Best Kathi Kruse and Mike theCarGuy Correra Podcasts (2024)

1
Social Media: Whose Feed Is It Anyway? 49:56

1h ago49:56

49:56

👉Sign up for Kathi’s newsletter here👈 Kathi returns from a great Used Car Week conference and shares a few tidbits. Then, we spend most of our time discussing this trend of companies forcing their staff to share and promote their employer on their personal social media feeds…without compensation. Ed Zitron’s Web Summit Remarks: Ed Zitron - Why Are …

1
This Had to Be Said About Automotive Influencers 45:43

15d ago45:43

45:43

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike take a detour from our regular topics to call out hate. Neither of us can stand what we witnessed at Madison Square Garden over the weekend and we feel we must speak up. Both of us were shocked to see a so-called automotive influencer on the stage spewing hate, whether or not he says he wasn’t do…

1
Prabhakar Raghavan Killed Google Search As We Know It 46:00

24d ago46:00

46:00

👉Sign up for Kathi’s newsletter here👈 Both of us are sad. The open web is no longer and while it’s not just his doing, Google’s Head of Search, Prabhakar Raghavan was certainly the catalyst to its demise. Organic traffic as we know it is gone. Yes, posts and information from actual experts has been replaced by SEO spam, spam bots and the “AI Overvi…

1
AI Mods, Restomods and The Beverly Hillbillies 41:21

1M ago41:21

41:21

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike discuss the latest issues with Threads’ AI moderation, which has gone “CRACKERS” and rings the same bell as the experience Kathi continues to have with Facebook/Meta ads. We are tired of billionaire tech-bros. Social Selling is still a great way to generate your own leads. Classic Cars of Beverly…

1
Building a Customer-First Culture in Car Dealerships 50:04

1M ago50:04

50:04

👉Sign up for Kathi’s newsletter here👈 What did we do before social media to build a customer-centric culture? How did we get potential buyers to know about how unique the dealership was...and why customers should buy from us? Mike shares a real-life experience (that’s totally doable today) of surprising and delighting a customer so much that her co…

1
Facebook Ads Support Black Hole: Where Help Goes to Die 42:25

2M ago42:25

42:25

👉Sign up for Kathi’s newsletter here👈 We promised you an update in the ongoing Facebook ads issues that Kathi (and others) are having and while it’s utterly disappointing, you won’t be disappointed in the story/update. If you’re having ad issues, we’d love to hear from you. Then, the Wordpress framework runs over 40% of the world's websites (includ…

1
How Car Dealers Are Failing Customers 59:54

2M ago59:54

59:54

👉Sign up for Kathi’s newsletter here👈 Not only are some dealers failing customers but they are failing themselves. The things we are witnessing now - the behaviors and lack of oversight - can only lead to trouble. We went a little long on this episode but it’s a subject that is near and dear to us as car people. Music segment: Everything But The Gi…

1
The Approaching Wildfire of Car Loan Delinquencies 45:53

2M ago45:53

45:53

👉Sign up for Kathi’s newsletter here👈 Kathi shares her experience fresh from evacuating the horse rescue after the Airport Fire got too close for comfort. Then, we talk about the concerning data around car loan delinquencies, how we got here and what might be in store for banks, dealers and customers. Music segment: The Doors anniversary of getting…

1
Google and Facebook: Diluted and Polluted 48:00

3M ago48:00

48:00

👉Sign up for Kathi’s newsletter here👈 This week, Kathi and Mike cover the ground-shift that has happened and is happening with two of the largest companies on earth, Google and Facebook. Both platforms are under pressure to grow even bigger and all of us users are being left out in the cold, including millions of small business websites that have s…

1
Unsung Heroes: A Case for Service Advisor Appreciation + Training 41:59

3M ago41:59

41:59

👉Sign up for Kathi’s newsletter here👈 Carrying the subject matter over from last week’s pod, Kathi and Mike cite examples where appreciation, recognition and specific training can go a long way for service advisors, who are the “salespeople in the service dept.” Music segment: August 27th Anniversary of the B52s second album, “Wild Planet” Private …

1
She Knows Cars: Insights from a Female Service Advisor w/ Laurie Down 47:00

3M ago47:00

47:00

👉Sign up for Kathi’s newsletter here👈 In this special episode, Kathi goes solo in a conversation with her long-time friend, Laurie Down, an amazing customer service manager (who is currently working as a successful Service Advisor). If you’re in the car biz, especially in Fixed Ops, you’ll enjoy hearing Laurie's real-time stories that reveal her cr…

1
We Are Pretty Sure Facebook is Messing With Us 55:50

3M ago55:50

55:50

👉Sign up for Kathi’s newsletter here👈 We explore the trials and tribulations of attempting to advertise with Facebook. Warning: the endeavor may make you cough with frustration (like Kathi). Then, we discuss dealership customer experience, particularly in the Service Dept. How are dealerships going to succeed in competing with independent repair sh…

