When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel bring together a panel of sharp minds from the indie tech world to tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.
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Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
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Productize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model. Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses. Hosted by Brian Casel, a multi-time founder and le ...
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Working Without Pants is the podcast for agency owners and consultants who are wanting to win more clients and better clients for their business. Each week, Jake Jorgovan brings you interviews with industry leaders and experts on how to win more clients for your agency or consulting practice. Past guests have included Brennan Dunn, Brent Weaver, Kai Davis, Philip Morgan, Brian Casel, Blair Enns, and many more. Learn more at https://jake-jorgovan.com/podcast
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The Productize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model. Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses. Hosted by Brian Casel, a multi-time founder an ...
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Great conversations with interesting people about anything they're enthusiastic about
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Where people get together and jam! Join me, Ryan Hefner (https://www.ryanhefner.com), as I talk with some of the best builders, makers, creators and visionaries, digging into the projects they are working on and what they want to make and add tot the world. #livestream #podcast #indiedev #startups #makers #builders #buildinpublic
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Your go-to resource for how to grow your SaaS revenue without a sales team.
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Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)
1:00:10
1:00:10
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1:00:10Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse, of Creator Science, on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way…
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The business of open source - Caleb Porzio (Livewire) and Taylor Otwell (Laravel)
1:18:02
1:18:02
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1:18:02Is web development still a good career choice in 2025? What's the future of open source? Justin and Brian dive deep with Taylor Otwell (Laravel) and Caleb Porzio (Livewire, Alpine.js, Flux) about the state of web dev, building a business on open source, and the anxiety of managing competition. Chapters: (03:31) - Should people still pursue web deve…
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SaaS predictions for 2025 – Colleen Schnettler and Tyler King
1:02:02
1:02:02
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1:02:02Is bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing? Justin Jackson (Transistor.fm) and Brian Casel (Instrumental Products) are joined by Colleen Schnettler (SaaS Marketing Gym) and Tyler King (Less Annoying CRM) to debate our predictions for the new year. CHAPTERS:…
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004 — Committing to Projects in 2025 w/ Brian Casel
1:01:32
1:01:32
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1:01:32Join Brian Casel and I as we dig into what we want to accomplish in 2025, and work through the ideas and struggles it takes to building the future you want to live with. Follow/subscribe: https://bsky.app/profile/briancasel.com https://x.com/CasJam https://www.youtube.com/@briancasel Projects: https://instrumentalproducts.com https://instrumental.d…
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The Panel – smart founders discuss the realities of building a business
6:44
6:44
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6:44When it comes to bootstrapping and building software, there's rarely one correct answer. The secret to building better products, profitable companies, and a better life is knowing how to find the best answer for you. That’s the purpose of The Panel podcast. Join hosts Justin (Transistor.fm) and Brian Casel (Instrumental Products) in each episode as…
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003 — Jamming on Side Projects and Bluesky w/ Mubashar “Mubs” Iqbal
1:36:40
1:36:40
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1:36:40Streamed live on Thursday, January 7th, 2025 at 4pm EST. Join Mubashar “Mubs” Iqbal (https://mubs.me) and myself (https://www.ryanhefner.com), we’ll be talking side projects, Bluesky, and whatever else happens to come up during the jam. You can checkout Mub’s projects at: https://blueskydirectory.com https://mubs.me https://iworkedon.com/@mubashari…
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It's true. We're calling this a final episode—for now—but don't unsubscribe! We promise to pop into the feed every few months to catch up :) But for now, we're taking a breather and staying focused on executing our businesses in 2025: Jordan's crankin on Rosie, Brian's building Instrumental Products. Don't be a stranger! Connect with Jordan: Follow…
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In this episode, Christian Genco and I do a deep dive on indoor air quality, including extremely practical advice that anyone can implement immediately to make their home/office/whatever a healthier place to breathe in. Stuff mentioned: Air Quality Monitors & Equipment - Awair Air Quality Monitors - AirGradient DIY Air Quality Monitor - Panasonic W…
