Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Ambitious Agent is the only podcast designed to help real estate agents master the art of persuasive marketing. The host, Dustin Fox, is an active agent and team owner who spends his time testing (and split-testing) new ways to get attention online, turn attention into leads, and convert leads into commissions. Dustin won’t show you strategies that worked 20 years ago…or how to become an “influencer” on social media. Dustin has combined cutting-edge… tools tactics techniques …from inside and ...
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle. Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelanc ...
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Learn all of the inside agency secrets to increase your PPC using online ads! Want exclusive training and lessons? Check our our PPC Academy Course here: https://marketingautomation.thinkific.com/courses/ppc-ads-academy
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Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changi ...
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The Closer brings you the inside story of deals changing the world, as told by the people who know how it all went down. Understand the human motivations behind groundbreaking business decisions, and learn dealmaking lessons through a deep dive into one deal each week, with host Aimee Keane. The Closer is a Project Brazen production. For more thrilling storytelling, search for the Brazen channel on Apple Podcasts or visit brazen.fm, home to all our podcasts, documentaries and newsletters. At ...
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Welcome to Scaling With Deasha. The podcast for entrepreneurs scaling their business to six figures and beyond without the hustle and the overheads. This podcast is for you if you're looking to scale your business and hit those next target goals for yourself. I'm going to share the ups and downs and the ins and outs of scaling a business. We all know it's not a straight line. Being an entrepreneur is tough and there are roadblocks and cliffs and things to climb and hurdles to jump over. I wa ...
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Talk Techie To Me is a bi-weekly tech podcast that explores the latest and greatest technology and how this tech impacts your life. Some of the coolest tech can be confusing, and Host Tasia Custode understands this, as she dives deep into the tech world to bring you the information that matters most, in a relatable, straightforward way.
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Brand Hacking is when someone builds their brand and business at the same time, with nothing more than what an ordinary person has at their disposal. This podcast will help solo professionals, small businesses, and SMMs build and grow without spending a fortune on marketing. From leveraging social media to harnessing the power of networking, we'll uncover the secrets to successful brand hacking. Listen in to learn how to stand out in a crowded market and have fun doing it. Tune in to "Brand ...
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Should you manage your own Google Ads or hire an agency?
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Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims…
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Inside Google Ads: A Deep-Dive Case Study
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This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIU…
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#28 AI Agents and the Future of Marketing Technologies
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In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing technology platforms, Scott explains how these innovations are reshaping the industry. He also shares insights…
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Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ …
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Ep 458: Avoid These Costly Google Ads Mistakes this Black Friday | AKNF
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the All Killer No Filler DTC Podcast! Today, we're thrilled to have Dougie from Pilothouse’s Google Ads team. With Q4 well underway and Black Friday just around the corner, Dougie shares critical insights for optimizing Google Ads performance during the busiest shopping …
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Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast. . 📝 Take the One-Question Survey . Today’s story links: Google's Search and Chrome Faces DOJ Scrutiny Google Shopping Adds Price Comparison and Local Listings Lin…
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#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments
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Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery. In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Ever…
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Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. . 📝 Take the One-Question Survey . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact…
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Bonus: Are You Skating on Your Sales Tax Compliance? Simplify Sales Tax with Avalara's Meg Higgins
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where Eric interviews Meg Higgins from Avalara. With over 10 years in the SaaS space, Meg has focused her career on cross-border e-commerce, empowering mid-market and growing DTC brands to navigate the complexity of sales tax compliance. As Avalara’s SVP of Global…
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How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full Time Job
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This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication …
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Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?
