Hi, we’re Chrissy and Ryan McCrary, spouses and business partners running a coffee shop and bar in Greenville, SC called Mountain Goat. We’re here to bring you along for the roller coaster of running a business together. We’ve experienced firsthand the loneliness of running a business - even together. We’re here to help you feel less lonely in your journey. Whether you run a business with your partner, on your own, or are just thinking of starting your journey. Join us for a behind-the-scene ...
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Ep. 68/ Counselor Tips for Business Ownership, How to Stay Sane in your Mind and Regulate your Body
31:09
31:09
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31:09Running a business can be rocky at times, with extreme highs and lows all in a single day, (maybe even within an hour)! In this episode, Chrissy sits down with Kathryn Short, co-owner and co-founder of Reedy River Counseling and a Licensed Professional Counselor, to discuss the mental and physical toll of entrepreneurship. They explore practical st…
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Ep. 67/ Copy Our Simple Content Calendar for Small Businesses
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15:50
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15:50Join Chrissy for a quick episode on how Mountain Goat keeps content simple and manageable and keeps people coming in the door for more coffee, beer, and waffles! With so much happening behind the scenes, they needed a calendar that made sense without adding extra work. Chrissy shares how dividing social media tasks among the team helps and the best…
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Ep. 66 – Southern Crafted Shutters: Shutters Aside (Get It?!), This One’s Packed with Wisdom for ALL Businesses.
44:12
44:12
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44:12If you think running a shutter business sounds boring, Adam and Kristin are here to prove you so wrong. These two started out building and selling barn doors, but when shutters stole the show, they went all in—and haven’t looked back. In this episode, they share their wisdom on trial and error, team building, and making bold business moves by jumpi…
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Ep. 65/ Artificial Intelligence: It Will Change Your Small Business in 2025—Make Sure It’s for the Better
29:51
29:51
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29:51AI in Small Business: Hype or Help? Ryan breaks down the basics of artificial intelligence in a quick "AI for Dummies" lesson, making it easy to understand if you haven’t kept up. Then, Chrissy and Ryan dive into how AI is impacting their coffee and waffle business. While robots won’t be making lattes at Mountain Goat anytime soon, they share how t…
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It’s not that serious—but even after 6.5 years of running a business, tough learning moments still happen. In this storytelling episode, Chrissy shares a challenging day at Mountain Goat when she had to face the chaos with her team. As a couple running a coffee and waffle shop, they know every day brings unique lessons and opportunities to grow—bot…
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Ep. 63/ Marco Suarez, Methodical Coffee: Multi-Location Expansion Timing, Money, Challenges, & Lessons
44:30
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44:30In this episode, Chrissy chats with Marco Suarez, one of the three owners of Methodical Coffee, Greenville, SC based Roaster and Coffee Shop about what it’s really like to open a second, third and (almost!) 4th brick-and-mortar location. Marco shares how they figured out it was the right time to expand, the financial and market factors that went in…
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Ep. 62/ A Peek Behind The Curtain: 2024 Numbers Recap-What Sold, What Worked, What Ruled.
30:46
30:46
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30:46Ever wonder what makes a business tick behind the scenes? Join Chrissy and Ryan as they spill the beans on this episode all about 2024—sharing the top-selling items, the email subject line that made customers click, and other insider secrets you won’t find anywhere else. Whether you’re looking for actionable tips to boost your own business or just …
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Ep. 61/ Rick Bryson, Branding Professional: What is Branding, When and How to Rebrand, Branding on a Budget
46:12
46:12
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46:12Chrissy sits down with Rick Bryson, Creative Director at Cargo, a full-service marketing agency in Greenville, SC, to explore the essentials of branding. This episode pairs perfectly with our discussion on marketing (see Ep. 59 with Jeremy Elrod) since branding and marketing are often confused—but they’re not the same! Rick offers invaluable advice…
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Ep. 60/ BEST of for Chrissy, 2024: Book, Movie, Podcast, and more!
