Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading

2
#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
41:10
41:10
Play later
Play later
Lists
Like
Liked
41:10Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…
…
continue reading

1
#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
38:14
38:14
Play later
Play later
Lists
Like
Liked
38:14Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …
…
continue reading

1
#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
33:39
33:39
Play later
Play later
Lists
Like
Liked
33:39Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…
…
continue reading

1
#5: Stories—The Survival Tool Hardwired into Every Human
38:58
38:58
Play later
Play later
Lists
Like
Liked
38:58Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…
…
continue reading

1
#4: Football—Why It Became America’s Favorite Ritual
34:21
34:21
Play later
Play later
Lists
Like
Liked
34:21Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the co…
…
continue reading

1
#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
24:36
24:36
Play later
Play later
Lists
Like
Liked
24:36Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can …
…
continue reading

1
#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
30:31
30:31
Play later
Play later
Lists
Like
Liked
30:31Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time whe…
…
continue reading

1
#1: Frameworks—The Invisible Structure Behind Every Great Idea
24:56
24:56
Play later
Play later
Lists
Like
Liked
24:56Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can…
…
continue reading

1
Why That Worked PREVIEW—A New Podcast You Can’t Miss
6:12
6:12
Play later
Play later
Lists
Like
Liked
6:12Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly wh…
…
continue reading

1
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
42:15
42:15
Play later
Play later
Lists
Like
Liked
42:15AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a stra…
…
continue reading

1
#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast
41:26
41:26
Play later
Play later
Lists
Like
Liked
41:26Life’s curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never seems to recover. Most people start their day hitting snooze, reacting to problems, and dragging themselves to work. But what if you could take back your mornings and start every day with clarity, pu…
…
continue reading

1
#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less
24:18
24:18
Play later
Play later
Lists
Like
Liked
24:18Countless business owners unknowingly build a “prison” around themselves — a business that only works if they’re doing all the work. Every problem is their problem. Every fire is their fire. They’re working 60, 70, 80 hours a week — and for what? This is the hidden trap that swallows countless business owners whole. Here’s the truth: if you don’t b…
…
continue reading

1
#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success
25:50
25:50
Play later
Play later
Lists
Like
Liked
25:50Running a business is hard enough without feeling like your own brain is working against you. If ADHD has you stuck in cycles of procrastination, perfectionism, or overwhelm, you might wonder if you’ll ever get a handle on your own productivity. Many entrepreneurs struggle to balance their creative bursts with the structure and discipline needed fo…
…
continue reading

1
Introducing Why That Worked – Presented by StoryBrand.AI | Coming January 6th
2:18
2:18
Play later
Play later
Lists
Like
Liked
2:18Get ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today’s biggest successes, breaking them down into actionable insights you can use. Whe…
…
continue reading

1
#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life
33:17
33:17
Play later
Play later
Lists
Like
Liked
33:17What if the secret to abundance isn’t found in chasing external success but in reframing how you see and approach your life and business? For so many of us, achieving more doesn’t always equate to feeling fulfilled. How can you shift your mindset and embrace the abundance already around you? In this week’s episode, Cathy Heller, author of Abundant …
…
continue reading

1
#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches
27:17
27:17
Play later
Play later
Lists
Like
Liked
27:17BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and …
…
continue reading

1
#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty
29:26
29:26
Play later
Play later
Lists
Like
Liked
29:26Delivering exceptional customer service can feel taxing, especially when you’re juggling multiple roles in your business. It’s easy to think that “good enough” is sufficient, but the truth is, it’s the small, thoughtful actions that leave the biggest impact on your customers. If you’ve ever struggled with handling tough customer interactions or won…
…
continue reading

1
#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)
32:18
32:18
Play later
Play later
Lists
Like
Liked
32:18When your business starts to scale, growth brings new opportunities—and new complexities. As they say, “New level, new devil.” While rapid growth is exciting, it can also lead to misalignment, confusion, and burnout without the right checks in place. To keep your team focused, your mission clear, and your growth sustainable, you need a proactive ap…
…
continue reading

1
#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks
48:19
48:19
Play later
Play later
Lists
Like
Liked
48:19If you’re in the coaching business, you know it’s not enough to just find clients. You’ve got to help them get real results that make a difference. But without a proven system, that’s easier said than done. A lot of coaches end up frustrated, watching their clients stall out. So, what if you could skip the trial and error and go straight to what wo…
…
continue reading

1
#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses
23:20
23:20
Play later
Play later
Lists
Like
Liked
23:20As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind …
…
continue reading

1
#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
42:01
42:01
Play later
Play later
Lists
Like
Liked
42:01Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- If you think more followers or a bigger ad budget will fix your business, think again. Too ofte…
…
continue reading

1
#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise
36:53
36:53
Play later
Play later
Lists
Like
Liked
36:53How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to p…
…
continue reading

1
#195: How to Get Over Your Camera Fears and Be Yourself on Video
24:47
24:47
Play later
Play later
Lists
Like
Liked
24:47Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For m…
…
continue reading

1
#194: Why Your Business Desperately Needs a Project Manager
26:51
26:51
Play later
Play later
Lists
Like
Liked
26:51You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re …
…
continue reading

1
#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business
32:42
32:42
Play later
Play later
Lists
Like
Liked
32:42You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your rev…
…
continue reading