Best Influencer Marketing Factory Podcasts (2024)

1
The Future of Social Commerce w/ Sarah Penna (Orca) 23:49

1h ago23:49

23:49

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by Dr…

1
Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris 22:14

3h ago22:14

22:14

In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in th…

1
Building the Next Generation of Content w/ Max Levine (AMP Studios) 22:55

1d ago22:55

22:55

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in r…

1
From Creator to Strategist w/ Austin Null (McKinney) 29:37

8d ago29:37

29:37

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the …

1
Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs 23:33

14d ago23:33

23:33

In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and …

1
Jordan Matter’s Path to 25M Subscribers 25:14

16d ago25:14

25:14

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds b…

1
How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle) 27:16

23d ago27:16

27:16

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, …

1
Audience-First Content Strategies w/ Dace de la Foret (Nationwide) 29:15

1M ago29:15

29:15

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role …

1
The Creator’s Attorney w/ Tyler Chou 43:18

1M ago43:18

43:18

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey fr…

1
The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr) 23:15

2M ago23:15

23:15

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building stron…

1
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) 25:39

2M ago25:39

25:39

In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marke…

1
Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group) 26:45

2M ago26:45

26:45

In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and priorit…

1
Investing in YouTube Creators w/ Sarah McNabb (GigaStar) 21:45

2M ago21:45

21:45

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar. They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors. This innovative model provides creators with the capital and strategic s…

1
Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL) 36:44

2M ago36:44

36:44

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators w…

1
How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence) 27:34

3M ago27:34

27:34

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on …

1
Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting 22:31

3M ago22:31

22:31

In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces t…

1
Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles 21:15

3M ago21:15

21:15

In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providin…

1
Pay Transparency for Creators w/ Lindsey Lugrin 19:09

3M ago19:09

19:09

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth o…

1
Securing Top Brands w/ Justin Moore 22:35

3M ago22:35

22:35

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor obj…

1
Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian 18:13

3M ago18:13

18:13

In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses …

1
Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo 20:13

3M ago20:13

20:13

In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questio…

1
Monetizing Your Passion w/ Victoria Hutchins 21:01

4M ago21:01

21:01

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to…

1
Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting 20:20

4M ago20:20

20:20

In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accuratel…

1
Bridging Brands and Influencers with Tech w/ Asti Wagner 20:42

4M ago20:42

20:42

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both…

1
Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice 20:16

4M ago20:16

20:16

In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and …

1
Fueling Brand Connections w/ Nycole Hampton (GoodRx) 20:22

5M ago20:22

20:22

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning wi…

1
How To Protect Your Social Media Accounts w/ Liron Segev 23:15

5M ago23:15

23:15

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron…

1
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts 28:51

5M ago28:51

28:51

In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thoug…

1
Future of Online Communities w/ Sara Wilson 21:48

5M ago21:48

21:48

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and…

1
Liquid Death's Unconventional Marketing w/ Greg Fass 19:20

5M ago19:20

19:20

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into tradition…

1
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez 23:23

5M ago23:23

23:23

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate m…

1
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley 19:31

6M ago19:31

19:31

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of va…

1
Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory 25:05

6M ago25:05

25:05

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partners…

1
How Can Storytelling Drive Content w/ Jesse Katches 20:13

6M ago20:13

20:13

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores…

1
Inside Snap's Playbook w/ Brooke Berry 20:40

6M ago20:40

20:40

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of auth…

1
Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice) 20:38

6M ago20:38

20:38

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoi…

1
Trends at META w/ Jackie Pimentel 25:34

7M ago25:34

25:34

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, b…

1
Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author 20:34

7M ago20:34

20:34

In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'pos…

1
The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith) 21:02

7M ago21:02

21:02

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith. Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insight…

1
Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency 21:19

7M ago21:19

21:19

In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of marke…

1
How Does ASMR Influence Online Communities w/ @chilibasmr 19:58

7M ago19:58

19:58

In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator. They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy. Hannah…

1
How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst 23:30

7M ago23:30

23:30

In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty. Matt…

1
Branding Through Community Engagement, with Hannah Moore from Ascendco Health 17:18

8M ago17:18

17:18

In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond m…

1
Scaling Miss Excel w/ Kat Norton 21:34

8M ago21:34

21:34

In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode! 🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares …

1
Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality 33:49

8M ago33:49

33:49

In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They t…

1
What is the Future of Social Media w/ Coco Mocoe 20:58

8M ago20:58

20:58

In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live …

1
Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment 34:29

8M ago34:29

34:29

In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcom…

1
How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads) 21:44

8M ago21:44

21:44

In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious chees…

1
Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision Digital 22:24

8M ago22:24

22:24

In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in dig…

1
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) 20:12

8M ago20:12

20:12

In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background. The conversation navigates thr…

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