Best Matchnode Podcasts (2025)

1
"If You Ain't First, You're Last" How to Succeed As a 2nd-Place Brand 48:12

1+ y ago48:12

48:12

Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth. 🔶 BRAND OUTLAW PODCAST 🎙 Subscri…

1
Sports Marketing and NFTs for Good: Chris Madden, Matchnode and Seabums 46:07

1+ y ago46:07

46:07

We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance. Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes …

1
The Bunn Is Back: Metal Musician Talks DIY Business 56:54

1+ y ago56:54

56:54

Last year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds. We discuss how art and business don't have to be incompatible, serving you…

1
Stuntwoman Turned Businesswoman: Bunny Young, A Better Place Consulting 37:38

2y ago37:38

37:38

Bunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and li…

1
Breaking Down the Pepsi Rebrand 9:29

2y ago9:29

9:29

Pepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one. Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/ 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-out…

1
Tag Team's DC The Brain Supreme on Whoomp!, Business, and Live Shows (pt 2) 32:15

2y ago32:15

32:15

In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens t…

1
Tag Team's DC The Brain Supreme on GEICO, SEO, and More (pt 1) 36:27

2y ago36:27

36:27

PARTY PEOPLE!!! DC "The Brain Supreme" Glenn, one half of the iconic rap duo Tag Team, joins the Brand Outlaw podcast for a fun and educational two-part conversation. In this episode, he talks about how being caught off guard by bad deals and misattribution jolted him toward learning and mastering digital marketing skills, mainly SEO. We discuss th…

1
Connecting Brands to Video Gaming: Twofivesix CEO Jamin Warren 40:47

2y ago40:47

40:47

Video games are big business ... but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you're wondering how your business might benefit from a presence in the video game world, this episode is for you. We talk to Jamin Warren, Founder and CEO of Twofivesix, a company …

1
The Power of Buyer Personas 26:38

2y ago26:38

26:38

How well do you understand your customer base? Sure, you probably know all the demographic info of your current and ideal customers. But do you get them on a deeper level? Do you empathize with their hopes, fears, and frustrations as they relate to your business? In this episode, Matt and Nick talk about how buyer personas can help you know exactly…

1
Never Too Late to Start: The Bunn (replay) 1:29:47

2y ago1:29:47

1:29:47

Starting a music career at age 50 is hard enough. How about doing it in a niche metal genre? It sounds crazy, but it just might work for The Bunn. Scott “The Bunn” Sokoloski is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he's on a mission to build a music career…

1
Riches Are in Niches: Derrick Baker, Relish Brand (replay) 33:36

2y ago33:36

33:36

If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can. Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically…

1
The Super Bowl Ad Crutch 24:30

2y ago24:30

24:30

Are Super Bowl ad-makers lazy? Nick and Matt lament this year's over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn't even air on TV. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcas…

1
A New Leash on Life: Gordon Sumner, Veterans Moving Forward 34:05

2y ago34:05

34:05

In this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran. We talk to President and CEO Gordon Sumner about how these incredi…

1
AI Generated Content: Threat or Opportunity? 36:10

2y ago36:10

36:10

Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos. Read up on how to get started with AI in this Brand Outlaw article. Find more branding and marketing content at thebrandou…

1
The Importance of Website Accessibility | Amber Hinds, Equalize Digital 39:47

2y ago39:47

39:47

Amber Hinds is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. She's the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and Wor…

1
Are You Ready for Some Branding? Best and Worst NFL Logos 27:25

2y ago27:25

27:25

Nick and Matt list their favorite and least favorite logos from the NFL plus offer some tips to consider with your own branding. To see what we're talking about, follow along at sportslogos.net. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your i…

1
Will This Episode Get Us Banned from Twitter? 20:36

2y ago20:36

20:36

It's been a while since we've talked about Elon Musk. And boy, do we have things to say. In this episode, we cover Musk's running of Twitter since he purchased it and how it's tarnished his image as a creative visionary. There are lessons here anyone should consider when leading a team. Find more branding and marketing content at thebrandoutlaw.com…

