Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, ...
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439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh
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59:25
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This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changi…
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438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level
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1:03:31
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This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally ve…
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437: Balanced Black Girl Les Alfred on When to Bet on Yourself
55:15
55:15
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55:15
This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds. Les highlights the importance of relatability and audience co…
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436: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant
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54:31
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Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free. In this episode she shares…
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435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform
1:00:42
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This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S. In this episode she shares: Her start as a financial advisor while side hustling Clever Girl …
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434: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company Rewind
48:50
48:50
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48:50
This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation…
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433: How The Cupcake Collection Founder Mignon François Turned $5 Into Five Million Cupcakes Sold
55:39
55:39
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This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection. In this episode she shares: Why having a great product and determination got her community to support her visio…
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432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture
1:00:52
1:00:52
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This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures. In this episode she shares: How she went outside of the box of where she’s from and gained unique …
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431: How To Move Forward With Your Side Hustle
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24:00
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You’ve done your research, gathered your materials and you’re ready to launch your side hustle. Now what? Keep GOING. This is the time to reevaluate, regroup, and dig deeper. A lot of side hustlers who get to this point will start to lose the spark they had when they first started. In episode 431, I’m giving you the tips to keep that same energy an…
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430: The Voice Behind the Brands: Vanessa James on Building a Creative Empire
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59:43
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This week in the guest chair we have Vanessa James, the dynamic founder of Vanessa James Media. Known as "the voice you hear everywhere," Vanessa is a seasoned Caribbean voice-over actress whose captivating voice has graced numerous iconic brands, including Netflix, Amazon, and the new promo voice for the nationally syndicated "Tamron Hall" daytime…
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In this Flashback Friday episode, we’re taking it back to the steps to take when starting your side hustle, specifically how to test it out. All the research in the world can’t compare to actually launching and testing your side hustle out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the …
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428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business
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This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natur…
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427: How To Find The Right Audience or Customer For Your Side Hustle
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21:10
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So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience. I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve …
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426: Owning Manhattan’s Tricia Lee: From Beauty Mogul to Real Estate Titan
1:16:08
1:16:08
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This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant. Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of …
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425: How To Choose The Right Side Hustle For You (Flashback Friday)
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If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you. In this epi…
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424: She Started a Cleaning Business as a Side Hustle, Now It’s a Million Dollar Business
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1:02:40
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This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves. In this episode she shares: How she and her husband paid off over $100…
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423: Use This Quick LinkedIn Hack to Build Your Email List Fast
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This quick and easy LinkedIn hack will grow your email list fast. In this Flashback Friday episode, I’m giving you the easy step by step process of building an effective email list for your side hustle to take your email marketing to the next level. In this episode I share: How to take the first step to inviting people to your email list How being …
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422: Why You Should Give Yourself Permission to Learn Out Loud
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28:20
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This week, I’m diving into why you should give yourself permission to learn out loud. In my entrepreneurial journey, I go through seasons of learning and testing. Unapologetically trying new things, failing, and starting over have opened doors that would otherwise be shut. I gave myself permission to learn out loud. In this episode I share about: T…
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421: Behind The Scenes: I'm Testing A New Email Strategy In My Business
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32:19
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This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I’m sharing: How to cultiva…
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420: How To Build a LinkedIn Profile That Helps You Side Hustle
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53:36
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This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money. In this episode she shares about: …
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419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business
27:23
27:23
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In this week’s Flashback Friday episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key. In this episode I share about: Recog…
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418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus
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1:04:17
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This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion …
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417: FLASHBACK FRIDAY: How To Find Your Niche
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23:25
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This week I’m back with a solo episode where I share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. In…
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416: Growing a Genuine Instagram Following for Your Side Hustle
37:23
37:23
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Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience. In this episode …
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415: How To Make Your Next Move Your Best Move w/ Kimberly Brown
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In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Mo…
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