13:32
13:32
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13:32In this solo episode, Chrissy discusses what she loved in 2024 and that made her year better in all the different categories. This is a fun, quick listen to get some suggestions for your personal & business life and to get to know a little bit more about what inspires her! Come be friends with Chrissy! website: www.partnerpartners.net insta: @busin…
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Ep. 59/ Jeremy Elrod, Marketing Expert: Does Marketing = Social Media?, Keeping Up with Trends, How To Spend Your Limited Marketing Budget
51:32
51:32
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51:32Chrissy sits down with Jeremy Elrod, Owner and Business Coach of The Candid Entrepreneur, Owner and Idealist at Ideal Scenario, and co- founder of Common Pops to chat all things marketing. Jeremy's career path has given him a wide and deep marketing education which you'll quickly find by listening to this episode and taking in all of the tangible m…
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Statice & Greenville Outdoor Living: The Bunns Balance Running two Businesses Separately, but Very Much Together.
45:02
45:02
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45:02The first episode of this kind: an interview with a couple who each run their own business, but share an office, ideas, and their family! Chrissy and Ryan sit down with Suzie Bunn and Steven Bunn to discuss everything from how to communicate with each other when you're each growing a new business, the ways they help each other out through brainstor…
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Three Questions to Stir Up Gratefulness for your Business
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15:32
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15:32It's easy to think of all the parts of your business that make your life harder, but what if you took the time to think about what your business has brought you that makes you feel thankful? Join Chrissy as she guides you through the three questions that will lead you to feeling more grateful around your business. This episode leads you down a path…
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Be a Fly on the Wall: What's Not Working on our Podcast.
19:58
19:58
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19:58Chrissy confronts Ryan with a surprise conversation about the future of the podcast that he never saw coming. We discuss the ways our podcast has worked well and what we're going to do differently moving forward. Learning to pivot in a business is an important skill to have and we're employing this skill as we move forward with our podcast. To brea…
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Small Business Finances from a CPA: The Pigs Get Fat, the Hogs Get Slaughtered.
37:05
37:05
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37:05Scott Karr, Mountain Goat's CPA, sits down with Chrissy to offer his time and wisdom with small business accounting. We discuss everything from what expectations you should have of a CPA, how to avoid tax problems, and biggest mistakes small business owners make with their finances. This is a must listen for any small business owner because the pra…
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Rabbit Crest Farms: Farmer Florists, Hot Sauce to a Full Farm, A Power Point Business Plan, and Volunteering to Learn.
45:25
45:25
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45:25Sarah and Elijah Kivett own and operate a small organic, no-till farm near Greenville, SC that has grown from 20 to 100 fifty foot beds in a little over a 2 year span where they grow vegetables and flowers that are sold at local farmer's markets and through u-pick opportunities on their farm. We discuss many topics in this episode including selling…
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Counseling-ish 2: The Deep Marital Dynamics of Running a Business Uncovered.
44:30
44:30
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44:30Chrissy and Ryan are back at it with one of their best friends and pastor, Lee McDerment. We clarify early on that Lee is not a licensed counselor, so do not treat this information as such, but it could be useful to hear. The questions of "how is your soul?" and "what do you rate your marriage from a 1-10?" are answered and picked apart and we prob…
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Q4: Make it the Best Quarter of the Year with these Strategies to Maximize Profit.
20:31
20:31
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20:31Chrissy and Ryan chime in with some plans and ideas for how to end 2024 with a bang. We discuss pending price increases, capitalizing on the holidays, merch plans, email marketing, and social media. The end of the year feels like a sprint, but with proper planning it can be your best quarter of the year. Join us in discussing our plans and make som…
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Hurricane & A Small Biz: Our Story, the Aftermath, and Moving Forward
27:32
27:32
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27:32A serious storm hit the southeast United States late September leaving some people and businesses in a really bad place. Parts of Western North Carolina, about an hour north of us, fully lost their buildings, but for us, we lost power for a bit over a week which means we lost revenue for over a week. That’s a big hit for a small biz and we discuss …
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The Daisy, a Husband and Wife Owned Restaurant in Santa Barbara, California: Naming a Restaurant, Learning to Trust Yourself, and Falling into the Restaurant Business.
47:20
47:20
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47:20Dominic and Carmen started as friends who liked to sit together at parties in Los Angeles and after much time (8 years!) fell in love and got married. They decided to take a year sabbatical in Scotland where Carmen first began to discover her love for cooking. Dominic began courses to learn the business side of running a restaurant and they started…
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Watershed: Rent or Buy for your Business, Advantages of Using a Broker, The Whole Process of an Idea to a Physical Space, Selling a Business
41:52
41:52
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41:52Today we're joined by Joseph Fuduric and Cameron Smith of Watershed, a commercial real estate broker that supports independently owned businesses by providing a personal and friendly approach to buy, sell + lease commercial real estate in Upstate SC. We hit them with all the small biz questions about renting versus buying a property, the process of…
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Another Round: New Business Follow up Episode! Pivots, Marketing, Challenges, and Looking Forward.
