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The Ultimate Blog Podcast

Amy Reinecke & Jennifer Draper

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Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community. Every Tuesday we will be sharing a new episode covering topics from the basics of starting a blog, monetizing, and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different bl ...
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show series
 
2024 was a challenging year for many bloggers. Content updates have affected so many bloggers, discouraged them, and made them wonder if it’s possible to find success after so many challenges. Melissa Griffiths, founder of the highly successful food blog for moms Bless This Mess, is here today to give her perspective on how she’s pivoting to stay a…
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Jennifer and Amy are sharing something special today: The Ultimate Blog Roadmap is now live! If you’ve ever felt overwhelmed or isolated in the world of blogging, you’re not alone. It’s easy to read about all the information you need to start and grow your blog, but have no one to hold you accountable to implement. That’s where The Ultimate Blog Ro…
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In this episode of The Ultimate Blog Podcast, we're sitting down with Christina Lenkowski, podcast publicity strategist and trainer. Christina shares how you can pitch yourself on podcasts to get in front of new audiences and build your blog. We know that getting behind the microphone can be intimidating, but Christina is here to share the benefits…
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In this episode of The Ultimate Blog Podcast, we’re welcoming Tony Hill, creator of the Pinterest keyword research tool and rank tracking tool, PinClicks. Tony shares his journey as a seasoned tech entrepreneur and how he got into Pinterest-based traffic strategies. Tune in to hear what exactly PinClicks is and how it can help boost your Pinterest …
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Today is a special episode where we’re sitting down with a student from our membership, The Ultimate Blog Membership! Katy Purivance is a passionate furniture refinisher and blogger who took her love for DIY projects online. She discusses how a sense of blogging community can make all the difference when navigating the journey of blogging. Katy sha…
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In this episode, we get to talk with Allison Hardy, email marketing strategist. Allison shares why evergreen email funnels are a great strategy for bloggers, how to shift your mindset to get comfortable with selling, and how to sell to all types of buyers in your audience. She also gives us her thoughts on how long the ideal open cart should last, …
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In this episode, we’re excited to chat with Kayla Burton, the creator of the food blog Broken Oven Baking Company and a coach for food bloggers. Kayla shares her journey of starting a food blog because she loved web design and baking, and how she monetized and grew it until she could quit her 9-5 job. Today, Kayla explains how she gets feedback fro…
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Today, we’re thrilled to welcome back Jillian Leslie to talk about blogging trends you need to know. Jillian has been building businesses on the internet since 2009, from her first blog Catch My Party to MiloTree, which helps bloggers create freebies and pop-ups. In this episode, Jillian shares the problem with relying on SEO alone, how to think li…
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We’re chatting with Jackie from Interact all about growing your email list with Interact quizzes! Interact is a powerful AI quiz platform that can create a quiz for your brand in minutes. Today, Jackie is sharing why Interact quizzes are a great tool for understanding what your audience wants, how Interact helps you segment and nurture your email l…
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Today, we’re excited to welcome Carol Lander to the podcast! Carol is the creative force behind Bluesky at Home, a successful home decor and lifestyle blog. Carol shares her journey from the culinary arts into starting a home decor and lifestyle blog, and offers advice to anyone wanting to start and monetize their own blog (even if they’re feeling …
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In this episode, we’re redefining what it means to be a successful blogger. We’re challenging the idea that success is solely tied to how much money you’re making, and instead, encouraging you to create your own personal definition of success. We’re sharing our own definition of success, like having control over your schedule, using your unique tal…
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Today, we’re thrilled to welcome Brittany Herzberg to the podcast! Brittany is a massage therapist turned SEO and case study copywriter. She shares how any blogger can use case studies to connect with their audience and build trust, no matter what niche they’re in. She explains how paying attention to what your audience is saying will help you buil…
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Today, we’re excited to welcome our guest, Tammy Overhoff! Tammy is the owner and author of the successful blog Organize Yourself Skinny. She shares the journey of building her blog from a hobby in 2011 to a career that allowed her to leave her full time job and spend more time with her kids. She’s sharing how she built her blog over the past 13 ye…
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We are excited to welcome Penny Zenker on today! She is sharing more about focus and productivity which is crucial for entrepreneurs facing burnout. Penny Zenker is known as “The Focusologist.” She’s a sought after international keynote speaker and best-selling author. Penny is sharing more about focus and productivity which is crucial for entrepre…
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It’s Amy here and I have a solo for you on my review of Joe Pulizzi’s book “Content Inc.”. I’m really emphasizing the impact of community and how it can increase your impact as a content creator. It’s important to build a loyal audience and community over chasing vanity metrics like social media followers. I share more about understanding your audi…
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Hey there! It’s Jennifer and I’m doing a solo. In our membership, we hosted a book club event and we chose the book “Content Inc.” by Joe Pulizzi. Amy and I have both decided to share our key takeaways from the book in the next few episodes. I’m sharing about “finding your content tilt", meaning the importance of identifying a unique niche in blogg…
