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The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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The Third Gallon

Third Gallon Productions

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Hey kid, you wanna see a new RPG? The Third Gallon is an actual play TTRPG podcast where we play new games in a seasonal format. Kind of like a sampler, since everything goes with mayo. Currently we are playing through Pathfinder 2nd Edition published by Paizo. We are a group of friends who have been playing tabletop games for years and want to share the fun we have at our table with other people. We all hope you get a laugh and some excitement out of our antics.
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Dive into the eCommerce landscape with insights about consumers, merchants, and the fraudsters that come between them. From Riskified, the award-winning eCommerce solution that increases revenue, manages risk and enhances customer experience.
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The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research. Find Michael…
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Micah’s Angels meet with Dunsmith and come up with a plan to get aboard the Gearsmoke before it reaches Alkenstar. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.com Ambience c…
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In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: ht…
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The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media…
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The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium …
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The crew speaks like they’re using the tts in R.E.P.O., Drow fawns over Warframe and their new schmoopy Amir, while Derek desperately tries to talk about Pathfinder 1e. Plus we get to some long overdue answers to listener questions! Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://for…
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The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecorne…
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The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at their office. App…
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The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands. Apply to join the Cornell retail media program https://ecornell…
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Parsus has surrendered but Elinor’s life energy is bleeding away as she slips closer and closer to Death’s door. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.com Ambience cre…
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The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled gl…
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The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians with pr…
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The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media. Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/ Find Ana Laur…
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In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025. Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/ Follow Bayer on LinkedIn at: htt…
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Micah’s Angel’s confront Parsus in the Undercogs of the Tinwound Hydroforge Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.com Ambience created by Michael Ghelfi. Check his wor…
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The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry. Find Sri Rajagopalan on Linkedin here : https://…
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In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kellanova.com/us/e…
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The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female l…
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Micah’s Angel’s lick their wounds and venture deeper into the under-cogs of the Hydroforge. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.com Ambience created by Michael Ghelf…
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The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: ht…
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In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference. To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link LA fire relief : https://www.di…
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This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our si…
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The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion. Find Steve on Linkedin at : https://www.linkedin.com/in/steve…
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This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, g…
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After flushing out all the water, Micah’s Angels enter the bottom level of the Hydroforge and sneak up on a group of skeletal crocodiles. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thi…
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In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrate…
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PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Li…
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The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sr…
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The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry. Find Andrew Lipsman on Linkedin at…
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The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching live…
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Now in the first sub-level of the powerplant, Micah’s Angels face off against some familiar smoggy foes. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.com Ambience created by …
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The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live. Find Liz Roche on Link…
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The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin a…
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The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driv…
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After defeating the Clockwork Puppeteer, Micah’s angels take a moment to recover before heading deeper down into the hydroforge. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.…
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The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the onlin…
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The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching live…
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After a prolonged hiatus, the crew finally sits down to talk about absolutely nothing. Derek is moved into a fresh apartment and is christening it with the traditional setting-up-a-podcast-studio-in-your-living-room celebration that all actual play podcasts do. In this episode of Bonus Banter, Jacob farts and we all cheer BOPIS!! Check out the visu…
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The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work toge…
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The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work toge…
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Micah’s Angels enter the machine shop at the hydroforge and encounter one of the scariest goddamn things I’ve ever seen in Pathfinder 2nd Edition. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us o…
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The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/ Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedVi…
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The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to l…
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The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now? Find Jeff Bustos on Linkedin here: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here…
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One easily defeated zombie horde deserves another! Micah’s Angels face down another horde of clockwork shamblers with enough cheese to fill a Monty Python sketch. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdg…
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The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space. Follow Hunter Poole on Linkedin : https://www.linkedin.com/in/hunterpoole/ Fol…
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The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be. Follow Brittain Ladd at : https://www.linkedin.com/in/brittainladd Follow and subscribe to 'No retreat, no surrender' : https://www.linkedin.com/ne…
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The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on LinkedIn…
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The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart Marketplace Seller Summit. Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/ Follow Walmart Ma…
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After defeating Zombie Mugland, Micah’s Angel’s enter the Tinwound Hydroforge via a service hatch on the roof. Check out the visualized version of this episode on YouTube Bonus Banter Listener Question/Feedback Form: https://forms.gle/ks9ggJGE7grpgp8r9 Support us on Ko-Fi: https://ko-fi.com/thirdgallon Check us out at thirdgallon.com Ambience creat…
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