The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Welcome to the confident musician podcast We guide and inspire musicians to be more confident, make a living and a difference. If you’re a musician who has a creative talent and wants to avoid failure and financial stress and develop confidence to share your unique voice then head to our private facebook group The Confident Musician to join in the conversation and connect with others who are making music and truly making a difference. About your host Brett Cusack (Megalove) is a musician and ...
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Welcome to "Creative Mind Gymnastics: The Art of Surviving," the innovative and forward-thinking podcast series presented by Susanne and Steffen Rolla - The Rollas, and brought to you by (ras) rolla/art/school. As a cutting-edge platform, this podcast is a fusion of creativity, innovation, and personal growth, tailored for both individuals and dynamic teams. Embracing Modern Technology In our vision to push the boundaries of traditional podcasting, we've embraced the use of synthetic voices, ...
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Captivate the Mic: Master Public Speaking & Video, Build Confidence and Boost Visibility
Elaine Williams
ABOUT THIS PODCAST 🔗 Captivate the Mic with Elaine Williams is THE podcast for coaches, speakers, authors, lawyers and really anyone who speaks under pressure who wants to master the art of captivating speaking. This podcast is for you if you are looking to craft compelling stories, develop a charismatic voice, expand your executive stage presence and have fun while doing it! Our multiple award-winning host and her guests will give you, the aspiring captivating speaker, the tools you need to ...
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
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34:34A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…
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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
44:56
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44:56Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…
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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
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44:14It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…
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From Kindness to Credibility: PR Tips & Insights with Jill Lublin
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17:25Send us a text In this inspiring and jam-packed episode of Captivate the Mic, Elaine Williams sits down with the phenomenal PR guru, Jill Lublin. Known for her expertise in media, kindness, and visibility, Jill shares golden nuggets of wisdom for entrepreneurs, thought leaders, and anyone looking to make an impact. ✨ What You’ll Learn in This Episo…
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Progress Over Perfect: Simple Shifts to Overcome the Need to ‘Get It Right’
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27:02Send us a text Embrace Your ‘Flawsome’: Conquering Perfectionism It’s the new year—which means new possibilities and a whole lot of self-imposed pressure. In this episode of Captivate the Mic, host Elaine Williams welcomes Michelle Molitor, an executive coach, hypnotherapist, and author of I Am Perfectly Flossom: How Embracing Imperfection Makes Us…
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Breaking Old Patterns: Finding Self-Love, Healing, and the Power of Your Story
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29:08
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29:08Send us a text In this episode of the Captivate the Mic podcast, host Elaine Williams welcomes transformational guide Dr. Jen Casper. Dr. Jen shares her deeply personal journey through a series of challenging relationships— from short-lived marriages to living with a narcissist. Through these trials, one theme emerged: her need to truly love and va…
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Creating Collaborative Magic: How to Build Partnerships with Any Crowd
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23:45Send us a text If you've ever wanted to work on your public speaking but the thought of being in front of an audience has freaked you out, listen to this episode. When you can think of your audience as your partner and realize that they WANT you to be good, it changes everything. You get your power back. I learned this from improv, acting school an…
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From Punchline to Powerhouse: Heather Zeitzwolfe Turned Her Swatch Store Around Part 2
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10:08Send us a text Anytime you get to talk to Heather, you have fun, for real! Joins us as we discuss life lessons in business and how to make lemonade out of lemons! (and how she turned the worst store into one of the best stores!) She's a great story teller and has a great sense of humor about herself and life! She never shoves her vegan lifestyle do…
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Raw and Real: Conversations That Spark Life-Changing Transformations with Jenifer Loehding
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25:19Send us a text This conversation was LIFE CHANGING for me! Jennifer and I spoke about collapsing Confidence with Worthiness. It was a true light bulb moment for me. She's been a powerful stand for others and has had several successful podcasts. You are going to LOVE this conversation! Jennifer Loehding is a success architect, entrepreneur, and cert…
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Living Your Dream Life: The First Step is Knowing You’re Worthy with Tracie Root
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18:08Send us a text This is where Elaine and Tracie take a deep dive into the concept of "Worthy" and why so many people struggle with it. As two heart centered, hustling fierce females who've been through a lot, share parts of their stories, laughing at the craziness of life, you will leave feeling uplifted and inspired to take action with the rest of …
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Teaser Trailer: Living Your Dream Life: The First Step is Knowing You’re Worthy with Tracie Root
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1:23
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1:23Send us a text This is the teaser to the main event where Elaine and Tracie take a deep dive into the concept of "Worthy" and why so many people struggle with it. As two heart centered, hustling fierce females who've been through a lot, share parts of their stories, laughing at the craziness of life, you will leave feeling uplifted and inspired to …
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Comedy & Confidence: Elevating Your Talk with Humor!
