Best Carl J. Cox Podcasts (2025)

1
Focus on Quality Leads for Sustainable Growth 3:30

18h ago3:30

3:30

Scalable marketing starts with alignment and quality leads. In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, discusses how to create marketing systems that drive sustainable growth. Learn how to align sales and marketing teams, use customer insights to refine your messaging, and focus on…

1
How to De-Risk Purchase Decisions in Marketing 3:53

1d ago3:53

3:53

A scalable marketing process requires more than just great tech. On this episode of the $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, explains how to create marketing systems that engage your audience, build trust, and show consistent value. Learn how to: Build awareness, credibility, and trust with your audience. De-risk purcha…

1
How to Scale Marketing Using Strategic Goals 4:20

3d ago4:20

4:20

Scaling marketing isn’t about doing more—it’s about doing it smarter. On this episode of the $4M Strategies™ podcast, Frank V. Cespedes, author of Sales Management That Works, shares his approach to scalable marketing. Learn how to align your marketing and sales teams, make smart use of technology, and test your strategies for better results. Don’t…

1
You Need to Know: How to Build Scalable Marketing 4:16

4d ago4:16

4:16

Scaling a marketing process is critical for growing businesses, but it requires strategy and structure. On this episode of the $4M Strategies™ podcast, Behdad Jamshidi explains how to build a scalable marketing process by understanding your customers, defining clear processes, and using a mix of in-house and outsourced resources. Interested in beco…

1
The Magic Power of Service In Business & Life 33:49

4d ago33:49

33:49

What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "…

1
How To Diagnose Sales Problems Using 80/20 Principles 3:54

5d ago3:54

3:54

Are you spending too much time chasing the wrong leads? Perry Marshall, author of 8020 Sales and Marketing, reveals how to qualify buyers and focus on what matters most. In this episode of the $4M Strategies™ podcast, Perry introduces the five power disqualifiers that every buyer must meet and explains how urgency (“bleeding necks”) drives action. …

1
Hunters Are Key for New Opportunities 3:48

8d ago3:48

3:48

A strong sales backlog is key to your company’s growth and confidence. On this episode of the $4M Strategies™ podcast, Michael Wills discusses how to build a backlog by freeing up sales teams to focus on selling. He shares the importance of separating hunters and farmers, mapping your sales process, and eliminating non-selling tasks that distract f…

1
You Need to Know Top Tools for Scaling Sales 3:57

9d ago3:57

3:57

A scalable sales process starts with systems, metrics, and the right team. On this episode of the $4M Strategies™ podcast, Mark Podolsky shares his step-by-step approach to building a winning sales system. From hiring empathetic salespeople to tracking conversion metrics, Mark offers practical advice for setting your team up for success. Discover h…

1
Why Hunters Hate Busy Work—and How to Fix It 4:21

10d ago4:21

4:21

What makes a winning sales system? On this episode of the $4M Strategies™ podcast, Don Lindsey, CEO of Precision Machine Manufacturing, shares the strategies that helped him double his company’s value. Don dives into how to balance hunters and gatherers on your sales team, eliminate busy work, and create an outbound sales strategy that works in tod…

1
How to Lead Without Burning Out 30:21

11d ago30:21

30:21

Leadership isn’t about titles—it’s about impact. In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout. Key insights: ✅ Why most managers lack proper leadership training ✅ How to manage change…

1
How to Maximize Leads with Scalable Strategies 4:04

11d ago4:04

4:04

A scalable sales process requires more than just leads. In this episode, Michael Wills of Topline Solutions shares best practices for creating a robust sales system. From onboarding to lead scoring and training, Michael explains how clarity and preparation are essential for scaling your business. Tune in to learn how to map processes, identify gaps…

1
How to Stop Losing Deals: Tracking 3:30

12d ago3:30

3:30

Are your leads hurting your business? On this episode of the $4M Strategies™ podcast, Mark Osborne explains why many companies struggle to scale their sales processes. He shares how defining sales stages, tracking KPIs, and eliminating guesswork can help businesses close more deals and grow sustainably. Don’t miss Mark’s expert tips on building a s…

1
The Best Approach to Human-Centered Sales 4:33

15d ago4:33

4:33

Most sales processes rely on tactics and tools, but Brian Bogert takes a different approach. On this episode of the $4M Strategies™ podcast, Brian explains why true scalability starts with meaningful conversations and upfront agreements. By focusing on alignment and understanding decision-making processes, you can build trust and close deals withou…

1
How to Boost Sales with Systems and AI 4:19

16d ago4:19

4:19

How do you create a sales process that’s scalable and effective? Jason Cutter shares insights on building systems that allow your sales team to focus on human interaction while leveraging technology to handle the rest. In this episode, Jason explains why scalability isn’t just about AI or scripts—it’s about removing the tasks salespeople hate, so t…

