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Sales [UN]Training

Kelly Riggs & Pod About It Productions

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Your weekly sales strategy guide that will rewire your sales brain to bust bad habits and crush your number. The way that companies train salespeople is broken. Host Kelly Riggs discusses what ACTUALLY works in sales with leading experts in our industry. Forget what you think you know about sales. It's time to train hard and play to win. Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. Widely recognized as a powe ...
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Nexus PMG welcomes you to the Bigger Than Us™ podcast, which we, as energy geeks lovingly refer to as the BTU. Bigger Than Us is a podcast that focuses on ideas that will shape the future of our planet and ultimately, our existence. We will occasionally lean into energy topics because after all, it’s the key to our collective survival, but we’ll also explore other areas that we believe will have an effect that is Bigger Than Us.
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Insurance Entrepreneurs Podcast is brought to you by Secure Agent Marketing with business owners in mind. We bring in big-time entrepreneurs to talk about what it takes to be a business owner, and what it means to have an entrepreneurial spirit!
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show series
 
Amy Blankson is the Co-founder and Chief Evangelist of the Digital Wellness Institute and the bestselling author of The Future of Happiness. A graduate of Harvard and the Yale School of Management, she’s the only person to receive aPoint of Light award from two US Presidents. She is also a member of Harvard’s AI for Human Flourishing Council, a for…
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Layne Riggs is back with Front Row Motorsports in the Craftsman Truck Series, and we check in with the sophomore driver before he heads to Daytona. Riggs also discusses recovering from offseason shoulder surgery and how it felt during the Rockingham test last month; the shoulder making him go viral after winning at Milwaukee; what it’s like competi…
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Is selling just another form of manipulation, or is it about real influence? In this episode, Kelly unpacks the fine line between persuasion and deception, exposing the biggest mistakes in sales training that are ruining trust and results. Are salespeople manipulative? It’s a question that makes most sales pros uncomfortable, but the truth might su…
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William Byron spent the weekend driving his Hendrick Motorsports Chevrolet for the first time in 2025, and now he’s on the podcast. We start by seeing how Byron is physically feeling after the first race behind the wheel; the warm-up race leading into a season; ramping up training going into a season; the focus during the season on keeping the body…
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Most salespeople unknowingly make one amateur mistake that sabotages their success from the very first call. In this episode, we expose the biggest indicator of untrained selling and reveal the strategy that top sales pros use to win more deals. Are your salespeople making the #1 mistake that instantly signals they’re amateurs? If you’ve ever sat i…
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Ross Faranso is the CEO of Nexus PMG. A seasoned leader in advisory, engineering, construction, and technology solutions throughout the energy sector. Over 20 years in increasing roles of responsibility fromproject management to operations management to business development. I’ve led multiple initiatives and contracts for clean energy projects for …
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Rodney Childers hit the ground running with Spire Motorsports after the 2024 season finale, and now he’s sharing how much work has gone in with the No. 7 team to prepare for a new year. Childers shares the emotions of starting with a new organization; the dynamic of joining a new team and who is and isn’t familiar; the changing expectations within …
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Most sales training fails because it focuses on products instead of outcomes. Kelly explains how shifting to an outcome-driven sales strategy can transform your team’s performance and shares actionable steps to make this change today. “Three out of four salespeople are failing. Why? Because we’re training them all wrong.” Kelly Riggs pulls no punch…
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Have you ever faced an underperforming salesperson whose numbers just don’t reflect their potential, and you can’t pinpoint the issue? In this episode of Sales [UN]Training, Kelly Riggs tackles one of the most frustrating challenges for sales leaders: identifying and addressing hidden performance gaps. With a no-nonsense approach, Kelly highlights …
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Tom Dickson, CEO of New Energy Risk since 2015, has more than 35 years of experience in the insurance and reinsurance industry and finance; including senior executive and underwriting leadership positions in the US, Europe, and Asia; notably as the former CEO and Chief Underwriting Officer of the Centre Group, a $10B reinsurer that pioneered innova…
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Peter Kelly-Detwiler has 30 years of experience in the electric energy arena. He writes for Forbes.com and other publications on topics related to disruptive innovation and its impact on the electricity infrastructure. He provides strategic advice to clients and investors, helping them to navigate this transitional period. Peter is also the author …
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In this episode of Sales [UN]Training, host Kelly Riggs welcomes back sales expert and Objective Management Group (OMG) founder Dave Kurlan to uncover the “holy grail” of sales success: predictability and consistency. Drawing on over 35 years of experience and data from assessing 2.4 million salespeople, Kurlan explains why desire and commitment ar…
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In this thought-provoking episode of Sales [UN]Training, Kelly Riggs dives into one of the most polarizing topics in sales: practice and role play. Why do salespeople, who are supposed to excel under pressure, shy away from practicing their craft? Drawing inspiration from Allen Iverson’s famous “practice” rant, Kelly dismantles common excuses sales…
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In POWER METAL, award-winning journalist Vince Beiser chronicles the destructive side effects that the global hunt for critical metals has on our clean energy transition, from environmental damage to political upheaval to murder. Vince Beiser is an award-winning journalist and author of “The World in a Grain: The Story of Sand and How It Transforme…
