In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio ...
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez
43:53
43:53
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Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diver…
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Finance Fireside: Gregory (Goyo) Schipilliti’s Take on Data, Modelling, & What Makes a Skilled FP&A Professional
29:59
29:59
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29:59
Gregory (Goyo) Schipilliti is the International Finance Director at DailyPay. With a decade of experience in FP&A across industries, Goyo has built successful processes from scratch. This episode of the Go To Masters Show: Fireside Finance features Goyo, as he talks about: A day in his life as International Director of Finance Importance of learnin…
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GTM 121: Listening to Your Customers Without Obeying with Crunchbase's CRO Neal Patel
53:35
53:35
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53:35
Nealesh Patel is the Chief Revenue Officer at Crunchbase, an AI-powered platform that helps over 80 million dealmakers discover and prioritize the right opportunities using best-in-class company data. With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative …
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GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy
51:12
51:12
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51:12
Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide i…
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GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight
51:06
51:06
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51:06
David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature …
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From FMCG to B2B Sales Ops: Cristian Rinceanu’s Playbook on Data, Strategy & Leadership
30:00
30:00
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30:00
Cristian Rinceanu is the Director of Sales Ops, Europe at Illumina. He has over 14 years of experience across various operations roles, working across 4 countries. This episode of the Go To Masters Show features Cristian, as he talks about: His transition from FMCG to Biotech industry His learnings from Unilever that extend to startups Role of Sale…
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GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar
55:01
55:01
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55:01
Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach. Discussed in this Epi…
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Building & Revamping Efficient Comp Plans: Nicholas McQueen’s Formula for Superior Sales Teams
16:42
16:42
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16:42
Nicholas McQueen is the Revenue Commissions Manager at Entrata. He’s a specialist in finance & sales commissions. This episode of the Go To Masters Show features Nicholas, as he talks about: How to craft effective compensation plans The latest trends in AI & Sales Compensation 3 skills to ace in the field of incentive compensation Connect with Nich…
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GTM 117: From 0 to Acquisition in 3.5 Years Through Community-Led Growth with Cliff Simon
50:29
50:29
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Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. With almost two decades of broad technology experience, he has anchored GTM teams in SaaS & Service…
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Finance Fireside: Doron Shohet on Process Efficiency, Decision-Making, & the Age of AI in Finance
29:13
29:13
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29:13
Doron Shohet is the VP of Business Finance at Yotpo. He has over 10+ years of experience in Finance & Accounting. This episode of the Go To Masters Show: Fireside Finance features Doron, as he talks about: Ways to ensure process efficiency to manage costs Impact & growth of Finance in the SaaS industry His approach to making strategy level decision…
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The 4-Pillar RevOps Framework: Marc Mastracola's Blueprint for Scaling RevOps' Efficiency & Growth
22:49
22:49
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22:49
Marc Mastrocola is the Director of Revenue Operations at Peek. Over the past 12 years, he has seen RevOps evolve and has gained experience across various companies. This episode of the Go To Masters Show features Marc, as he talks about: How he achieve 5x growth in recurring revenue at Sonder RevOps in Hospitality Tech vs. B2B SaaS The 4 core pilla…
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GTM 116: The Future of SEO and AI's Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz
59:58
59:58
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59:58
Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Pr…
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RevOps Mythbusters: Kumail Mukadam’s Take on Org Hierarchy, Leveraging Data & Team Culture
41:43
41:43
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41:43
Kumail Mukadam is the Senior Director of Revenue Operations at Claroty. With 10+ years of experience in this rapidly growing field, Kumail dispels some hot takes in RevOps in this episode of Go To Masters Show: RevOps MythBusters. Here’s what’s covered in the podcast: RevOps shouldn’t exist as a separate function. RevOps should report to the CFO, t…
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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe
53:36
53:36
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53:36
A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite - starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies inclu…
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GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson
1:00:00
1:00:00
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Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack…
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GTM 113: Operator.ai, Solving the Great Ignore and GTMfund Incubating a Company with Mark Kosoglow and Max Altschuler
38:49
38:49
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38:49
Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed…
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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay
1:12:10
1:12:10
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Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a we…
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Alignment, Collaboration, & Empathy: Lessons from Lauren Hughes’s Leadership Playbook
30:39
30:39
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30:39
