Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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Scaling the Gap is a podcast crafted for the bold, bright, ambitious leaders of today. As an Owner, Entrepreneur, Founder, CEO, President you've already tasted success, and you’re on a quest for more — more impact, more growth, more fulfillment! Our podcast is your companion on this journey, offering a unique recipe of inspiration, introspection and innovation blended with high-impact tactical, practical business advice. We’re here to guide you through the complexities of scaling your busine ...
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Scaling the Gap Ep 55 | The Contractor’s Edge: Rich Harshaw on Resilience, Perspective, and Redefining Success
38:41
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38:41What if the key to standing out in a crowded market wasn’t just about what you sell, but the stories you tell? In this episode of Scaling the Gap, host Madeleine MacRae sits down with Rich Harshaw, owner of Level 10 Contractor, to explore leadership, marketing strategies for contractors, and the transformative power of storytelling. Rich delves int…
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1991: The Internet Is Like Shopping at the Mall
10:22
10:22
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10:22Rich shares an analogy that will help you understand how important it is for your website to stand out from the crowd!
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1990: Webinar Replay: Chuck Thokey - 5 Critical Steps to Onboarding & Training New Sales Reps
45:43
45:43
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45:43Today we hear from Top Rep Founder and CEO Chuck Thokey about Sales Training and onboarding. Watch this Webinar here 1895: the Difference between Sales Training and Sales Coaching
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Scaling the Gap Ep 56 | Bold Leadership, Big Impact: Building Lasting Legacies with BNI CEO Mary Kennedy Thompson
34:51
34:51
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34:51In this episode of Scaling the Gap, host Madeleine MacRae sits down with Mary Kennedy Thompson, CEO of Business Network International (BNI) and a former Marine Corps officer, to explore the values-driven leadership that fuels business success. Mary shares her journey through personal and professional challenges, from navigating the loss of a mentor…
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1989: 5 Ways to Use The "Big Bill" in Your Marketing
20:10
20:10
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20:10Have you heard Rich Talk about the Big Bill Before? Today, he’s giving you 5 Ways to use it in your Marketing efforts!
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1988: Sunday Podcast: The Art of Being Interested in Your Spouse
9:22
9:22
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9:22Rich Talks about paying attention that person you married…Even if you’re not married, the advice Rich gives is great for nurturing any relationship.
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1987: Topic Showcase: Overcoming Price Resistance
30:50
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30:50On this Topic Showcase, we're talking about Overcoming Price Resistance..and RAISING YOUR PRICES!!
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1986: Marketing Matters: From $30M to $1.5B in 10 Years - Great Day Home Improvements
46:59
46:59
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46:59Rich talks with Michael Hoy and Ed Weinfurtner from Great Day Home Improvements. Watch this episode on YouTube Here!
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This TBT highlights a powerful tool to help you write powerful headlines in your marketing - the Headline Starter! (actually there are 12 of them)
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1984: Making People Fall In Love With Your Business
10:02
10:02
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10:02This Valentine's season - Rich wants you to cause your clients and prospects to fall in love with YOUR company!
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1983: Construction Champions Podcast: Your Website Is Killing Your Business
34:43
34:43
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34:43Rich talks with Construction Champions Podcast host, Ron Nussbaum, about how contractors can use marketing and your website to stand out in the construction industry. Watch this episode on the Construction Champions Podcast Page on Youtube
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1982: 5 Ways to Make Your Print Ads Work Better
19:16
19:16
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19:16Rich gives you 5 ways to turbocharge your print ads!!
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1981: Sunday Podcast: Trust Me, God's Not Enjoying This Either
5:31
5:31
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5:31Does God Care about suffering? Its an age old question - and Rich gives you his take today!
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1980: Podcast Highlight Show: 2025, Volume 03
1:13:25
1:13:25
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1:13:25The 3rd Edition of the Level 10 Contractor Daily Podcast for 2025.
