Professional Services Marketing, with Larry Easto Larry Easto has delivered professional services for more than forty years, serving clients as a lawyer, consultant, and coach. Despite the apparent differences in these roles, his approach was more facilitative than authoritative. Instead of telling clients what actions they should or shouldn’t be t…

Soil Carbon Credits, with Samantha JewelThis episode of the Neil Wilkins Podcast features Samantha Jewel, a leading soil carbon expert and passionate advocate for sustainable agriculture. As the CEO of Urth.io, Samantha focuses on carbon aggregation and the importance of supporting farmer credits within the ESG framework. She’s also an accomplished…

Neil's wife Sonya Wilkins, interviews him, on Episode 500 of the Neil Wilkins Podcast. What has he learned, his favourite episodes and more, in this 'turning of the mic' episode. Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Connect with Neil Wilkins http://neilwilkins.online…

These 20 strategies will help you build resilience and adaptability in your marketing efforts. By developing a growth mindset, investing in continuous learning, fostering collaboration, and adopting data-driven and agile approaches, you can turn challenges into opportunities. Embrace these strategies step-by-step to navigate disruptions confidently…

The Future of Product Marketing, with Michael Hirsch (Michael’s connection let us down in terms of audio delay, but this does not detract from a highly valuable and informative conversation. Please be patient.) With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, Michael brings a wealth of knowledge and…

Nick Smith, a former pastor turned Pharma marketing leader, with a passion for purpose-driven communication, has helped develop one of the fastest-growing churches in America and now lead strategies for some of the world’s groundbreaking medical treatments. His unique perspective—from the pulpit to the boardroom—shows insights on leadership, storyt…

Michael Vandi is the CEO of Addy AI, an AI company based in San Francisco. Addy AI is the world's first AI Loan Origination Platform. It helps banks and non-bank lenders use private and custom-trained AI assistants to close mortgage loans 90% faster. Neil and Michael discuss how AI is transforming the mortgage lending industry and the wider financi…

Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attendi…

Lillian Pierson, P.E., author of Wiley’s groundbreaking new book “𝘛𝘩𝘦 𝘋𝘢𝘵𝘢 & 𝘈𝘐 𝘐𝘮𝘱𝘦𝘳𝘢𝘵𝘪𝘷𝘦”, is a celebrated growth strategist, advisor, and fractional CMO for B2B tech startups, scale-ups, and consultancies that want to drive more consistent, reliable revenue growth.Lillian and Neil discuss platforms like CastMagic and Fathom as well as favourites…

Naveen Krishnan is an AI Architect at Microsoft with a passion for leveraging artificial intelligence to solve real-world problems. Neil and Naveen discuss all the hot topics in AI including how AI agents are helping businesses to solve problems and become more efficient. They also discuss the importance of not only waiting to see AI embedded in yo…

Sylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerf…

1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches. 2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops. 3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to t…

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the "eCom Pulse" podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation.Eitan believes in founder and …

Emanuel Rose, with a wealth of experience in lead generation, branding, advertising, and digital agency operations, is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing…

6 roles that influencers commonly take on in marketing:Brand AmbassadorsContent CreatorsOpinion LeadersSocial Media StrategistsProduct ReviewersEvent Promotion and AttendanceKey ethical and legal considerations:Disclosure and transparencyIntellectual property rightsData privacy and protectionTruth in advertisingContractual agreementsFair compensati…

Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisat…

Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil W…

Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way.Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account.More content …

Lee Stewart is one of the very few sustainability consultants who has over 20 years' experience including working for billion-dollar multinational companies. He is now on a mission to support businesses to become a force for good whilst also being profitable.Lee’s notable career includes his role as Regional Head of Sustainability for Fujitsu, a gl…

Webinar Time Management for Marketing Professionals Definition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating …

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach.In this conversation on the Neil Wilkins Podcast, Neil and James …

Mindset Mastery, with Scott AllanWith his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First.Neil talks to Scott about setting goals, motivation, focus, meditation, priorit…

Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobi…

Managing Toward Purpose and Profit, with Victoria PelletierIn this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human.Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Mod…

Cybersecurity, Biometrics and AI, with Eli FarhoodEli Farhood, CEO of Katsh Digital ID talks to Neil Wilkins about the severe implications of identity theft, hackers and security holes, in this fascinating insight into one of the unseen risks in your business, until it’s too late.Katsh is a Los Angeles-based technology company that is dedicated to …

Predictive Analytics: Foreseeing Market Trends with AI WebinarWhat is Predictive Analytics?“Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It enables businesses to anticipate market trends, customer behaviours, and po…

Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including: Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why mark…

Self-acceptance, with Gao Motsemme “Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.” Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance. Connect w…

AI Movie Recommendations, with Kyle Cords CEO of OmList. Kyle Cords started his career as a writer in Hollywood, where he worked for some of the industry's top showrunners and producers. However, when the pandemic hit, he realized he wanted to build something different. As he embarked on a four-year journey around the globe as a digital nomad, Kyle…

