Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar
40:42
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40:42My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven succes…
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Test. Optimize. Scale. #193 "You can’t scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow
53:12
53:12
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53:12My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President …
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Test. Optimize. Scale. Episode #192 “The foundation of success starts with step one” W/Tom Winter
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54:58
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54:58My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech …
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Test. Optimize. Scale. Episode #191 “Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores
49:21
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49:21My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey…
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Test. Optimize. Scale. Episode #190 “The act of trying something new is the key to success" W/Andrew Geisel
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43:19My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-back…
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Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble
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50:55
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50:55This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watchi…
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Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton
47:29
47:29
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47:29My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes…
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Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson
49:20
49:20
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49:20My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two di…
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Test. Optimize. Scale. Episode #185 “Be Creative with Connecting to People” W/Jenny Kassan
54:06
54:06
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54:06My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without s…
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Test. Optimize. Scale. Episode #184 “Go out there and experience how beautiful life truly is.” W/Eddie Tobler
52:59
52:59
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52:59My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly speciali…
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Test. Optimize. Scale. Episode #183 “There's Less Pain Asking For Help than Finding Out you Need it Later.” W/Karl Dakin
52:02
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52:02My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Metho…
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Test. Optimize. Scale. Episode #182 “Why are people investing, and what are they excited about?” W/Brian Belley
58:43
58:43
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58:43My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democ…
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Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz
57:30
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57:30My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and…
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Test. Optimize. Scale. Episode #180 “Draft your message to connect with your community" W/Devin Thorpe
59:56
59:56
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59:56My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonp…
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Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones
48:45
48:45
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48:45My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups…
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Test. Optimize. Scale. Episode 178 “Remain honest and authentic to what you’re doing" W/Michael Marquardt
57:30
57:30
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57:30My guest is Michael Marquardt. Michael is currently the CEO of Epi One, leading a cutting-edge biotech startup that is on a mission to revolutionize early cancer detection and accurate diagnosis. With over 25 years of global experience in healthcare and technology sectors, he is passionate about ending cancer as we know it, for everyone, after losi…
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Test. Optimize. Scale. Episode 177 “Customer Care is all About Serotonin" W/Seymour Segnit
1:02:29
1:02:29
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1:02:29Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we’re excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, …
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Test. Optimize. Scale. Episode #176: "The crowd cares about the excitement and trusting you" W/Sean Levine
57:30
57:30
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57:30My guest is Sean Levine! Sean is a Managing Director at Entoro Capital and head of the firm's crowdfunding practice. He is an investment banker, attorney, securities analyst, entrepreneur, and consultant with a focus on regulated investment crowdfunding placements, financial publishing, and other retail investor distribution solutions. He has exper…
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Test. Optimize. Scale. Episode 175 "The best person to pitch your story should be you." W/Marcus Laun
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50:00
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50:00My guest is Marcus Laun! With over 15 years in finance, Marcus has experience working in public and private equities as well as venture capital. He is known in the finance community as a straight shooter, trustworthy and a visionary leader. Previous work includes serving as Vice President at both Chardan Capital Markets and Brean Murray & Co, Inc. …
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Test. Optimize. Scale. EP #174 “Building and Fostering Trust with Investors is Key" W/ Danielle Godfrey and Zuraiz Chaudhary
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55:26
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55:26My guests are Danielle Godfrey and Zuraiz Chaudhary from SetApart Financial Services! Danielle and Zuraiz are the leading providers of audit, review, tax, and accounting services to startups engaged in crowdfunding Regulation CF and Regulation A fundraising in United States. Social and Website: Website: https://www.setapartfs.com/ Linkedin: https:/…
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Test. Optimize. Scale. EP #173 “Have an Open Mind and Leave Your Ego at the Door" W/ Peter Cimoroni
41:12
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41:12My guest is Peter Cimoroni! Peter is a serial entrepreneur that has also assisted dozens of local and national companies in strategic growth, brand development, and acquisition negotiations. Peter founded and heads two companies, one a marketing firm specializing in new product development and charity fundraising, the other offering customers a sin…
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Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar
53:24
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53:24My guest is Chirag Sagar! Charig co-founded Mission Matters Media, a multi-faceted media company serving enterprises, entrepreneurs, and experts. The company has published 300+ authors, launched 200+ podcasts, and serves 650+ clients. Sagar also co-founded Digital Luxury Agency, working with 3000+ companies including Virgin and Bank of America. Pre…
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Test. Optimize. Scale. #171 “Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix
52:39
52:39