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In this insightful episode of Sales [UN]Training, host Kelly Riggs is joined by James Muir, author of The Perfect Close, to tackle the challenges of stuck deals—a common pain point in sales. The conversation explores why traditional sales tactics often fail, particularly in complex B2B environments, and how sales training falls short in preparing r…
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Seth Godin is an author, entrepreneur, and, most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker.In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His …
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In this special compilation episode of Sales [UN]Training, Kelly Riggs dives into the recurring pitfalls that sales leaders face when building and managing teams, featuring insights from Paul Fuller and Robin Burr. From the ill-fated decision to promote top-performing salespeople into managerial roles to the lack of structured training for new sale…
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Carson Hocevar is the new NASCAR Cup Series rookie of the year, and the offseason hasn’t yet slowed things down for him because of the award. Hocevar joins the show to discuss what he’s been up to since Phoenix; what he gets out of being at the shop regularly; what winning Rookie of the Year means to him; the difference in his expectations versus t…
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The social media team for RFK Racing does things a little differently than most others with its mix of serious and straightforward and fun and honest content. We’re meeting the team behind the accounts and how they got to RFK Racing. Then we jump into one member transitioning into motorsports from college athletics; how the posting process works wi…
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In this engaging episode of Sales [UN]Training, Kelly Riggs welcomes special guest Robin Burr, a UK-based sales coach renowned for his expertise in the psychology of selling. The episode dives into the foundational principles of sales as a psychological process, emphasizing the role of influence and persuasion in shaping customer decisions. Robin s…
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Martin Gross is the founder and chief executive officer ofGross-Wen Technologies. His vision for using algae to clean water and solve many other of the Earth’s problems is driving the rapid expansion of Gross-Wen. After founding Gross-Wen Technologies in 2016, Gross led the development and commercialization of the revolving algal biofilm™️ treatmen…
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‘NASCAR Mavericks: The Rebels and Racers Who Revolutionized Stock Car Racing’ is the latest coffee table book for fans to explore the history of their favorite sport. Holly Cain, a long-time NASCAR writer and one of the co-authors of the books, shares how one begins to dig into what makes a maverick; the process of working with another author, and …
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In this episode of Sales [UN]Training, Paul Fuller, the Chief Revenue Officer at Membrain, stops by to break down the top three mistakes sales leaders often make and how to sidestep these common pitfalls. Together, they delve into issues like failing to truly know team members and defaulting to mandates rather than collaboration. Paul emphasizes th…
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Wayne Auton, the NASCAR Xfinity Series managing director, returns to the podcast as he wraps up his tenure in the garage. Auton shares what it’s been like to go through this year and how folks have treated him; plans for 2025; going through the adjustment of what comes next and a changing lifestyle; how he views being a resource in the future; driv…
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In this episode of Sales [UN]Training, Kelly Riggs tackles a critical yet often overlooked question for sales leaders: How long does it actually take to bring a new salesperson up to speed? Riggs argues that most leaders have no real metrics or benchmarks for the ramp-up period, often relying on vague estimates like “two weeks” to six months. Howev…
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Preston Bryant is a graduate of SMU Cox School of Business with a B.A. in Economics, specializing in energy. In college, he established an oil and gas company in memory of his late father. Preston furthered his expertise in commodities recovery at the firm LPI, where he uncovered a groundbreaking critical materials processing method called Membrane…
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In Part 3 of the Crush Your Number series, Kelly sits down with Rich Gaffney, VP of Commercial Operations at Sentry Equipment, to explore how aligning sales with operations can drive both short-term wins and long-term success. Rich shares his insights from over 20 years of experience leading sales teams, emphasizing the critical role of integrating…
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Ida Zetterström is finally getting her feet underneath her in NHRA Top Fuel competition and a lot has happened in just a few races. Zetterström gives a detailed breakdown of her first five races; earning a red light for the first time in his drag racing career; the boost a big coming out weekend gave her and her team; continuing to get comfortable …
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In this third installment of the “Sales Training Dumpster Fires” series, Kelly Riggs dives deep into one of the most persistent and problematic issues in sales management: promoting top salespeople to management roles without proper training or preparation. Kelly argues that many companies are making a critical mistake by assuming great salespeople…
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Riggs Eckelberry is a nationally-renowned entrepreneur who deploys his personal Break To Build™ process to help rebuild the water industry, which has reached a critical breaking point in recent years despite being essential to the planet's survival. As the founding CEO of OriginClear, Riggs has developed innovative solutions to help businesses face…
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In this episode of Sales [UN]Training, Kelly delves into the crucial role of goal setting in driving sales performance. He explains how setting high, specific goals that align with personal motivators can significantly outperform the traditional approach of simply assigning sales quotas. Drawing on his early experiences with iconic sales figures li…
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Kenny Wallace still has so much going on in life that he’s living by the motto: don’t let the old man in. Among the priorities is still racing dirt, and he explains what he gets out of doing that; the physical differences of not racing for a living; what it meant to be involved with Trackside Live at the SMI facilities; needing to get away from NAS…
