The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast ...
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Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.
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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators ...
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Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers
1:05:19
1:05:19
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1:05:19A Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — susta…
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Valentine's Day Color Theory w/ Amy Balsters
56:54
56:54
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56:54The latest replay of Mornings with Mayesh, features floral design expert Amy Balsters of The Floral Coach! In this episode, we explore the captivating world of color theory and dive deep into Pantone's 2024 Color of the Year, Mocha Mousse. Whether you're planning your Valentine's Day collection or looking to stay ahead of design trends, Amy shares …
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Welcome to Mornings with Mayesh with host, Yvonne Ashton. For those joining us for the first time, this is your go-to destination for all things floral design, industry insights, and inspiring conversations with incredible designers who are shaping our floral community. We are thrilled to have welcomed Ashley Overholser of Primavera and our final 2…
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Christmas Special: Charles Dickens "A Christmas Carol" 2025
29:44
29:44
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29:44Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas…
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Selling to a Wholesaler: No Till Flowers with Scott Shepherd
1:03:09
1:03:09
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1:03:09I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully thro…
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Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
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1:00:59
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1:00:59This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new pr…
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Finding Your MVP with Ashley Fox of Ashley Fox Designs
1:06:44
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1:06:44This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the bea…
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Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
1:15:17
1:15:17
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1:15:17Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the impo…
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Sarah Winward: Creating Weddings That Reflect Nature
1:13:38
1:13:38
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1:13:38Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, o…
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Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers
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59:26In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry. Layla…
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Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop
1:03:16
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1:03:16Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has a…
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Selling to Florists with Sarah Jo Eversole of Everbloom Fields
1:06:48
1:06:48
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1:06:48My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips i…
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Ep. 131: The Importance of Self-Care in Creative Work
1:03:08
1:03:08
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1:03:08We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom. After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she dec…
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Mindshift: Serving Not Selling with Charlotte Smith
1:03:16
1:03:16
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1:03:16I’m excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also gett…
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Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias
1:10:28
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1:10:28Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She …
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NOTE: The video replay is best for this episode due to all the visuals. Join Yvonne with special guests Joey Azout, President of Alexandra Farms, and David Dahlson, our very own flower specialist. In this episode, you will discover: ✨ Popular Alexandra Farms varieties ✨ Joey's personal favorites ✨ Care & handling tips ✨ Exclusive Mayesh customer pr…
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Replay: Lights, Camera, Flower with Kimberlee Mitchell, Botanica Floral
1:16:05
1:16:05
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1:16:05I’m in Ecuador this week so we’re replaying our episode with my guest Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films…
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Ep. 130: The Poppy Approach to Wedding Florals
1:11:33
1:11:33
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1:11:33We're visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company …
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The Business of Floral Brand Collaborations
46:05
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46:05Dive into our conversation with Erice McNeff of Everboom Floral Design, where we unpack: - Transitioning from weddings to brand collaborations - Pricing strategies that value your work - Navigating "exposure" opportunities - Building a killer portfolio Whether you're a seasoned florist or just starting out, this episode is packed with game-changing…
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Ep. 129: Behind the Blooms: Flower Farming at Winkelmann Flowers
47:09
47:09
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47:09In today’s episode, we’re visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers, in Lindale, Texas. Grant shares not only how he’s built a farm producing sought-after blooms, but he also shares what it took to pull off his family’s recent relocation to a new farm. Grant discusses the challenges of moving, including the logistica…
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Growing Your Flower Dream: Natalie Geehr of The Farmer Florist
1:06:01
1:06:01
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1:06:01My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into doing weddings and events. Community has been an important part of her journey with growing flowers which let her to become one o…
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Growing Sweet Peas with Marryn Mathis: The Farmhouse Flower Farm
1:01:21
1:01:21
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1:01:21We’re excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she’s grown and adapted her business to work with her family schedule while maximizing her product reach. Dahlias and Sweet Peas have become two of her main crops. Today, with the launch of her new book, we’re diving into growing sweet…
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NOTE: this episode is best enjoyed via our video replay so that you can see all of the roses. Join host Yvonne Ashton and special guest David Dahlson as they showcase breathtaking new flower varieties from Rosaprima and Floraprima. Discover stunning roses, spray roses, ranunculus, and anemones that are revolutionizing the floral industry. Perfect f…
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Ep. 128: From Flowers to Clay: The Creative Journey of Sullivan Owen
1:04:41
1:04:41
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1:04:41Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brou…
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Bringing Pansies Back with Brenna Estrada of Three Brothers Blooms
59:09
59:09
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59:09We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast. Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut f…
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2019 Replay: Rick Davis of Amaryllis, Inc.
57:04
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57:04Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the nation by Martha Stewart, Rick shares his transformation story that has made Amaryllis a premiere wedding and event company. Be sur…
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Ep. 127: Building a Floral Brand That Sticks
53:17
53:17
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53:17In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state…
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Finding the Wellspring Flower Farm in Monroe, Ga.
1:01:31
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1:01:31During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In this episode, they discuss their farm's growth from a small plot on a horse farm to a flourishing 3-acre operation, with plans to ex…
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Italian Ranunculus, Anemones, and Tulip Bulb Update with Henk Onings with Onings America Part 2
56:09
56:09
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56:09Last week when we released our episode with Henk Onings I mentioned at the end that we continued the conversation about Ranunculus, Anemones, and the Tulip bulb crop this year. So be sure to go and listen to Part 1 of our chat with Henk. So to recap, my guest this week is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a…
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Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners
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38:55In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their …
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Growing Lilies and More with Henk Onings of Onings America Part 1
1:08:27
1:08:27
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1:08:27This week’s guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs, tubers, and seeds around the world. My guest is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a cou…
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Hawaiian Farmer Florists: Leandra Gollob/Daniel Mench of Cocolani Gardens
1:00:38
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1:00:38This weeks my guests are Leandra Gollob and Daniel Mench of Cocolani Gardens located on the island of Oahu, Hawaii. Both were born and raised on the windward side of Oahu, where they’ve grown up with a love for all things nature. Together with this love and gratitude, they farm one-acre of lush tropical land with over 50 varieties of ginger and hel…
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Inside NCSFA & Uncovering the Benefits of State Floral Associations
36:12
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36:12In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations. Lyn unpacks the treasure trove of benefits these organizations offer, from skill-bu…
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Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners
51:28
51:28
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51:28In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative…
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Growing in the Heat with Julia Keel, Full Keel Farm
1:16:21
1:16:21
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1:16:21We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers while navigating the unique challenges of a hot and humid climate. She’s passionate about teaching, has presented and lectured at…
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Ep. 124: How Anna Stouffer Added a Retail Component to Her Floral Business
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47:53In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She …
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Ep. 123: The Art of Adaptation: Emily Patrick's Carolina Flowers Evolution
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57:38
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57:38In this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolu…
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Petals with a Purpose: The Flowers For Dreams Story
53:45
53:45
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53:45Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat! In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from…
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Inspiring the Next Generation: Jazmin Albarran of Seed Your Future
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34:10In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals. Discover the incredible work SYF is doing to promote horticulture and expand career opportunities in the field. Jazmin shar…
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Ep. 122: How Imelda Ramos Built a Flower Wholesale Business
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1:01:07In this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the ch…
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One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhea…
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Questions for a Floral Wholesaler: Scott Shepherd
1:02:33
1:02:33
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1:02:33Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week. Several months …
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