Best Roger Dooley Podcasts (2025)

1
116. 5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger Dooley 50:26

21d ago50:26

50:26

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, …

1
How Hendrick's distinctive use of nostalgia explains their marketing success 28:24

1h ago28:24

28:24

In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.…

1
119. Think Like a 7 Figure Business Owner Before You Become One 16:19

8h ago16:19

16:19

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think Like a 7 Figure Business Owner Before You Become One Ready to stop playing small and start scaling like a badass CEO? In this episode of the Master Your Business Podcast, I’m…

1
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You 37:38

4d ago37:38

37:38

In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.By Consumer Behavior Lab

1
118. How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase Productivity 51:00

6d ago51:00

51:00

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase Productivity Let’s be real… goal setting can be boring, right? Who said you can’t make goal-setting fun? I…

1
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C 34:16

11d ago34:16

34:16

In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, w…

1
117. 8 Smart Ways to Scale Your Income Without Overwhelm 13:39

14d ago13:39

13:39

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 7 Smart Ways to Scale Your Income Without Overwhelm 💰 Feeling stuck at an income ceiling? Think you have to work longer hours to make more money? Think again. In this episode of th…

1
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal 56:51

18d ago56:51

56:51

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste …

1
Interview: Nir Eyal, author of Hooked, on how to form lasting habits 49:31

25d ago49:31

49:31

In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differen…

1
115. The $0 Marketing Strategy That Drives More Clients Than Ads 10:18

28d ago10:18

10:18

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 🚀 Ready to grow your business without spending a cent on ads? You’re in the right place! In this episode of Master Your Business, I’m breaking down the most powerful marketing stra…

1
How using humor helped Aviation gin laugh all the way to the bank 24:30

1M ago24:30

24:30

In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated charac…

1
114. How To Master LinkedIn Live Events To Increase Your Credibility and Leads 38:05

1M ago38:05

38:05

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Want to position yourself as an industry leader and generate leads effortlessly? LinkedIn Lives might be your secret weapon. But let’s be real—not all LinkedIn Lives are created eq…

1
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science 35:43

1M ago35:43

35:43

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…

1
113. The Pricing Strategy That Helps You Close More Deals Faster 17:05

2M ago17:05

17:05

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to finally charge what you’re worth and close more deals without feeling like a pushy salesperson? In this episode of the Master Your Business Podcast, I dive deep into a pro…

1
iMotions, Affectiva and Neuromarketing with Peter Hartzbech 29:56

1M ago29:56

29:56

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and com…

1
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world 30:40

2M ago30:40

30:40

In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…

1
112. 3 Simple Strategies to Improve Your Business Presentation with Maureen McCowen 49:44

2M ago49:44

49:44

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Struggling to keep your audience engaged during presentations? You’re in the right place! In this episode of the Master Your Business Podcast, I chat with public speaking expert Ma…

1
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability 1:00:04

2M ago1:00:04

1:00:04

In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich ef…

1
111. Social Media Automation – How to Scale Without the Overwhelm 21:04

2M ago21:04

21:04

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- Ready to stop drowning in social media tasks and start scaling effortlessly? In this episode of the Master Your Business Podcast, you’ll learn how AI and automation can transfo…

1
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation 29:28

2M ago29:28

29:28

In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with all the artificial colourings removed) without damaging sales. That’s an impressive achievement, as often if you stress that a product has become hea…

1
110. LinkedIn Lead Generation for Coaches: 3 Strategies to Boost Sales with Manuel Hartbauer 42:56

2M ago42:56

42:56

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to turn your LinkedIn presence into a client-generating machine? In this episode of the Master Your Business podcast, Deirdre Martin sits down with LinkedIn growth expert Man…

1
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting 36:16

2M ago36:16

36:16

In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’l…

1
109. 9 Simple Steps to Create a Whole Year's Marketing Plan 30:54

2M ago30:54

30:54

Send us a text Ready to kick your business into high gear for 2025? In this episode of the Master Your Business Podcast, we show you how to map out a whole year's marketing plan. It's simple. It's bold. It works. We'll help you stop throwing random marketing 💩(aka stuff) at the wall. We'll help you focus on the strategies that build real growth. Yo…

1
How Pret a Manger harnessed variable rewards to recover from the pandemic 23:03

2M ago23:03

23:03

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards…

1
108. 3 Insightful Tips To Achieve Team Leadership That Fuels Your Small Business Growth 51:15

3M ago51:15

51:15

Send us a text Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. — In this episode, Sinead O’Neill shares three practical steps to help you lead your team with clarity, accountability, and courage. If you’re eager to drive growth, handle conflic…

1
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations 49:01

3M ago49:01

49:01

We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.By Consumer Behavior Lab

1
107. How to Pivot On Purpose For Service Business Growth 24:08

3M ago24:08

24:08

Send us a text Sometimes you just know that something is off in your business. It could be because your bank balance is screaming it! So if you’re considering a shake up of your small business, this episode of the Master Your Business Podcast, dives into how to pivot on purpose. We discuss how to realign with your vision, embrace change, and discov…