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In Part 2 of the Sales Dumpster Fires series, Kelly tackles one of the most common and frustrating mistakes in sales: talking too much. As he explains, this issue is often a result of poor sales training that focuses too heavily on product knowledge and not enough on creating meaningful customer engagement. Kelly argues that salespeople are trained…
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Marc-Antoine Camirand is a two-time NASCAR Canada Series champion and he’s here to talk about his latest accomplishment. Camirand shares how they’ve celebrated; already thinking about being the first to win back-to-back championships; recapping championship weekend; why he said that race was special; what experience from the first championship taug…
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John Szoka is a West Pont graduate and served a distinguished career in the United States Army. After retirement from active duty, he founded several successful small businesses and holds two US patents. First elected to the NC House of Representatives in 2012 he served in senior House Republican leadership positions including Chairman of the Energ…
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In this episode of Sales [UN]Training, Kelly examines one of the most common yet flawed approaches to sales training: training for the sake of training. He explains how many sales organizations rush to implement training as a quick fix for low revenue or flat sales without properly identifying the root causes. Kelly emphasizes that tactical sales t…
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This episode originally aired on April 22nd, 2024 In this episode of Sales [UN]Training, host Kelly Riggs talks with Graham Hawkins, founder of SalesTribe, about why traditional sales training often misses the mark. Hawkins explains how his extensive research into modern buyer behavior revealed that most sales training programs are outdated and ine…
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Leigh Diffey took over as the lead announcer for NBC Sports last month and he’s had everyone’s attention since then. Diffey joins the show to share what the experience has been like in the garage; the races we’ve seen so far; being prepared to make great calls during a race; the approach to being prepared; having good information retention; becomin…
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Jeff is the founder of the Critical Minerals Associations in the UK, Australia and the U.S. as well as CMIA. He is an internationally recognised critical minerals expert with strong ties to the UK, Australia, across Africa and the Middle East. Jeff is an experienced public affairs and campaign strategist having been a Director at Aspect Consulting …
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Holly Jones is a former race car driver and now the wife of a NASCAR Cup Series driver, and also a fur mom to a dog and bunny. Soon, she and Erik Jones will be parents to a tiny human. We’re covering those topics plus what it’s like being a driver’s significant other; the benefit of being a former driver and relating to what is going on; still havi…
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In this episode of Sales [UN]Training, host Kelly Riggs kicks off the "Dumpster Fire" series by addressing one of the biggest issues in sales training: generic claims. Riggs highlights how generic, unprovable statements like "we have the best quality" or "our service is unbeatable" erode trust and credibility with potential clients. Through his dir…
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Myatt Snider is still selling himself to drive race cars in NASCAR but things look a little different these days. Snider returns to the podcast to discuss what it’s like trying to land deals; how a presidential election plays into things; the lack of races on his schedule this season; being at the track and not driving; re-evaluating things during …
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In this episode of Sales [UN]Training, host Kelly Riggs sits down with Chris Lancaster, VP of Sales for Spectrum Paint, in the second installment of the "Crushing Your Number" series, talking to real people making real sales decisions every day. Chris, with over 25 years of experience in the paint and coatings industry, shares his journey from sale…
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Chief Farming Officer, Co-Founder, Carlo Mondavi is a fourth-generation winegrower who has dedicated his life to permaculture, biodynamic and regenerative farming practices, along with a hands-off winemaking approach in the cellar. In 2016, Carlo founded the Monarch Challenge, an effort focused on elevating farming by eliminating herbicides and pow…
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Kelly will be back next week with Part 2 in his series Crush Your Number, talking with real salespeople about real sales problems. Until then, enjoy one of our most popular episodes on training salespeople to be believable. Is it even possible? In this episode of Sales [UN]Training, Kelly examines critical issue of trust in sales, exploring why sal…
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Marco Andretti is almost a girl dad and it’s going to happen during a busy part of the season for him. Andretti discusses life as a part-time racing driver these days; how perspective changes on racing, particularly Indianapolis, not as a full-time driver; having a wider view on the racing world; the benefits of doing cold plunges; digging into the…
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In this episode of Sales [UN]Training, host Kelly Riggs discusses how to "play the long game" in sales relationships, a crucial yet often neglected aspect of effective selling. Kelly emphasizes the importance of nurturing long-term relationships with potential clients, even when immediate sales are not on the horizon. He challenges the traditional …
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Emma serves as the Executive Vice President of Commercial at ClimeCo. She generates new opportunities, supports existing accounts, and explores how to strengthen ClimeCo’s existing Environmental, Social, & Governance (ESG) and Climate Strategy Consulting services. Before joining ClimeCo, Emma built and headed the Impact & Sustainability practice at…
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Rich Keator is a NASCAR tech inspector but he’s here to talk about one specific role he plays: Craftsman Truck Series flagman. Keator explains how the job has changed over the years and where you will most likely find him; keeping tabs on the garage and the relationship with the same people through a long year; being the designated flagman for the …
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