21:18
21:18
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21:18Send us a text In this episode, Elaine shares some of her favorite speaking tools and tips. There is so much goodness for a new speaker, a wanna be speaker and for someone who's been speaking for years. Elaine shares her humor tips to help make any audience chuckle and even howl with laugher. And she shows you that you don't have to be the one up t…
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I Worked a P Diddy's Party & Other NYC Stories with Heather Zeitswolfe(Savvy Frugal Vegan)
27:48
27:48
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27:48Send us a text If you need a laugh, you've got to check this episode out! Heather Zeitzwolfe and Elaine share some of their crazier NYC stories fromwhen they both moved to the city, even though it was at different times, the themes were familiar. And Yes, I really worked a P Diddy Party at a restaurant where I worked....you'll have to listen to get…
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Mysterious Companion: Exploring the Third Man Phenomenon with Iris Goldfeder
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28:41
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28:41Send us a text In this episode, Iris and Elaine share their near death experiences and how lucky they are to be alive and how they both might have had help from the other side. We'd LOVE to know what you think and if you've had anything close like this happen to you! It is that Spoooooky time of year too! Iris Goldfeder is the owner and chief bottl…
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The Power of Persistence: Behind the Scenes of Sherry Sutton’s Ted X Talk
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21:45Send us a text Sherry Sutton knows personal branding. Her superpower is delivering the best of business growth strategy alongside her ability to hold space and help audiences excavate their true selves, uncover their magnetic message, and show up authentically – all without feeling dorky, spammy, or overwhelmed. She’s a magnetic speaker who has sha…
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Trailer: The Power of Persistence: Behind the Scenes of Sherry Sutton’s Ted X Talk
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2:08Send us a text Elaine and Sherry have been laughing together as business besties ever since they met a few years ago. Elaine had the privilege of supporting and coaching Sherry with her famously authentic, life changing TedX Talk this past January in Frisco, TX. Join them as they pull back the curtain on prepping and all the "before" things that ha…
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
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31:43In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to over…
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Send us a text Captivate the Mic with Elaine Williams is THE podcast for coaches, speakers, authors, lawyers and really anyone who speaks under pressure who wants to master the art of captivating speaking. This podcast is for you if you are looking to craft compelling stories, develop a charismatic voice, expand your executive stage presence and ha…
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
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34:35In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation c…
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
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34:12Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…
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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
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32:53In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…
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The Partnership Economy will be back soon with new episodes
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0:34The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.By [email protected] (David A. Yovanno and Todd Crawford)
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
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35:18In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…
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Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
33:36
33:36
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33:36In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…
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Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
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32:30Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
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33:18When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
32:10
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32:10Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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Visible and hidden aspects of their personality - Metaphorical Sailing Journey
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4:55Show Notes for CMG Creative Mind Gymnastics – Episode: "Metaphorical Sailing Journey Through Personality Development" Introduction to the Episode: Overview of the episode's theme: A metaphorical sailing journey through personality development. Objective of the episode: To take listeners on a journey of discovery through the visible and hidden aspec…
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Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
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32:55After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…
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Podcast Episode: Light and Creative Performance Introduction Welcome to creative mind gymnastics, where we explore the fascinating interplay between natural light, creativity, and the depths of philosophical contemplation. In this episode, we dive into the profound connection between natural light, the circadian rhythm, and philosophical considerat…
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Music: Stress Relief and Boosting Creativity
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4:43
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4:43Podcast Show Notes for "Unlocking Creativity and Conquering Anxiety with Music" In the "Unlocking Creativity and Conquering Anxiety with Music" podcast episode, the focus is on how music transcends cultural boundaries, aids in stress relief, and enhances creativity. It discusses the impact of various musical styles on the mind and body, highlightin…
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Rediscovering Physical Presence in the Digital Age
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3:36In this episode, "Rediscovering Physical Presence in the Digital Age," we explore the challenges of staying connected to our physical selves amidst the constant distractions of digital life. We discuss strategies to shift focus from digital to physical awareness, methods for dealing with external influences, and techniques to strengthen self-awaren…
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Energizing Wednesdays: Beating the Midweek Slump
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4:47
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4:47In this "Mid-Week Motivation" episode, we explore the midweek slump, examining its psychological and physiological aspects. Featuring inspiring quotes and discussing the roles of willpower and habit, we offer practical tips for re-energizing your Wednesdays. The episode also touches on cultural approaches to the midweek challenge, concluding with a…
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Title: Creative Mind Gymnastics - Overcoming Self-Doubt - from Steffen Rolla Episode Summary: In this insightful episode of "Creative Mind Gymnastics," we delve deep into the common and challenging issue of self-doubt. Our discussion explores how these inner voices question our abilities and worth, creating significant barriers in realizing our dre…
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Welcome to "Creative Mind Gymnastics The Art of Surviving," the podcast that turns your start-of-the-week blues into bursts of motivation! In this episode, your hosts Susanne and Steffen Rolla dive into the all-too-familiar feeling of Monday fatigue. Discover transformative strategies to shift your mindset, make Mondays exciting, and fill your week…
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Statement about our slogan "The Art of Surviving"
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2:53Welcome to our latest podcast episode, where we delve into the powerful message behind "The Art of Surviving," the slogan that encapsulates the essence of the Creative Mind Gymnastics (CMG) program. This episode will explore how CMG addresses the unique challenges of our era and emphasizes the need for courage and creativity. Key Discussion Points:…
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CMG - Your Path to Creativity, Mental Fitness, and Well-being
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2:18Explore the Comprehensive Development Program for a Changing World Creative Mind Gymnastics (CMG) is a holistic development program aimed at harmonizing creativity, mental fitness, and physical well-being. In an era of constant change, globalization, and digital challenges, CMG provides a pathway to rediscover and strengthen your authenticity in a …
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Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
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28:59
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28:59Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…
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Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
28:21
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28:21Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…
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Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
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34:07Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …
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Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
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21:10Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…
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Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
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26:53When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…
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Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
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21:38Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…
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Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
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30:29When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…
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Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
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30:19In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…
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Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
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39:01Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work w…
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Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
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31:36In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches br…
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Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
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36:27In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a …
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Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
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29:39In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in t…
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