Best Local Seo For Lawyers Podcasts (2025)

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Why Law Firms Fail On Social Media And How To Get Heard With David Griffiths 43:37

13h ago43:37

43:37

Is your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your aud…

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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm 33:59

6d ago33:59

33:59

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth…

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The Fundamental Trio of Marketing: List, Message, and Offer 10:02

7d ago10:02

10:02

In this episode of Revenue Roadmap, hosts Anthony Karls and James Patterson discuss simplifying high-level marketing for local businesses. They dive into the fundamental components of marketing, which are the list, message, and offer. The conversation includes practical examples and insights into creating effective marketing strategies, regardless …

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311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez 19:51

13d ago19:51

19:51

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From G…

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Sales Conversations: The Heart of Business Growth 9:40

14d ago9:40

9:40

Welcome to Revenue Roadmap with Anthony Karls and CEO Tyler Dolph. Join us as we dive deep into the vital role salespeople play in driving entire economies. Learn invaluable sales advice, the essence of believing in your product, and how passion translates into success. Discover the diverse experiences from various Dolphin family sales careers and …

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How Can Women Lawyers Redefine Law Firm Marketing Strategy? With Davina Frederick 48:59

14d ago48:59

48:59

Marketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers c…

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310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One) 34:05

20d ago34:05

34:05

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable res…

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Cultivating Success: Employee Engagement Strategies 16:50

21d ago16:50

16:50

In this episode of Revenue Roadmap, hosted by Anthony Karls of Rocket Clicks, guest J. P. Vanderlinden goes into essential people management strategies for growing local businesses. They discuss the key challenges that arise as businesses expand, the core issues behind these problems, and the dual systems of employee engagement and maturity at Rock…

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What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin 40:59

21d ago40:59

40:59

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law fir…

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309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay) 22:19

27d ago22:19

22:19

Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Mar…

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Revenue Roadmap Interview With Brandon Haubert - CEO of WH Law 41:40

29d ago41:40

41:40

In this episode of Revenue Roadmap, we sit down with Brandon Haubert, a lawyer from Little Rock, Arkansas, who shares his unconventional approach to legal practice at WH Law. Brandon discusses his journey from law school to running a successful firm, highlighting his innovative tactics in client acquisition, digital marketing, and automation. Learn…

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308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads 21:24

1M ago21:24

21:24

When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Law…

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Creating Customer Avatars: Keys to Reaching Your Ideal Client 17:01

1M ago17:01

17:01

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, hosts Lisa Filip to discuss effective content marketing strategies, particularly the development of customer avatars. They delve into the importance of creating detailed profiles of ideal customers by focusing on their goals, values, challenges, demographics, sources of …

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What’s The Missing Piece In Your Law Firm’s Growth Plan? With Jessica Lackey 45:45

1M ago45:45

45:45

Every law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm grow…

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307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing 21:05

1M ago21:05

21:05

You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Law…

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The Nurturer Voice: A Hidden Asset in Revenue Growth 14:41

1M ago14:41

14:41

Join host Anthony Karls and guest Matt Hacker as they dive into understanding the Nurturer voice in leadership. Discover the traits, strengths, and challenges of Nurturers in organizational settings, and learn how to empower these vital team members. Perfect for business leaders aiming to improve team dynamics and drive growth. Tune in for insights…

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Fake Reviews, Real Consequences: The Dark Side of Local SEO | with Curtis Boyd 26:00

1M ago26:00

26:00

In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd, founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fig…

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306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months 20:23

2M ago20:23

20:23

When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive …

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What Are The High-Impact Marketing Hacks Every Lawyer Needs To Know Right Now? With Eric Eden 44:54

2M ago44:54

44:54

Who does not love to learn some high-impact marketing hacks? In today’s fast-paced world, everyone will do anything just to get their target market’s attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable m…

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305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All 19:51

2M ago19:51

19:51

When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake g…

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Volume vs. Value: A Guide to Increasing Profits 12:27

2M ago12:27

12:27

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, and CEO Tyler Dolph discuss how businesses and individuals can increase their commissions. They explore strategies like "working harder vs. working smarter", and give practical examples from lawn care and law firms to illustrate volume vs. value approaches. Additionally,…

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304. Quality Over Quantity: The New Economics of Case Acquisition 22:31

2M ago22:31

22:31

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spea…

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303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently 24:38

2M ago24:38

24:38

After decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees…

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302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases 19:26

2M ago19:26

19:26

When a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution. Dominate your market today. Grab a copy of Chris’ la…

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Voice Dynamics: Enhancing Team Performance 17:04

2M ago17:04

17:04

In this episode of Revenue Roadmap, Anthony Karls and Matt Hacker discuss enhancing team communication and leadership within local businesses. They jump into the concept of '5 Voices' from the GiANT program, which categorizes team members as Nurturers, Creatives, Guardians, Connectors, and Pioneers. By understanding these voices, businesses can ens…

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Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews) 19:56

2M ago19:56

19:56

Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction…

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300th Episode Special: The Gift of Dan Morgan’s Keynote Speech, Live from PIMCON 27:55

2M ago27:55

27:55

In this landmark 300th episode of Personal Injury Mastermind, Dan Morgan reveals how Morgan & Morgan transformed their referral operations from a legal pad system into a $63 million revenue engine. From outbound referral optimization to groundbreaking sports partnerships, Dan shares the exact strategies that helped build one of the most recognizabl…

