Best Refine Labs Podcasts (2024)

1
Refine Labs B2B Marketing Roundtable: Paid Search Efficiency 55:28

2h ago55:28

55:28

CEO Megan Bowen and VP of Marketing Evan Hughes hosted Demand Generation Manager Ryan Olestro and Senior Performance Marketing Manager Malin Wijenayake to discuss paid search efficiency and how to stop overspending. They dive into key tactics for improving paid advertising strategies, focusing on recognizing budget inefficiencies and balancing spen…

1
Healing Beyond the Hurt: Insights from a Self Healing Coach & Mentor 50:05

23h ago50:05

50:05

In this episode of Fork n Nourished we sit down with Manpreet Johal Bernie, an award-winning podcaster and renowned self healing coach & mentor, who has dedicated her life to helping others heal from past pain and reclaim their inner strength. With a wealth of experience and a compassionate approach, Manpreet shares powerful strategies for overcomi…

1
RV223 - Evolving The CMO Role (Art vs. Science) 46:03

24h ago46:03

46:03

In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like: Being Misunderstood on LinkedIn Attribution is a Tool (Not the Answer) Reimagining the Role of the CMO Demand Creation vs. Brand Awareness Bootstrapping vs. Venture Capital Why SaaS + Services is a Great Model LinkedIn's B2B Potent…

1
How & Why We Acquired Lychee (Solo Episode) 12:51

1h ago12:51

12:51

Link to Lychee Link to 2 Hour Podcast | Fame Link to these three tools: Spotify podcast downloader Apple podcast downloader Convert X Space downloader Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris …

1
The Power Pause - Rest, Reset, Recharge & Rejuvenate 29:43

2d ago29:43

29:43

Welcome to The Rest Revolution! Today, we're diving into something we all need but rarely prioritize: true rest and rejuvenation. In a world that's always on, it’s easy to feel drained and disconnected, but what if the key to feeling more alive and focused is actually found in slowing down? We'll explore how to shift from burnout to balance, discov…

1
RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38 49:30

9d ago49:30

49:30

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy. In this episode (GTM Live #38), Chris talks about: Why attribution models are more of the problem than the solution The limitations of trad…

1
Renowned Rovers - Daniel Marcello, Founder, Brooklyn Coachworks (@brooklyncoachworks / brooklyncoachworks.com) 52:42

2d ago52:42

52:42

On this episode, Chris is joined by Daniel Marcello, Founder of Brooklyn Coachworks. They chat about how a career creative turned his Land Rover passion into a magazine that lead to building Brooklyn Coachworks. They also discuss a few of their hallmark builds and how their shops in Italy and Virginia integrate with their home base in Williamsburg,…

1
RV221 - My POV and Messaging Framework (to 10x Growth) 49:17

7d ago49:17

49:17

Chris Walker joins Erik Jacobson (CEO at Hatch.fm) to talk through Chris's recent update to his strategic narrative, POVs, and messaging at Passetto, which has resulted in generating more pipeline and revenue in the month of October alone than all of 2024 combined up to that point. Listen to this episode to hear Chris’s framework on how to turn wha…

1
Unwrapping the Truth: The Dark Side of Ultra-Processed Foods 36:07

15d ago36:07

36:07

Are ultra-processed foods sabotaging your health? In this episode, we dive into the hidden realities of ultra-processed foods—what they are, why they're everywhere, and how they impact our bodies and minds Join us as we uncover the science behind these foods, the effects they have on our well-being, and practical tips for navigating a world filled …

1
RV220 - Who Owns GTM? | Go To Market Live Episode 37 51:58

14d ago51:58

51:58

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. In this episode (from GTM Live #37), Chris talks about: Who should own the GTM strategy (hint: it’s not the CMO) Why GTM should function like a facto…

1
Refine Labs B2B Marketing Roundtable: 2025 Planning and Goal Setting 56:19

10d ago56:19

56:19

CEO Megan Bowen and VP of Marketing Evan Hughes hosted VP Of Demand Generation Ciara Hopkins, and Senior Director of Demand Generation Matthew Sciannella to dive into the 2025 planning process. Through the event, they addressed significant trends in the digital marketing space, emphasizing the need for adaptability and smart investment. Key topics …

