We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.
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Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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370: Going zero to one in sales with Andrew Barbuto
50:28
50:28
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Starting from scratch in sales can be intimidating, especially for founders and new sales reps who may not have a traditional sales background. Collin Stewart and Andrew Barbuto dive into the importance of that critical first week in sales, highlighting practical steps that make the process less daunting and more structured. Highlights include: Wha…
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369: How to Get Sales and Customer Success to Work Together with Daisy Chung
33:17
33:17
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Sales and Customer Success (CS) teams are the dual engines of revenue growth, yet too often they operate in silos, each with separate goals. Daisy Chung, Head of Revenue Strategy at Orum, underscores that revenue growth comes from a synchronized approach between these two departments. Highlights include: Examples of Sales and CS Not Working Togethe…
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368: Hunting Alpha in GTM Strategies with Brendan Short
53:15
53:15
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As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week. This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts. Highlights include: How A Competitive Market Might…
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367: How To Do “Sales as a Service” with Debra Senra
55:43
55:43
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On this episode of the Predictable Revenue Podcast, we’re joined by Debra Senra, a two-time guest and seasoned sales leader, to discuss the changing landscape of sales proposals in 2024. With a rich sales background and a new venture into entrepreneurship, Debra shares her journey from sales leadership to founding her own company, Hyphenate. Highli…
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366: The Role of Nutrition and Exercise in Sustained Performance
1:10:07
1:10:07
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In this episode, Dr. Eimear Dolan, an exercise science researcher from the University of Sao Paulo, shares insights into energy regulation, particularly around fitness habits and weight management. Dr. Dolan has focused much of her research on how we fuel exercise and how our energy intake significantly impacts performance, bone health, and even ou…
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365: Why Strong Ops is The New Model at Apollo
56:23
56:23
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In many companies, operations roles, whether it's RevOps, BizOps, or DevOps, are often pigeonholed into support functions. But Matt Curl, COO at Apollo, argues for a different approach: strong Ops. This model doesn’t just reduce pain points; it drives long-term value by shaping the business strategy. Highlights include: Who Owns PMF vs. Who owns th…
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Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. Edgar Alvarado, now a top-performing SDR at Predictable Revenue, faced this challenge head-on. Coming from a background in design and photography, Edgar knew he needed a shift but wasn’t sure where to go or how…
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363: Lead-Gen Quarterly Check-in with Martin Adey
58:16
58:16
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Martin Adey, the founder of Leadosaurus, recently joined the Predictable Revenue Podcast to discuss a pivotal transition in his entrepreneurial journey: moving from being deeply involved in daily operations to stepping back and allowing his business to thrive independently. As he puts it, he’s on the verge of achieving the “Holy Grail” of working o…
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362: How to Run a Customer Development Interview?
1:07:23
1:07:23
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Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product. However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development…
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361: How to Turn Around a Company with Sales Problems
52:57
52:57
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On the latest Predictable Revenue Podcast, Collin Stewart speaks with Hugh Hornsby about turning personal challenges into leadership strength. Diagnosed with epilepsy, Hugh used resilience to build people-based businesses, focusing on helping others unlock their potential. Tune in to learn how his journey can inspire your own. Highlights include: "…
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360: When Do I Need to Think About Territory Design?