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Do you feel like you are low on time? As summer comes to a close, we know that summer may have looked different for you in your blogging business. We are talking about the challenges that bloggers often face during these busy seasons. We share our personal experiences of balancing family responsibilities and blogging and we are offering actionable …
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Are you wanting to be a travel blogger? Join us as we chat interview Gina Corley, a student of ours and a travel blogger from "Gina on a Plane." Gina shares her journey into travel blogging and shares more about her solo travel experiences. She discusses the challenges of balancing a full-time job with blogging, the realities of monetization, and t…
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We are talking all things 3rd party cookies on this episode! In this episode, we have Tiffany Graves and Ben Rodriguez on from Mediavine. They explain 3rd party cookies and their role in target advertising. Ben shares more about Mediavine’s Grow platform and we talk about the importance of privacy and adapting to a more privacy-centric web. We know…
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A topic that we love to discuss here is email marketing and that’s because it is a crucial part of your blog! We welcomed Matt Molen from Email Crush as he dove into email marketing for bloggers and content creators. We discuss strategies for growing an email list, creating effective lead magnets, and setting up email automation sequences. Matt sha…
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We are thrilled to welcome Dolly DeLong back on the Ultimate Blog Podcast as she shares more about how she has SEO working for her using the PIGFEL system. Dolly shares her strategies for optimizing SEO through a structured weekly routine. She introduces this idea of the PIGFEL system, which stands for Pinterest, Instagram, Google, Facebook, Email,…
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We had Ansley Beutler on the podcast. Ansley has a unique perspective because she is a CPA and a food blogger. She is sharing her journey from accounting to running her blog, The Fit Peach, and founding Pitch Perfect Financials, an accounting firm for bloggers. She emphasizes the importance of setting up a business correctly, maintaining clear fina…
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Is your blog ADA compliant? We welcomed Nina Clapperton, SEO expert and travel blogger, back on to share more about the critical importance of website accessibility. She shares her personal experiences with disabilities and highlights the tools she uses to navigate websites. She emphasized that 97% of websites are not accessible to people with disa…
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Are you using Pinterest ads? Pinterest is a powerful platform for bloggers and business owners looking to promote their content and products. We have Heather Farris, a Pinterest ads expert, on to provide insight on Pinterest ads. She shares her journey from Pinterest user to successful Pinterest strategist. Heather shares effective strategies, incl…
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How is your mindset when it comes to your blog? Amy here, and I'm doing a solo on the importance of maintaining a positive mindset as you grow your blog. I want you to focus on staying connected to your purpose, avoiding negativity, and focusing on what works. It's important to also build a supportive community. I hope this episode encourages you t…
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Have you ever considered starting a membership? We are joined by Jen Matichuk from Memberful, as she shares more about creating and managing memberships for content creators. We discuss the origin of Memberful, Jen’s work, and the importance of building a community and providing value to your audience. We dive into the membership components, such a…
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You asked, and we answered! In celebrating over 100,000 downloads for the podcast, we wanted to hear from YOU! We asked you all to send in your questions via Speakpipe and today we are answer 5 of those questions right here on the podcast! Tune in as we answer your blogging questions! Thanks for listening! Let us know your thoughts on Instagram: @s…
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On this episode of The Ultimate Blog Podcast, we have the pleasure of interviewing Katie and Kris Kimball, the dynamic duo behind The Blog Fixer, a service that aids bloggers with technical issues. Katie shares where story about her shift into the world of blogging and Kris shares how his expertise in technology provided support for her blog, which…
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Let’s talk about blogger burnout. On today’s episode, it’s Amy and I am coming at you with a solo episode. I am sharing my own personal struggle with burnout and offering advice on how to prevent and recognize the signs. I share the impact of burnout on professional and personal life and stress the importance of self-care, including taking breaks, …
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We are excited to welcome Heather Tullos from Mediavine back on the show! She is sharing more about Journey, a new service that is aimed at helping smaller creators monetize their content. Heather also shares the benefits of Grow, Mediavine’s engagement tool suite. She is even sharing more about long-term planning and the onboarding process for Jou…
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We are so excited to have Corry Frazier and Melissa Pepin from The Business Reboot on! Each of these ladies have been on the podcast individually but today we invited them on together. We dive into how this duo helps empower small business owners and entrepreneurs to thrive while keeping a healthy balance in life. They focus on mindset, strategy, s…
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Have you ever thought about travel blogging? We have Nina Clapperton on to share more about SEO for travel bloggers. Nina is a multi-6 figure travel blogger and the founder of She Knows SEO. Using her SEO and AI skills, she grew her travel blog to $30k/mo in 13 months! She shares more about her story and how she got here. She also shares more about…
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Have you used ads to market your blog? We have Roberta West on to share more about how to use ads. Roberta is a writer and consultant who helps part-time entrepreneurs design automated digital products so they can create multi-income and money freedom. She is bringing tips for you to put into practice today! Tune in to hear all of the wisdom that R…