1
How to Sell Your Business at the Right Time 4:14

17d ago4:14

4:14

Selling your business isn’t just about the numbers—it’s about timing, preparation, and mindset. In this episode of the $4M Strategies™ podcast, Lewis Schiff, Chairman of Birthing of Giants, breaks down the three factors that drive successful exits: your personal readiness, your company’s health, and favorable market conditions. Lewis also explains …

1
More Secrets to Scaling Profits Effectively 3:59

18d ago3:59

3:59

Are your Amazon sales profitable? Carolyn Lowe explains why understanding SKU-level economics is critical to sustainable growth. In this episode of the $4M Strategies™ Podcast, Carolyn shares how to: Optimize your product listings for higher conversions. Track key metrics to cut unnecessary costs. Drive profitability without increasing ad spend. 🎧 …

1
How to Find the Right Franchise for You 32:05

18d ago32:05

32:05

Franchising offers a proven business model, but is it the right fit for you? In this episode of Measure Success Podcast, Lance Graulich, a franchise expert who has helped build major brands like Wingstop and Krispy Kreme, explains how to evaluate, invest, and scale a franchise business. Key insights: ✅ The true costs and potential profits of franch…

1
How a Simple Phrase Defines Your Brand 4:40

19d ago4:40

4:40

A clear, memorable message can transform your brand. In this episode of the $4M Strategies™ Podcast, Dr. Michael Gerharz explains how to create a pass-along phrase—a concise statement that captures your brand’s core promise. Learn how to make your brand memorable, emotionally resonant, and easy to share. Subscribe and set notifications to our YouTu…

1
Why Millennials Value Strong Branding 4:16

22d ago4:16

4:16

Branding is no longer optional in the B2B world. In this episode of the $4M Strategies™ Podcast, Riaz Kanani, CEO of Radiate B2B, explains how a strong brand builds trust, boosts contract values, and attracts the right clients. Discover why B2B branding matters and how to stand out in today’s crowded marketplace. Subscribe and set notifications to …

1
How to Create Instant Credibility: Your Own Book 4:05

23d ago4:05

4:05

A book can transform your brand and business. In this episode of the $4M Strategies™ Podcast, Ben Gioia, author of Influence With a Heart®, explains how books create authority and drive opportunities. He shares tips to simplify the writing process and make sure your book speaks directly to your audience’s needs. Learn why books build credibility, a…

1
Secrets of the Reasons Branding Works 4:06

24d ago4:06

4:06

A strong brand goes beyond a great logo. It’s about how you connect with your audience and communicate your values. In this episode of the $4M Strategies™ Podcast, Steve Potestio, CEO of Harvester Talent, shares how businesses can create brands that leave a lasting impact. From leveraging social media to ensuring consistent messaging, Steve explain…

1
You Need to Know How Identity Shapes Success 42:27

25d ago42:27

42:27

Success isn’t just about working harder—it’s about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football. Anthony dives into: ✅ The importance of identity shifts for long-term success ✅ How dark work—the unseen effort—builds resilience ✅ The b…

1
You Need to Know: The Key to Differentiation 4:33

25d ago4:33

4:33

In this episode of the $4M Strategies™ Podcast, we explore the power of clear values with Matthew Pohl, CEO of Rewild Group. Matthew explains the key differences between brand values (your promise to customers) and core values (your promise to the team), and why this distinction matters. Discover how to define authentic values that represent who yo…

1
How to Create a Powerful Brand 3:54

26d ago3:54

3:54

What makes a brand truly stand out? Robert Nelson, CEO of Just Mystic Apparel, shares his simple yet powerful framework on this episode of $4M Strategies™. Learn the three steps that every business should master: Build brand guidelines to define your identity. Identify core styles or products that differentiate you. Use tech packs to maintain consi…

1
How To Franchise For 10X EBITDA 3:49

29d ago3:49

3:49

Franchising offers a unique path to scaling your business. In this episode of the $4M Strategies™ Podcast, Carl J. Cox speaks with franchise expert Lance Graulich. They cover how to assess if your business is franchise-ready, the importance of supporting franchisees, and the incredible value franchising adds to your company. Want to scale faster wh…

1
How to Build a Market Competitors Can’t Beat 4:24

1M ago4:24

4:24

Building a defensible and scalable market is the key to long-term success. In this episode of the $4M Strategies™ Podcast, Carl J Cox interviews Lewis Schiff, chairman of Birthing of Giants, about what it takes to stand out in today’s competitive landscape. Learn how to: Develop proprietary techniques or technologies that set you apart. Build a ski…