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Stuff mentioned: Friday Deployment Spirits Force Push Gin Generative A Rye Bevy's Liquor Store Ghost Wars by Steve Coll Command and Control: Nuclear Weapons, the Damascus Incident, and the Illusion of Safety by Eric Schlosser Friday Deployment on LinkedIn Friday Deployment on InstagramBy Travis Northcutt
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2024 look-back and takeaways. 2025 goals. Let's go! Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev Instrumental Products Clarityflow Connect with Jordan: Follow Jordan on Bluesky / Twitter Jordan's company, RosieBy Bootstrapped Web
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Bluesky takes. Activation funnels. Retention. Delegating. Demo videos. Video marketing. Sick vacations. Connect with Jordan: Follow Jordan on Bluesky / Twitter Jordan's company, Rosie Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev "One Month MVP" service Clarityflow…
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002 — Brian Casel: Clarityflow, Instrumental.dev and more
1:32:39
1:32:39
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1:32:39Join Brian Casel and I as we talk about building and growing products, like Clarityflow (https://clarityflow.com) and managing clients while building a practice and juggling projects on the side. Follow/subscribe: https://bsky.app/profile/briancasel.com https://x.com/CasJam https://www.youtube.com/@briancasel Projects: https://instrumental.dev http…
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Links: https://briancasel.com/ https://bsky.app/profile/briancasel.com https://x.com/casjamBy Travis Northcutt
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Putting in more hours to put in less. Building systems for delivering software. Deploying demo video(s). Listening to customers. Using a business to deepen your craft. News detox. Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev "One Month MVP" service Clarityflow Connect with Jordan: Follow Jordan …
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Bluesky is having a moment. Halloween. Customers telling us their problems are solved. Essential onboarding. Calm before the (hiring) storm. Projects are waiting. The podcasting election. Bluesky starter packs to follow: Founders & Bootstrappers Podcasters Ruby on Rails People Laravel Friends Connect with Jordan: Follow Jordan on Twitter Jordan's c…
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Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Political noise. Removing features. Positioning. Products for developers. Idea wireframes (as a service). Hiring a video editor. Retainer-based hiring. Frequent flyer miles. Apple picking. Brian's stuff: Brian's products: New! Instrumental.dev "One Month MVP" service Clarityflow B…
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Hey we didn't talk about WordPress this week! But we did talk about Elon... Also: Brian's working on a components product (instrumental.dev), Jordan's figuring out onboarding (heyrosie.com), and Brian's starting to scale consulting (onemonth.app). Join our free community for Bootstrapped Web listeners Connect with Jordan: Jordan's company, Rosie Jo…
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Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Brian's new product (Instrumental.dev). Comparing the open-source leadership styles of Matt, DHH, and Taylor. Building products for builders. Components. Tightening the team. Scaling consulting from 1 to...? Let's Go Mets. Brian's stuff: Brian's products: New! Instrumental.dev "On…
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3: John Rudolph Drexler – Game Design
1:21:48
1:21:48
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1:21:48John and I dive deep into game design, going on a journey from a remote mountain village in West Papua to a bag of cash at a software conference. Stuff mentioned: Codenames Heat Bloodborne Journey Cormac McCarthy The Sopranos The Simpsons Perfect Days The Americans Husky WorkbenchBy Travis Northcutt
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2: Sean Naughton – Eurovision Song Contest
1:06:26
1:06:26
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1:06:26Stuff mentioned: https://eurovision.tv/ https://en.wikipedia.org/wiki/Eurovision_Song_Contest Eurovision Song Contest: The Story of Fire Saga (Netflix) https://www.reddit.com/r/eurovision/ https://twitter.com/seannaughton_ https://www.instagram.com/seannaileditBy Travis Northcutt
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Brian and Jordan's expert (lol) takes on WordPress-land. Car shopping. Netflix rec's. Funnel tracking. Customer observations. Over-building. Join our free community for Bootstrapped Web listeners If you're wondering "what's happening in WordPress?", our friend Matt Medieros published this excellent "just the facts" timeline. Connect with Jordan: Jo…
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001 — Daniel Coulbourne: Verbs & Event Sourcing
1:27:22
1:27:22
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1:27:22For the first episode of Jam Sessions I am joined by Daniel Coulbourne, a software developer who is running his own development and project management agency called, Thunk, while also building games and products using an open-source Laravel package that he is the co-creator and maintainer of called, Verbs. We sit down to talk all things event sourc…