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If you’ve listened to our podcast before, you know we believe in email marketing and the impact that it makes. That’s why we have brought Allea Grummert, email marketing strategist and conversion copywriter, back on to share more insight. Allea is here sharing ways that you can build your email list! We are diving deeper into the benefits of priori…
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Welcome back to another episode of The Ultimate Blog Podcast! It’s a solo episode today with me, Jennifer, and I am sharing more about updating old blog content with you on this episode. I advise you to develop a strategy for routinely assessing and enhancing your posts. I stress the importance of content quality, user experience, and competitivene…
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It’s always a pleasure to chat with one of our students! Tara Brewster is here sharing about her bold move from a nineteen year corporate career to a purpose-filled career in blogging and freelance business strategy. She shares her personal journey of seeking a life that not only resonates with her but also uplifts other women. She dives into the h…
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Have you ever heard of freelancing? On today’s episode, we are chatting with a fellow Kansas-City based entrepreneur, Micala Quinn. Micala teaches people, typically moms, how to start and run their freelancing businesses from home while having the flexibility to spend time with their babies, through her course The Live Free Academy. She shares her …
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Welcome back to another episode of the Ultimate Blog Podcast! We are interviewing Jackson Brodie, from URL Genius, today. We dive into the advantages that URL Genius offers to bloggers and how the platform elevates your affiliate marketing efforts. URL Genius enhances the user experience and boosts conversion rates. He shares the straightforward si…
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It’s time to dive deeper into the technical side of SEO! We have Casey Markee, the owner of Media Wyse, here sharing his expertise with you. He dives into site audits, finding the balance between ad revenue and user experience, and the aspect of meeting core web vitals. He also offers guidance on focusing on your strengths as a blogger and seeking …
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Let’s talk Pinterest! With Pinterest ever-changing, it’s important to stay up to date. These are always popular episodes and we have Kate Ahl from Simple Pin Media to share more about her Pinterest predictions for 2024. We dive deeper into the platform’s expansion, its user demographics, and more on e-commerce. Kate also shares about video content …
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We have Chef Adam Sobel on to share more about growing an online business with cooking classes! Adam is the owner of Cinnamon Snail food truck and restaurant and has appeared on the Food Network, Cooking Channel, PBS, and several networks. Adam shares about his journey from food service to online ventures during the pandemic, focusing on his blog a…
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Are you using systems and workflows? Before you turn off this episode and decide that this is not what you’re needing, I want you to really take a listen today and know that systems and processes are vital in your blogging business. We have Dolly DeLong, a systems and workflow educator, to share more about implementing these systems and processes i…
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It’s always nice to chat with our former students. We had the pleasure of interviewing Cortney Sparkman about her significant shift from a corporate career to the world of blogging. Cortney opens up about the challenges she had, the common misconceptions surrounding the blogging industry, and stresses the importance of treating your blog like a bus…
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As an entrepreneur, you will inevitably have to look at your taxes. We brought on Stephanie Manley to share more about taxes for entrepreneurs and how you can get ready for tax season the right way from the beginning! Stephanie shares her wisdom on why it’s crucial to keep tabs on every dollar you have earned and spent, the advantages of using cert…
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Something that we are always trying to do on this podcast (and with our students in the bootcamp) is explain more to you and help you understand more in regards to your blog. We have brought on Faith Hanan to help SEO make more sense! Faith shares more about her personal journey into SEO and the importance of producing content that supports your bu…
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How can bloggers leverage digital products for their blog? In this episode, we have Jillian Leslie, an expert in online business and blogging on to share more about digital products. Jillian shares her personal journey in creating diverse income streams. Whether it's through affiliate marketing, digital products, sponsored content, or online course…
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Are you ready to optimize your Pinterest SEO? Well, get ready for this episode with Michelle Stevens, Pinterest manager and strategist. She is bringing tips and strategy to help you with your Pinterest SEO. She shares tips on optimizing your Pinterest profile with keywords and even gives her recommendations on things like number of boards, creation…
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Happy New Year! We are sharing 7 ways to work smarter and be more productive in 2024 in your blogging business. We cover everything from batching tasks to hiring help to doing a time audit. This episode is going to help you focus on improving your efficiency and focusing on the impactful tasks to prevent burnout! Tune in to hear our 7 tips! Thanks …
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If you’re ready to start your blogging business but you are apprehensive about the price that you will have to pay for each thing you need, this episode is for you! We are breaking down the necessary assets and expenses that you will need in today’s episode so that you can confidently budget for you blog for 2024! Let’s get your blogging business u…
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When you are building a business, it can seem hard to balance life and work. We had Suzanne Acteson on to share more about having a life while building a business. Suzanne is a business coach and she has created the life-first business model which helps to add in authenticity and joy into your life as an entrepreneur. We even chatted about the impo…
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