1
Ep31: The Secrets of the Hop Lab & the Brewer who won't pick Favourites 1:05:52

22d ago1:05:52

1:05:52

Ever wondered about the science behind hop breeding or weather proofing the future? Well on this week's episode find out in a way we'll all understand, as Mark Dredge catches up with Klara Hajdu, Hop Breeder and expert at Wye Hops. From the Noah's ark of hops, to the magic of creating aroma, let her guide you through hop breeding as she brings her …

1
Cofounder Relationships, Content & Money with Rob Moore of Progressive Property 31:06

14d ago31:06

31:06

Rob Moore on LinkedIn Rob Moore on X (formerly Twitter) Rob Moore on Facebook Rob Moore on Instagram Rob Moore’s Website Disruptors Rob Moore on X (formerly Twitter) Progressive Property on LinkedIn Progressive Property on X (formerly Twitter) Progressive Property on Facebook Progressive Property on Instagram Progressive Property on TikTok Disrupto…

1
An Introduction to Quantum Nutrition & Transformational Coaching - Meet our Guest Rashon Fuller - Holistic Wellness and Mindset Coach 51:00

16d ago51:00

51:00

Welcome to another episode of Fork n Nourished, today we introduce our special guest Rashon Fuller who is a IIN certified holistic wellness and mindset coach with 25 years of experience as an entrepreneur and 8 years in coaching Rashon also has a entrepreneurial background and this has shaped his leadership and communication skills, which he now ch…

1
7 ways to use generative AI in PPC to boost revenue | Kerri Amodio SMX Masterclass 57:26

17d ago57:26

57:26

Kerri Amodio, Director of Demand Gen, delivered a Keynote and Q&A session for SMX Masterclass. She focused on how businesses can leverage AI tools like ChatGPT to optimize their marketing campaigns. She emphasized the importance of using AI not merely to save time but to enhance the quality of marketing efforts, improve messaging, and boost revenue…

1
RV219 - MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter | Go To Market Live Episode 36 53:00

23d ago53:00

53:00

In this week’s live event, Chris discusses the insights he gained from attending the Pavilion Go-To-Market 2024 conference. He critiques the prevalent issues plaguing current marketing and sales strategies, emphasizing the importance of efficient pipeline creation as a determinant of successful business operations. He reflects on the conference's a…

1
Snacks 33: Choosing the Right Creative Package 12:32

22d ago12:32

12:32

Triana Mills, VP of Creative, joins Steph Crugnola on Stacking Growth Snacks to break down the differences between a Creative Strategy Package and a Creative Execution Package. She details what's included, who would benefit most, and the timeline investment you'd be looking at for each package. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…

1
Sweet Deception - Uncovering the Hidden Dangers of Refined Sugar 30:02

25d ago30:02

30:02

In this episode, we dive deep into the sweet but sinister world of refined sugar. While it’s everywhere in our diets, from sugary drinks to processed snacks, the hidden dangers of sugar go far beyond weight gain. Refined sugar fuels inflammation, disrupts hormones, and can even accelerate aging. It’s linked to serious health issues like diabetes, h…

1
Building a Podcast: Roles That Influence B2B Growth Strategy | Feat: Evan Hughes and Steph Crugnola 33:38

29d ago33:38

33:38

Evan Hughes and Steph Crugnola joined Corey Kossack of Aspireship on the Startup Skills Podcast to talk about the four essential roles in building a podcast. From Startup Skills Podcast: The second episode of the Startup Skills Podcast, Corey engages with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for…

1
Anatomy Of A Viral LinkedIn Post 15:41

1M ago15:41

15:41

Tom Hunt on LinkedIn Tom Hunt on X Link to Tom Hunt's 70k Likes LinkedIn Post Link to Tom Hunt's 300k Likes LinkedIn Post Copywriting Resources: Matt Barker’s Business Page on LinkedIn Luke Matthew’s AI WRITING made EASY on LinkedIn Lara Acosta’s Literally Academy on LinkedIn Confessions of a B2B Entrepreneur is handcrafted by our friends over at: …

1
Snacks 32: Data Democratization - Communicating to Leadership 8:02

1M ago8:02

8:02

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she guides listeners through specific talk tracks that can help convince leadership to make the change. She highlights the most important benefits of switching to a Data Democracy to make it attractive to your C-Suite and stakeholders. See th…

1
Movement, Breathe & Mindfulness - Meet our Guest Deepa Sapra - Yoga Therapist & More 35:41

1M ago35:41

35:41

Welcome to another episode of Fork n Nourished, where today we deep dive with our beautiful guest Deepa Sapra into her transformative journey of yoga therapy. Deepa is not only an amazing Yoga Therapist but also a monologist, an instructor for firewalking, glass walking and arrow breaking. Deepa Sapra, a holistic yoga therapist is dedicated to help…