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1979: Take 20 Minutes and Learn About Vacation Voucher Incentives (Destination Motivation)
25:43
25:43
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25:43Rich Talks with Jimmy Hammond from Destination Motivation about Vacation Voucher Incentives. More From Destination Motivation: 1678: Proven Way to Increase Closing Rates and Decrease Recission Did you know that you can Watch this episode on Youtube?!?
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1978: TBT: Overcoming Price Resistance
1:11:39
1:11:39
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1:11:39For Throw Back Thursday, Rich will walk you through HOW to pull off “overcoming price resistance” step by step.
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1977: Marketing Quick Tips: Home Show Optimization
20:34
20:34
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20:34Rich gives you specific strategies for getting more leads and sales from every live event you do!
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1976: Webinar Replay: Lead Conversion Engine (with Paradigm Vendo)
1:10:13
1:10:13
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1:10:13Rich and Tim Musch, from Paradigm Vendo, talk through lead conversion on this recent webinar. Watch this episode on Vimeo
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Scaling the Gap EP 54 | The Greatest Lessons in Leadership from a Second-Generation Family Business
30:16
30:16
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30:16What really makes a leader stand out? Is it just about boosting profits, or is it about something bigger—like inspiring a team, navigating challenges, and leaving a lasting impact? In this episode of Scaling the Gap, host Madeleine MacRae sits down with Agata Olivieri of Maple Drapery and Carpet to unpack the real essence of leadership. They dive i…
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1975: 5 Ways To Cultivate Your Brand in the Marketplace
15:33
15:33
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15:33Rich shares 5 ways for you to cultivate your businesses brand.
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1974: Sunday Podcast: Jim Rohn - The Art of Exceptional Living
41:29
41:29
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41:29Today Rich is going to introduce you to the late, great Jim Rohn. If you’re not familiar, Jim Rohn was a well known and beloved motivational speaker.
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Today on the showcase we focus on sales training, taking a look at what’s expected in the field and how tools like AI are a game changer.
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1972: Mastering Email Marketing + AI Trends & Predictions (Sarah Ghirardo/Service Titan)
38:49
38:49
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38:49Rich talks with Sarah Ghirardo from Service Titan about Email Marketing, and AI trends! Watch on Youtube! --- All Podcasts Are Of Our Own Personal Views And Not Affiliated With Any Other Party.
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On This ThrowBack Thursday Rich Talks about how you and your business should handle the “small stuff” in your business.
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1970: Push This "Anything You Need" Button For Your Business (LinkUnite)
25:57
25:57
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25:57Rich talks with Amanda Farris from LinkUnite. Connect with Amanda Farris: 678-565-3478 amanda@linkunite.live --- Watch this episode on Youtube here
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1969: Marketing is a Playground, Not a Funnel
18:42
18:42
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18:42Rich talks about your marketing being a playground - and gives you 13 practical tools to put this into practice!
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1
Scaling the Gap EP 53 | Cracking the Code of Marketing Strategy: Insights from James on Reaching Your Ideal Customer
29:06
29:06
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29:06How often do businesses pour countless hours, resources, and energy into their marketing campaigns, only to feel like they’re speaking to an empty room? Picture this: you’re addressing a crowd of 10,000 people, but none of them are your ideal buyers. All that time and effort are wasted because your message isn’t reaching the right audience. It’s fr…
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1968: 5 Ways You're Leaving Money on the Table
17:27
17:27
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17:27Rich has 5 Ways that you are probably leaving money on the table in your business!
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1967: Sunday Podcast: The Quid Pro Quo God
17:16
17:16
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17:16This episode deals with the topic of becoming vs. getting. It’s about our motives and our actions and how we can get closer to God.
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1966: Podcast Highlight Show: 2025, Volume 02
1:24:51
1:24:51
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1:24:51The second volume ofthe Level 10 Contractor Podcast Highlight show from 2025! The best moments from the podcast from the past 2 weeks.