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If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter. What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand. The answer has large…
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SMBs gifted with retail data this holiday shopping season
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The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year. He…
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Ep 457: Inside Manly Bands' High 8-Figure Growth: Unique Designs, Killer Collabs, and Full-Control Manufacturing
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Manly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, espe…
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SPECIAL: Preparing for Q4 and Black Friday
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Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. ✅ Learn more about the Foxwell Founders Community [affiliate link] It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of…
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Ep 456: How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights from The World's Best Email and Retention Podcast | AKNF
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Subscribe to DTC Newsletter - https://dtcnews.link/signup In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). …
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Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. . 📝 Take the One-Question Survey . Today’s story links: Google Announces New Shorts-Focused Video Ad Options YouTube's hyperlinked comments could d…
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#346 - Scaling Sourdough: How Wildgrain Baked Up 80K+ Subscribers
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Ismail Salhi is the co-founder and CEO of Wildgrain, a fast-growing DTC subscription service that delivers artisanal breads, pastries, and pasta directly to customers' doorsteps. In this episode of DTC Pod, Ismail shares his journey of rapidly scaling Wildgrain to over 80,000 subscribers since launching during the pandemic in 2020. He shares the ke…
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Will Maximize Conversions bidding inflate my CPCs?
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It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of …
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The Email Formula That Got 9 Listing in 6 Months
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Email remains one of the most powerful ways to leverage our database and turn contacts into listings. The problem is: real estate agents often make the mistake of bombarding their list with emails that aren’t valuable enough to open. In order to get listings from emails, we need to be sending content people would be crazy to ignore or tag as spam. …
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Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. . 📝 Take the One-Question Survey . Today’s story links: Shopify Shares Surge More Than 20% On Revenue, Margin Growt…
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Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. . 📝 Take the One-Question Survey . Today’s story links: Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test Promotions in …
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8 Time-Saving Tips to Build Your Ad Management Business While Working Full Time
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Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all…
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Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey (@eugbrandstrat)
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, brand strategist and cultural commentator Eugene Healey, known for his insights on Instagram and TikTok as @eugbrandstrat, joins us to break down the latest findings from “The Awareness Advantage,” a report by Tracksuit and TikTok for Business. Eu…
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#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher
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In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average. Nick…
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How an AI model correctly predicted the president 3 elections in a row
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Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid. One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on c…
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#27 AI-Powered Marketing: Mike Allton on Next-Level Content Creation, Strategic Decisions, and SEO Mastery
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In this episode, Mike Allton, chief storyteller at Agorapulse and host of AI in Marketing, dives into how AI is reshaping the future of digital marketing. He shares cutting-edge tools and techniques for leveraging AI in content creation, revealing how marketers can generate impactful, relevant content at scale. Mike also explores the role of AI in …
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Ep 454: Amazon Honeymoon Phase: Mastering Cold Start Strategies for New Product Launches
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Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Pilothouse’s Amazon specialists, Rob and Clifford, dive into the nuances of Amazon’s “cold start” problem and how to leverage the “honeymoon phase” to make new products stand out. They also reveal expert tips on maximizing profitability during Amazon’s hig…
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Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. . 📝 Take the One-Question Survey . Today’s story links: You should use this Canada forces TikTok to dissolve business operatio…
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#345 - Financial Foundations for DTC Success: What E-commerce Founders Need to Know About Tax and Accounting
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Christian Rivera is the founder of The Ecommerce Accountants, a firm that specializes in tax, accounting, and business structuring for e-commerce companies. Their clients include social media marketing agencies, dropshippers, digital marketers, Amazon automation, Amazon FBA, and internet coaches/gurus. In this episode of the DTC POD, Christian expl…
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Should you run Search and Performance Max together?
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Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google A…
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Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . 📝 Take the One-Question Survey Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 …
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The 4 Marketing Mistakes That Are Costing You Clients and Cash
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Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often…
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Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefi…
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Changing the perception of advertising alongside news with hard data
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On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news. This continues the expanding trend of news deserts we’…
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Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and …
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Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ L…
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Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer Should Know with Pilothouse | AKNF
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the hig…
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How to optimize a Google Shopping campaign
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In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggl…
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Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thou…
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Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting
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Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business. Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while m…
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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen
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Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging wit…
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Joe Rogan's Podcast is Much Better Than Mine
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The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on …
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Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or conta…
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How brands succeed with storytelling over messaging
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More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together. Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need …
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Ep 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and Tradition
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Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth busines…
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Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more! . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back ca…
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Ep 450: Spooky Media Buying Mistakes That Are Haunting Your Ad Performance 🎃 👻
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Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, we’re diving into some of the most common and "spooky" mistakes in media buying with Pilot House’s digital marketing team: Taylor Cain, Aves, and Grayson Rudzki. These experts share insights on how to optimize ad performance by avoidin…
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