45:56
45:56
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45:56Our first ever repeat guests, Corinne and Cory Wickline, join us to chat about Another Round- their disc golf shop and taproom which opened in Greenville, SC in April 2024. We first chatted with them 3 weeks into their business, and now we're following up with them 6 months into owning and operating their business. Their perspective is interesting …
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Join in on this fun episode with Chrissy and Ryan as we play the classic game of Would You Rather, but with questions about our business. Both Chrissy and Ryan prepared would you rather questions in advance to surprise the other one which led to some solid debates on the answers. This is a good one to listen to not feel alone in the struggles you h…
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Lumineux Chocolate: Two Culinary Grads, Virtual Chocolate Tastings, The Process of Chocolate, Adding an Additional Brand
42:29
42:29
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42:29Ben and Becca Snyder started their ethically sourced chocolate business in 2020 after falling in love with chocolate and seeing a hole in the Greenville market. They were discovered when Ben went on a podcast, The Pitch, and talked about Lumineux Chocolate which was a huge stepping stone for their growing business which started out of their apartme…
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The Three Hardest Business Lessons We've Learned and Mindset Hacks When These Challenges Arise.
24:15
24:15
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24:15Join Chrissy and Ryan on this duet episode where we discuss the three hardest lessons we've learned in our business and the mindset hacks for each challenge. We talk about being liked, other people, and how to solve problems. This is a good listen for anyone who has had challenges in their business or will have challenges (which is everyone!) so I …
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Victory Garden Studio: 2 Artists Running 1 Business, Making Creativity Your Job, Setting Your Business Prices.
47:59
47:59
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47:59Jesse and Carissa Bowser got to know each other over late night drawing sessions on their college campus and then long story short- one day Jesse declared he would marry Carissa. Their relationship started based on their shared love of art and they've now transitioned into working together full-time making art. Victory Garden Studio, their business…
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Cope & Crew Landscaping: Have the Confidence in Yourself, Why You Should Have a Business Burner Phone, Good Cop Bad Cop, Kissing at Lunch.
48:02
48:02
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48:02From dabbling in construction to running a full blown company providing full service exterior design projects and weekly landscape management, Stephen and Cindy are out here growing a business well as a couple. After a failed high school relationship, they rekindled the flame in college and it was the fast track to marriage at that time. Their most…
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Five Tactics to Stay Top of Mind for your Customers: Where We've Seen Success!
21:19
21:19
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21:19Nowadays, the options are plentiful for any type of business and we all have the equal playing field of the internet. So how do we make sure our customers are thinking about us when they think about our industry? In this episode, Chrissy and Ryan discuss 5 tactics to make sure you are at the top of your customer's minds. These will apply to any ind…
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Non-profit or For-profit? How to Start Both and What to Expect.
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41:27
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41:27This week Chrissy interviews Ryan about starting a non-profit. What is it? What isn't it? Why should you do it? Why shouldn't you? We'll help you understand how Mountain Goat works and where it came from, as well has Ryan's journey starting, growing and leading a non-profit, all the way to no longer leading a non-profit. insta: @businesspartnerpart…
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Three Tricks To Combat Envy in Business: Learn Their Story, Work on Your Own Business, and Seek Truth.
22:36
22:36
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22:36Is it okay to be envious of another business? Or jealous? Are they the same? We don’t really know, but today Chrissy and Ryan are diving into an episode with some major mindset tips that can be used when you're getting caught in that comparison trap or wanting what another business has. This is a good episode to listen to if you feel like you’re th…
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Why Travel Matters for your Business: Inspiration, Clear Minds, and What We’re Taking from our Most Recent Travels.
15:09
15:09
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15:09Ryan and Chrissy pop in for a quick episode from vacation in Kiawah Island, South Carolina to talk about how travel and getting a break from your business can bring inspiration that you could never attain by staying at home and just working in your business. The ability to have time away and afford travel is certainly a privilege, but if you’re abl…
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HOW TO: Impress with Karaoke AND your Business Website.
