Best Kathy Cruz Podcasts (2024)

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Episode 63: Using Facebook Live to Maximize Your Fourth Quarter Cash Flow with Kathy Cruz 1:02:17

9d ago1:02:17

1:02:17

Do you want to sell more during the holiday season? Do you want to clear out your inventory and put more cash in your pocket? Kathy Cruz, the Savvy Shopkeeper, joins Main Street Matters to talk about how to leverage Facebook Live to create more sales, maximize your cash flow, sell more products, and ultimately be happier at the end of the year. In …

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235. Cash Flow Part 3: Why Profit Doesn’t Always Equal Positive Cash Flow 22:06

2h ago22:06

22:06

Understanding the financial health of your retail business extends beyond just recognizing your profit. In this insightful episode, we're diving into the complexities of retail business finances and learning why being profitable doesn't always mean having a positive cash flow. We’re reviewing the three critical financial statements in an indie reta…

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165- How to Stay Engaged After Retirement with Kathy Shevlin 20:47

36m ago20:47

20:47

Kathy retired as a third grade teacher. In retirement, she stays connected to education by administering the annual ELPAC test which measures English language proficiency of students whose primary language is a language other than English. We discuss how to stay involved in education and in other areas of your community to continue living an enrich…

1
Episode 64: Meet the Boutique Hub and Grow Using Community Over Competition with Ashley Alderson 51:33

8h ago51:33

51:33

Ashley Alderson, founder of the Boutique Hub, joins the Main Street Matters by Heart on Main Street podcast to talk about the Boutique Hub and its resources, how retailers can use "Community over Competition" to grow their business, and the information that she is hearing from her network of retailers around the nation.…

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164- Storytelling During the Interview with Brianna Doe 32:57

2d ago32:57

32:57

Brianna is the Founder and CEO of Verbatim. She helps companies build successful, scalable marketing programs. With more than a decade of experience in demand generation, content, influencer marketing, and social, she brings a unique perspective to her work. Today we discuss tips for storytelling during the job interview and more! Find Brianna on L…

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234. Cash Flow Part 2: What's Draining Your Store's Cash Flow? Identifying the Root Cause 22:57

7d ago22:57

22:57

If you’ve ever faced a cash flow struggle, you know how much stress it can cause you. But before you address the issue, you need to identify the root cause. Are you truly dealing with insufficient income, financial mismanagement, or operational inefficiencies? Or are you experiencing seasonal cash flow crunches that are common in the retail world? …

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163 - From Teaching to Building a Business with Kim Brooks 43:39

23d ago43:39

43:39

Kim Brooks was an elementary teacher and reading specialist for 18 years in the U.S., Morocco, and Taiwan before resigning in June 2022. Kim has started her own wellness business, working as an independent contractor, teaching various classes and in administrative/managerial roles for different wellness businesses. Join us today to learn about her …

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233. Cash Flow Part 1: Cash Flow Uncovered—Why Cash Flow is More Than Your Revenue 19:14

25d ago19:14

19:14

As retail business owners, revenue is often top of mind. But revenue alone doesn’t give us the complete picture of your store's financial health! That’s why we’re uncovering the intricacies of cash flow in a new three-part series. Listen in to learn the critical components of cash flow and how managing cash flow effectively protects your indie reta…

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162 - From Teaching at a Catholic School to a Job in Software Engineering with Nestor Cayanan 43:06

23d ago43:06

43:06

Nestor Cayanan is a software engineer but before he made the switch, he was a middle school teacher with a focus on theology. He taught through the pandemic and noticed he was ready for a change after the differences in education. Join us as we discuss hard skills, determination and how to be prepared for difficult situations. Find Nestor on Linked…

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161 How to Break into RevOps with Peter Fuller 41:17

