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Are you tired of chasing birth clients like a headless chicken? Sick of feeling like a small fish in a big online pond? It's time to make some waves doula! I'm Lisa, your no-nonsense birth business coach. I’m a performer turned sales queen. I didn't even know I loved sales until I took a medical spa from 250k to 2.5 million in less than 24 months. I’ve mastered the art of the soft-sell, selling with integrity and without ever feeling slimy. Now, I'm on a mission to help birthworkers like you ...
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Ever been on a sales call where everything seems to be going great… until you hear those dreaded five words: “I need to think about it”? You’re not alone, and here’s the truth: those words don’t have to derail the conversation. In fact, they can be an opportunity to deepen trust, provide clarity, and turn hesitation into a confident yes. In this ep…
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Is your scarcity mindset holding you back? You know, that little voice that says, “There aren’t enough clients,” or “No one will pay what I’m worth.” If you’ve ever struggled with those thoughts, you’re not alone—but it’s time to flip the script. In this episode, we’re diving into how to move from a place of scarcity to abundance. 🎧 Tune in and lea…
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The Follow-Up Formula: Unlocking Doula Business Growth Without Feeling Pushy Hey doula! Today, we're tackling one of the most important (and let’s be honest—often awkward) parts of running a thriving doula business: following up with leads. If the thought of “following up” makes you cringe, you’re not alone. A lot of doulas worry they’ll seem pushy…
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In this episode, I'm digging into one of the most powerful tools for your doula business: the sales pipeline. Forget the high-pressure sales tactics—this is about creating an authentic journey that transforms your followers into loyal, long-term clients. I’ll walk you through the four stages of an effective pipeline— Awareness, Engagement, Nurturin…
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Ethical Selling for Doulas- My Top Questions to Ask In Every Client Consultation Ever feel a little cringe when it comes to *selling*? If the word alone makes you want to run the other way, you’re not alone. But what if selling could actually feel… compassionate? In this episode, I’m breaking down how to make sales conversations feel less “salesy” …
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Are you ready to make a real impact in your doula business? In this week's episode, I’m diving into one of the biggest keys to success: Understanding your target audience and marketing your services effectively. If you’re tired of blending in, feeling like you’re speaking to all mothers, but connecting with zero—this episode is for you. We’re talki…
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Why Most Doulas Are Struggling to Sell Their Services Online In this episode, we’re diving into the biggest challenges doulas face when trying to sell their services online. If you’ve been spinning your wheels and not seeing the results you want, you won’t want to miss this! Here’s what we cover: The #1 mistake most doulas are making in their messa…
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Authentically You: The Key to Avoiding Doula Burnout In this episode, I reveal the often-overlooked secret to avoiding birth worker burnout: showing up authentically. Many doulas find themselves overwhelmed by the constant pressure to sell their services, leading to exhaustion and a decline in quality content. But what if there was a way to work sm…
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Turning Trauma into Triumph, Birth Business Branding Power If you're feeling like the doula market is super saturated online, you need to listen to this episode- where I reveal my number one strategy for standing out. I explore the powerful concept of using your personal experiences to connect with your birth and postpartum clients on a deeper leve…
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Are you a doula looking to build a thriving online birth business? Discover the power of self-reflection and how it can level-up your online brand. In this episode, I'll dive deep into the misconceptions surrounding brand development and explore why it's essential for your success. Key takeaways: The importance of self-reflection: Discover why self…
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What happens when your internal critic, perfectionism, gets in the way of you moving the needle in your doula business? In this episode, I expose how striving for perfection used to hinder my ability to be present, authentic, and creative. I reveal my #1 hack for breaking free from the chains of perfectionism, and the benefits of letting go. I also…
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Are you feeling stuck in your business? Struggling to attract new clients and hit your revenue goals? Today, we're diving into a often-overlooked aspect of entrepreneurship: holistic brand development. Discover how this powerful tool can help you break through plateaus and achieve the success you deserve. If you learn something new and you're fired…
