eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)
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In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next …
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Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025
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In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eC…
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Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match
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When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authe…
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Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know
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51:28
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No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff…
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Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success
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In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon selle…
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Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry
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In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a mus…
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Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth
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In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael d…
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Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman
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In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversio…
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Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan
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In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming pra…
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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa
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In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-buildin…
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Episode 291 - Behind the Click: The Psychology of Online Shopping with Jon MacDonald
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Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and…
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Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce
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The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink e…
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Episode 289 - Scaling to 8-Figures with One Product and No Discounts: Lessons from Henson Razors
47:36
47:36
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In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company. Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses…
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Episode 288 - The Viral Content Formula: Create Content that Captivates & Converts
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In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple plat…
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Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness
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You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on craf…
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Episode 286 - Building an Affiliate Army to Skyrocket Your Brand's Growth
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In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurring revenue in just eight weeks and how you can app…
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Episode 285 - Maximizing Performance Max: Proven Strategies for Profitable PMAX Growth
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In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true p…
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Episode 284 - When to Consider Seller Fulfilled Prime and AMC
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44:09
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Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spe…
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Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor
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I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of…
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Episode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's Value
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In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for…
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Episode 281 - 800% Growth in 4 Years While Quitting Amazon
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We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years. That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at th…
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Episode 280 - Prime Day Prep: Tips to Maximize Sales and Protect Profits
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Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Pr…
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Episode 279 - Level Up Your Leadership: How to Hire, Manage, and Lead a Thriving eCommerce Team
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I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hi…
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Episode 278 - Does YouTube Really Beat Facebook Every Time?
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You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. Key takeaways include: - Aleric's journey from creating a successful YouTube chan…
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Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand
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39:57
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Bac…
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Episode 276 - Let's Buy a Business with Jeremy Horowitz
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46:55
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce (12:…
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Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video for…
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Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (04:11) Simple Modern’s Founding…
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Episode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an Agency
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 …
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Episode 272 - Ambassador Programs that Fuel Growth
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42:21
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (02:40) Kyle’s Back…
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Episode 271 - How to Win in 2024 with Sean Frank of Ridge
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:…
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Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)
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45:21
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If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: What are the best brands doing on Google that others aren’t? What are the keys to a better, more productive relationshi…
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Episode 269 - Winning on Amazon in 2024: Better Ads, Better Branding, Better Strategy
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So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a…
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Episode 268 - A Better Framework for Using AI + Leveling Up the Customer Journey
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I love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space: How to think about and utilize AI for better results (especially if you’ve resisted it a bit). How to evolve the customer shopping…
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Episode 267: Building a Brand In Public, Twitter Ads and Dealing with Fierce Headwinds
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In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues. And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a …
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Episode 266 - Influencer Marketing and How to Create a Creative Flywheel in 2024
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Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers…
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Episode 265 - Million Dollar Insights: Top 12 Takeaways from a Year of Amazing Guests
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This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) This episode was the most shared episode of the year. It ended up in a few forums and got a lot of love. What helped Will and the team gr…
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Episode 264 - Optimize Your Finance Stack or Risk Going Broke
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How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is! My guest today is an eComm legend, Bill D'Alessandro. Bill is the founder and CEO of Elements Brands. He's built or acquired 8 brands and sold 7. Before his…
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Episode 263 - Cut Your CPA in Half by Asking Better Questions
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What do you do when you grow 25% YoY but realize you’re losing money? How do you adjust when what has always worked in the past stops working? What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down? If you’re like some brand owners, you keep doing the same stuff but try to do it better. Some…
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Episode 262 - The Missing Piece to Your Attribution & CRO
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In some ways, we know everything and nothing about our customers at the same time. We have mountains of data at our fingertips for every customer interaction. But we can’t see our customers. We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy…
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Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn'…
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Episode 260 - Lessons From Chubbies with Co-Founder Preston Rutherford
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Few DTC brands have been as polarizing or as successful as Chubbies. The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO. Four Stanford college students had 3 things in common: 1. They were tired of working for the man. 2. They didn't fit the "Abercrom…
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Episode 259 - 5 Untapped Growth Opportunities
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“If you do what you’ve always done, you’ll get what you’ve always gotten.” “The definition of insanity is doing the same things over and over again and expecting different results.” Not sure where I first heard these quotes, but they definitely apply to this week’s episode. I firmly believe that to grow like no one else is growing, you must do what…
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Episode 258 - Cyber 5: How the Best Brands Approach it
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How can you make the most of the Cyber 5? It all comes down to strategy, planning and execution. Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy more. But planning is only part of the success equation. Making adjustments and tweaks based on what’s working and wha…
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Episode 257 - Grow Your Leadership, Grow Your Business
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I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more. My buddy Pe…
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Episode 256 - Unlevel the Field with Generative AI
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Are you dabbling with generative AI or using it to gain a competitive advantage? Are you getting better at using AI or staying the same? If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on. I'll admit, I'm still just dabbling compared to my buddy Fred. Fred Vallaeys is one of …
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Episode 255 - Why Your Prices Are Probably Wrong
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Price. It’s an emotional topic for shoppers and for brands. As shoppers were more influenced by price than we care to admit. As brands we’re often afraid to change our prices. And our current prices were probably created a long time ago. It’s almost a certainty that they price for at least some of your products is wrong right now. Byron Myer’s is a…
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Episode 254 - 7 Ways to Supercharge Any Ad
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Why does one hook work and another flops? Why does one offer get customers clicking and buying and another offer get’s only a shrug? How can you know BEFORE you spend money on an ad if it’s likely to convert? Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind. I break down 7 ad tests guaranteed to ma…
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Episode 253 - How to 3x Product Sales With Amazon Influencer
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Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program. The Influencer game is still early at Amazon,…
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Episode 252 - Triple Your Ad Spend While Improving Profitability with Amazon DSP
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Amazon DSP is a misunderstood platform. Heck, even the name is confusing! The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages). Amazon DSP Ads are a way to target shoppers on and off Amazon …
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