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DHIA exists to help our customers and prospective customers find appropriate solutions for their business insurance needs. We created this podcast to provide an audio version of our informational resources. We deliver insightful information on Professional Liability Insurance, discuss business insurance solutions, and unpack the phases of running a business. Sign up for our email reminders on new episodes: https://share.hsforms.com/1oNwbKQW8SieD0oIeAMY1Hg34l7a
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CMO Confidential

Mike Linton // I Hear Everything Podcast Network

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Lawyers Professional Liability Insurance policies are usually issued as claims-made and reported policies, unlike auto insurance policies, which are generally structured on an occurrence basis. It's essential to understand that a claims-made policy necessitates that coverage is active when a claim is reported and that the incident happens after the…
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A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key…
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Email is integral to communication today, but with this tool comes spam cluttering our inboxes. Some users create new accounts as a quick fix, but proactive strategies are more effective at blocking spam and controlling your inbox. Spam emails are unwanted messages often promoting services or products. Many are mere annoyances, while others pose se…
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A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshado…
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In this episode, we discuss how delaying the reporting of claims and potential claims to your professional liability insurance carrier can result in serious legal and financial consequences and jeopardize both current and future coverage. Contrary to the misconception that withholding claims protects your insurance status, delaying the reporting of…
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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at l…
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Achieving success is a formula that continually evolves. However, there are fundamental principles that can help you maintain a clear roadmap, regardless of external challenges. In this episode, we will discuss five strategies to enhance your law firm's playbook for success. We dive into reflection and goal setting, leveraging data and metrics, ada…
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A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why runn…
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Lawyers Professional Liability Insurance is often easily dismissed due to the mystifications of price and misconceptions of coverage and benefits. In this episode, we unveil how LPL Insurance works and why attorneys need it. We also highlight several benefits offered outside of the policy itself and discuss three common excuses for going uninsured.…
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CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smac…
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Health and wellness often take a backseat while we pursue significant professional goals. So, in this episode, we emphasize the importance of five simple yet powerful wellness practices that can help attorneys nurture their well-being and create a solid foundation for growth. ════════════════════ More Resources: A Quarterly Mental Reset Guide for L…
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A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy. Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains …
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A strong and positive mindset plays a vital role in attaining success in one’s career, especially in fast-paced and ever-evolving industries such as law. Embracing a growth-oriented attitude allows professionals to adapt to new challenges, seize opportunities for learning, and thrive in the complexities of the legal landscape. In this episode, we e…
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A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discus…
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This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers. A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA…
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Managing risk in a law practice is a challenging priority to handle. When it comes to legal exposure, seeing is not believing. This makes it paramount for every lawyer and legal professional to be informed, implement best practices, and acquire the tools to combat risks. In this episode, we explore ten essential risk management strategies specifica…
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This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and o…
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Are you overlooking the power of marketing for your law firm’s growth? While word-of-mouth and referrals are valuable, they can only take you so far. Without a strategic marketing approach, you may be missing out on opportunities to maximize your firm’s potential. Whether you prefer a simple or robust marketing plan, having a strategy is essential.…
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A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …
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Integrating technology into legal practice offers numerous benefits that can significantly enhance efficiency, client service, and overall productivity. However, despite the numerous advantages, adopting legal technology is not without its challenges. Overcoming these challenges, law firm leaders need to nurture an inclusive and innovative culture …
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A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; t…
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A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
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In this episode, we're offering a powerful 2-pack toolkit to help attorneys start planning for the new year and tackle key considerations for 2025. First, we explore essential components of a successful business plan for your law firm. We'll start by diving into how to create business plan objectives and outline the five key components for designin…
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A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration an…
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First impressions are crucial, especially in the legal industry. Prioritizing your law firm's first impression is imperative to successful growth. In this episode, we discuss five strategies for improving how a potential client first sees you by increasing your digital footprint and enhancing your services once they walk through your doors. More Re…
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A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies defau…
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In this episode, we discuss the ten top reasons attorneys get sued. We break down the risks associated, cover the impact the error or omission can have on a client, and share tips to mitigate risk in your law practice. The 10 leading reasons discussed are: negligence, breach of confidentiality, missing filing deadlines, inadequate case evaluation, …
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A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.…
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In this episode, we discuss legal billing best practices, cover five popular software options, and share tips to help you choose the right legal billing software solution for your law firm. We discuss the features, benefits, and pricing of the following legal billing software options: Clio Bill4Time TimeSolv MyCase Zola Suite Accurate and efficient…
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A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving te…
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A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Off…
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Customer service is essential for acquiring, retaining, and referring clients, making it foundational to a law practice's success. In this episode, we share ten tips to enhance customer service and discuss ideas on how to implement them and their impact. More Resources: Grow Your Law Practice with Client Referrals Client Relations Checklist Task Ev…
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A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is m…
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Are you busy, or are you productive? Busy and productive are often erroneously and interchangeably used. In this episode, we break down the differences and how you can use both to your advantage. We will also cover multiple productivity tips and strategies you can start implementing today! Here are the few popular time-management techniques and str…
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A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the …
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In business, especially in the ever-evolving legal space, communication is an invaluable tool that has distinguished itself as the master key to success. Effective communication requires an understanding of various elements and quality communication requires deeper skills that can be enhanced. In this episode we discuss tone, body language, active …
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A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception th…
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In this episode, we delve into Social Engineering. We discuss the tactics of attack cybercriminals use and outline defensive best practices to implement in your law firm. While this episode focuses on Social Engineering, we also go over other common cyber threats law firms should be aware of and what should be included in cybersecurity training. Mo…
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A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" wh…
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In today's digital age, the rise of cybercrime fuels the dreams and ambitions of cybercriminals. If you aren't actively defending your data and protecting your business with cyber insurance, you could be supporting their dreams. In this episode, we explore the costs and benefits of Cyber Liability Insurance. We'll discuss the differences between st…
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A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key …
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According to IBM's 2024 Cost of a Data Breach report*, the global average cost of a data breach is at $4.88M, a 10% increase from last year. Many attorneys hear about these large losses and think they're immune. The reality is that law firms store sensitive information that is lucrative to cybercriminals. In this episode, we discuss the differences…
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A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to th…
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Think you're protected? You might be surprised. Even after taking precautions, you could still find yourself facing a lawsuit. But why? In this episode, we break it down: Who owns the data when you use a third-party payment processor? Who is liable for a data breach involving third-party services? What about attorneys accepting credit card payments…
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In this episode, we are discussing cybersecurity in your email inbox. Email plays a critical role in our lives, which makes it an attractive target for cybercriminals. Understanding the desire for email access and the tactics used to get in is paramount. Underestimating cybercriminals by thinking your email information isn't captivating is fallacio…
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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…
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The leading cyber threat remains human error. A user's inadvertent actions create openings for cybercriminals to breach networks and gain unauthorized access to data. So, today, we are discussing how these errors happen, the tactics cybercriminals use to trick users, and some best practices for implementing and mitigating risk. Listen to our Season…
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A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…
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Today, we are taking a deep dive into ransomware attacks. What they are, how long they've been around, and proactive measures you can take to protect your law firm from this cyber threat. Ransomware attacks have been around for decades, starting with a floppy disk in 1989. Evolving and creatively attacking businesses and everyday users to encrypt s…
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A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …
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