The Basic B Podcast is bringing back the basics! Connection, intention, & implementation. It’s the weekly show 6-figure entrepreneurs turn to to help them make sense of the MOST confusing organic marketing strategy: SEO. Hosted by the Queen of SEO, Brittany Herzberg, this podcast vibe is fun, sassy, and conversational—thanks to a mix of solo & guest interview episodes! Eager to grow your reach without losing sleep? Market your business without stressing? Ready for someone to shoot it to you ...
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The International Monetary Fund is a powerful global economic force, often operating with Vulcan-like logic. But are their policies genuinely serving the needs of all nations? Join us as EVA and Davin unpack IMF Policy as we challenge the cold, hard calculations of traditional economic models and advocate for a more human-centred approach. We'll leverage the power of AI to analyze IMF documents and research, cutting through the jargon and making complex economic issues accessible to everyone ...
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Welcome to the Isthmus Forum podcast. The Isthmus Forum offers thoughtful, straightforward investment insights discussed in a roundtable format with various members of the Isthmus Partners team.
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Podcasts from the Universities in Revolution and State Formation Conference, which took place on June 5-6, 2015 in UCD Newman House. The conference brought together a diverse cross-section of international scholars to discuss the Irish university experience of revolution as an important case study in the context of European and global settings. This project was funded by an Irish Research Council New Foundations Award and by University College Dublin Decade of Centenaries Award. Podcasting w ...
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SOIC's podcast is here! Listen to the audio format of our content on YouTube on the go.
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Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy. This study unit is just one of many that can be found on LearningSpace, part of OpenLearn, a collection of open educational resources from The Open University. Publish ...
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The mission of Veteranology is simple: Help veterans leaving active service experience healthy and fulfilling transitions into the civilian world. This is done by interviewing veterans who have found success in their new life outside of the military, individuals who have created service organizations and non-profits that serve the veteran community, and professionals deeply integrated into the backdrop of veteran life, such as doctors, lawyers, and case workers.
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Models are mechanisms for communication. This unit looks at what a model is and what the process of modelling is about. The techniques discussed here are applicable to a wide range of systems and have one thing in common: they are all commonly used diagramming techniques. The five techniques are: data flow diagrams, use case modelling, activity diagrams, entity–relationship diagrams and state machines. This study unit is just one of many that can be found on LearningSpace, part of OpenLearn, ...
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Hello Actual PT Nation! Join Troy and Taylor as they tackle the world of physical therapy and health care using clear explanations and evidence-based information. You can expect topics ranging from the basics of how different joints work and the things that can go wrong with them to the many aspects of American healthcare. All, from a physical therapist's perspective. The goal of this podcast is to educate and share knowledge in an approachable format for all people. Always refer to a medica ...
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Past speeches and talks from the Black Hat Briefings computer security conferences. The Black Hat Briefings USA 2006 was held August 2-3 in Las Vegas at Caesars Palace. Two days, fourteen tracks, over 85 presentations. Dan Larkin of the FBI was the keynote speaker. Celebrating our tenth year anniversary. A post convention wrap up can be found at http://www.blackhat.com/html/bh-usa-06/bh-usa-06-index.html Black Hat Briefings bring together a unique mix in security: the best minds from governm ...
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Past speeches and talks from the Black Hat Briefings computer security conferences. The Black Hat Briefings USA 2006 was held August 2-3 in Las Vegas at Caesars Palace. Two days, fourteen tracks, over 85 presentations. Dan Larkin of the FBI was the keynote speaker. Celebrating our tenth year anniversary. A post convention wrap up can be found at http://www.blackhat.com/html/bh-usa-06/bh-usa-06-index.html Black Hat Briefings bring together a unique mix in security: the best minds from governm ...
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What separates a good anime from a great anime? Why do some animes stick with us long after we’ve watched it? Welcome to “The Workshop”! We’re Emily and Kris, two friends from high school and now aspiring writers, and in this podcast, we discuss and deconstruct storytelling elements in some of our favourite animes.
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If you are an expert who needs to persuade others who do not share your technical background, this podcast is for you. One of my biggest frustrations is seeing people with great ideas not get the traction they should. I invite you to meet an incredible group of experts. They share how they have engaged others at the top, their peers, direct reports and outsiders in complex ideas. Scroll down to find actionable insights to help you cut through in your own world.