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52:39My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry. Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded…
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Test. Optimize. Scale. #170 “You got to get to the crowd. The crowd isn’t coming to you." W/ Esmond Goei
53:59
53:59
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53:59My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his divers…
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Test. Optimize. Scale. #169 “Craft your message for audience understanding" W/ Woodie Neiss
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56:16My guest is Woodie Neiss! Woodie co-authored the "Crowdfunding Exemption Framework," which became the basis for Title III of the U.S. JOBS Act. He co-founded Crowdfund Capital Advisors, GUARDD, and is a General Partner at D3VC. Neiss has consulted for governments and organizations worldwide on crowdfunding. He co-authored several influential report…
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Test. Optimize. Scale. #168 “You need fresh creative to reenergize the campaign."w/Kevin Lee
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36:05My guest is Kevin Lee! Kevin is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a fu…
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Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman
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39:56
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39:56My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for…
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Test. Optimize. Scale. #166 “Analyze what's working and what's not working" W/ Alex Bayer
50:45
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50:45My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex'…
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Test. Optimize. Scale. #165 “CF is not easy, but it has the potential to raise millions" W/ Harrison Bert
50:45
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50:45My guest is Harrison Bert! Prior to joining StartEngine, Harrison worked on JP Morgan's Leveraged Finance team, originating and syndicating over $10B in debt financing for clients. Two years ago, he came over to the equity crowdfunding space, helping build out StartEngine's Fundraising Team by working with founders on deal structure and fundraising…
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Test. Optimize. Scale. #164 "You have to work with the right partner” W/ Youngro Lee
45:41
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45:41My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was…
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Test. Optimize. Scale. #163 "Build a team you can trust to complete the work.” W/ Gus Padron
39:46
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39:46My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's …
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Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth
45:12
45:12
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45:12My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial …
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Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick
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48:30My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding hi…
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Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali
42:53
42:53
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42:53My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a…
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Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller
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55:08
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55:08My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for the…
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Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr
1:07:57
1:07:57
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1:07:57My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in t…
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Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler
44:46
44:46
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44:46My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regu…
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Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover
59:03
59:03
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59:03My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowle…
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Test. Optimize. Scale. #155 "Build your confidence by learning from industry leaders." W/ Serenity & Greg Tucker
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46:55My guests are Jim (Serenity) Longden and Greg Tucker! Jim has a YouTube channel dedicated to crypto beginners and enthusiasts seeking top-notch education on cryptocurrencies and blockchain technology. The channel is dedicated to providing you with comprehensive insights into the world of crypto, helping you understand the intricacies of crypto curr…
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Test. Optimize. Scale. #154 "Credibility is trust built up over time." W/ Chase Palmieri
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39:27
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39:27My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has…
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Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur
40:51
40:51
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40:51My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess …
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Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer
48:42
48:42
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48:42My guest is Kevin Fulmer! Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Websit…
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T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity
45:12
45:12
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45:12My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funne…
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Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman
53:18
53:18
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53:18My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a backgroun…
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Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro
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44:44My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have…
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Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh
53:37
53:37
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53:37My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long…
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Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch
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48:10My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of p…
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Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink
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49:36
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49:36My guest is Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linke…
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Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris
40:14
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40:14My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M…
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Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison
53:35
53:35
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53:35My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conven…
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