1
From Spam to Showroom: Email's Role in Car Sales and Service 41:55

4M ago41:55

41:55

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do …

1
Are Dealers Wasting Time on TikTok While Sales Suffer? 55:24

4M ago55:24

55:24

👉Sign up for Kathi’s newsletter here👈 Do short skirts equal leads? Does hiring actors to pretend they’re employees send the right message to car buyers? Does anyone else think this trend is not worthwhile? (ie: Does it pencil??) Kathi and Mike discuss the poorly-conceived trend of dealers posting on TikTok and Instagram going for “viral” clicks (wh…

1
From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing 55:11

4M ago55:11

55:11

👉Sign up for Kathi’s newsletter here👈 We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun. Discussing fake followers and reviews: Fact - It’s always a bad idea. Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digita…

1
When Google Search Fails, What Do We Do? 37:06

4M ago37:06

37:06

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike share our insights on the latest of several disappointing changes to the Google Business Profile platform. Google Places > Google Maps > Google Local > Google My Business > Google has failed us all. Google has a new core update coming in a “couple of weeks.” Let’s hope it corrects the myriad of i…

1
Are Leads and Sales the Only Metrics? 42:28

5M ago42:28

42:28

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike talk about the micro-actions we take everyday on social and other platforms that provide value to others. Dealers tend to only care about leads and sales, which are uber important, but there are other metrics in mix that can guide where we spend our resources. Also, we are in the midst of an AI b…

1
The CDK Fallout and Who It’s Falling On 42:01

5M ago42:01

42:01

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈 This week, Kathi and Mike cover: The CDK fallout and who it’s falling on: updates on what’s happening in real time with the real people on the front lines Zero-Click Search: what it is and what it really means for anyone who isn’t a big brand. Google Business Profiles - are they …

1
The CDK Cyber Attack Debacle Did Not Have to Happen 51:55

5M ago51:55

51:55

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈 At our core, we are car people. We are upset to witness what’s happening to our fellow car people at CDK dealerships. This fact is the driver for this week’s episode. While the CDK cyber attack is causing major disruption to sales, service and parts, there will be even more chall…

1
Gaining More Control Over Online Ratings 45:05

5M ago45:05

45:05

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈 This week we chat about Kathi’s trip to Vegas for NIADA where she spoke about online reputation management. Then we share our thoughts on the CDK outage debacle and what it means for dealership personnel. (of course, the debacle was not over at the time of taping) Mike recommends…

1
Has Google Lost Its Mind? 42:11

6M ago42:11

42:11

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈 Let’s talk about the recent changes Google is making to search. It’s a wild ride and it’s not at all over yet. Music segment: Siouxsie Sioux B-day Beach Boys documentary (thumbs down) 100 ft Wave documentary 👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈 Go…

1
How To Welcome Female Customers Into the Service Department 39:34

6M ago39:34

39:34

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈 Why women dislike service departments = Failure to meet their needs The National Institute for Automotive Service Excellence states that women represent between 65% and 80% of automotive service customers. This means the female customer experience is directly related to service d…

1
Buried in Your Trade, And You’re To Blame 🎵 40:49

7M ago40:49

40:49

👉Sign up for Kathi’s newsletter here👈 Beyond the obvious homage to Bon Jovi in this episode's title - in honor of the new Bon Jovi documentary - Kathi and Mike discuss the fallout/repercussions of the last 3-4 years of dealer markups. Of course the market often required markups due to supply chain issues and low inventory, but what comes next is th…

1
Genuine Care and Kindness Leaves a Lasting Impression 41:20

7M ago41:20

41:20

👉Sign up for Kathi’s newsletter here👈 Kindness is the oil that takes the friction out of life. It can also be the difference between you and the competition. Kathi and Mike share some real time stories about employees that have gone the extra mile, and in the process made themselves memorable. We also share some examples of what happens when poor m…

1
Spring Forward: Refreshing Vendor Relationships, Sprucing Up Operations and Financials 36:54

8M ago36:54

36:54

👉Sign up for Kathi’s newsletter here👈 Spring is always a good time to review and reflect on what’s working for you, what’s not, and what needs more attention. Kathi and Mike share a few “Spring Cleaning” stories and best practices at the dealership. Music segment: Alanis Morrisette on David Letterman: You Oughta Know Milli Vanilli documentary The b…

1
Social Media Login Security + Website Traffic Study 50:10

9M ago50:10

50:10

👉Sign up for Kathi’s newsletter here👈 This week, Kathi and Mike share insights on Rand Fishkin’s SparkToro’s website traffic sources study. Some surprises, great data. Then we talk about the valuable company assets known as social media business pages. It’s no longer simple or easy to retrieve them if you don’t have login credentials so we share ou…