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Bringing Intention to Your Client Experience w/ Gisell Paula
36:30
36:30
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📲 Text me! (Seriously—just click this) You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan for the good? Yay! You’re going to love this conversation with Gisell …
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Branding + Mind-Body-Spirit Connection w/ Erin Davis
33:17
33:17
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📲 Text me! (Seriously—just click this) You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin shares how a strong brand strategy supports marketing on days you’re just not f…
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📲 Text me! (Seriously—just click this) Admittedly, I’m not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEO’s as they solidify their SEO basics, which is why I’m so grateful to have SEO pros lik…
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How to Prioritize Tasks to Improve SEO w/ Sarah Light
21:50
21:50
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📲 Text me! (Seriously—just click this) Knowing what to tasks to prioritize in order to improve your SEO sounds… daunting. (I felt the same way when I jumped into SEO!) For those of us (🙌) with never-ending to do lists—both personally and professionally—adding something else like SEO doesn’t sound appealing in the least. Well… that’s before you hear…
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SEO Q+A & Benefits of SEO Optimization w/ Laura Litwiller
31:14
31:14
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📲 Text me! (Seriously—just click this) There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email list—the list goes on & on. And that’s exactly why I want to introduce you to Laura Litwiller! She’s a Career Co…
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📲 Text me! (Seriously—just click this) You’re wondering what exactly this SEO & Grow group coaching experience is all about & what to expect—and I’m here to tell you! In this quick lil solo episode, I’m taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to jo…
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SEO Case Study Copywriting & Tracking Metrics w/ Erin Ollila
45:12
45:12
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📲 Text me! (Seriously—just click this) Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! She’s sharing the best ways to use case studies for your busines…
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Fifty Years of Failure: A Deep Dive into the IMF's Impact on Africa
19:18
19:18
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This episode unpacks the ActionAid 2023 report that examines the International Monetary Fund's (IMF) impact on African development over the past fifty years, arguing that the IMF's neoliberal economic policies, particularly austerity measures, have stifled economic growth and worsened living conditions for millions of Africans. The briefing highlig…
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Uncovering a Culture of Silence at the IMF 2: Decision-making failures
8:06
8:06
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The International Monetary Fund: a global financial powerhouse. But who are the people behind the policies, and how do their internal struggles impact the world stage? In this episode, EVA and Davin expose a culture of silence within the IMF, where whistleblowers are silenced, and employees fear speaking truth to power. Drawing on historical analys…
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Uncovering a Culture of Silence at the IMF
11:43
11:43
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This episode explores a bombshell report that exposed a culture of unethical conduct and retaliation at the International Monetary Fund (IMF). The report, prepared by an external panel led by Jens Weidmann, was commissioned in the wake of a controversy surrounding the appointment of Kristalina Georgieva as Managing Director. The Weidmann Panel’s fi…
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Authenticity, Hypnosis, & Entrepreneurship w/ Leo Max
35:38
35:38
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📲 Text me! (Seriously—just click this) What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first time you’re hearing about hypnotherapy, I hope you’ll stay & join me in th…
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Transform Your Money Mindset w/ Natalia Benson
41:05
41:05
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41:05
📲 Text me! (Seriously—just click this) Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would know—I’ve done this with support from Natalia Benson & her MWMM membership! Finding a money mentor who spoke my langua…
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How to Find the Fun in Marketing w/ Latesha Lynch
32:56
32:56
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📲 Text me! (Seriously—just click this) Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based …
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How to Use Social Proof for Launches w/ Grace Fortune
31:05
31:05
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📲 Text me! (Seriously—just click this) Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s s…
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Best Practices for Social Proof w/ Chantelle Andercastle
33:34
33:34
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📲 Text me! (Seriously—just click this) Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you ma…
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Why Your USP isn’t Enough to Get You Booked w/ Belinda Weaver
29:41
29:41
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29:41
📲 Text me! (Seriously—just click this) Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to he…
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How to Design the Best DIY Website w/ Rebekah Read
14:48
14:48
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📲 Text me! (Seriously—just click this) If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch…
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Networking Events as an Introverted Entrepreneur w/ Angela Tan
29:25
29:25
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📲 Text me! (Seriously—just click this) As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel pla…
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Walkthrough of SEO Mentorship w/ Brittany Herzberg
6:55
6:55
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📲 Text me! (Seriously—just click this) SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do! With this episod…
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This is why you should not smoke Actual PT nation! Keep them lungs strong! 💪By Taylor Flocken, Troy Lind, and Mohammed Khaled
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Email Marketing Mistakes to Avoid w/ Allison Hardy
36:26
36:26
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📲 Text me! (Seriously—just click this) Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how l…
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Welcome to an Actually Round Table ACTUAL PT NATION!! Where we just complain about the problems we are facing as healthcare professionals. P.S. this is NOT motivationalBy Taylor Flocken, Troy Lind, and Mohammed Khaled
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Storytelling in Email Marketing w/ Breanna Owen
31:11
31:11
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📲 Text me! (Seriously—just click this) Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to in…
