Get the marketing shortcuts you need to jump-start your sales. I'm Brian one of the co-founders at SamCart, and this is where I share my daily insights from from behind the scenes, so that you can apply them in your own business.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading

1
The CTO Podcast
Insights & Strategies for Chief Technology Officers Navigating the C-Suite while Balancing Technical Strategy, Team Management, & Innovation
The CTO Podcast explores the worlds of Chief Technical officers as they manage the trials, tribulations, and triumphs of technologists in the C-suite. Hosted by Etienne de Bruin, founder of 7CTOs and author of CTO Excellence in 100 Days: Becoming the leader your company deserves. www.ctopod.com
…
continue reading
This station is dedicated to reviewing any Products and Services that provide resources, tools or training to online business entrepreneurs - all opinions are my own.
…
continue reading

1
Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing
Jono Petrohilos (Online Marketing / Course Creation Expert)
If you're an Online Course Creator or you want to learn how to create an online course successfully, then this is the podcast for you! Every week our host Jono Petrohilos interviews a different expert in the Course Creator space covering a wide range of topics including online courses, course creation, membership sites, social media, and online marketing. We also have one of the largest and most engaged Facebook Groups in the world for Online Course Creators with over 7,000 members - feel fr ...
…
continue reading

1
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
30:31
30:31
Play later
Play later
Lists
Like
Liked
30:31In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of…
…
continue reading

1
Research Behind Influence w/ Brooke Duffy
27:17
27:17
Play later
Play later
Lists
Like
Liked
27:17In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of socia…
…
continue reading

1
Building Community and Brand Success w/ Priscilla Lau
26:20
26:20
Play later
Play later
Lists
Like
Liked
26:20In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the impor…
…
continue reading

1
Zayna Rose, Image Strategist & Communications Consultant: Elevating Your Image as a Tech Leader
51:01
51:01
Play later
Play later
Lists
Like
Liked
51:01In this episode of the CTO Podcast, host Etienne speaks with image strategist Zayna Rose about the importance of personal branding and leadership presence for technology leaders. They discuss how visual identity, color psychology, and intentional self-expression can enhance a leader's credibility and connection with others. Zayna emphasizes the nee…
…
continue reading

1
How to Pitch and Monetize Like a Creator Pro with Kristen Bousquet
30:35
30:35
Play later
Play later
Lists
Like
Liked
30:35In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networki…
…
continue reading

1
From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
26:17
26:17
Play later
Play later
Lists
Like
Liked
26:17In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the …
…
continue reading

1
Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James)
29:41
29:41
Play later
Play later
Lists
Like
Liked
29:41In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps cr…
…
continue reading

1
The Future of Social Commerce w/ Sarah Penna (Orca)
23:49
23:49
Play later
Play later
Lists
Like
Liked
23:49In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by Dr…
…
continue reading

1
Lena Skliarova-Mordvinova, Good Face Project CTO and Co-Founder: Revolutionizing Personal Care with AI and Resilience in Challenging Times
1:08:11
1:08:11
Play later
Play later
Lists
Like
Liked
1:08:11In this episode of the CTO Podcast, host Etienne de Bruin speaks with Lena Skliarova-Mordvinova, CTO and Co-Founder of the Good Face Project. They discuss the origins of the Good Face Project, which aims to educate consumers about the ingredients in personal care products and promote safer alternatives. The conversation delves into the role of gene…
…
continue reading

1
From $0 to $12K: Andrew Hankin on Boosting Sales with SamCart
11:29
11:29
Play later
Play later
Lists
Like
Liked
11:29From $0 to $12K: Andrew Hankin on Boosting Sales with SamCart Ready to transform your business like Andrew? Start your free trial at SamCart.com today and join thousands of successful entrepreneurs who have revolutionized their sales process. In this episode, Scott from SamCart interviews Andrew Hankin, the co-founder of RelentlessHub.com. Andrew s…
…
continue reading

1
Building the Next Generation of Content w/ Max Levine (AMP Studios)
22:55
22:55
Play later
Play later
Lists
Like
Liked
22:55In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in r…
…
continue reading

1
From Creator to Strategist w/ Austin Null (McKinney)
29:37
29:37
Play later
Play later
Lists
Like
Liked
29:37In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the …
…
continue reading
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds b…
…
continue reading

1
Dr. Aadeel Akhtar, PSYONIC's Visionary: Transforming Lives Through Advanced Bionic Prosthetics and Entrepreneurial Innovation
1:01:55
1:01:55
Play later
Play later
Lists
Like
Liked
1:01:55In this episode of The CTO Podcast, Dr. Aadeel Akhtar CEO and founder of PSYONIC, discusses the evolution of bionic hands and the advancements in robotics and AI that have made them possible. He shares his personal journey and motivation for creating prosthetics that can change lives, as well as the entrepreneurial challenges faced in bringing this…
…
continue reading

1
How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle)
27:16
27:16
Play later
Play later
Lists
Like
Liked
27:16In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, …
…
continue reading

1
Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
29:15
29:15
Play later
Play later
Lists
Like
Liked
29:15In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role …
…
continue reading
🎉 Become a CreatorU Member for free: https://members.creatoru.com/ Here’s What You Missed in Our Latest Content Q&A Session! 🚀 We had an amazing, in-depth Q&A where we covered a ton of ground for entrepreneurs looking to up their game! 🎯 If you couldn’t make it, here’s a quick recap of the hot topics and tools shared: What We Discussed: 1. How can …
…
continue reading
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey fr…
…
continue reading

1
Decoding AI: Expert Panel Insights for CTOs
1:14:52
1:14:52
Play later
Play later
Lists
Like
Liked
1:14:52In this episode of The CTO Podcast, Etienne engages with AI experts, Ksenia Palke (Director AI: Airspace), Lena Skliarova-Mordvinova (Co-Founder & CTO: Good Face Project) and Sharon Zhang (Co-Founder & CTO: Personal AI) to discuss the current state and future of AI in technology organizations. The conversation covers the different AI stacks being u…
…
continue reading

1
The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr)
23:15
23:15
Play later
Play later
Lists
Like
Liked
23:15In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building stron…
…
continue reading

1
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
25:39
25:39
Play later
Play later
Lists
Like
Liked
25:39In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marke…
…
continue reading

1
Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)
26:45
26:45
Play later
Play later
Lists
Like
Liked
26:45In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and priorit…
…
continue reading

1
Investing in YouTube Creators w/ Sarah McNabb (GigaStar)
21:45
21:45
Play later
Play later
Lists
Like
Liked
21:45In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar. They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors. This innovative model provides creators with the capital and strategic s…
…
continue reading

1
Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL)
36:44
36:44
Play later
Play later
Lists
Like
Liked
36:44In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators w…
…
continue reading

1
How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence)
27:34
27:34
Play later
Play later
Lists
Like
Liked
27:34In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on …
…
continue reading

1
Ryan Kari, CTO of MagCanica: Revolutionizing Motorsports with Torque Sensors and the Art of CTO Leadership
48:01
48:01
Play later
Play later
Lists
Like
Liked
48:01In this episode of The CTO Podcast, Etienne interviews Ryan Kari, CTO of MagCanica, a company in the torque sensor space. They discuss the role of torque sensors in Formula One racing and other motorsports, as well as their use in hybrid engines. They also touch on the challenges of delegating invention in a hardware company and the importance of c…
…
continue reading

1
Pay Transparency for Creators w/ Lindsey Lugrin
19:09
19:09
Play later
Play later
Lists
Like
Liked
19:09In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth o…
…
continue reading
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor obj…
…
continue reading

1
Kathy Keating, Fractional CTO | Interim CTO | Executive Coach | CTO Levels™: Mastering Growth; Operational Excellence and Leadership Insights
1:00:38
1:00:38
Play later
Play later
Lists
Like
Liked
1:00:38In this conversation, Etienne interviews Kathy Keating, a fractional CTO and executive coach. They discuss topics such as finding joy in work, dealing with disagreement and rejection, and the importance of operationalizing processes in growing companies. Kathy emphasizes the need for alignment on the problems worth solving and the value of creating…
…
continue reading

1
The Only Thing That Matters in Facebook Ads
11:18
11:18
Play later
Play later
Lists
Like
Liked
11:18Watch on YouTube: https://youtu.be/zJYshfhjP7A In this episode, Brian Moran, founder of SamCart and CreatorU, shares his expert insights on Facebook ads. Having generated over $100 million in product sales primarily through Facebook ads, Brian emphasizes the simplicity of today's ad campaigns. He explains that the key element in a successful Facebo…
…
continue reading

1
Monetizing Your Passion w/ Victoria Hutchins
21:01
21:01
Play later
Play later
Lists
Like
Liked
21:01In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to…
…
continue reading

1
Bridging Brands and Influencers with Tech w/ Asti Wagner
20:42
20:42
Play later
Play later
Lists
Like
Liked
20:42In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both…
…
continue reading

1
Aliza Carpio, Director of Product Management Data Platform at JLL Technologies: The Code of Collaboration and Navigating Open Source
1:00:36
1:00:36
Play later
Play later
Lists
Like
Liked
1:00:36Aliza Carpio (Director of Product Management Data Platform at JLL Technologies) discusses with Etienne open source communities, codes of conduct, and the relationship between product management and engineering. She emphasizes the importance of open source as a team sport and the benefits of collaboration and problem-solving in the open source commu…
…
continue reading

1
Fueling Brand Connections w/ Nycole Hampton (GoodRx)
20:22
20:22
Play later
Play later
Lists
Like
Liked
20:22In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning wi…
…
continue reading

1
How To Protect Your Social Media Accounts w/ Liron Segev
23:15
23:15
Play later
Play later
Lists
Like
Liked
23:15In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron…
…
continue reading

1
Maria Flynn, Founder and CEO AmbioLogix: Make Opportunity Happen
56:11
56:11
Play later
Play later
Lists
Like
Liked
56:11In this conversation, Etienne interviews Maria Flynn, the Founder and CEO of AmbioLogix, about her new book Make Opportunity Happen. They discuss the importance of carving your own path as an entrepreneur, the challenges faced by early-stage entrepreneurs, and the methods and templates outlined in the book to help entrepreneurs navigate their journ…
…
continue reading

1
Future of Online Communities w/ Sara Wilson
21:48
21:48
Play later
Play later
Lists
Like
Liked
21:48In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and…
…
continue reading

1
Dave Adsit, VP of Engineering SamCart: Coding Roots to C-Suite Insights
1:11:23
1:11:23
Play later
Play later
Lists
Like
Liked
1:11:23In this conversation, Etienne and Dave reminisce about their early experiences with computers and programming. They discuss the different computer models they had, the challenges of typing in code from magazines, and the evolution of technology. They then shift the conversation to their roles as VP of Engineering and CTO, and the differences betwee…
…
continue reading

1
Liquid Death's Unconventional Marketing w/ Greg Fass
19:20
19:20
Play later
Play later
Lists
Like
Liked
19:20In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into tradition…
…
continue reading

1
Ksenia Palke, Head of AI at Airspace: AI in Time-Critical Shipments
58:39
58:39
Play later
Play later
Lists
Like
Liked
58:39Ksenia Palke, Director of AI at Airspace, discusses the use of AI in time-critical shipments. Airspace builds tech for fast automated solutions in shipping critical items such as organs, medical devices, and industrial parts. The goal is to remove unnecessary manual steps and optimize the delivery process. Ksenia explains how AI is used to predict …
…
continue reading

1
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
23:23
23:23
Play later
Play later
Lists
Like
Liked
23:23In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate m…
…
continue reading

1
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
19:31
19:31
Play later
Play later
Lists
Like
Liked
19:31In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of va…
…
continue reading

1
Devastate the Competition via Robust Design with Adam Bahret
43:19
43:19
Play later
Play later
Lists
Like
Liked
43:19Etienne sits down with Adam Bahret, whose unique journey has fueled his passion for creating robust product designs that can outperform the competition. The conversation reveals how prioritizing reliability can significantly impact a product's success and why reliability often trumps marketing. Tune is as Adam introduces his innovative R-Three blue…
…
continue reading

1
Going First: Leading with Purpose in an Overthinking World with Nell Derick Debevoise
50:09
50:09
Play later
Play later
Lists
Like
Liked
50:09Etienne is joined in this episode by Nell Derick Debevoise, the founder of Inspiring Capital which helps leaders grow their business with purpose and build impactful legacies. Nell has advised leaders at American Express, Cisco, Google and more, and she focuses on expanding impact, growing businesses and building legacies that are inclusive, anti-r…
…
continue reading

1
How Can Storytelling Drive Content w/ Jesse Katches
20:13
20:13
Play later
Play later
Lists
Like
Liked
20:13In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores…
…
continue reading
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of auth…
…
continue reading

1
Joel Beasley, Modern CTO: Mastering the Art of Podcasting
49:14
49:14
Play later
Play later
Lists
Like
Liked
49:14Etienne is so happy to be sitting down with his good friend Joel Beasley for this episode. Joel is the mastermind behind the Modern CTO Podcast and founder of Pro Series Media, and he is here for an enlightening conversation on the ins and outs of podcasting. With years of experience under his belt, Joel shares invaluable insights on starting, cult…
…
continue reading

1
Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice)
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoi…
…
continue reading

1
Alex Balazs, CTO Intuit: Generative AI, Vulnerability and Leadership
39:41
39:41
Play later
Play later
Lists
Like
Liked
39:41Etienne sits down this episode with Alex Balazs, the CTO of Intuit, for an eye-opening discussion on vulnerability, leadership, and the cutting-edge realm of generative AI. Alex shares insights from his journey, from TurboTax's chief architect to leading technology at Intuit. He delves into the pivotal role vulnerability plays in effective leadersh…
…
continue reading
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, b…
…
continue reading