1M ago41:17

41:17

Peter Fuller is the founder of The Workflow Academy, a RevOps consulting agency + bootcamp to teach RevOps and CRM skills. Peter has been running his own business in this space since 2018. He also is an adjunct professor at a community college. In this episode, we discuss how to get your foot in the door with a career in revenue operations. Find Pe…

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Episode 62: Celebrate Pink Friday 1:03:37

1M ago1:03:37

1:03:37

Patrick talks about Hurricane Milton's effects on the communities and businesses of Florida. Heart on Main Street is raising money to donate to retailers affected by the recent hurricanes in the southeastern part of the United States. If you would like to donate, go to https://givebutter.com/hurricane-relief-fund This episode also features an inter…

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232. The Ugly Truth About (Peri)menopause While Running A Business 20:17

1M ago20:17

20:17

Running a business is already challenging, but dealing with the symptoms of perimenopause while running a business has made the last two years incredibly difficult. That’s why I’m sharing the ugly truth about perimenopause as an entrepreneur and how it affects not just our personal lives, but our businesses, too. In this episode, I’m opening up abo…

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160- Commissions and Quotas in Sales with Catherine Vandenberg 38:46

1M ago38:46

38:46

Catherine Vandenberg is a former AP Lit & Comp teacher who transitioned to sales in 2022. She is currently a Senior Manager of Business Development. In this episode, we discuss her career transition and learn all about what it means to be in sales. Find Catherine on LinkedIn. Free Quiz: What career outside of the classroom is right for you? Explore…

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Episode 61: A Retailer's Tale: Recovering and Rebuilding After a Hurricane 26:21

1M ago26:21

26:21

Many areas of the southeast US are hurting in the wake of Hurricane Helene. Hundreds of thousands of people are without power and cutoff from resources. Additionally, countless retailers have lost their businesses and don't know what to do next. In this episode, Patrick sat down with retail owner Anita Cereceda, who lost her stores to Hurricane Ian…

1
LISTEN ASAP: Rallying for Retailers: Hurricane Helene Relief Donation Drive (3 Ways You Can Help!) 10:08

2M ago10:08

10:08

Originally, I planned to record a quick episode to talk about the upcoming Retail Email Bootcamp and let you know that the calendars in the Savvy Shopkeeper planners start now. However, I first want to acknowledge the devastation caused by Hurricane Helene, particularly in states like North Carolina, Florida, and Georgia. The images and stories com…

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159- Staying Afloat During the Transition with Jay Muller 42:23

1M ago42:23

42:23

Jay Muller is a former 5th grade teacher who transitioned to EdTech in 2019, bringing a wealth of educational insights to his sales role. In this episode, we discuss how to stay afloat during the job search. Find Jay on LinkedIn. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teache…

1
Episode 60: Main Street Monday: Sulphur & Ada, OK 26:37

2M ago26:37

26:37

Patrick discusses his trip to Oklahoma in July, during which he visited the towns of Sulphur and Ada. He talks about the beauty of the state and the impact that the Chickasaw Nation has on the area. While both towns were visited on Mondays, they were for very different reasons. In April, a tornado devastated the historic downtown of Sulphur, leavin…

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231. Manifested Success: A Self-Aware Journey of Building a Dream Store with Ceri Otero of Carthage Olive Oil 48:55

2M ago48:55

48:55

Ceri Otero didn’t dream of being a shopkeeper as a kid. But when she decided to open a specialty olive oil and vinegar shop in Carthage, Missouri, it felt like all the threads of her life were coming together. From selling Avon in 8th grade to a stint as a corporate HR representative to merchandising for Hallmark, each of Ceri’s previous jobs had p…

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158 - A Customer Success Coach’s Perspective with Carly Agar 33:19

2M ago33:19

33:19

Carly Agar is a customer success coach, and she shares skills that teachers already have that will help position themselves for a CSM role. Find Carly on LinkedIn and at her website carlyagar.com Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teachers successfully transition out of …