1
Traits of High-Achieving Leaders | Karan Ferrell-Rhodes, Shockingly Different Leadership 33:02

2y ago33:02

33:02

If one of your goals for ‘23 is developing your leadership acumen, this episode is for you. Karan Ferrell-Rhodes led the global high potential program at Microsoft and is now an Executive Coach and CEO of Shockingly Different Leadership. She’s also the author of Lead at the Top of Your Game: How to Deliver Compelling Influence, Drive Differentiatin…

1
Looking Back on '22 1:06:57

2y ago1:06:57

1:06:57

Thank you so much for being a Brand Outlaw listener. As we close out 2022, we're revisiting a few of our favorite conversations. Flip through the archives for full episodes. Today, we'll hear from: HydroFlask founder Travis Rosbach Melissa DaSilva of QueerNFT Andrea Borgen Abdallah from One Fair Wage Michael Stein from the Long Shot Leaders podcast…

1
3 Essential Questions for Vetting an Ad Agency 8:28

2y ago8:28

8:28

In this quick-hit episode, Nick goes over three crucial questions you need to ask when hiring an agency to run your digital advertising. What are the key points to consider and the red flags to watch out for? Brand Outlaw website BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. …

1
Jimmy Bryant, Atomicchild 44:20

2y ago44:20

44:20

People across the U.S. turn to Jimmy Bryant's business Atomicchild to show off their love of the outdoors. In fact, his products are sold in outdoor retailers such as REI. But his road to success wasn't easy. On this episode, he shares his struggles and the approaches he took to turn things around and build the Atomicchild brand. Jimmy's Website Ji…

1
How to Use the 80/20 Rule for Better Ads 6:32

2y ago6:32

6:32

Not all customers are created equal, so looking at the average digital ad customer is a big missed opportunity. This week, Nick explains the 80/20 rule and how you can use it to make your pay-per-click ads more efficient and profitable. Brand Outlaw website BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly a…

1
REPLAY: Non-Profit Crash Course | Kevin Bligh, The Crayon Project 43:12

2y ago43:12

43:12

We're taking a little time off as we continue recovering from our Thanksgiving food comas. But since this is Giving Tuesday, we're revisiting an episode covering an excellent non-profit we not only interviewed but have also worked with through Superkick Branding. Kevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with f…

1
The Science of Branding | Ian Norris 55:42

2y ago55:42

55:42

We think we're totally thoughtful and rational when it comes to making buying decisions. But really, stuff is happening in our brains to drive those decisions without us even realizing it. Today, we take an intriguing dive into some of the science behind consumer behavior with Dr. Ian Norris, a Professor of Marketing at Berea College in Kentucky. U…

1
Building the Amazon Prime of BBQ | Shawn Walchef, Cali BBQ Media 52:32

2+ y ago52:32

52:32

Shawn P. Walchef is the founder of Cali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling. As a restaurateur who opened during the Great Recession, Shawn learned to use the power of the In…

1
The Future Is Analog | David Sax 47:22

2+ y ago47:22

47:22

Author David Sax returns to the Brand Outlaw podcast to discuss his latest book The Future Is Analog: How to Create a More Human World. The pandemic taught us a lot of things (hopefully), one being that the digital utopia we'd dreamed of kind of sucked in reality. How do we embrace the positives of modern technology while holding onto our humanity?…

1
Keep It Short, Stupid. 18:27

2+ y ago18:27

18:27

Nick and Matt warn against loading your messaging with details and discounts. If you're having trouble keeping your marketing messages tight for fear of customers missing something, this episode tells you what you can do instead. Brand Outlaw website BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clea…

1
The Soul of an Entrepreneur | David Sax (replay) 44:51

2+ y ago44:51

44:51

We had to reschedule some interviews to take care of family business. One of those guests we're rebooking is David Sax, who we talked to on Episode 14. He'll be back to discuss his latest book, The Future Is Analog. In the meantime, catch up with this episode. David Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup …

