Best Erica Seidel Podcasts (2024)

1
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies 32:47

7d ago32:47

32:47

On today’s episode, Erica talks with Gary Survis, an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as imp…

1
What CEOs Fear Most When Hiring CMOs 34:23

25d ago34:23

34:23

In this episode of The Get, host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney, Chief Commercial Officer at GoTo and author of The N…

1
Is the Candidate with the Perfect Scale-up Experience Actually a Risk? 4:58

2M ago4:58

4:58

In this episode of The Get, host Erica Seidel explores the theme of managing risk in CMO recruitment, specifically cautioning against over-relying on a candidate's experience with a particular scale journey. Erica discusses the potential misconceptions and pitfalls when hiring marketing leaders based on their previous successes in scaling companies…

1
What Veteran CMOs Know That First-Timers Don't 44:22

2M ago44:22

44:22

A good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of c…

1
Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting 34:45

3M ago34:45

34:45

In this episode of The Get, host Erica Seidel explores the crucial role of decision-making in CMO recruiting. Erica shares common traps in decision-making, such as over-trusting someone else's due diligence, over-estimating an appetite for transformation, falling in love with someone's former company without looking at their specific contribution t…

1
Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together 36:58

3M ago36:58

36:58

The best CEO/CMO matches are ones where, BEFORE day 1, both sides collaboratively, intentionally, and explicitly surface the challenges they will face together and how they will overcome them together. That's not as easy as it sounds, though! In this episode of The Get, host Erica Seidel dives into the complexities of hiring CMOs in B2B SaaS compan…

1
CMO Secrets to Maximize Recruiter & Network Relationships 41:59

4M ago41:59

41:59

In this episode of The Get, host Erica Seidel delves into what it takes to excel at networking and effectively work with recruiters, exploring programmatic ways to engage with professional networks. Erica discusses the best questions candidates ask recruiters and the importance of developing a personal Board of Advisors. She also explains the role …

1
Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out 28:28

4M ago28:28

28:28

Welcome back to The Get! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired. In this first episode, host Erica Seidel shares: How CMO candidates can find out what they need to find out BEFORE saying yes so they can move forward w…

1
The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get) 30:44

1+ y ago30:44

30:44

Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. This episode se…

1
How To Be The CMO Who Gets Tapped For Board Seats 35:58

1+ y ago35:58

35:58

Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors f…

1
Building a Win-Win Relationship With Your Board 33:28

1+ y ago33:28

33:28

A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview. Elana Anderson has been the CMO for Veracode, Vidyo, an…

1
How To Wow Your Board Members… Even The Ones That Don't Get Marketing 37:14

1+ y ago37:14

37:14

Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You'll learn about: The relative importance of the 3 C's – Context, Content, and Confidence – when interacting with the Board How Boards tend to respond to certain marketing terms with open arms (ICP, personas, ABM) and other marketing …

1
How The Best CMOs Connect With Investors: The Power of Partnership 34:25

1+ y ago34:25

34:25

Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member. You'll hear about: How investors can have repti…

1
How To Avoid Guesswork And Embarrassment When Interacting with Your Board 28:45

1+ y ago28:45

28:45

Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom. You'll hear about: What it takes to be a successful operating partner fo…

1
The Savvy CMO's Guide to Upgrading the Dialogue with the Board 31:27

1+ y ago31:27

31:27

Kelly Ford Buckley has a career many CMOs dream of: She is a marketing leader who became an investment partner, developing a platform to accelerate and scale growth across Edison Partners' portfolio of companies. She then broadened her role into general partner and COO for the firm. Since she's been in the marketing leadership seat and she's been o…

1
The Get Season Five 2:56

1+ y ago2:56

2:56

Hello, and welcome back to The Get. The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. I'm your host, Erica Seidel. This is our fifth season! And in this season, we dive into the relationship between CMOs an…

1
How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons 18:38

2+ y ago18:38

18:38

This season on The Get podcast, we have stayed close to the theme 'Solving for the Scale Journey.' We have talked with marketing leaders who have scaled… and, in one case someone on the investor side who hires marketing leaders for scale-ups. We've looked at different dimensions around scaling: Hiring. Budgeting. Aligning with the Board. Getting th…