1
Episode 59: Summer Sourcing Series Recap 19:45

2M ago19:45

19:45

As the summer comes to a close this weekend, Patrick reflects on the Summer Sourcing Series webinars that Heart on Main Street conducted this summer. Through the webinar series, they explored how retailers can find products for their stores by attending trade shows, working with a local sales rep, and using an online marketplace like Faire.com. All…

1
157 - Career Growth in Customer Success with Kristina Cruz 21:54

2M ago21:54

21:54

Former middle school teacher Kristina Cruz shares how, with hard work, perseverance, and motivation, she went from a contract role to Senior Customer Success Manager at a major EdTech company. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teachers successfully transition out of the…

1
Episode 58: Faire.com- A Wholesale Solution for Independent Retailers 58:01

2M ago58:01

58:01

Heart on Main Street's Summer Sourcing Series concludes with a discussion with Faire.com. Learn more about Faire Wholesale - a marketplace focused on helping independent retailers simplify the way they find, finance, and manage unique inventory from around the world. Hear about their mission, learn more about their marketplace and financial benefit…

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230. Five Ways to Increase Inventory Entry Efficiency 17:31

2M ago17:31

17:31

Customers love visiting indie retail stores and discovering new items, and many indie shopkeepers revel in curating fresh finds for their stores. The part that isn’t enjoyable? Adding new items to your inventory system—especially if your inventory entry process is manual. Whether you're managing hundreds of new SKUs or reordering popular products, …

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156 - From Spanish Immersion to a Career in AI with Gabriele Silvey 24:37

2M ago24:37

24:37

Join us as Gabriele Silvey shares all about enterprise sales, selling artificial intelligence, and the connections she makes between teaching and sales. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teachers successfully transition out of the classroom and into new careers: The Tea…

1
155 - From Supporting Students to Refugees with Kait Evans 25:27

3M ago25:27

25:27

Kait Evans went from elementary school teacher to Youth Programs Manager at a nonprofit that serves refugees and migrant families in Kentucky. Listen in as we talk about how teaching skills can translate to a nonprofit role and how Kait's work life balance has changed. Free Quiz: What career outside of the classroom is right for you? Explore the co…

1
229. Building a Legacy Business with Jolene Forrester of JoRetro 37:37

3M ago37:37

37:37

Jolene Forrester, owner of JoRetro in Havre de Grace, Maryland, has built a thriving legacy retail store with multiple streams of income. What started out in a small antique mall booth has grown into a 5000 square foot retail store with vintage treasures, niche retro-style products, a twice-annual Pyrex & Vintage Festival, and a thriving Airbnb apa…

1
154 - How to Start a Microschool with Amar Kumar 32:01

3M ago32:01

32:01

Amar Kumar is a former school teacher in India and the founder of KaiPod Learning, which is an organization that helps teachers start their own Microschools. In the past few years, Kaipod Learning has become the fastest growing Microschool network in the country, supporting dozens of teachers, and bringing their education dreams to reality. Learn m…

1
Episode 57: Main Street Monday: Bishop Arts District - Dallas, TX 58:15

3M ago58:15

58:15

In this episode, we go out on the road to explore a fun and vibrant arts community within Dallas, the Bishop Arts District. I saw artwork that made this area unique and worth exploring. I met with great retailers whose stores fit so well with the community and culture of the neighborhood. And I ate some pretty good food. While in Dallas, I also had…

1
153 - What Can Your Union Do for You? with Mary Reed 9:44

3M ago9:44

9:44

Mary Reed has been a teacher since 1994 and a union rep for over a decade. Mary shares with us the basics of teachers unions, how they can help you, and how you can get involved. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teachers successfully transition out of the classroom and…

1
Episode 56: Shop Talk: Live from Ely, MN 31:18

3M ago31:18

31:18

Our Shop Talk series continues with a little twist. Patrick travels to Ely, MN, to meet in person with Kara Polyner, the owner of the Ely Mercantile! We discuss how she fared through the latter half of Ely's busy season with their Blueberry Arts Festival and the All-Class Reunion to celebrate the local high school's 100th anniversary. These events …