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Hi, I’m Ryan Hefner and I’d like to welcome you to, Jam Sessions! A weekly–ish show that will be lived streamed on both Twitter and YouTube. The show will dive into to what people are working on, whether it is a side project, their business, an open-source package or tool they are building, or trying to advance their career—or start a whiskey brand…
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Community Business on Your Own Terms w/ Daniel Vassallo (Small Bets)
1:21:44
1:21:44
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1:21:44What a fascinating episode with Daniel Vassallo, creator of smallbets.com. From leaving Amazon to become self-employed, to experimenting and iterating on business models, software, books, courses, and finally his flagship community, Small Bets.By Brian Casel
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Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Optimizing our onboarding funnels. Calls to action. Lead ads. ARPU. API plans. Pearl Jam. Sleep (or lack thereof). Brian's stuff: Brian's "One Month MVP" service Brian's SaaS, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Jordan's stuff: Jordan's company, Ro…
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Ben Borowski and I talk about music, books, firefighting, mountain biking, feelings, emotions, personal growth, Japanese, learning systems, uncertainty, games, movies, and more. Find Ben: https://typeoneerror.com/ https://x.com/typeoneerror https://notionmastery.com/ Stuff mentioned: Cynefin Framework High Weirdness Balatro Art of Accomplishment Ru…
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Q4 energy. Signup funnels. Self-serve vs. not. Building assets vs. building cashflow. Membership business models. Join our free community for Bootstrapped Web listeners Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's MVP serice OneMonth.app Brian's SaaS, Clarityflo…
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Evolving Developer Education w/ Joel Hooks (egghead.io & badass.dev)
56:48
56:48
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56:48Had a fascinating conversation today with Joel Hooks who runs egghead.io and badass.dev. We talked about about the evolving landscape of online education in the developer space. Recorded on September 5th, 2024.By Brian Casel
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Optimizing For Sanity w/ Chris Oliver (GoRails)
1:20:17
1:20:17
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1:20:17Chris Oliver, the creator behind GoRails, Jumpstart, HatchBox and his new product, SellRepo, joins me to talk bootstrapping his Ruby on Rails training business and related tools with only a team of 3! A great wide-ranging conversation. Recorded on September 4th, 2024 Note: Sorry! My short intro audio is left speaker only... But that's fixed after t…
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Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Why makes SaaS more difficult than other business models? Rosie first customers! Brian's pricing experiment update. Training businesses. AI waves. Profitability at $1-2m. College Football. US Open Tennis. Brian's stuff: Brian's "One Month MVP" service Brian's SaaS, Clarityflow Bri…
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Today on Bootstrapped Web: What if we bootstrapped? Funnel projects. Pricing experiments. Software speed. Tech-enabled services. Listener conversations on Ripple. Join our free community for Bootstrapped Web listeners Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's…
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Connect with Brian, Jordan and fellow listeners in the Bootstrapped Web community on Ripple.fm Today: Asking the hard-hitting questions like... Coconut pastries... for or against? Is anyone actually able to log into the black hole that is Meta ads? Publishing a 1-page HTML landing page shouldn't be difficult. Should it? Brian's stuff: Brian's "One …
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Ripple.fm is live and open. Rosie is live for self serve signups. Niche social networking. Advertising using video. Cold outreach playbooks. And a special guest joins the show Join our free community for Bootstrapped Web listeners Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with B…
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Programmatic SEO Projects With Josh Pigford
52:03
52:03
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52:03I caught up with Josh Pigford today, founder of Maybe, ToolStash, and many other projects. We covered a lot of ground across many of his different projects, but spent the bulk of this chat geeking out about programmatic SEO. The strategy, the technical approach, and exactly what (and how) he built some of his AI-generated content marketing strategi…
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Brian launches built and launched something new. 2 things actually. Jordan changes pricing strategy for Rosie. Brian also changes pricing strategy for Clarityflow. And all find our AI hardware "friend". Connect with Brian, Jordan and fellow listeners in the Bootstrapped Web community on Ripple.fm Brian's stuff: Brian launched Ripple.fm Brian's new …
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