1
Upgrading From Incremental Growth to Transformational Growth 31:16

2+ y ago31:16

31:16

Sydney Sloan is a scale savant! I talked with Sydney as she wrapped up her CMO role at Salesloft, contributing to a huge scale-up. She has since joined Zoom as Head of Product & Industry Marketing. Sydney had so much insight to share. It was hard to pick out just a few highlights. I asked her how a CMO can balance "getting oars in the water quickly…

1
How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality 33:53

2+ y ago33:53

33:53

Khalid El Khatib is the Head of Marketing and Communications for Stack Overflow, which reaches 100MM people per month -- more traffic than the New York Times website! Khalid shares how his career path prepared him for this role, and how he has structured his organization to serve not just Stack Overflow's developer community, but also its paid SaaS…

1
How to Inject Discomfort Into Your Scale Journey 35:38

3y ago35:38

35:38

Cynthia Gumbert is the CMO of SmartBear, the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day. Cynthia reflects on her transition from VP of Marketing to CMO. We discuss the difference between a marketing-centric mindset and a 'business first, marketing second' mindset. It's this 'busi…

1
How To Transform Marketing WITH Your Company, Not TO Your Company 39:28

3y ago39:28

39:28

It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging. Our guest today shows how you can harness the emotional investment that others in the company have. Our guest is Justin Steinman, CMO of Definitive Healthcare, the healthcare commercial intel…

1
A SaaS CMO’s Formula for Successful Scaling 35:58

3y ago35:58

35:58

It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athletes surveying the field of play to let the game come to them. We discuss the formula for successful scaling: Aligning on what scale means to your CEO and…

1
Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey 39:47

3y ago39:47

39:47

Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you are investing efficiently… without overspending When do you give budget back versus ask for more How to remind your peers of what market…

1
How The Best CMOs Seize Control of Strategic Planning 34:58

3y ago34:58

34:58

The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing but for the company as a whole. Here’s how to do that. Join Erica and her guest Jay Gaines, who runs marketing at insurance tech scale-up AgentSync, as they discuss: How to avoid ‘random acts of mar…

1
Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs 34:41

3y ago34:41

34:41

What’s it like behind the scenes when CEOs hire CMOs in PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. If you’re a CMO looking to work in a private-equity-backed business, or a hiring leader in a PE-backed company, you will come across the PE talent partner. Learn about the role of the PE talent partner in recruiting CMOs. You’…

Podcasts Worth a Listen

Erica Seidel Podcasts

Podcasts Worth a Listen

1
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Erica Seidel

1
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies 32:47

1
What CEOs Fear Most When Hiring CMOs 34:23

1
Is the Candidate with the Perfect Scale-up Experience Actually a Risk? 4:58

1
What Veteran CMOs Know That First-Timers Don't 44:22

1
Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting 34:45

1
Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together 36:58

1
CMO Secrets to Maximize Recruiter & Network Relationships 41:59

1
Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out 28:28

1
The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get) 30:44

1
How To Be The CMO Who Gets Tapped For Board Seats 35:58

1
Building a Win-Win Relationship With Your Board 33:28

1
How To Wow Your Board Members… Even The Ones That Don't Get Marketing 37:14

1
How The Best CMOs Connect With Investors: The Power of Partnership 34:25

1
How To Avoid Guesswork And Embarrassment When Interacting with Your Board 28:45

1
The Savvy CMO's Guide to Upgrading the Dialogue with the Board 31:27

1
The Get Season Five 2:56

1
How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons 18:38

1
Upgrading From Incremental Growth to Transformational Growth 31:16

1
How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality 33:53

1
How to Inject Discomfort Into Your Scale Journey 35:38

1
How To Transform Marketing WITH Your Company, Not TO Your Company 39:28

1
A SaaS CMO’s Formula for Successful Scaling 35:58

1
Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey 39:47

1
How The Best CMOs Seize Control of Strategic Planning 34:58

1
Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs 34:41

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