1
228. Planner Problems Solved: Discover the Real Culprit Behind Your Planning Struggles 22:18

3M ago22:18

22:18

If there’s one thing that nearly all indie retail store owners struggle with, it’s planning. And when we struggle with planning, using a planner is next to impossible! But our planner problems CAN be solved when we address the real culprit behind our planning struggles. Listen in to discover the real culprit behind your planning struggles. Plus, yo…

1
152 - What Does a Scrum Master Do? with Megan Steinbacher 24:29

3M ago24:29

24:29

Megan taught English at a public high school and now works as a scrum master at a major textbook publishing company. She shares why she transitioned as well as what a scrum master and delivery lead actually does. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teachers successfully t…

1
Episode 55: Main Street Monday- Downers Grove, IL 29:09

4M ago29:09

29:09

Explore the town and independent retailers of Downers Grove, which underwent a significant renovation in 2001 to attract more people and businesses and build a better downtown community. In this episode, we discuss what Downers Grove accomplished in its renovation project and how this has helped improve downtown businesses. We also talk about four …

1
151 - The New Classroom: Teaching Through Non-Profits & ESL with Kate Leaf 27:03

4M ago27:03

27:03

Kate Leaf spent more than 10 years as an educator and made the switch into non profit communications and community outreach. Listen in as we talk about her transition and how she continues to fulfill her love for the classroom by teaching ESL for adults part time. Free Quiz: What career outside of the classroom is right for you? Explore the course …

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Exposing the Hype: Why Not All Businesses Are Down in 2024 and How You Can Succeed 10:01

4M ago10:01

10:01

In today's bonus shortie episode I'm delving into the misconceptions surrounding business performance during turbulent times. I explore how the thoughts of business owners directly influence their feelings and, subsequently, their actions. Election years can indeed be a bumpy ride for small business owners, but it doesn't have to spell disaster for…

1
Episode 54: Leveraging Relationship with Sales Reps 54:59

4M ago54:59

54:59

Vendor sales reps provide much more to the retail business than catalogs. They can inform you about what they're seeing in the field, exclusive deals, and knowledge and insights to help your business grow. I spoke with Adam Schrier of Creative Co-Op, Angela Schmook of Road Runners, Brian Schroeder of Creative Brands, and Majda Rensberger of OneCoas…

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227. Profitable Nostalgia: How Elisa Vietri Turned Swanky Vintage Style into Her Livelihood 42:31

4M ago42:31

42:31

Elisa Vietri always dreamed of opening a retail shop for her ever-growing collection of vintage goods. So when she and a friend drove by an empty storefront in Cleveland, Ohio’s Little Italy neighborhood in 2014, she jumped at the opportunity. Now the proud owner of Moonstruck CLE, Elisa has ten years of experience selling vintage goods and connect…

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150 - Picking a Path in Sales with Brandon Roberts 33:31

4M ago33:31

33:31

Brandon Roberts has worked as a teacher as well as a police officer, correctional officer, and retail manager. Today, we chat about how he chose sales as a career path, the ever-evolving career journey, and the power of relationships and networking. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped…

1
Episode 53: Main Street Monday: Sturgeon Bay, WI 26:52

4M ago26:52

26:52

Come explore the gem of Door County Wisconsin: Sturgeon Bay. We highlight the brilliant retail stores around downtown, and what they're doing to help stand out amongst the crowd. Filled with longevity and love, these stores serve their community in unique ways to bring together the town of Sturgeon Bay. We look at a kitchen store, apparel shop, qui…

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149 - The Power of Perseverance with Erin Hoerr 23:45

4M ago23:45

23:45

By Daphne Gomez

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226. Is the OffPrice Show in Vegas a Good Fit For Your Buying Strategy? 25:13