1
RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35 46:40

1M ago46:40

46:40

In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business acumen into financial planning, emphasizing the importance of marrying marketing metrics with business objectives t…

1
3rd Quarter Truck & 4x4 Market Update - Chris Picconi, Classic 4x4 & Brian Ellis, Fourbie Exchange 1:41:36

1M ago1:41:36

1:41:36

On this episode, Chris is joined by Brian Ellis, Founder and CEO of Fourbie Exchange. They talk about the performance and their outlooks on the truck and 4x4 markets, changing marketplace dynamics and which trucks and 4x4s are winners, losers, buys, sells and holds in the market. After a 5 year run in the collector vehicle markets, 2023 was tumultu…

1
Expert Session: Paid YouTube Strategy with Malin Wijenayake 45:00

1M ago45:00

45:00

Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy! Through the session, they covered: tools for measuring impact most efficient targeting options for each ad type options for developing ad creative successful examples of current ads benchmark metric goals and examples ...and more! If you want …

1
RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34 48:04

1M ago48:04

48:04

In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficiency, effective brand marketing strategies, and the role of ROI in driving business success. Addressing listener feedback and industry misconceptions, Chris provides a comprehensive analysis of marketing …

1
Real Food vs. Fake Food: Why Farm Fresh Beats Lab Grown Every Time - Discover the truth behind supermarket shelves 29:28

1M ago29:28

29:28

In this episode we look at why local organic food is the best choice for both our health and the environment. Grown without harmful pesticides and chemicals, organic produce is richer in nutrients and free from synthetic additives, making it a cleaner, more wholesome option. Local food also supports small farmers and reduces the carbon footprint as…

1
RV216 - GTM Efficiency | Go To Market Live Episode 33 45:28

1M ago45:28

45:28

In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric for SaaS companies. As businesses navigate 2025 planning and budget setting, understanding key performance indicators is indispensable. David provides a detailed exploration of how public SaaS companies a…

1
Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella 44:49

2M ago44:49

44:49

In our August Expert Session, Chris Walker and Matthew Sciannella spent an hour delivering detailed analysis, actionable feedback, and tips on repurposing website content for ad creative. Key takeaways include: The transition from paid search to paid social requires a deep understanding of platform user behavior and creative messaging strategies. E…

1
RV215 - Fixing Your Broken Marketing ROI | Go To Market Live Episode 32 54:32

2M ago54:32

54:32

In this week’s live event, Chris starts by discussing the misconceptions surrounding marketing ROI within the B2B space. He criticizes the conventional wisdom that overly focuses on attributing ROI at the campaign level and stresses the necessity of examining ROI from an entire department perspective. This shift, he argues, allows for more creative…

1
Ep30 - It's the Weyermann® Way: From Recipe to Refinement 41:56

2M ago41:56

41:56

Get ready for malt to take the spotlight on this week’s episode of Spreading Hoppiness. We welcome malt expert Axel Jany from Weyermann® Specialty Malts, all the way from Germany. He sits down with our own brewing expert Faram's Jon and Beer Writer Mark Dredge to chat about the world of malt and its impact on your beer. From the heritage of favouri…

1
Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM) 29:53

2M ago29:53

29:53

Jack Frimston LinkedIn Jack Frimston X WHAM LinkedIn WHAM Website WHAM -A SALES COMMUNITY LinkedIn WHAM Community on SKOOL WHAM Linktree Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants O…

1
Snacks 31: Data Democratization - How to Organize Your Data 9:19

2M ago9:19

9:19

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about the important tools to refresh and rely on when building a Data Democracy. She covers how to make sure your self serve data tools and CRM are user friendly and accessible, aligning measurement and metrics between sales and mar…

1
Power Up Your Immunity -Top Foods for a Stronger You 25:18

2M ago25:18

25:18

In todays podcast we will prepare ourselves for the seasonal changes this autumn. Our immune systems often need extra support to stay strong and resilient. In this episode, we dive into the top immunity-boosting foods that can help you stay healthy year-round. From citrus fruits packed with vitamin C to powerful anti-inflammatory ingredients, we'll…