18:29
18:29
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18:29Join Chrissy on a solo episode today with some life learned lessons about how to sing karaoke, choose your karaoke song based on the crowd, and which songs are on the ‘DO NOT SING’ list. Then transition very smoothly into the conversation about our most recent website rebrand using Squarespace. Chrissy lays out everything your website should have a…
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The Coffee Episode: Equipment, Cupping, Blends, Grinding, and What You'll Need to Start!
36:47
36:47
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36:47Ryan and Chrissy describe their journey to caffeine (and how Starbies has single handedly made kids start drinking coffee at an early age!!). This dining room table episode dives deep into the specific equipment we use for our shop, why we think it's important to make our own syrups, and how we decide seasonal drink menus. Ryan chats about his cupp…
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Our Cutest & Most Loved Guests Yet: Running a Small Business as a Family.
26:34
26:34
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26:34Today we have two special guests on the show- our children, Mae (8) and Bert (6). We think it's important to involve them in our lives, business, and podcast! They have been watching us work on this podcast for almost a year and were ready for their moment in the spotlight. They prepared some questions to ask us (some appropriate, some not) and we …
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One Important Tip to Share this Week. But also, How We're Making Our Business (and Podcast) Work For Our Family.
15:31
15:31
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15:31Join Ryan for a (quick) solo episode this week. We share a couple ways we're making our business - and podcast - work for our family this summer. And one, hot tip that's a free unlock to any business. Also, Chrissy will be back with Ryan next week (PTL) insta: @businesspartnerpartners website: www.partnerpartners.net…
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Why Consistency is Key and How it Affects Your Biz: Confessions and How to Keep Going without External Validation
29:53
29:53
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29:53Chrissy and Ryan bring all their thoughts on consistency and why it's important for a podcast, a business, and how it applies to getting mentally strong for many areas of life. We share some ways that having the zoom out approach on your business can help you stay consistent and why using data instead of feelings is more helpful when making big dec…
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How to Avoid (Handle) Burnout: Six Steps to Survive it & Thrive (through) it.
20:25
20:25
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20:25Join Chrissy on this solo ep about how to handle seasons of burnout. We discuss practical tips and mindset shifts to learn how to cope and make it out on the other side. Burnout is coming for you, but it doesn't have to take you down. Tune in! insta: @businesspartnerpartners website: www.partnerpartners.net…
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Amend Market: The Story of a Sustainable Refill Shop, Pop-up Shop to Porch Refills to Brick and Mortar, Growing a Business That’s a New Concept for the Public
51:30
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51:30The story of Kendall and Dave Daly, the couple behind Amend Market, a sustainable plastic free refill shop located in Greenville, SC, may seem like a classic Romeo and Juliet tale: a Sustainability Coordinator and an Exxon Employee. Kendall’s family taught her the love for nature, which she eventually translated into a passion for sustainability in…
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Summer Reading for Business Owners: How to Spend ALL of Your Time as a Business Owner, Drowning in Opportunity, Taking the Time to Learn, and is Whining a Good Thing?
35:14
35:14
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35:14The “Summer Reading Series” kicks off with Chrissy and Ryan discussing a book that is jam packed with short pieces of advice and storires for any business owner or entrepreuner. They break down some of the big points including the controversial opinion of this author who says that you should be working 24x7x365 on your business, what you should act…
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Another Round: A BRAND New Biz, Fun, Firsts, and Frisbees.
47:13
47:13
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47:13Corinne and Cory Wickline aren't just regulars at Mountain Goat, they are business owners in the very early days of opening a franchise of a business called "Another Round." What is that you may ask? Well, it started in Charlotte, NC and it is centered around the game growing in popularity- Frisbee Golf. Another Round is a community hub for frisbee…
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Long Distance Relationship: Ryan Zooms from India, Dynamics of a Traveling Partner When Owning a Biz, Learning How to Not Word Vomit.
30:09
30:09
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30:09This special edition episode is a zoom call between Chrissy and Ryan who is 9.5 hours in the future in India. We discuss what it's like operating a business when one partner is out of town, how the days look different, what Ryan stresses about from abroad, and how Chrissy has to actually process her emotions before verbalizing them. How lame. We di…
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Hollowed Earth Pottery: Pottery for All, Art as a Business, Knowing Your Turf, One Try isn't a Success or a Failure.
