'Mastery isn’t about doing something once; it’s about doing it so well that it sticks.” — Bernard Kelvin Clive

“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example …

"The true measure of a moment’s impact isn’t the applause it receives but the value it leaves behind." - Bernard Kelvin Clive

Instead of begging to be picked by others, you have the choice to pick yourself and build your brand. --- Bernard Kelvin Clive

"Collaboration amplifies impact. Even the biggest names don’t work alone—they surround themselves with experts to elevate their game."--- Bernard Kelvin Clive

Today, choose yourself. Don't wait to be picked by your idols, featured, referred, or mentioned by big brands. What matters most now is to choose yourself daily and keep moving. — Bernard Kelvin Clive

"Oftentimes, the people in our circles aren’t the market we need to sell to—unless we're dealing in essentials like food, water, or transportation. As a small business owner, it’s important to recognize this early and focus on reaching the right audience through strategic marketing, rather than wasting energy on the wrong crowd" — Bernard Kelvin Cl…

On your way to the top in building your brand, you may miss a step and slip. That's fine. Just pick yourself up and learn from it. Get fired up and keep going.--- Bernard Kelvin Clive

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes w…

Personal brands are not built overnight; they are built over time, over trust, over excellence, and over consistency.--- Bernard Kelvin Clive

"You may lose money, but never lose your craft. That's the way to get back what you've lost." - Bernard Kelvin Clive

In building an authentic personal brand, simply manage your weaknesses and maximize your strengths. Your strengths are the winds beneath your wings, pushing you to soar to new heights, not your weaknesses."--- Bernard Kelvin Clive

In your quest for growth, visibility, and reach, don't just go everywhere. Go where your customers are, where your value can be appreciated, and where you can impact the most.--- Bernard Kelvin Clive

"Mastery attracts opportunities that marketing alone never will." — Bernard Kelvin Clive

"Attention is one of the most priced assets in this age" - Bernard Kelvin Clive

Today, we explore the Law of Process: "Great brands are not built on hype and virality but on dedication, commitment, and the consistent delivery of excellence." --- Bernard Kelvin Clive It takes time to build great brands.

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and busine…

"Celebrate your one loyal customer today. A thousand fans start with one. Nurture that loyalty, and growth will follow."--- Bernard Kelvin Clive

Character transcends content, work on the container (you) well.--- Bernard Kelvin Clive

No amount of polished social media posts can conceal a flawed character forever—sooner or later, the truth will surface."--- Bernard Kelvin Clive

Some opportunities may seem too good to pass up, but sometimes protecting your reputation and business is worth more than any tempting deal.--- Bernard Kelvin Clive

Popularity isn't always synonymous with premium quality. A well-known brand isn't necessarily a high-value one. Building a truly valuable brand, whether for a large or niche audience, takes more than just visibility—it requires a real investment. Focus on delivering genuine value to the right people, and the premium status will follow.-- Bernard Ke…

You don’t have to be perfect. You just have to keep going. As long as you’re breathing, you have a chance. Don’t quit. Life doesn’t mean waiting for the storm to pass—it means learning to dance in the rain. Enjoy the messy, imperfect, beautiful journey.

"People may give you names and titles. Some may suit you, but others may not. Don't let anyone define who you are or who you should be. The choice is yours!" — Bernard Kelvin Clive

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small …

Consistency also involves being innovative and strategically adopting technologies to enhance productivity, efficiency, and profitability. Avoid sticking to outdated methods; instead, adopt a growth mindset and stick to continuous improvement.--- Bernard Kelvin Clive

"Always remember, you are the first and most important brand ambassador of your business. Believe in your brand wholeheartedly and promote it with relentless dedication.--- Bernard Kelvin Clive

Feedback is a way for brands to reflect and improve. Always seek it, and work with it in the best way possible. Not all feedback will be positive, but you can use it to your advantage. Leveraging client feedback effectively will help you enhance your products and services, driving your brand toward growth and excellence.--- Bernard Kelvin Clive…

Identify and solve a critical, singular pain point for a specific target customer. Then, strategically scale that solution across your broader customer base and brand offerings. - Bernard Kelvin Clive

"Don't neglect your brand positioning. Your ability to reach and significantly impact your audience hinges on establishing the right positioning for your brand."-- Bernard Kelvin Clive "What does your brand represent in the minds of your target audience?"

Find your voice or risk fading out. - Bernard Kelvin Clive

Look back to step forward. Periodically schedule time to review the journey of your brand to access and ensure you are properly aligned with your goals, and hitting targets. - Bernard Kelvin Clive

"Beyond your fans and followers on digital platforms, strategize to build a strong community that will thrive.. - Bernard Kelvin Clive

Personal Brands are build daily not in a day. Constantly and consistently keep doing what will take your brand a step forward.

"Until you deliberately upgrade yourself and see the worth in you, people will always treat you less than you deserve. - Bernard Kelvin Clive

There are those who know the depth of your value and the brilliance you bring, yet choose not to engage or support you, even when they have the means. Instead, they turn to strangers, drawn by the unfamiliar. Perhaps it is the nature of human perception to overlook the treasures within reach, mistaking proximity for lesser worth. Such they say it i…

in building an authentic personal Brand have the courage to be you and to be disliked.

In building your personal Brand forget about going viral and hive value consistently. - Bernard Kelvin Clive

Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward. Guess what, this blog was named among the top 100 Branding Blogs by Feedspot Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot…

"Visibility without value is vanity" - Bernard Kelvin Clive get visible as much as you can and give value in addition, do both.

Remember that people largely do business with those know, like and trust. So, work on becoming a trustworthy person,and visible brand.

“Until you dare to take on new challenges you wouldn’t discover your full potential.” — Bernard Kelvin Clive

Don’t wait for a huge platform before you give of your best performance.— Bernard Kelvin Clive

'When fame becomes your obsession, your fall is near' - Bernard Kelvin Clive

Keep Building your brand. "Personal Brands have become anvils on which great brands are forged" - Bernard Kelvin Clive

Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability …

"Your CV is just a commodity, learn to package yourself properly. - Bernard Kelvin Clive

Don't let criticism crush you, crush it. Take criticism as a feedback and work on it and keep moving forward. build your brand. Bernard Kelvin Clive

Hire and expert. There are things you are capable of doing but someone is competent at it. That's an expert right there. hire experts in areas you are deficient to help 10x your productivity.

Prepare for the journey ahead. If you don't prepare you will repair.