58:19
58:19
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Territory design is often overlooked yet crucial to sales strategy. In this episode, Collin Stewart is joined by Hayes Davis, Co-founder and CEO of Gradient Works, and Lily Youn, Head of Growth, to explore the intricacies of territory design and its impact on sales performance. Highlights include: When to Think about Territory Design? (07:12), The …
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359: How to Conduct a Win/Loss Analysis with Zach Golden
1:01:39
1:01:39
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In this episode, Collin Stewart interviews Zach Golden, Director of Client Management at Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. Although not widely adopted, win-loss analysis can significantly impact business growth by providing deep insights into why deals are won or lost. Highlights include: Le…
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358: The Power of Core Messaging with Belal Batrawy
45:23
45:23
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In this episode, Collin Stewart is joined by Belal Batrawy, founder of Learn to Sell and Death to Fluff. They discussed the critical importance of core messaging in sales and how it can make or break your success. Highlights include: Death to Fluff vs. Learn to Sell (1:30), Examples of Polarizing Messaging (14:50), And more… Are you looking to crea…
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357: The Value Triangle in MEDDIC Sales
1:20:01
1:20:01
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On this episode of the Predictable Revenue Podcast, Collin Stewart is joined by Darius Lahoutifard, founder of the MEDDIC Academy. They dive into the origins and unique development of the MEDDIC sales qualification framework. Highlights include: Why is MEDDIC so Important? (16:05), What is a Catalyst for Change? (56:27), And more... Are you looking…
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356: Guide to Developing Habits for Sales Success with Kevin Gilman
40:44
40:44
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In the latest episode of the Predictable Revenue Podcast, host Collin Stewart sits down with Kevin Gilman, National Sales Director at Carvertise, to delve into the habits that have driven Kevin's two-decade-long sales career. This conversation highlights how structured routines and prioritizing personal and professional goals can significantly enha…
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355: Why Most Salespeople Fail and How to Avoid It
53:40
53:40
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53:40
Welcome back to the Predictable Revenue Podcast! In today's episode, Collin Stewart is joined by Benjamin Dennehy, famously known as the UK's most hated sales trainer. Benjamin brings his unfiltered, brutally honest approach to sales training, sharing insights on why salespeople often struggle and how they can turn things around. Highlights include…
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354: How to create a community with April MacLean
51:06
51:06
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Building a community around your brand can provide a significant strategic advantage. April MacLean, founder of Wondry, shares valuable insights into why and how to create a thriving community. Highlights include: Why Creating a Community? (01:05), A Community is More than a Platform! (13:31). And more... Are you looking to create repeatable, scala…
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353: The Power of Founder-Led Sales in Early-Stage Growth
48:07
48:07
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In this episode of the Predictable Revenue Podcast, Collin Stewart interviews Chris Riklin, Co-founder and Head of Revenue at Topline. Chris shares his unique journey as a founder, highlighting the importance of being deeply involved in the sales process and how his team’s collaborative dynamics contribute to their success. Highlights include: Ente…
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352: Creating Demand with Content with Mark Jung
1:01:35
1:01:35
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Welcome back to the Predictable Revenue Podcast! This time, we’re joined by Mark Jung, the founder of Authority. We're diving into LinkedIn-led growth and how Mark achieves an incredible one million impressions a week. Let’s explore the strategies and experiences that have driven his success. Highlights include: What Do You Want to Be Known For? (2…
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351: A Guide to Effective Forecasting with Jeremy Painkin
55:37
55:37
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In a recent episode of the Predictable Revenue Podcast, Collin Stewart hosts Jeremy Painkin, SVP at Community Brands, to discuss the essentials of effective forecasting. Dive into the key elements that can make your organization's forecast predictable and actionable. Highlights include: Buy-In is What Pulls Everything Together (20:00), What Happens…
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350: Turning Executive Networks into Sales Wins with Drew Sechrist
51:34
51:34
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Navigating the journey to success often hinges on leveraging strong networks and adapting to technological advancements. This episode with Drew Sechrist delves into the transformative power of building connections, exemplified by a bold, cold email that sparked a pivotal career shift. Explore the evolution of CRM solutions, the customer experience'…
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349: Mastering Early Lead Development with Mark Hunter
41:21
41:21
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Effective sales conversations are the cornerstone of business growth, especially for startups navigating early success and expansion challenges. A renowned sales expert, Mark Hunter, offers invaluable insights on transforming sales conversations to achieve better outcomes. Sales professionals can enhance engagement and conversion rates by profoundl…
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348: The Power of Authenticity in Sales with Fred Diamond
49:20
49:20
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Fred Diamond's work at the Institute for Excellence in Sales (IES) and advocacy for Lyme disease awareness highlight how personal challenges can enhance one's professional capabilities. In a recent conversation with Collin Stewart on the Predictable Revenue podcast, Fred shared how an unusual path involving his battle with Lyme disease made him a b…
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347: What Founders Get Wrong About GTM Efforts with Kellen Casebeer
46:51
46:51
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This conversation between Kellen Casebeer (Founder of The Deal Lab) and Collin Stewart highlights the strategic matrix approach. It shows how it operationalizes segmentation to adapt campaigns based on real-time feedback, enhancing engagement and conversion. This approach aligns marketing efforts with current market realities and emphasizes strateg…
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346: The Role of Founders in Sales with Andrew Sykes
45:46
45:46
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Welcome to another engaging session of the Predictable Revenue Podcast. In this episode, Andrew Sykes, founder of Habits at Work, re-joined us, this time exploring the pivotal role of founder-led selling. This dialogue sheds light on why founders aren't just chief executives but also the initial key salespeople, especially as they guide their start…
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