1
How to Create a Defensible Market for Your Business 4:00

1M ago4:00

4:00

Want to make your business unshakable in a competitive market? In this episode of the $4M Strategies™ Podcast, Carl J Cox and Bill Canady, author of The 80/20 CEO, discuss how to create a defensible market. Learn how to: Identify mission-critical products that customers can’t live without. Leverage recurring revenue to drive long-term success. Secu…

1
How to Identify and Fix Growth Weaknesses 4:22

1M ago4:22

4:22

How can you grow your business faster than the market? In this episode, Carl J Cox talks with Matthew Pohl, CEO of the Rewild Group, about aligning growth strategies with your stage of business development. Learn how to: Identify growth challenges based on your business stage. Strengthen your marketing, sales, and customer service systems. Generate…

1
Train Your Mind to Thrive Under Stress 31:58

1M ago31:58

31:58

What does it take to succeed on Amazon? In this episode of the Measure Success Podcast, Steven Pope of My Amazon Guy shares his insights on growing a brand in today’s competitive e-commerce landscape. Steven discusses the importance of understanding your product, building strong marketing strategies, and overcoming the unique challenges sellers fac…

1
Cut Through the Noise with Better Content 4:41

1M ago4:41

4:41

In this episode of the $4M Strategies™ Podcast, we dive into achieving high growth compared to your competitors. Guest Riaz Kanani, CEO of Radiate B2B, discusses the essential role of brand building and how to leverage quality content and strategic advertising to elevate your business. Learn how to: Use brand awareness to compete effectively. Prior…

1
Broaden Your Customer Base to Maximize Growth 4:43

1M ago4:43

4:43

Relying on a few big customers can put your business at risk. On this episode of the $4M Strategies™ podcast, Scott Connors explains how to broaden your customer base to drive growth and reduce dependency. Learn how to leverage your current clients to fund new opportunities, attract diverse customers, and strengthen your business. Scott also shares…

1
Hidden How to's: Mastering Operations 4:01

1M ago4:01

4:01

On this episode of the $4M Strategies™ podcast, Luis Scott shares his insights into maximizing business operations through three core pillars: people, processes, and accountability. Learn how to build efficient workflows, train your team effectively, and reframe accountability as respect. Luis’s strategies are practical, impactful, and designed to …

1
Leadership Circle: 18 Competencies for Better Leadership 4:29

1M ago4:29

4:29

This week, Rebecca Gebhardt joins us to break down the Leadership Circle Profile. Designed for senior leaders, this tool uses 360-degree feedback to map competencies, tendencies, and patterns that influence team success. Rebecca explains how thriving leaders embrace creativity, leading to stronger results, while reactive tendencies can hold leaders…

1
From Blind Spots to Growth: Team Feedback Tools 3:52

1M ago3:52

3:52

Discover how team assessments can transform leadership and team dynamics in the latest episode of the $4M Strategies™ Podcast. Mark J. Silverman, author of The Rising Leader Handbook, explains how tools like the Enneagram and 360 Feedback uncover core motivations, communication styles, and blind spots. These insights help leaders adapt their approa…

1
How to Balance Leadership and Results 28:32

1M ago28:32

28:32

On this episode of the Measure Success Podcast, Bill Canady shares how he manages two billion-dollar companies and the leadership lessons behind his success. Bill talks about the 80-20 principle, aligning teams to a single goal, and his four leadership commandments. Learn how to measure success through accountability, data-driven decisions, and pac…

1
Why Teams Need External Assessments for Growth 4:06

1M ago4:06

4:06

This episode of the $4M Strategies™ Podcast dives into the importance of third-party team assessments with Jason Cutter of Cutter Consulting Group. Learn how an outsider’s perspective can uncover blind spots, introduce new strategies, and drive better outcomes for your business. Jason discusses applying cross-industry insights and why focusing on p…

1
Why Fortune 500s Outsource to Small Businesses 4:16

1M ago4:16

4:16

In this episode of $4M Strategies™, Lewis Schiff breaks down how small businesses can rethink risk and turn it into a competitive advantage. He explains the key reasons larger companies hire small firms: labor outsourcing, tech risk, and cash flow flexibility. Lewis shares practical insights on: ✔️ Getting paid faster to improve cash flow ✔️ Develo…

1
How to Identify Waste Using Value Stream Mapping 3:51

1M ago3:51

3:51

Want to streamline your business and increase profits? In this episode, Tino Go, CEO of Baru, discusses how value stream mapping can eliminate waste and improve efficiency. Tino shares practical methods for identifying non-value activities by mapping out key processes and tracking cost impact. The result? A leaner business with higher quality and m…