1
Maximizing Revenue Through Strategic Content Marketing 16:32

2M ago16:32

16:32

In this episode of Revenue Roadmap, Anthony Karls and guest Lisa Filip dive into effective content marketing strategies for driving revenue in local businesses. They explore a proven formula, common mistakes, and the importance of great content. Lisa shares insights from the book 'Crucial Conversations' and emphasizes the value of educational, ente…

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What Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMato 44:13

2M ago44:13

44:13

Images can convey messages in a unique way that words simply cannot, making them essential elements in building a strong marketing campaign. Branding and book photographer John DeMato joins Karin Conroy to discuss the best photo strategies to elevate your law firm’s brand. They explain how to make the most out of photoshoots, how to produce the rig…

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299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network 16:50

2M ago16:50

16:50

Stop letting valuable cases walk out the door. In this episode of Personal Injury Mastermind, Matt Thelen reveals how modern referral networks are transforming case sharing and creating new revenue streams for forward-thinking firms. From automated case distribution to nationwide partnerships, discover how technology is eliminating the inefficienci…

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Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin 32:23

2M ago32:23

32:23

"When I started LawHer, only 18% of law firm partners were women. Just 3 years later, it's 22% - and that's just the beginning." - Sonya Palmer. Listen to LawHer here. From intake mastery to AI implementation, Rankings.io's VP of Operations Sonya Palmer shares the systems and strategies that actually move the needle in 2024. If you're looking to sc…

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297. How Kurtz Riley 10x’d Their Caseload in Year One 18:25

2M ago18:25

18:25

Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this…

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Navigating Success: A Deep Dive Into Commissions 9:32

2M ago9:32

9:32

Join Anthony Karls, President of Rocket Clicks, and Tyler Dolph, CEO of Rocket Clicks, as they discuss redefining success and the concept of commissions in sales. Tyler shares his evolving perspective on success and how it's more than just monetary gain. They delve into the broader meaning of commissions, highlighting its relevance in various aspec…

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296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones 15:46

2M ago15:46

15:46

Most law firms never reach $1M in revenue, but Sasha Berson has helped countless firms double their income through data-driven marketing. We dive deep into the exact metrics and strategies needed to hit critical revenue milestones. From calculating your required lead volume to identifying untapped practice areas, Sasha shares the framework that's h…

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295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar 21:44

3M ago21:44

21:44

Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a …

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SEO Strategy: Ranking High and Terminating Searches 15:36

3M ago15:36

15:36

Join Anthony Karls and Casey Shea as they delve into essential SEO concepts to boost traffic and rank higher on search engines. In this episode of the Revenue Roadmap, they discuss what SEO is, the importance of getting a 'seat at the table,' and how to maintain it by effectively communicating to both bots and humans. Learn key technical components…

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The Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita Wheeler 43:19

3M ago43:19

43:19

Lawyers who desire to succeed in their craft must learn the art of public speaking and hone their presentation skills. Otherwise, they can never exercise their influence or connect with other people. Karin Conroy sits down with presentation pitching and speaker coach Juanita Wheeler to discuss how lawyers can build their brand and reputation throug…

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294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases 23:14

3M ago23:14

23:14

Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors. Dominate your market today. Grab a copy of Chris’ latest …

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293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine 40:12

3M ago40:12

40:12

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels. Dominate your market today. Grab a copy of Chris’ latest book, Person…

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Mastering Platform Selection for Paid Media 19:51

3M ago19:51

19:51

Join Anthony Karls, President of Rocket Clicks, and digital marketing expert James Patterson as they dive into effective platform selection for paid media. Learn about the five stages of customer awareness, using CTV/OTT, search ads, and crafting compelling offers to boost your local business’s revenue. 00:00 Introduction to Revenue Roadmap 00:20 R…

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292. Toolkit: End The Intake Leak: Convert More Cases Without Spending More on Marketing 33:38

3M ago33:38

33:38

Stop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GO…

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Mastering Digital PR for Attorneys- From Creative Campaigns to Link-Building Success 26:29

3M ago26:29

26:29

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts,…

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291. Engineering Your Legal Legacy: How Creative Minds Become Legendary 27:03

3M ago27:03

27:03

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends. Dominate your market today. Grab a copy of Chris’ lates…

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Unlocking Team Potential with Transforming Communication 19:00

3M ago19:00

19:00

Join Anthony Karls, President of Rocket Clicks, and Matt Hacker as they discuss the importance of leadership training and development in driving revenue for local businesses. Explore Rocket Clicks' 'Transforming Team Communication' workshop and learn how it helps improve team alignment, productivity, and retention. 00:00 Introduction to Revenue Roa…

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290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans 31:04

3M ago31:04

31:04

Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal In…

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How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi 43:10

3M ago43:10

43:10

In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical natu…

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289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale 40:03

3M ago40:03

40:03

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations. Dominate your market today.…

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Testing vs. Optimization: Strategies for Paid Media Success 18:57

3M ago18:57

18:57

Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance. 00:00 Introduction to Revenue Roadmap 00:23 Getting to Know James Patterso…

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288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom 28:19

3M ago28:19

28:19

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode o…

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287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire 22:49

3M ago22:49

22:49

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running. Dominate your market today. Grab a …

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