Lauren Hughes is the Global Head of Revenue Operations at InMobi. She’s passionate about RevOps, having over more than 20 years of experience in the field. This episode of the Go To Masters Show features Lauren, as she talks about: Key strategies to align sales teams with overall revenue goals Ways to effectively collaborate with other leaders How …
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GTM 111: Behind the Scenes on Apollo.io's PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman
53:09
53:09
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53:09
Leandra Fishman is the Chief Revenue Officer at Apollo.io, a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Interc…
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Unraveling Sales Ops with Jeff Narduzzi: Evolution, Effective Strategies, & Career Growth Tips
21:44
21:44
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21:44
Jeff Narduzzi is the Director of Sales Operations at SysDig. He has over 10+ years of experience across Sales & Sales Ops. This episode of the Go To Masters Show features Jeff, as he talks about: Evolution of Sales Ops over the years Strategies for effective sales processes 3 pieces of advice for Aspiring Sales Ops professionals Connect with Jeff N…
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GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price's Law with Dennis Lyandres
1:04:16
1:04:16
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Dennis Lyandres is currently an Advisor at Iconiq Growth. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all cu…
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GTM 109: Behind the Scenes on Building Braze and Incubating 2 Companies with Mark Ghermezian
55:11
55:11
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Mark Ghermezian co-founded Braze (BRZE) and led the company as it’s founding CEO, pioneering a new category. He is also the Founder and General Partner at m]x[v Capital, and Co-Founder and CEO of Gynger and Tildei, two companies that he incubated through the venture firm. He is a serial entrepreneur and successful investor with 20+ years of experie…
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Real Estate Sales to RevOps Success: Peter Charshafian on Forecasting, Collaboration & Strategic Initiatives
25:39
25:39
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25:39
Peter Charshafian is the RevOps & Sales Strategy Manager at Branch. With an extensive background in real estate, he has transferred his learnings across industries to his current role as a GTM leader. This episode of the Go To Masters Show features Peter, as he talks about: The art & science of forecasting How RevOps can become more strategic 3 pie…
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GTM 108: From CPA to CRO - Lessons from a 25-Year Software Sales Career with Matt Breslin
52:05
52:05
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52:05
As Upland's Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Prior to that, he held senior…
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Unlocking RevOps’ Potential: Joshua Janes’s Insights on Strategy, Collaboration, & Growth
49:42
49:42
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49:42
Joshua Janes is the VP of Revenue Operations & Analytics at Addi. With 15+ years of experience, he’s passionate about resolving complex RevOps challenges. This episode of the Go To Masters Show features Joshua, as he talks about: Unlocking the strategic potential of RevOps Effectively collaborating with other functions Books & resources to grow in …
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GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner
44:37
44:37
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Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable's success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to her role at Iterable, Adriana held influ…
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Unifying Siloed Ops, Collaboration, & Tech Tools: Navin Persaud’s Guide for RevOps-Driven Growth
28:31
28:31
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28:31
Navin Persaud is the VP of Revenue Operations at 1Password. He has over 20+ years of experience across sales, Sales Ops, Marketing Ops & RevOps. This episode of the Go To Masters Show features Navin, as he talks about: How RevOps must be an all-encompassing function Ensuring constructive cross-functional collaboration Evaluating tech tools from a u…
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GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston
51:27
51:27
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Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences between product…
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Consumption Business Growth Hacks: Dominik Jaworski’s Tips on Marketplace Strategies & Cross-functional Teamwork
23:29
23:29
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Dominik Jaworski is the VP of Strategy & Business Operations at Matillion. He has over 15 years of experience in consulting & strategy. This episode of the Go To Masters Show features Dominik, as he talks about: The 2 ways to enable cross-functional collaboration Leveraging marketplace as a channel for growth Differences between consumption-based m…
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GTM 105: Scaling to $100M ARR with Creative Demand Gen and Hiring Discipline with Sam Blond
1:09:16
1:09:16
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Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. After his operating roles, Sam joined Founders Fund as an investing partner before leaving to co-found a new startup. Discus…
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Building a Winning Sales Ops Team: Ruchika Chopra’s Lessons on Culture, Technology, & Change
39:23
39:23
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39:23
Ruchika Chopra is the VP of Sales Operations at Illumio. She has over 2 decades of experience in building, scaling, & optimizing GTM teams. This episode of the Go To Masters Show features Ruchika, as she talks about: Importance of building the right team culture Using ops as a lever for growth and building for scale Navigating acquisitions and main…
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From Consulting to RevOps Excellence: Kristina Kardell’s Learnings on Collaboration & Prioritization
33:01
33:01
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Kristina Kardell is the Associate Director of Revenue Operations & Strategy at Leapsome. Prior to venturing into RevOps, she honed her background in consulting at Navigio. Go To Masters Show features Kristina, as she talks about: Her learnings from being a Consultant Setting ideal cadences to enable collaboration across teams How to prioritize proj…
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