1
The Reality of Entrepreneurship: Risk and Reward 4:30

2M ago4:30

4:30

Entrepreneurship isn’t what it used to be. In this episode of the $4M Strategies™ podcast, Lubo Smid, co-founder and CEO of STRV, discusses how starting a business today is more accessible, but it still comes with challenges. He highlights the rise of solopreneurship—businesses built without employees—and explains how financial barriers have decrea…

1
You Need to Know: Valuable Revenue Models 3:57

2M ago3:57

3:57

Recurring revenue builds stability and value. In this episode, Behdad Jamshidi shares how to create recurring income by matching services to clients’ needs. He explains how businesses can improve retention by building communities and offering ongoing support. Behdad also reveals a unique approach—creating a community for clients to ask questions an…

1
How To Measure Success: Insights From 200 Episodes 23:46

2M ago23:46

23:46

In this 200th episode of the Measure Success Podcast, Carl J. Cox takes us on a reflective journey through the podcast’s evolution—from its humble beginnings in 2021 to becoming a global top 2% podcast. Carl shares his story of overcoming personal adversity, setting audacious goals, and the incredible lessons learned from over 200 guests. He dives …

1
How To Ensure Stable Cash Flow: Recurring Payments 4:12

2M ago4:12

4:12

Recurring revenue isn’t just a buzzword—it’s a game-changer. In this episode, Dave Ashworth discusses how adopting a monthly recurring revenue model can increase business value, reduce client churn, and eliminate the constant need to resell your services. Dave also shares practical tactics, including ACH billing and upfront payment structures, that…

1
Ordinary Products, Extraordinary Mission! 4:02

2M ago4:02

4:02

What makes a business truly unique? For John and Mark X. Cronin, it’s all about purpose. As the founders of John’s Crazy Socks, they’ve built the world’s largest sock store by focusing on more than just the product. Their mission to spread happiness and showcase the abilities of individuals with differing abilities has created a brand that inspires…

1
How to Build Unique Products with the Right Team 5:25

2M ago5:25

5:25

In this episode of the $4M Strategies™ Podcast, Carl J. Cox talks with Dane Groeneveld, CEO of Lead3r, about creating unique products by focusing on your people and your customers. Dane shares key insights on how simple, scalable solutions can stand out in a crowded market. Learn how to listen to your customers, solve their specific problems, and b…

1
Build A Unique Product Business 4:16

2M ago4:16

4:16

Jay Nixon launched BuzzBuddy, a unique alcohol support product, in just five months—all while managing three other businesses. In this episode of the $4M Strategies™ Podcast, he shares how radical action and rapid decision-making helped him go from idea to market. Jay’s strategy? Solve a personal problem, take decisive steps, and partner with the r…

1
Creating Unique Products That Investors Love 4:16

2M ago4:16

4:16

Want to know how to make your business stand out? In this $4M Strategies™ Podcast episode, Carl J. Cox speaks with Jothy Rosenberg, founder of nine companies, about creating unique products and services. Jothy covers the importance of hard tech, how to secure utility patents, and why building a strong patent moat is key for startup success. If you'…

1
Culture & Core Values: Foundation for Business Growth 44:41

2M ago44:41

44:41

How can a vivid vision transform your business? Cameron Herold explains how creating a clear, detailed vision for the next three years helps align teams and accelerate growth. In this episode, we cover: How to craft a vivid vision for your company The top reasons businesses struggle to scale Why investing in your team’s skills pays off long-term Su…

1
The Secret to Unique Product Success 4:09

2M ago4:09

4:09

Creating a unique product doesn’t always mean starting from scratch. In this episode of $4M Strategies™, Carl J. Cox sits down with Kyle Doran, CEO of NetVR, to discuss how you can innovate by improving what’s already out there. Kyle explains why niching down is essential for small teams and how focusing on a specific market can help you gain tract…

1
Simple Ways To Make Customers Feel Appreciated 4:11

2M ago4:11

4:11

Jay Nixon joins the $4M Strategies™ podcast to share his proven methods for delivering extraordinary customer service. He explains why thoughtful gestures like handwritten thank-you notes and personal calls can make all the difference in building customer loyalty. Discover why the personal touch is essential in today’s business landscape and how it…

1
You Need to Know How to Retain Clients 3:49

2M ago3:49

3:49

What’s the secret to long-term business growth? A focus on client success. This episode reveals why over-delivering on promises is essential and how it can transform satisfied customers into loyal advocates. We discuss practical steps like setting clear expectations, celebrating client wins, and providing unmatched accountability. Discover how thes…

Podcasts Worth a Listen

Carl J. Cox Podcasts

Podcasts Worth a Listen

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