Best Jason Lockhart Podcasts (2024)

1
How to develop a digital brand for your business 8:36

1d ago8:36

8:36

Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styl…

1
Revolutionize Your Business Workflow with ChatGPT 4.0: Expert Tips for Enhanced Efficiency 17:12

7d ago17:12

17:12

Can you imagine transforming the way you manage business tasks with just one tool? Join us as we unlock the future of design office efficiency with ChatGPT's latest advancements. This episode, featuring Maria's expert insights, promises to equip you with the knowledge to revolutionize your workflow. From structuring emails and drafting presentation…

1
Hey, Godzilla's On! 1:40:42

10d ago1:40:42

1:40:42

Ready to get granular with your Godzilla history? Because our hosts and his guests sure are! Learn with us about the history of Godzilla on television and home media as they travel through the years of VHS, Super 8, DVD, and laserdisc, as well as their own personal memories. Couple of corrections: I said on the podcast that Godzilla vs. Megalon was…

1
Creating Better Work Experiences 15:44

1M ago15:44

15:44

Discover how to transform your work environment with insights from Dr. Katie Thomas, a seasoned organizational psychologist and founder of Better Work Experience. With over two decades in the field, Dr. Thomas shares her expertise on the pivotal role of leadership as the steady anchor amidst the chaos of modern work life. From navigating generation…

1
The Evolution of Digital PR 20:52

2M ago20:52

20:52

Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's origi…

1
Transform Your Marketing with Designer Discussions Academy: Insider Tips and Success Stories 16:50

2M ago16:50

16:50

Ready to revolutionize your marketing and PR game? Discover the groundbreaking Designer Discussions Academy, where we break down complicated strategies into manageable, impactful actions. This episode unveils the Academy's unique approach, led by our very own "Dr. Flankenstein" (Jason), designed to help design professionals overcome the hurdles of …

1
Effortless Networking Strategies for Design & Remodeling Professionals 10:06

2M ago10:06

10:06

Can networking feel daunting, especially if you're not a social butterfly? Imagine turning casual conversations into powerful business opportunities without stepping too far out of your comfort zone. Join Jason, Maria, and Miriam on this episode of Designer Discussions as we unravel the secrets of networking tailored for design professionals. Wheth…

1
The Top Things to Know About AI and Copyright 13:04

3M ago13:04

13:04

What if everything you thought you knew about copyright and AI was turned upside down? In this eye-opening episode of Designer Discussions, Maria takes us on a deep dive into the murky waters of AI-generated content and its legal implications for design professionals. Prepare to uncover the crucial distinctions between human-made creations and AI-g…

1
Marketing Updates for 2024 14:37

3M ago14:37

14:37

Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust pai…

1
Mastering Email Marketing for Design Professionals: Personalization, Automation, and Analytics Unveiled 11:04

4M ago11:04

11:04

Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing …

1
Seeing Visuals from Your Client's Perspective 9:35

4M ago9:35

9:35

Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge…

1
Best Practices for Sustainable Use of AI 17:18

5M ago17:18

17:18

Have you ever considered the environmental cost of using AI in your interior design projects? Join us as Maria sheds light on the surprising amount of energy needed to generate AI images, comparing it to more familiar energy consumptions like charging a smartphone. We delve into the often-overlooked environmental footprint of AI processing centers,…

1
3 Types of Content that Drives Traffic to Your Website 8:50

5M ago8:50

8:50

Can the right content type exponentially increase your website traffic? Discover the insider secrets as Miriam, Jason, and Maria highlight the top three types of content that can turn your design website into a traffic powerhouse. This episode promises to equip you with actionable strategies to draw in a crowd, from creating compelling how-to guide…

1
Are Blogs Dead? 26:58

6M ago26:58

26:58

Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unve…

1
Quick Update and Midwest Gaming Classic 2024! 20:52

6M ago20:52

20:52

Hey all - just a quick update on what's been going on with me and why you haven't seen a whole heck of a lot of activity regarding the podcast. Don't worry, it's nothing serious! Ethan Johnson also joins for a brief discussion about the Midwest Gaming Classic, and how it's so much fun!