4M ago25:13

25:13

As an independent retailer, finding the right trade shows to attend can make a significant difference in your buying strategy and overall business success. OffPrice Show in Las Vegas is a prominent event in the retail industry, but is it the right fit for your store? Listen in to learn more about OffPrice Show, discover what types of retailers will…

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148 - Software Sales to Customer Success Manager with Morgan Mason 25:36

4M ago25:36

25:36

Morgan Mason is a former second grade teacher who started to feel stuck three years into teaching in a pandemic environment. She had severe burnout, found the Teacher Career Coach Podcast and Aspireship, and made the switch into sales and now customer success. Free Quiz: What career outside of the classroom is right for you? Explore the course that…

1
Episode 52: Shop Talk: The Ely Mercantile Enters Busy Season 33:43

4M ago33:43

33:43

In this episode, we talk about what Heart on Main Street has planned for Independent Retailer Month, including a donation that we made to The Mix Mercantile in Sulphur, OK. We also catch up with our friend, Kara Polyner, the owner of the Ely Mercantile in Ely, MN. Since we last spoke, Ely has entered into its busy season, and The Ely Mercantile has…

1
147 - Leaving Teaching: Elizabeth's Story 9:41

5M ago9:41

9:41

Elizabeth kicks off her first episode with the Teacher Career Coach Podcast by sharing her teaching transition story. Free Quiz: What career outside of the classroom is right for you? Explore the course that has helped thousands of teachers successfully transition out of the classroom and into new careers: The Teacher Career Coach Course Learn more…

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Episode 51: Main Street Monday: Estes Park, CO 18:55

5M ago18:55

18:55

We recently visited Estes Park, CO, as part of our Main Street Monday series. This is a beautiful part of the country that has a fantastic independent retail scene, in part because the history of the town has prioritized a focus on its community. The area has seen devastating natural disaster that has only made Estes Park more resilient and more ap…

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225. From Bottlenecked to Calm in Q4: A Retail In-Store Intensive Case Study 22:40

5M ago22:40

22:40

Have you ever looked around your retail store and thought, “wow, I could really use some advice on how to make this better?” That’s exactly what one retail store owner and Master Shopkeepers member did early last year. Luckily for Patty, a pseudonym gift shop owner from the Portland, OR area, I was giving away an in-store intensive. Through a mix o…

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Episode 50: Main Street Monday: Lincoln, IL 24:49

5M ago24:49

24:49

Come explore the first US town named after Abraham Lincoln! I was invited to this town by one of its wonderful store owners and not only learned much about the town of Lincoln but also saw first-hand how a group of business owners worked together to make their downtown a better place. Donate to help retailers affected by natural disasters: https://…

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224. The Science Behind Entrepreneurial Emotions with Master Certified Coach, Neill Williams 39:24

5M ago39:24

39:24

Did you know that up to 99% of the decisions we make are subconscious? Since our decisions drive our behaviors, it’s crucial that we learn to make more of our decisions consciously rather than subconsciously! In today’s episode, I’ve invited my coach, Neill Williams, to share the science behind entrepreneurial emotions. With a master’s in economics…

1
Episode 49: Unlocking the Magic of Trade Shows 1:04:54

5M ago1:04:54

1:04:54

Heart on Main Street's Summer Sourcing Series kicks off with a panel discussion about the importance of attending trade shows this summer! Hear from retailers and representatives of Dallas Market Center and AndMore (formerly International Market Centers) about why summer trade shows are so crucial for your business and how to make a plan to get the…

1
Episode 48: Main Street Monday: Noblesville, IN 18:33

6M ago18:33

18:33

It was eclipse day when I visited Noblesville, IN, and the atmosphere was incredible! Downtown Noblesville has vibrant retailers and unique shopping environments to meet the needs of all shoppers. And the community of retailers has banded together to ensure that everyone's experience in Noblesville is a positive one. https://www.heartonmainstreet.o…

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Kathy Cruz Podcasts

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