of Chan…
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#FuturePRoof podcast: Asif Choudry is our #CommsHero
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#FuturePRoof podcast: Asif Choudry is our #CommsHero With Stephen and Sarah Waddington The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections, with a quarter managing furloughs and redundancies Sarah handed over #FuturePRoof to the BAME community for her latest book. Topics range from audience targeting to…
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My Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she chats to the founder of Northern Power Women, Simone Roche MBE, about: Northern Power Women and its goals Creating a community of…
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