Building a Personal Brand on Social Media: Tips and Strategies "Creating a strong personal brand on social media is crucial for marketers, entrepreneurs, and professionals aiming to expand their influence and drive meaningful connections.” "Building a strong personal brand takes time and consistency. Focus on providing value to your audience, engag…

What is Sustainable Marketing? • Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Ja…

Neil Wilkins meets Howard Levy, President of Red Rooster Group and nonprofit marketing maven, brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organisations revitalise their brands, engage their audiences, and raise more money.Neil and Howard explore what we can all learn fr…

AI marketing automation involves using artificial intelligence to automate marketing tasks, optimise campaigns, and personalise customer interactions. Learn more with Cambridge Marketing College http://marketingcollege.comBy Neil Wilkins

Matt Tack, co-host of the Full-Fueled Podcast with Dr. Alfred Alessi, powered by Nootricious, champions the Forever Athlete concept, through six key pillars: Fuel, Movement, Sleep, Mind, Work, and Spirit, which Neil and Matt discuss in this episode of the Neil Wilkins Podcast.Matt goes deep into the importance of goal setting, how to become driven …

Possibilities of Privilege, with Jason Browne Author, TEDx Speaker https://thejasonbrowne.com/ Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership. In this conversation, Neil and Jason discus…

Developing Emotional Intelligence, for Marketing Leaders Enhance your leadership skills by mastering emotional intelligence to foster better team dynamics and client relationships.Emotional Intelligence (noun)“The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. …

“Think Big, Start Small, Move Fast” a wonderful analogy between designing and creating a beautiful, sustainable garden and how we can progress in our lives. Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way …

As Oleg Romanov says, AI will help you scale your business operations and customer support, so ensure you are scaling good things rather than scaling issues. This and a host of other important considerations are discussed by Oleg and Neil in this important episode of the Neil Wilkins Podcast. Connect with Oleg on LinkedIn https://www.linkedin.com/i…

Neil Wilkins talks to Garik Tate, the CEO of Valhalla http://valhalla.team about how to implement AI Marketing in practice.In this practical conversation, Neil and Garik discuss cutting cost and increasing ROI through efficient and timely placement of AI tools within your marketing processes.They talk about maximising the customer lifetime value of…

Improving Marketing Operations, with Rebecca Vickers VP of Operations at FMO Media https://linktr.ee/rebeccacureton Rebecca is a dynamic professional with experience in both digital marketing and operations. As VP of Operations at FMO Media, she thrives on coaching her team, cultivating client relationships, devising successful strategies, and deve…

Innovation and NPD, with Danny Nathan Founder of Apollo 21 https://apollo21.io/ Danny has developed a habit of helping companies create new products & services and launch new ventures. He’s been called a product person, a UX guy, a designer, a strategist, a marketer, and a creative. Danny is the founder of Apollo 21, a company which sits at the int…

Find Your Greatest Potential, with Colin Kingsmill - Private Coach to CEOs, Founders and Entrepreneurs In Colin and Neil’s previous two podcast conversations, they discussed Overcoming Fear and the Psychological Impact of AI. Today they meet again to discuss, how to find your greatest potential. When exceptional individuals get stuck at critical tr…

“Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. It helps anticipate customer behaviour, optimise marketing strategies, and improve ROI." Select Appropriate AI Tools: Choose AI tools like IBM Watson, Google Cloud AI, or Amazon SageMaker for predictive analytics b…

"If the culture of an organization does not address the differences in how different age groups think, work, and communicate, then business goals of the organization will not be met." Janet Granger. Janet talks to Neil Wilkins in this episode of the Neil Wilkins Podcast, as they discuss taking the perspective of a different age group, respect and u…

AI Agents for Customer EngagementDiscover the power of AI agents in transforming customer engagement and satisfaction. This webinar will delve into how AI-driven chatbots and virtual assistants can streamline customer service, personalise interactions, and enhance user experiences. Explore real-world applications and provide actionable insights for…

3-time USA Memory Champion, John Graham, discusses with Neil Wilkins how he forever released his panic attacks and chronic anxiety.With a focus on releasing emotions rather than obsessing with thought or mindfulness techniques, John has transformed his own life as well as those of countless others.Neil and John explore deep concepts including heart…

In this webinar for Cambridge Marketing College, Neil Wilkins explains why it's vital to become a carbon literate marketer. The College runs a monthly carbon literacy and marketing sustainability training day http://marketingcollege.com/events which is accredited by the Carbon Literacy Trust.By Neil Wilkins

“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast.Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more.For free PR resources, check out e…

Paul Wiseall from TEDx, explains the power of story-telling and how all of us have a story we can share, even if we think we'd have stage fright or a story that would not interest anyone. Connect with Paul Wiseall on Linkedin https://www.linkedin.com/in/paul-wiseall/ Find out more about TEDx Bristol https://www.tedxbristol.co.uk Subscribe to the Ne…

Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change. Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing …