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Business of Story

Park Howell, Brand Story Strategist

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The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all …
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Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative fram…
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Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online cour…
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Sean Schroeder, co-creator of the StoryCycle Genie™ to help businesses create a brand story strategy in minutes not months at a fraction of the the cost of old traditional branding with even greater immediate outcomes, shares how this remarkable tool based on Park Howell's Story Cycle System™ materialized. Improve your storytelling immediately with…
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André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business mo…
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Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework th…
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Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of T…
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Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural changes we’re all experiencing in the world. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn…
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Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrativ…
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Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business commu…
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Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue. Improve your storytelling immediately with my The ABTs of Agile Communications™ quic…
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Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story. Improve your storytelling immediately with my The ABTs of Agile C…
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Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your cop…
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Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agi…
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Tamsen Webster, author of Say What They Can’t Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short g…
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Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all …
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Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your…
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Dr. Marshall Goldsmith, ranked as the World’s #1 Executive Coach and author of 55 books, shares leadership insights found in his new book, The Earned Life. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. G…
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Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative fra…
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Hugo O’Doherty, Director of Partnerships of Moving2 Canada, shares how to communicate your brand — its story, its value, its goods or services — to people who don't look like you or don't have the same cultural reference points as you. Namely, newcomers or immigrants. Improve your storytelling immediately with my The ABTs of Agile Communications™ q…
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Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your boring business-2-business pitches in the boring niches you serve because boring is in the eye of the beholder. Improve your storytelling immediately with…
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Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the growth of you company and the balance in your life. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business com…
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Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving owner. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that a…
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David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI. Improve…
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Paul Morton, founder of the Practical Leadership Academy and host of the Practical Leadership podcast, shares how to use storytelling to increase the impact of your servant leadership with his S.O.A.R. storytelling strategy. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrat…
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