1
Liquid Death Looks to Crush the Water Industry 8:03

2+ y ago8:03

8:03

How is canned water worth $700 million? Matt breaks down the early branding successes of Liquid Death with takeaways that can be applied to any business. Brand Outlaw website BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's po…

1
Turning Inmates Into Entrepreneurs | Bryan Kelley 54:57

2+ y ago54:57

54:57

Imagine being locked up in prison for a serious crime. You’re probably thinking, “This is it. My life is over. I have no future, even if I get out of here. How am I going to work? Who’s going to hire me?” Today's guest shows that there is hope of second chances. Bryan Kelley serves as the CEO of the Prison Entrepreneurship Program (PEP), an innovat…

1
Com-meh-nders: How DC Could Have Better Branded Their Football Team 20:53

2+ y ago20:53

20:53

It's football season, so Nick and Matt discuss Washington's new name and look. They're underwhelmed, but hey, anything is better than a racial slur, right? BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messagin…

1
Patagonia Founder - Planet Over Profit? 16:56

2+ y ago16:56

16:56

Yvon Chouinard, the founder of clothing company Patagonia, ditched his riches to fight climate change. Matt and Nick debate whether this is cause for celebration or skepticism. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's …

1
Building the Draplin Brand | Aaron Draplin, Graphic Designer 1:12:05

2+ y ago1:12:05

1:12:05

Aaron James Draplin of the Draplin Design Co. makes stuff for rock bands, comedians, restaurants, sporting goods and leftie politicians. He’s traveled the world telling his story, with over 470 speaking fiascos under his belt. What else has he done? Co-created Field Notes memo books Filmed multiple Skillshare classes, teaching design enthusiasts of…

1
Season One Breakdown 31:33

2+ y ago31:33

31:33

Matt and Nick look back over the first season of Brand Outlaw and talk about what worked and what we can improve for future episodes. If you're thinking of starting a podcast, we pack some good tips into this real-time, behind-the-curtain conversation. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and cl…

1
Non-Profit Crash Course | Kevin Bligh, The Crayon Project 43:12

2+ y ago43:12

43:12

Kevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with free multicultural art supplies. It was meant to be a small family project, but word spread rapidly. They got requests for art supply care packages from teachers across the U.S. and beyond. That’s when the Blighs got a crash course in creating a nonprofit. The Cray…

1
Fighting for a Fair Wage | Andrea Borgen Abdallah 31:42

2+ y ago31:42

31:42

Andrea Borgen Abdallah is a mission-driven hospitality consultant focused on the intersection of restaurants, social justice, and public policy. She owned a small restaurant in Downtown Los Angeles, barcito, for 6 years, where she often advocated for an improvement in wages, benefits and standards in the hospitality industry. Abdallah was named a 2…

1
Hydro Flask Founder Travis Rosbach on Building a Billion Dollar Brand 53:55

2+ y ago53:55

53:55

Travis Rosbach is the inventor and founder of Hydro Flask®. It's now a global, billion-dollar brand, but it certainly wasn't an overnight success. We talk to him about launching this business during the Great Recession. We also get into his current business venture The Tumalo Group, outdoor exploration, gangsta rap and more. Travis' LinkedIn page |…

1
Elon vs Twitter | Recession? Don't Stop Marketing 33:15

2+ y ago33:15

33:15

Elon flips the bird to Twitter, but the bird flips back. Nick and Matt discuss the latest in the ongoing saga of Musk and the social media giant. Then they get into a topic that's actually useful: How to adjust marketing and branding strategies to weather an economic downturn. Brand Outlaw is brought to you by Superkick. For your brand to succeed, …

1
Mental Health in Business and Supporting the LGBTQ+ Community | Melissa DaSilva 42:02

2+ y ago42:02

42:02

Melissa is a successful physical NFT artist, entrepreneur, therapist, and coach who motivates other LGBTQ+ individuals and artists to take their life and career to the next level. She is also the curator of online gallery QueerNFT.io where she hosts art pieces of Queer Artists while offering education around creating tangible NFTs and the benefits …