1
RV214 - Marketing Strategies to go From $1MM to $10MM ARR | Team8 Accelerate Founders Workshop 47:16

2M ago47:16

47:16

Chris joined moderator Asaf Azulay and a group of founders and CEOs on Team8 Marketing’s Acceler8 Workshop. Chris covers the most common B2B Marketing mistake that he sees companies make when it comes to scaling: financial planning process relating to GTM programs. He talks about how this leads to overlapping costs and nobody focused on creating ne…

1
Expert Session: GTM Programs & Marketing ROI with Tom Wentworth 46:04

2M ago46:04

46:04

In our July Expert Session, Chris Walker was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the impo…

1
[Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable 40:01

2M ago40:01

40:01

Justin Rowe LinkedIn Impactable - B2B LinkedIn Ads Agency LinkedIn Impactable - LinkedIn-Ads Agency YouTube Impactable Website Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeie…

1
Snacks 30: Data Democratization 7:02

2M ago7:02

7:02

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about what Data Democratization is, what it looks like within a company, and the benefits it can bring for your teams. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Lab…

1
Fuel your hormones with these 5 powerful foods for balance and vitality 15:05

2M ago15:05

15:05

In this episode, we dive into the top 5 foods that can help support and balance your hormones naturally. We explore how these powerful foods work to improve hormonal health, boost energy, and enhance overall well-being. Tune in to discover simple yet effective dietary changes that can make a big impact on your hormonal balance. Get you FREE PDF tha…

1
Fascinating 4x4s - Mike Cashman & Curtis Weir, Mount Zion Offroad (@mountzionoffroad / mountzionoffroad.com) 1:18:07

2M ago1:18:07

1:18:07

On this episode, Chris reconvenes with Mike Cashman and Curtis Weir from Mount Zion Offroad to talk about some of their paramount 4x4 builds, including Chris' 1980 International Scout Traveler. Whether a ground up second generation one ton Dodge Ram, custom Jeep YJ rock crawler, portal axles and 40's on a new Ford Bronco or a classic International …

1
RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31 53:40

2M ago53:40

53:40

In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today's economy. Jacco d…

1
Demand Gen Playbook to Scale Your Company From $1M - $10M | Evan Hughes on Rev Genius 1:00:23

2M ago1:00:23

1:00:23

Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing. Packed with actionable advice on aligning sales and market…

1
Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS 29:39

2M ago29:39

29:39

Shiv Narayan’s LinkedIn How To SaaS on LinkedIn How To SaaS Website Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days) Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation) Shiv's 120 signatured drawings: SaaS Marketing Simplified Shiv’s C-Level Marketing Training…

1
Snacks 29: Remarketing Experimentation 12:14

2M ago12:14

12:14

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our ⁠⁠…

1
Secrets to a healthy heart - simple steps for lasting cardiovascular wellness 13:35

2M ago13:35

13:35

In this episode, we focus on 5 key foods that can significantly improve your heart health. From nutrient-packed vegetables to heart-healthy fats, we explore how these foods work to strengthen your cardiovascular system and reduce inflammation. We’ll dive into the science behind each food and offer practical tips on how to easily incorporate them in…

1
RV212 - From Solo Consultant to Industry Leader: Chris Walker on the Leader Leverage Podcast 19:52

2M ago19:52

19:52

Chris joined Andrew Kappel, host of the Leader Leverage Podcast, to talk about his transition into a leadership role and how that’s affected his perspective on GTM strategies. Chris outlines the critical leverage points in early-stage businesses and emphasizes the significant impact of engaging with actual customers to refine products and services.…

1
The CEO LinkedIn Playbook | Megan Bowen on The Founder-Led Marketing Show 50:04

2M ago50:04

50:04

From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…

1
How To Build A Marketing Agency with Max van den Ingh of Unmuted 30:37

2M ago30:37

30:37

Unmuted's Website Max van den Ingh's LinkedIn Jonas van de Poel LinkedIn Paolo Campagnoli LinkedIn House of Demand Podcast Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…

1
Snacks 28: Remarketing Measurement & Budget Allocation 15:39

2M ago15:39

15:39

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…

1
Discover the Art of Mindful Eating: Nourish Your Body, Feed Your Soul 20:10

2M ago20:10

20:10

In this episode, we dive into the transformative power of mindful eating—a practice that goes beyond just what’s on your plate. We explore how tuning in to your body’s natural cues, savouring each bite, and embracing food with intention can shift your entire relationship with eating. It’s not eating whilst engaged in other tasks, but about nourishi…

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