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SEO Tips for Instagram w/ Attaliah Strubel
34:49
34:49
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📲 Text me! (Seriously—just click this) If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from socia…
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Authenticity in Social Media Marketing w/ Jera Bean
36:15
36:15
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📲 Text me! (Seriously—just click this) The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this…
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Hello fellow Olympians! Fight any octopi lately??? Well if you have (or have not) tune in to hear the benefits of cupping and what the research says!!! - disclaimer: not affiliated with any fan company but wish we were.By Taylor Flocken, Troy Lind, and Mohammed Khaled
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Social Media Marketing, Blogs, & SEO w/ Kristina Hall
40:32
40:32
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📲 Text me! (Seriously—just click this) Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a…
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SEO Audit Report Example (Video & Audio Tour)
11:51
11:51
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📲 Text me! (Seriously—just click this) This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my w…
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Digital Marketing Without Social Media w/ Robyn Graham
36:31
36:31
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📲 Text me! (Seriously—just click this) Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging work…
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Mission, Vision, & Life Updates at Copy by B.®
6:39
6:39
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📲 Text me! (Seriously—just click this) After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates! With this episode you’ll be able to: Learn what big life changes have taken place. Uncover how Brittany does SEO differently—and who she…
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Feminine Leadership & Business Energetics w/ Raechelle Embrey
43:01
43:01
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📲 Text me! (Seriously—just click this) Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learni…
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📲 Text me! (Seriously—just click this) Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you…
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📲 Text me! (Seriously—just click this) If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we menti…
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📲 Text me! (Seriously—just click this) There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & h…
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Blogging with SEO for Visibility & Growth w/ Dolly DeLong
34:34
34:34
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📲 Text me! (Seriously—just click this) Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Do…
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How to Turn an Email into a Blog Post w/ Breanna Owen
25:09
25:09
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25:09
📲 Text me! (Seriously—just click this) I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A…
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📲 Text me! (Seriously—just click this) Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what La…
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Walkthrough of DFY Offers w/ Brittany Herzberg
10:26
10:26
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📲 Text me! (Seriously—just click this) It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The en…
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The Best CRM: HoneyBook vs Dubsado w/ Colie James
37:26
37:26
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📲 Text me! (Seriously—just click this) The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episo…
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Guided Tour of the Blogging w/ SEO Email Course
11:55
11:55
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📲 Text me! (Seriously—just click this) One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SU…
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Copywriting: Business Basics + Best Practices w/ Sara Gillis
37:37
37:37
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37:37
📲 Text me! (Seriously—just click this) I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom…
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[Quick Win] How to Submit a Sitemap to Google Search Console
7:31
7:31
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📲 Text me! (Seriously—just click this) Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable.…
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Sitemaps & How to Find a Good SEO Expert w/ Samantha Mabe
32:43
32:43
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📲 Text me! (Seriously—just click this) Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s …
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What’s Possible When You Improve Your SEO
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11:45
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📲 Text me! (Seriously—just click this) Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how t…
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The Best Way to Learn SEO in 2024 w/ Matt Diamante
34:15
34:15
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📲 Text me! (Seriously—just click this) The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Dia…
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How Justin *Finally* Got Headlines w/ Personality *and* SEO
19:40
19:40
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19:40
📲 Text me! (Seriously—just click this) If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this… In this fan favorite …
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Hello ACTUAL P.T. NATION. We are back to tell you all the things about the Achilles. The do's. The dont's. And the nonsense in between. Enjoy!!!By Taylor Flocken, Troy Lind, and Mohammed Khaled
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[Quick Win] Image Optimization for Blogs & Podcast Guest Headshots
12:51
12:51
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📲 Text me! (Seriously—just click this) Image optimization—I’ve been hinting at this episode for a long time, friend! And I’m finally here to give you the goods. I’m sharing my very own 3-step process along with my favorite time-saving tools—and—an in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether y…
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Accessibility in SEO & Podcast Marketing w/ Erin Perkins
38:36
38:36
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📲 Text me! (Seriously—just click this) You’ve heard of accessibility, but what about “digital accessibility?” It’s something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibility—it’s NOT optional. We’ve got to start implementing best practices. And Erin…
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Figure Out Who You are & Do it on Purpose
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12:00
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📲 Text me! (Seriously—just click this) This week we heard from Sarah Weiss on what it’s like to be on this entrepreneurial journey—and what personal growth looks like for business owners. So today, I want to highlight the importance of figuring out who exactly you are at this point in your life. Because you are special, you are talented, you are ex…
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