1
Good Leaders Look Inward 11:35

2+ y ago11:35

11:35

Hey Outlaws. We hope our American listeners had a great Fourth of July, and we hope everyone else's week is off to an awesome start. We're taking a little holiday break, but we don't want to completely leave you hanging. Here's a portion from an older YouTube clip featuring a conversation between Nick, Matt, and our friend and former video producer…

1
Scaling Mindset and Communicating to Hispanic Audiences | Gabriela Pulido, Scalto 42:49

2+ y ago42:49

42:49

Gabriela Pulido is the Founding Partner of Scalto, a company that focuses on branding and communications to help Hispanic and Latin American B2B service businesses become scalable. She joins the Brand Outlaw podcast to talk about business, communication, and how dealing with a harrowing experience made her stronger. Topics from this episode: Scalto…

1
How to Increase Business With a Brand Mascot | Manny Cartoon 43:57

2+ y ago43:57

43:57

Manny Cartoon does incredible work designing fun brand mascots. In fact, he made one for Brand Outlaw. That badass cactus you see on the episode cover and on our YouTube channel was created by Manny Cartoon. He joins the podcast to talk about how a character mascot created specifically for your business can make your brand stand out, tap into nosta…

1
Elvis Wedding Chapels Get All Shook Up 38:10

2+ y ago38:10

38:10

The group that owns the rights to Elvis Presley's name and image are cracking down on Las Vegas' Elvis-themed wedding industry. Nick and Matt break down why this move is short-sighted and what they should be doing instead to bolster the King's brand and legacy for a new generation. Brand Outlaw is brought to you by Superkick. For your brand to succ…

1
Business and Boogie Nights | Michael Stein, Long Shot Leaders Podcast 51:30

2+ y ago51:30

51:30

Michael Stein is an entrepreneur, actor, writer, director, producer and stand-up comedian who has acted and worked with multiple Academy Award winning actors, filmmakers, producers and Fortune 500 leaders. Michael is the host of the Long Shot Leaders Podcast, which tells the story of underdogs who have found success. He joins Brand Outlaw to talk a…

1
Walmart Gets (Freezer) Burned 32:05

2+ y ago32:05

32:05

Walmart decided to celebrate, make that exploit Juneteenth. Nick and Matt talk about why what they did was bad branding (and a crappy move in general). They also talk about why brands can do better than "giving back" plus the importance of a brand guardian. Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly …

1
Strategy and Process Come First | Natasha Davis, Impact Branding 43:36

2+ y ago43:36

43:36

Obviously, large businesses have an inherent advantage over small businesses in terms of money or name recognition. But they also have an advantage in that they often understand branding, strategy, and process better than many small business owners who are looking for quick wins. Natasha Davis wants to help change that. Natasha is the CEO of Impact…

1
Concise Messaging | RIP iPod | Should Artists Post on LinkedIn? 40:50

3y ago40:50

40:50

Nick and Matt explain how to use the buyer's journey to make your messaging more concise and effective. They talk about the balancing act of making a website user friendly without sacrificing SEO value. Plus, they answer a listener question about whether artists should post to LinkedIn, and they memorialize the iPod. Brand Outlaw is brought to you …

1
The Soul of an Entrepreneur | David Sax 44:51

3y ago44:51

44:51

David Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He joins the Brand Outlaw podcast to talk about society's tendency to deify a small subset of entrepreneurs like Elon Musk or Steve Jobs. He argues that by focusing on that sliver of the population, we ignore the vast majority of entrepreneurs: those who …

1
Pushing for Diversity | Leslie Xia, Millie Magazine 43:22

3y ago43:22

43:22

This week's guest has not only an impressive resume in the world of magazine design but also the courage to push for change when necessary. Leslie Xia is a queer Chinese American art director. They studied graphic design at the Maryland Institute College of Art and have worked for companies like the Foundry 360 at DotDash Meredith, Men's Health, VI…

1
Derrick Baker, Relish Brand | Chicago Style Threads 33:36

3y ago33:36

33:36

If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can. Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically…

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