1
Has the home design market slowed down? 25:32

6M ago25:32

25:32

Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and invest…

1
HARO is dead - best ways to get quick press right now 16:31

7M ago16:31

16:31

Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to gras…

1
Brand Partnerships Part 2 23:29

7M ago23:29

23:29

Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content,…

1
How AI is Changing Google Search 14:25

8M ago14:25

14:25

Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that wil…

1
How Marketing has Changed Over the Course of the last 5 Years 9:40

8M ago9:40

9:40

Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the …

1
KBIS 2024: Trends from the Show Floor 23:28

9M ago23:28

23:28

Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable she…

1
Elevating Your Design Portfolio Through Professional Photography with Tori Sikkema 37:39

9M ago37:39

37:39

Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned p…

1
How to Start Conversations with Brands at KBIS 18:41

9M ago18:41

18:41

Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events…

1
Discovering Your Brand Voice with AI Assistance 9:42

10M ago9:42

9:42

Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the …

1
Revolutionizing Your Interior Design Business: Digital Marketing Trends for 2024 15:04

10M ago15:04

15:04

Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the for…

1
Memory Machine #70 - The Heyday of Video Rental 1:32:48

11M ago1:32:48

1:32:48

For about 30 years, video rentals were a part of everyday life for anyone who owned a TV set. It allowed us to watch and re-watch our favorite movies at our leisure, discover new favorites through combing the aisles, and chat up the clerks for recommendations. To talk about these pastimes, Nick Ryan joins the podcast to talk about the history of vi…

1
Planning Tips for 2024 14:50

11M ago14:50

14:50

How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizi…

1
The Best of 2023 and Our Predictions for 2024 14:41

11M ago14:41

14:41

Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystif…

1
Unlocking the Power of Word of Mouth in Your Design Business 21:48

12M ago21:48

21:48

Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, …

1
Memory Machine #69 - The History of Screens 1:56:09

12M ago1:56:09

1:56:09

You know, those things that we watch stuff on? Where did they come from? Who invented it? And what do they have to do with fax machines? All these things and more will be answered as guest Ethan Johnson returns to uncover the mystery. There's a lot of fascinating examples of the things we're talking about in this podcast, so make sure to check out …

1
Boosting Client Services and Sales in Interior Design 33:16

1y ago33:16

33:16

Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they …

1
Scaling Your Interior Design Business: Effective Sales and Marketing Strategies with Duane Becker 28:46

1y ago28:46

28:46

Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the …

1
Up Close and Personal Chatting with Charmaine Takeover 51:01

1y ago51:01

51:01

As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast. If you would like to get the links and s…

1
Top 5 Listener Questions 21:15

1y ago21:15

21:15

The Designer Discussions Crew is answering the top 5 listener questions. How relevant is TikTok to the remodeling industry? How can I use AI to enhance my marketing? What are some marketing trends for 2024? How can I use Google products to market my business? How can PR help remodeling companies grow? Episodes Referenced in the Podcast: Question 1 …

1
Become a Marketing Expert for Your Business 13:54

1y ago13:54

13:54

In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below: https://www.designerdiscussionsmarketing.studio/pages/academy If you would like to get the links and show notes for this episode, click on …

1
Prequalifying clients through investment range 31:07

1y ago31:07

31:07

Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help design professionals guide consumers through the budgeting process. You can check it out at www.de…

1
Why is AI Controversial in Interior Design 19:59

1y ago19:59

19:59

Don't be left behind! Get started using AI images for your design business and learn how in this episode. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesses https://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industry Take advantage of thes…

1
Top 10 Marketing Questions 13:56

1+ y ago13:56

13:56

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking. Who is my target market? (01:03) How can I reach my target market? (02:10) How can I convince customers to buy my product or service? (03:12) Who are my competitors? (04:47) How do custom…

