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Wear Wag Repeat: Grow Your Pet Industry Business Online

Tori Mistick | Dog Blogger, Digital Media Expert, Pet Business Coach

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Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable s ...
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Wagging Tales

Noble Canine

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A podcast which tells the tales of companion animals and people. Interviewing guests who work, live with or volunteer with companion animals to help us learn as much as we can about the animals we love. Discussing everything from rescues, behavioural rehabilitation, training, medical treatment nutrition and many more topics. You can also submit questions about companion animals which will be answered by our hosts and guests.
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You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clie…
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Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society Episode Overview: February is a shor…
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Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit …
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Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! Don't depend solely on one social media platf…
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Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how m…
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In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter he…
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In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025.…
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Setting Higher Standards - Why Cruelty Has No Place in The Pet Industry Episode Overview:In this powerful episode, Fraser addresses a crucial issue that’s been making headlines—the rising cases of mistreatment toward dogs by pet care professionals. From incidents of handlers using physical force on dogs to unethical practices in training, Fraser di…
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In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Min…
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This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helpin…
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Wagging Tales Podcast: Episode - Enrichment - A Behavioural Hack Episode Summary: In this episode of Wagging Tales, hosts Fraser and Jay dive into the transformative power of enrichment for dogs. From the science behind enrichment to real-life examples, they reveal how physical, mental, and sensory activities can turn even the most challenging beha…
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We’re diving deep into the behavioural impact of spaying and what it really means for your female dog. 🐕 In this episode we discuss: ✨ How your female dog’s heat cycle affects her behaviour ✨ The role of hormones like progesterone and how they influence reactivity, guarding, and mood ✨ What to expect if you have multiple female dogs in your househo…
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I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desir…
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In this episode, we’re tackling the behavioural side of neutering—no medical, no laws, just pure behavioural impact. You’ve probably heard that neutering solves aggression or other behaviour issues, but does it really? We’ll be discussing: What testosterone really does for your male dog’s behaviour, confidence, and focus How neutering affects behav…
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Does your lifestyle match your dog’s breed traits? Let’s dig into it!Hosts Fraser & Jay will explore how to choose a dog that fits your lifestyle by looking at breed-specific traits like energy levels, temperament, and care needs. Get expert advice on making the best choice before adding a new furry member to your family! Patron Links: If You Would…
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In this thought-provoking episode, Jay delves into the significant risks involved with using aversive techniques in dog training. Drawing from both personal experience and real-life cases, he explores why these methods can lead to serious physical and psychological damage in dogs. Jay breaks down: The difference between aversive and positive reinfo…
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It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet …
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We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do …
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If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will fin…
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It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members …
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This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this s…
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Episode 37: Kids & Canines - What Kids Need To Know In this episode of Wagging Tales, we start our series of Kids & Canines by diving into a topic that's crucial for every dog-loving family—teaching your kids how to interact safely and respectfully with dogs. 🐶👧👦 We cover: Understanding your dog's body language 🐕 Setting safe interaction guidelines…
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Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and …
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August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest resear…
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Wagging Tales Podcast: Socialisation for Dogs Here’s a quick recap:Understanding Socialisation:🐶 Appropriate Socialisation: Comfort in various environments with different people, animals, and triggers.🐶 Goals: Positive associations, reduced fear and anxiety, increased adaptability. Techniques:🐾 Positive Reinforcement: Use treats, petting, clickers,…
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In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rank…
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Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales. Topics Discussed: Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different ty…
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"Urban Dog Challenges: Living with Dogs in a City Environment"! Join Fraser Noble, Canine Behaviour Consultant, and Jay, Behavioural Dog Trainer, as they dive deep into the unique challenges and joys of raising dogs in bustling city settings. In this episode, we cover: 🐶 Navigating city life with your furry friend 🌳 Finding green spaces and dog-fri…
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July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July: WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward …
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A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. P…
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WHY IT IS ESSENTIAL TO GROOM YOUR DOG 🐕 Tune in to the latest episode of the Wagging Tales Podcast as Fraser and Jay dive into "Why Grooming is Essential & Fear-Free Grooming Tips For Your Dog"! 🐶✂️ What we discuss: ✨ The health benefits of regular grooming ✨ Common grooming challenges and how to overcome them ✨ Fear-free grooming tips to keep your…
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Handling Aggression in Dogs Are you struggling with managing your dog’s aggressive behavior? Or perhaps you want to learn more about understanding and handling aggression in dogs? 🐶💬 - The reasons behind dog aggression - Identifying different types of aggression - Practical tips and techniques to handle aggression - What to do in the moment of aggr…
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Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These stra…
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Wagging Tales Podcast - Episode 31: Importance of Puppy Training Welcome to Episode 31 of the Wagging Tales Podcast! In this episode, we explore the essential topic of Puppy Training and its long-term benefits. Here’s a quick look at what we cover: Why Puppy Training is Important: Builds a strong bond between you and your puppy. Teaches essential s…
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Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what’s happening in my life, including my latest h…
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Wagging Tales Podcast! Thunder phobia Are thunderstorms a nightmare for your furry friend? Listen to our latest episode on "Managing Thunder phobia in Dogs" where we dive deep into understanding and soothing your dog's storm anxiety. Explore comprehensive strategies to manage thunder phobia in dogs, from recognising signs to practical interventions…
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Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me…
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In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you’re not a fan of s…
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It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! Here’s what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome …
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" …
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In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. My favorite ESP is ConvertKit (that's my affiliate link). Next, I'm sharing 6 of my favorite p…
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On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. These five…
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Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfa…
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Episode 29: Harmony in Public Spaces: Navigating the Intersections of Dogs, Children, and Community Episode Description: In this insightful episode of Wagging Tales, host Fraser Noble dives into the pressing issue of creating harmonious public spaces for both dogs and children. Sparked by a recent incident in a Singapore dog park, this episode unpa…
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"Global Paws: Navigating Pet Relocation with Ease and Care" About This Episode: In this insightful episode of the Wagging Tales Podcast, titled "Global Paws: Navigating Pet Relocation with Ease and Care," hosts Fraser and Jay, along with their guest Cherry from The Flying Fido, embark on a detailed journey through the complexities of relocating pet…
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment op…
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What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of …
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Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating c…
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In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear …
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