1
Running on Empty 46:46

9M ago46:46

46:46

👉Sign up for Kathi’s newsletter here👈 As we witness every social media channel changing and shifting, so goes the user experience and behavior on each one. Kathi and Mike try to make sense of the current state of social platforms, how to navigate the changes and what we can expect for the foreseeable future. One thing that doesn’t change? The need …

1
An Introvert Walks Into a NADA Convention 44:11

9M ago44:11

44:11

👉Sign up for Kathi’s newsletter here👈 Mike gives us a breakdown of the goings-on at the National Automobile Dealers Association convention from his view as an exhibitor. As introverts, we both share certain traits (that are completely normal BTW) that make large groupings of people (like conferences, conventions) sometimes hard to navigate and are …

1
AI Oh My: Practical Uses for AI in Car Dealerships 40:42

10M ago40:42

40:42

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike are back with an episode to catch you up on what’s hip and what’s not in the world of using AI. We both come from dealerships so our perspective is different from that of a vendor’s. There’s a lot to learn and say about this exciting new tool but for now, here’s what we’re seeing as a practical w…

1
Everything Still Comes Down to Customer Experience 24:39

11M ago24:39

24:39

👉Sign up for Kathi’s newsletter here👈 The 2023 Cox Automotive Service Study reveals a significant shift in consumer preferences regarding vehicle service providers and customer experience. While dealerships historically led as the preferred choice, they are now facing increasing competition from general repair shops. This change is driven by a decl…

1
Ten+ Years Later: Value of Building Online Profiles 35:12

12M ago35:12

35:12

👉Sign up for Kathi’s newsletter here👈 We’re back after a short hiatus. Thanks for listening! In this episode, Kathi and Mike reminisce about their journey through automotive social media and online reputation management. Music: RIP Shane MacGowan/The Pogues FairyTale of New York (1988) The Dubliners and The Pogues (1987) The Irish Rover Here’s one …

1
Twitter is Dying, What’s Next? 40:45

1y ago40:45

40:45

👉Sign up for Kathi’s newsletter here👈 Mike just got back from the Digital Dealer Conference in Las Vegas. We have thoughts. Twitter, the platform we’ve loved for 14+ years, is officially dead. While both of us are still there, we are down to about 5% of the amount we used to be. Many sane users have been looking for a place to go. We’ve tried most …

1
Have We Lost All Focus on Customer Delight in Automotive? 44:24

1y ago44:24

44:24

👉Sign up for Kathi’s newsletter here👈 For some reason, Kathi and Mike have both been witnessing a lot of disturbing customer treatment lately. This week, we share a few stories and then discuss how that’s a losing proposition in today’s retail environment. Then, we discuss why it’s important to have a written social media policy and some training t…

1
Listen to Your Customers Before They Listen to Your Competition 46:08

1y ago46:08

46:08

👉Sign up for Kathi’s newsletter here👈 One of the most important parts of social media strategy is to monitor comments. It can be as simple as taking a few minutes out of your day to review comments and respond where appropriate, or advanced as using online marketing and data analytics tools. All of it will provide valuable insights into customer se…

1
Stuck in Neutral: How Resisting Change Shackles You 45:26

1y ago45:26

45:26

👉Sign up for Kathi’s newsletter here👈 We can all agree that change is hard, right? It’s super easy to retreat into the comfort of old habits (we’re all guilty of it!). Change is often accompanied by uncertainty, discomfort, and even fear and so resisting seems like the easier route. But when we view large and small shifts as opportunities rather th…

1
Pitfalls to Avoid with Social Media Vendors 40:44

1y ago40:44

40:44

👉Sign up for Kathi’s newsletter here👈 You should consider your social media profiles as company assets. Don’t run the risk of losing them by giving outsized access to vendors. You wouldn’t give a vendor keys to the store so they can work on the vending machine, right? Mike got a new mic! Music segment: The Cure Elvis Costello Got a question (or two…

1
When Shady Comes to Shop: Dealing with Tricky Customers 1:01:31

1+ y ago1:01:31

1:01:31

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike believe delivering the very best customer experience is crucial to dealership profitability. When it comes to selling cars, not all customers are created equal. Some approach the dealership with a lack of trust and the expectation of an adversarial buying experience. Sometimes, people are just sh…

1
Creative Content Ideas for Dealership Service Depts 48:09

1+ y ago48:09

48:09

Kathi and Mike are car biz veterans. We strive to make the car biz a better place. Mike shares his less-than-5-star dealer service experience and as with all things dealership customer related, we are inspired to share content ideas for service dept personnel and the marketers who love them. Kathi shares her experience running the Hanaeleh horse re…