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Are you in an Instagram-rut lately? Hang in there doula, I'm bringing you all of the perks of IG stories! Listen in for quick tips, time-saving hacks, and increased visibility. If you're struggling to warm up your followers, I've got you. Make sure to hit subscribe AND leave a rating and a review if you really wanna make my day! If you're looking f…
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Ever wondered how a dance degree can lead to a thriving birth business? In this very personal episode, I'm sharing a life-changing lesson I learned from an early (surprising) mentor. From personal training wealthy CEOs to birth doula to becoming a self-made visibility coach, my journey is full of twists and turns. Learn THE one thing that you MUST …
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Are you a multi-talented doula with TONS of knowledge and an eagerness to serve every mama? It's time to stop spreading yourself thin.. In this episode, I'm diving deep into why niching down your online birth business can be a game-changer. Get ready to discover how to attract the clients you've been searching for online. They're out there! Hey dou…
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Are you tired of creating endless social media content without any real direction? It's time to stop playing small doula and turn the dial up on your messaging. In today's episode, I'm spilling the scalding hot tea on my foolproof AAA Brand Identity Framework for Birthworkers. If you're ready to attract your dream clients and turn followers into pa…
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Are you tired of chasing birth clients like a headless chicken? Sick of feeling like a small fish in a big online pond? It's time to make some waves doula! I'm Lisa, your no-nonsense birth business coach. I’m a performer turned sales Tqueen. I didn't even know I loved sales until I took a medical spa from 250k to 2.5 million in less than 24 months.…
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Is Inducing Labor at 39 Weeks the Answer? In this candid episode, I tackle the ins and outs of the ARRIVE trial, a groundbreaking study that explored whether inducing labor at 39 weeks reduces complications for both mom and baby. I break down the findings, debunk common misconceptions, and discuss why a one-size-fits-all approach to induction is ne…
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Are you obsessed with those black and white baby images? I get it! But have you ever wondered if you're getting more ultrasounds than you need? In this episode, we're exposing some pretty common issues that arise with the routine use of ultrasound. Tune and to find out: What ultrasounds are really for When they're necessary When they might be overk…
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Feeling judged by your doctor about your weight gain during pregnancy? Or maybe you find yourself dwelling on the numbers appearing on the scale.. You're not alone! This week on EPP, we're calling out common weight bias in pregnancy care. We talk about why BMI is a flawed system.. Plus, your rights! We'll bust myths about larger bodies and empower …
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It felt right to get vulnerable and talk about a scary experience of mine recently. I was in a severe boating accident, which led to an overnight hospital stay and a LOT of self-advocacy. This episode is different than my typical pods, it's raw and it's real AF. I hope you'll learn some things from hearing my story- and I thank you for giving me a …
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From Birth Plan to Birth Map: Redefining The Way We Approach Birth In this episode, you'll discover why focusing on your birth preferences over your birth plans can lead to a more positive birth experience. Learn how to prioritize your feelings and needs, and how to build a support system that empowers you to make the best choices for yourself and …
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Self-advocacy will make or break your natural hospital birth experience! This week on Empowered Pregnancy Podcast, we break down powerful advocacy techniques to ensure your voice is heard. You'll discover: How to ask the right questions (and when!) Using positive communication with your medical team Empowering your partner to be your advocate too W…
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Is Water Birth Right for You? In this episode, we dive deep into the pros & cons Ever imagined birthing in a warm, inviting tub? This episode of the Empowered Pregnancy Podcast explores the hot topic of water birth. We take a look at the research, we discuss the benefits and we review the limitations. P.S. YOU'RE INVITED to this month's: Free Mama …
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Feeling overwhelmed by a gestational diabetes diagnosis? Wondering if induction is the only option? This episode of Empowered Pregnancy Podcast tackles the complexities of GD, giving you the knowledge and confidence to navigate this curveball. Here's what you'll learn: The truth about gestational diabetes testing: We expose the variability in diagn…
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Birth mistakes happen more often than we want to admit 😝 This spicy 🌶️ episode is all about childbirth injuries and how to avoid them. I interview the brilliant, Gina Mundy, a childbirth attorney who knows her sh*t! She offers invaluable advice to parents on how to have a safe birth. She also reveals the most common mistakes that providers make in …