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1965: Lowering Lead Costs in the New Post-TCPA Era (Get The Referral)
36:02
36:02
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36:02Rich talks with Jamey Vumback from Get the referral about lowering lead costs - and some other great solutions for your company. Check out this Episode on Youtube
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1964: TBT: Beyond Customer Service -- Creating Raving Fans
46:06
46:06
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46:06Rich gives you some great ideas from the book “Raving Fans” on this TBT episode
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1963: Strategy Session: What Do You Want to Be When You Grow Up?
56:52
56:52
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56:52Rich helps a contractor devise a plan to build his business from where it is today, to something more profitable and sustainable in the future.
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1
Scaling the Gap EP 52 | Building a Legacy of Quality, Culture, and Community at Draped and Style
32:32
32:32
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32:32Running a family-owned business is no small feat, right? How do you keep the balance between family dynamics and professional growth? What happens when an economic downturn hits—do you fight or fold? In a competitive market, is it better to sacrifice quality for price, or is holding onto your values the real secret to success? And when it comes to …
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1962: Lead Gen in 2025: AI, TCPA, & Other Fun Stuffs (Stucturely)
41:54
41:54
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41:54Rich Chats with Nate Joens from Structurely about Lead Gen in 2025! Call for Structurely Demo: (515) 585-6815 Episode about Active Prospect: Episode 1853 – October 4, 2024 - The Digital Lead Filtration System Explained (Active Prospect) Watch this episode on Youtube here.
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1961: 5 Ways to Create Extra Revenue Streams
19:44
19:44
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19:44Today is all about adding extra income streams to your business!
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1960: Sunday Podcast: From Zero To Furious In Half A Second
11:03
11:03
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11:03Rich shares his interesting take on Anger - what do you do when people push YOUR buttons?
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1959: Topic Showcase: Lead Handling: Funnels and Friction
38:56
38:56
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38:56Today on the Topic showcase we focus on handling your leads.
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1958: A Healthy Marketing Mix For 2025 (Briana Hetherington)
42:23
42:23
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42:23Rich chats with Briana Hetherington from Altruistic Advisory about your marketing mix heading into 2025. Watch on Youtube here Rich Mentioned: Tony Hoty Generating Leads in Walmart, Costco, Grocery Stores and More... Email Briana: Briana @ altruisticadvisory.com
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Everyone wants to be creative, everyone values creativity…. But how exactly do you become creative? Rich has some ideas today on this Throwback Thursday
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1956: How To Use Customer References The Right Way
7:39
7:39
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7:39Whats the best way to use customer references? Rich has an idea for you today.
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Rich chats with a carpet cleaning Company in Utah. They’ve been making by word of mouth, and not much else - Rich Asks “What do you want to be when you grow up?!”
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1954: 5 Ways to Do Marketing Research for No Money
21:15
21:15
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21:15Rich gives you 5 Ways to do Market Research for NO MONEY!
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Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids against it.
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1952:Podcast Highlight Show: 2025, Volume 01
1:20:21
1:20:21
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1:20:21On the first countdown of 2025, we prepare for our success this year!
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1951: Sales Coaching Hasn't Caught Up To AI (Siro)
39:02
39:02
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39:02Rich chats with Joe Jordan from Siro.AI about Sales Coaching and AI. Previous Episodes with Joe: Individualized Customized Sales Training with AI Increase NSLI by 35%
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You wouldn't think that BEING NICE could be innovative...but Rich gives you ideas on being NICE to clients and prospects can boost your business!
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Today’s podcast is all about FUN! Specifically, it’s a challenge to you to find ways to make doing business with your company more fun!
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1948: 8 Things I Learned Renewing 12 Clients' Radio & TV Schedules
22:59
22:59
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22:59Rich shares some lessons about what he has learned renewing Clients radio and tv for 2025
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1947: 5 Ways To Negotiate Better Media Buys
18:33
18:33
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18:33Rich gives you 5 ways to Negotiate better Media Deals
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