1
Top 10 PR Questions 28:20

1+ y ago28:20

28:20

We cover the top 10 PR Questions . . . Do I need an agency or publicist? (1:02) What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01) What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09) What are the essential elements of a c…

1
10 Common Video Marketing Mistakes 13:38

1+ y ago13:38

13:38

Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos. Choosing a Poor-Quality Video Production (01:12) Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32) Creating Extra Long and Boring Videos (04:06) Not Having a…

1
Quick and Easy Ways to get Press 31:46

1+ y ago31:46

31:46

Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-expert https://www.designerdiscussions.com/episodes/…

1
Pricing Problems and Solutions 35:41

1+ y ago35:41

35:41

Back with our most requested topic: pricing for interior designers. Yes, it's time for a change and we have the most up-to-date profitability techniques for your business. To contact Keri and learn about her pricing program click link below: https://www.designandthrivecourse.com/perfectpricingmodelprogram Past Episodes Referenced: https://www.desig…

1
Memory Machine #68 - Early Computer Kits w/ Jason Dyer 1:25:07

1+ y ago1:25:07

1:25:07

There were home computers BEFORE the Altair 8800 and even the Kenbak-1? It's true! Even in the computer's earliest days, attempts (some successful!) were made to bring the concepts of computing to experimenters and hobbyists at home. Large, expensive analog computers could be had for the serious experimenter with cash to burn, and for those just lo…

1
The SEO Formula for Blogs 14:04

1+ y ago14:04

14:04

The way to brand deals is through great SEO! Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide! Free Blog SEO download from the Marketing Studio https://designerdiscussionsmarketing.studio/store/products/29 Episodes Referenced in the Podc…

1
#1 Way for Your Website to be Found 11:56

1+ y ago11:56

11:56

Are you struggling to get people to your website? If you want the credibility, your business deserves on the Internet streets. Get the links your business deserves. We have the episode for you. If you want more: The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry https://www.kitchenandbathmarketingsolutions.com/book-off…

1
Messaging for Your Ideal Client 15:14

1+ y ago15:14

15:14

Are you getting the clients of your dreams? Do you have the right words for the right people in your marketing? Your messaging is key to bringing in those better clients. Don't worry. We have you covered. Like any pro marketer you can find the right way into their hearts. Our Avatar guide is the marketing start to messaging and branding your busine…

1
Introducing the Marketing Studio with time-saving tools for Design and Remodeling Professionals 9:55

1+ y ago9:55

9:55

A place for you to grab resources and make life easier as a small business. The marketing studio is made for you to support your business journey. https://www.designerdiscussionsmarketing.studio/store Check out the video tour here: https://youtu.be/2zCuMl4j5nU If you would like to get the links and show notes for this episode, click on the link bel…

1
How AI will impact the ID Industry 32:57

1+ y ago32:57

32:57

Can technology take over the distressed phone calls, tapping into our client's desires and making their dreams come true?!! It's a good thing we are tech-savvy and can use these tools to improve our business branding and client experience. We have you covered in Episode 86. AI How to video https://youtu.be/i4yxyY8haIQ Chat GPT training https://yout…

1
Brand Partnerships through the One Room Challenge 27:55

1+ y ago27:55

27:55

Yes, you can get a brand partnership! We have the first step you need to begin your journey. If you take this first step, you will have the tools to start your brand partnerships. If you like this episode, we have more for you on the One Room Challenge: https://www.designerdiscussions.com/episodes/episode-57-benefits-of-the-one-room-challenge The b…

1
Memory Machine #67 - Working at Williams with Connie Joyce 59:33

1+ y ago59:33

59:33

This month on the Memory Machine, Nate has on guest Connie Joyce to talk about her job in the parts department at Williams Electronics/WMS in the late 80's and early 90's! It's not always fun and games working at a pinball factory, but to hear Connie tell the story, it seems like it almost was. Reminisce about pinball favorites such as Black Knight…

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