48:51
48:51
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48:51Mark and Sarah Batory may have gone to high school together, but their real connection began on Facebook (thanks Marky Z!). In this episode you'll hear the beautiful story of Mark and Sarah moving to Wisconsin for grad school two weeks after getting married, but ending up working at a pottery studio and learning how you can take studio art and make…
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2024 Business Trends: What's Profitable, What's Popular, and What Businesses Are Doing To Get More Customers.
37:30
37:30
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37:30Chrissy and Ryan give their take on what's working so far in 2024 from people's drinks of choice to members programs, to how companies are using technology in their business. They even generate some ideas mid-recording for what to do differently at Mountain Goat! This casual conversation will surely leave you with at least one take away or one gigg…
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Scouts Doughnuts: An Integrated Personal and Business Life, Photography to Doughnuts, Feeling Restless, The Dreamer and The Builder
53:01
53:01
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53:01JP may have been Ryland's 'safe bet' when they met and became friends in college, but their friendship grew and they both realized they were meant for each other. As newlyweds, they learned to love customer service and the beginning stages of a small business through volunteering at some of their friends' brand new brewery (for tips!). After moving…
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Chrissy Takes The Mic: Career Path to Mtn Goat, Being a Working Mom, Tips for Managing It All.
33:51
33:51
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33:51Chrissy is a mom and Chrissy is a business owner but is one more important than the other? This is a question that you must answer for yourself, but in this ep you’ll hear about Chrissy’s thoughts around work as identity, deep playground thoughts, and tips for how to manage the mental load of motherhood and business. An easy listen and great insigh…
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The Herlongs: Real Estate is a Family Affair, What You Must Do to Make Your Business Better, Turning Negativity Into Drive.
52:10
52:10
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52:10Joan Herlong plans to one day be the ‘dusty figurehead’ of her real estate company, but until that day she will be defying everyone’s expectations of her to propel her company, Joan Herlong & Associates Sotheby’s International Realty, to set the standard for luxury real estate in upstate South Carolina. She tells the story of how William, her husba…
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Tangible Ideas on Hiring for your Small Business: Core Values, The Whole Process, Learning from Mistakes.
37:28
37:28
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37:28This episode goes over the Mountain Goat Hiring Process from application to hire. Chrissy and Ryan discuss the insight they've gained from hiring for a non-profit outdoor organization, a for-profit climbing gym, and a for-profit coffee shop and bar (Mountain Goat as it is today). If you are in a position to hire in any capacity, I know you'll have …
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The Bakers: Want to Start a Hostel Abroad? Want to Start a Coffee Shop and Roastery Domestically? They've Done Both.
49:04
49:04
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49:04David and Sarah Baker met in Boy Scouts as kids and although they took turns (that didn't align) being interested in each other, they finally got together in college. Soon after graduation, the moved to Prague, Czech Republic to open a hostel where they would live and work for five years and eventually have their first child. A barista competition …
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Anonymity: Our Coffee Shop Customers' Secret Questions
35:54
35:54
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35:54Who knew setting up a private text number would lead to so many great discussions!? Warning: this episode does not have a lot of meat or 'key takeaways,' just Ryan and Chrissy discussing what people have anonymously texted into Mountain Goat. Whether relationship advice, what they should eat, or if they should take a nap or exercise, we have all th…
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Ryan Alone With His Thoughts: Community, Magic, and Doing the Right Thing
28:06
28:06
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28:06This week Ryan goes rogue on his own. Join him for a solo episode that Chrissy couldn't censor as he unpacks his perspective on Mountain Goat. From creating community, to creating magic, to making the right decision and saying no to things. Ryan also wanted to thank all the current staff: Georgia, Grace, Joy, Kara, Kira, Kate, Casey, Lauren, Maddie…
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Avryn Co. : A Small Business in 6 Days, Building Social Media Community, & Begrudgingly Spending the Money for your Biz.
50:20
50:20
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50:20Sean and Kate Gaffney met in line at a concert (rom com?) and were engaged in less than nine months. After having two kids together, Kate recognized a problem and wanted a solution- so she created it. She imagined being able to carry her kids and/or hold their hands and also be able to stylishly and comfortably carry her keys. From the moment they …
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