1
The replication crisis: How to avoid basing your marketing on bogus findings 24:38

3M ago24:38

24:38

In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.…

1
106. How Client Co-Creation Can Energise You and Result in Business Success 49:05

3M ago49:05

49:05

Send us a text It’s obvious. But sometimes what’s in plain sight is overlooked. Businesses are made for people by people. The more we connect to the human element, the more we can expand the way that our business works and grows. In this episode of the Master Your Business Podcast, the amazing Marivanna Chessa shares how co-creating with clients ca…

1
Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo 27:45

3M ago27:45

27:45

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Gr…

1
105. How to Create Passive Income Offers You Can Sell While You're Sleeping 30:20

3M ago30:20

30:20

Send us a text Ready to earn cash while you sleep? In this episode of the Master Your Business Podcast, we break down how to create passive income offers you can sell while you’re sleeping. Discover how to turn your expertise into simple digital products. Learn how to use LinkedIn marketing for service-based businesses to attract ready buyers. Find…

1
104. How to Use Consistency and Engagement to Grow Your Online Community with Zoe Whitman 37:58

4M ago37:58

37:58

Send us a text Ready to grow your online community and connect with your audience like never before? In this episode of Master Your Business Podcast, I sit down with Zoe Whitman, co-founder of The 6 Figure Bookkeeper. Zoe shares how she and Jo Wood built a thriving Facebook community of 24,000 members—using consistency and real engagement. We’ll wa…

1
How to change habitual customer behaviour in the New Year 27:52

4M ago27:52

27:52

In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the b…

1
103. How to Rest over the Christmas Holidays While Growing Your Service Business 23:06

4M ago23:06

23:06

Send us a text Ready to avoid burnout and grow your business over the holidays? In this episode of Master Your Business Podcast, I reveal how you can embrace rest strategically to set your service business up for success—without hustling or stressing out. Discover three key strategies to help you rest, recharge, and grow while enjoying the holiday …

1
102. What if Everything You Knew About Business Success Was Wrong? with Elizabeth Hamilton Guarino 54:20

4M ago54:20

54:20

Send us a text Is your definition of business success holding you back? Elizabeth Hamilton-Guarino shares surprising truths about achieving REAL success as an entrepreneur. Timestamps: [02:58] Success Defined [20:44] Factors of Success [33:45] Importance of asking for help [48:38] Gratitude Practice Listen to the full episode now! 🎧 Follow The Mast…

1
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing 49:09

4M ago49:09

49:09

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but als…

1
101. Screw Overnight Success! The Power of Patience for Entrepreneurs 23:15

4M ago23:15

23:15

Send us a text Ever feel like you're on the Success Express, chugging along but not getting anywhere fast? Yeah, we've all been there. In episode #101 of the Master Your Business Podcast, we're pressing the brakes on that runaway train and talking about the power of patience. As entrepreneurs, we're always itching to hit those big milestones. Yeste…

1
Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally 31:00

4M ago31:00

31:00

Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insight…

1
100. How to Successfully Apply The "Find-Win-Keep" Customer Experience Strategy With Ian Golding 1:11:04

5M ago1:11:04

1:11:04

Send us a text Want to build a business that doesn't just survive but thrives? Then you've got to listen to this episode of the Master Your Business Podcast! I sat down with customer experience expert Ian Golding, and boy, did he deliver the goods. We dug deep into how you can create an amazing customer experience that keeps your clients coming bac…

1
The behavioural science behind the perfect gift 29:23

5M ago29:23

29:23

In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves …

1
Great Customer Experience is in the Details - Steven Van Belleghem 39:21

5M ago39:21

39:21

In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem. Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. And Steven is the author of six bestselling books including his …

1
99. How You Can Disrupt Your Industry By Using Values To Drive Business Success 23:17

5M ago23:17

23:17

Send us a text Ready to shake things up in your industry and achieve explosive success? In this episode of the Master Your Business Podcast, I dive deep into how you can use values to drive business success and stand out from the crowd. Highlights of this episode: (02:25) Personal vs. business values (03:19) The importance of aligning your business…

1
98. 5 Mindset Hacks For Resilience To Overcome Any Setback In Your Business with Stephen Lock 51:21

5M ago51:21

51:21

Send us a text Overcome business setbacks, embrace change, cultivate positivity and turn challenges into growth opportunities with 5 mindset hacks from Stephen Lock. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [06:12] Overcoming Fear and …

1
Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw 34:34

5M ago34:34

34:34

In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw. Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists. And Michael…

1
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising 59:24

5M ago59:24

59:24

In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…

1
97. The Emotional Rollercoaster of Buying (and How to Guide Your Clients to "Yes!" ) 23:19

5M ago23:19

23:19

Send us a text Discover the power of emotional resonance in sales and tips to guide your clients to a confident “yes!” and build long-lasting relationships with Deirdre Martin. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. Timestamps: [00:00] Introduct…

1
AI Podcasts, Google NotebookLM and Pricing Psychology 28:30

5M ago28:30

28:30

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, r…

Podcasts Worth a Listen

Roger Dooley Podcasts

Podcasts Worth a Listen

Quick Reference Guide

zproxy.org