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Empowered Pregnancy Podcast: Don't Let Age Scare You Mama! This episode tackles the often-feared label of "Advanced Maternal Age" (AMA). I'm here to challenge the fear-mongering surrounding pregnancy over 35 and empower moms to focus on overall wellness and building a positive support system. Here's what I get into: Why the term "AMA" might be more…
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It's time to talk about the controversial and highly nuanced topic of induction! This podcast episode discusses induction of labor, a procedure to kickstart birth. I've got the induction guru herself- childbirth educator, Vanessa, on talking about the reasons why inductions happen and the risks associated with them. Here are the key points covered …
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The Real Raw Truth of Motherhood (And How to Thrive!) Feeling overwhelmed and lost in the chaos of motherhood? You're not alone! This episode dives deep into the messy, beautiful reality of raising tiny humans, from the challenges of pregnancy to the whirlwind of those early years. I'm sharing a personal, vulnerable AF story about following my intu…
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Finally, Due Dates Demystified! This episode of the Empowered Birth Project tackles the question: What happens when your baby arrives after your estimated due date? I get into the science behind due dates, revealing why they're more like "guess dates" and how pregnancy timelines can vary. Here's what you'll learn: How the traditional due date calcu…
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In this episode I challenge the traditional birth plan and introduce the concept of a "birth map." Learn how the act of creating a birth plan is the most valuable part, empowering you to gather information, clarify your preferences, and build a communication tool for a positive birthing experience. This episode debunks the myth of the birth plan as…
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This episode of the Empowered Pregnancy Podcast brings to light the many benefits of optimal cord clamping, a practice that allows extra blood to flow from the placenta to your baby before cutting the umbilical cord. What You'll Learn: The benefits of optimal cord clamping for babies How early cord clamping became standard practice Addressing conce…
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This killer interview with Kelly Cox is a must-listen! We dive into the age-old practice of human milk sharing, with a modern-day twist. You'll learn about the incredible origin story and the selfless, heart-led work of cancer survivor, mental-health therapist, and prenatal yoga guru, Kelly Cox (she's a powerhouse!). We'll explore how informal, pee…
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Here's to completely rethinking your baby registry! Hey mama! Lisa Villani here, your pregnancy coach on a mission to help you rock your pregnancy and birth with fierce confidence. This episode is for all you soon-to-be moms who are diving headfirst into baby registry world. While checking off those car seats and cribs feels important, there's some…
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Forget fear, mama! This episode of Empowered Pregnancy Podcast cracks the code on birthing positions. We'll break down the science behind upright birthing (hello, gravity!), the benefits (less pain), and the reality check (hospital routines vs. listening to your body). You'll learn why informed mamas are strong mamas, and how to advocate for the bi…
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Continuous Fetal Monitoring, #4 in my series, My Top 5 Interventions to Decline in a Hospital for a Natural Birth. In this episode I break down the two main approaches: Electronic Fetal Monitoring (EFM) Hands-on Listening We also delve into the "why nots" of less common hands-on listening: You'll walk away knowing how to: Discuss both EFM and hands…
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Are Weekly Cervical Checks Really Necessary? This episode gets real about the routine use of weekly cervical checks in pregnancy. I dive into the science (or lack thereof) behind these exams, exploring: The supposed benefits (spoiler alert: they're questionable) What research actually says (think "meh") Potential downsides, including discomfort and…
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In today's episode, I call out IV Fluids for what they really are- unnecessary! I walk you through the numerous downfalls to this pesky intervention, and I outline some key strategies to help you navigate declining IV fluids in the hospital. Feeling overwhelmed by an avalanche of advice? Wish someone would spell out all of your options, and not jus…
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Hey pregnant mama! Are you craving a natural, calm, low-intervention birth? In this episode, I share the first of my Top 5 interventions to decline if you want a natural hospital birth. I outline why this one is so important, how to practice saying "NO," and exactly what you can expect from this short, but info-packed 5-part series. Are you a first…
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