1
ABC: Always Be Connecting 54:27

1+ y ago54:27

54:27

Throughout this podcast, Kathi and Mike have shared techniques and tips on how to make social media effective throughout the entire sales process. It works well in building a pipeline, nurturing leads, giving and getting referrals and achieving sales goals. The more things change, the more they remain the same. You can’t close the sale without conn…

1
Empathetic Ears: The Power of Listening to Your Customers 48:16

1+ y ago48:16

48:16

Car prices are coming down and dealers’ vehicle supply is going up. The problem now is that loans are harder to come by. Millennials and Gen Z can’t afford their car loans and it seems to be getting worse. Delinquency rates on auto loans are hitting record highs: in May 2023, the number of severe delinquencies matched that of 2006, when Cox Automot…

1
Imposter Syndrome: The Struggle is Real 56:24

1+ y ago56:24

56:24

Now that many of us are starting from scratch on a few new social networks, Kathi and Mike discover that when you’re forced to start over with a clean slate, it’s easy to lose sight of the exceptional talents each of us have. “Stinkin’ thinkin’” gets the better of all of us sometimes so we wanted to share our own tips and tricks for not letting imp…

1
Threads is Here! 54:12

1+ y ago54:12

54:12

Today (7/6/23) is the launch of Threads, Facebook/Meta’s answer to Twitter. Kathi and Mike had already explored it a bit and have a lot to share about it and the other new platforms that are popping up. As things shift and decentralize in the social media ecosystem, it’s more important than ever to begin with a strategy that outlines the goals you …

1
Is It Time for a Workforce Workout? 53:31

1+ y ago53:31

53:31

To say there’s been changes in the car business is a colossal understatement. After the challenges from the pandemic, it seems as though dealership processes are all over the place…and that’s to be expected. But now that we are beginning to see a return to some norms, and customers are expecting an improved experience at the dealership, focused tra…

1
Do’s and Don’ts of Using ChatGPT for Social Media Posts 54:44

1+ y ago54:44

54:44

There are consequences of social media behavior. Whether they’re good or bad is determined by you. We talk about it a lot but wow, it’s so crucial to think about how you want to be perceived. Then we talk about ChatGPT and how useful it can be for creating social media content. Kathi shares her insights with the latest Facebook push of short-form v…

1
Old Habits Die Hard in the Car Business 49:08

1+ y ago49:08

49:08

This week, we dive into some real-time stories of customer experience at dealerships. Both of us have noticed a deterioration of general behavior within the interactions between dealership personnel and customers and we’re a little worried about where we go from here. Takeaway: Be truthful with the customer. Music: On SNL: Elvis Costello and the Be…

1
Summer Camp Recap + More w/Kelly Wilson 1:13:06

1+ y ago1:13:06

1:13:06

Kathi and Mike welcome our friend, Kelly Wilson, who’s not only a top-notch dealership Marketing Manager and Internet Manager, but an awesome, high-producing Finance Manager. Kelly gives us a “boots on the ground” recap of the Dealer Knows Summer Camp. We also talk about overcoming adversity, something that Kelly knows “a little bit” about. She’s a…

1
Thriving in an Era of Rapid Change 45:50

1+ y ago45:50

45:50

Car dealers are bombarded by truckloads of vendors who each promise the world, and this is never more true than in the digital marketing and advertising space. Dealership personnel don’t have time to become digital experts so they depend on their vendors. But that dependency is only beneficial when there is trust built between the store and the ven…

1
Telling Stories on Social is Still Your Secret Weapon 1:07:44

1+ y ago1:07:44

1:07:44

Social media is changing dramatically and keeping up requires a focused effort. Kathi and Mike share examples of how stories differentiate you from all the online noise. In our music segment: Today (5/18/23) is the anniversary of Ian Curtis’ death. Ian was the lead singer and founder of Joy Division, a band from Manchester, England in 1976. The gro…

1
A New Pair of Running Shoes Leads to Sole-Searching Insight 50:43

1+ y ago50:43

50:43

Gawd knows, we’ve all heard those worn out car sales tropes promising great success through some “easy” steps. The fact is, creating a lasting career in the car business is hard work and some of that hard work must be done on yourself. But where to start? Self insight is super difficult to master, which is why so many avoid taking action. Mike shar…

1
Oh Facebook, Why? 55:04

1+ y ago55:04

55:04

Have you been running any Facebook ads lately? Kathi shares her latest go-round with Facebook “Meta” ads (this time for Hanaeleh, the non-profit horse rescue she’s involved with), and you’ll want to hear the results because when you spend your hard-earned money to advertise, you should be able to know where your budget is going. Then, Mike talks ab…

Podcasts Worth a Listen

Kathi Kruse And Mike TheCarGuy Correra Podcasts

Podcasts Worth a Listen

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