Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.
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The People Powered Community Podcast shares inspiring stories of go-to-market professionals who use their superpowers to create strong and lasting connections with their community. From start-ups to established corporations, these individuals have used their expertise in marketing, sales, customer success, and branding to bring people together and drive impact. Join us as we explore how these business superheroes use their unique abilities to build community and make a difference in the worl ...
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This is your Survival Guide to the Silicon Valley. Our guests are some of the TOP entrepreneurs, investors and thought leaders in the Silicon Valley startup ecosystem. Every week, they will share with you strategies on how to raise funds, the do’s and don'ts of the Silicon Valley bubble and their secrets on how to grow your company from 0 to multiple million dollar evaluations. The host of Startup Socials Podcast is Igor Shoifot, a serial entrepreneur, founder of companies with many millions ...
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Ep151 Why This Co-founder Took Back Sales—and Grew Revenue by 40% with Russ Macumber
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35:02After struggling to hire the right sales team, Russ Macumber made a bold decision—he returned to founder-led sales. The result? A 40% increase in revenue. In this episode, he shares the hard lessons learned from scaling a startup, hiring salespeople, and building a high-retention client base. Tune in for real-world insights on what it takes to grow…
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Ep150 Why Most CEOs Fail at Thought Leadership (and How to Fix It)
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14:45Most CEOs think they’re doing thought leadership, but the truth? They’re doing it wrong—if they’re doing it at all. In this solo episode, Alice Heiman breaks down the biggest mistakes CEOs make when it comes to thought leadership and why those missteps are costing them sales. She reveals why most CEOs struggle to build their personal brand, how it …
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Ep149 Building a $1.2 Billion Enterprise: Katherine Kostereva on Scaling and Sales
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29:54How does a CEO turn a passion for solving business challenges into a billion-dollar company? Katherine Kostereva, CEO of Creatio, shares her inspiring entrepreneurial journey, from her beginnings at IBM to building a globally recognized no-code platform. Discover how she bootstrapped her company for six years, secured $200 million in funding, and c…
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Ep148 From Beer to Idea and How the Accelerator and a Network Made the Difference
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45:13What happens when two QA professionals turn their frustrations with the industry into a groundbreaking solution? In this episode, Alice Heiman sits down with Ivan Barajas Vargas, co-founder of MuukTest, to explore how he and his partner transformed the QA automation process using AI. Ivan shares his journey from bootstrapping to landing funding, hi…
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Ep147 Use the Power of Referrals to Close More Deals
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14:09Referrals are an often-overlooked yet highly effective way to boost sales. In this episode, Alice Heiman dives into the transformative impact of a formal referral selling process. Learn why referrals outperform cold outreach, how they lead to higher-quality leads, and why they drive stronger customer retention. With real-world statistics and practi…
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Ep146 How CEOs Can Build Better Workplaces with Dan Pontefract
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45:00Dan Pontefract, author of Work-Life Bloom, joins Sales Talk for CEOs to share a groundbreaking approach to leadership. Key takeaways include redefining CEO responsibilities to include care, balancing humanity with execution, and fostering engagement through positive reinforcement. Dan also introduces a unique framework for navigating work-life cycl…
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Ep145 Lessons in Founder-Led Sales and the Power of Specialization with Jamon Holmgren
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45:50Meta Description Discover the journey of a CTO turned co-founder who mastered founder-led sales and embraced the power of niche specialization to scale a thriving business. Learn how strategic focus and teamwork drive success. About Guest Jamon is a software developer, business owner, husband, father of four, and new grandpa, located in southwest W…
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Ep144 How the CEO can insure their team wins Mega Deals with Jamal Reimer
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35:50Discover how CEOs can lead their teams to secure larger corporate deals, transition upmarket, and build strategies for landing transformative accounts with expert insights from Jamal Reimer. About Guest Jamal Reimer is an experienced coach, best-selling author, product developer, and ambitious multi-million-dollar Enterprise Seller with more than 2…
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Ep143 Before You Hire More Salespeople, Check This First
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16:53Alice Heiman reveals critical strategies to ensure your sales team is at peak performance before expanding your team. Connect with Alice Heiman LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/ Alice’s Website: https://aliceheiman.com/ Alice Blog: https://aliceheiman.com/want-more-sales-hiring-more-salespeople-may-not-be-the-answer/…
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Chapters 01:54 Dave Brock's Entry Introducing guest Dave Brock, a seasoned sales expert and author, discussing the dynamics of executive involvement in sales. 02:07 The CEO's Role in Sales Understanding the strategic involvement of CEOs in sales, particularly in early-stage companies. 02:46 Current Roles and Insights Dave illustrates his current ro…
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The Dakota Way: Why it Matters with Gui Costin
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28:45
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28:45Chapters 01:06 Guest Introduction 01:13 Dakota's Dual Business Model 02:39 Origin Story of Dakota 03:10 Transition from Employee to Entrepreneur 05:06 Early Days and Initial Client Acquisition 06:37 Growing the Company and Sales Team Development 07:42 Implementing the 'Dakota Way' 09:01 CEO's Role in Sales Process 10:32 Sales Team Expansion and Dev…
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Sales Funnel vs. Sales Pipeline: Key Differences for Better Sales Strategies
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13:59Episode Details Chapters 00:01 Introduction and Importance of Modern Sales Strategies 01:40 Understanding and Organizing Sales Opportunities 03:16 Differentiating Leads from Opportunities 04:47 Tracking and Managing Opportunities 06:13 The Funnel vs. The Pipeline 07:33 Analyzing Pipeline Health and Sales Quotas 09:02 The Significance of Periodic Re…
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Scaling Your Business Through Founder-Led Sales and the Power of Partnerships
28:49
28:49
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28:49Chapters 01:21 Guest Introduction Introduction to guest Jay Aigner, a founder of a QA software testing company, sharing glimpses into starting his business. 01:39 Current Company Operations Jay Aigner explains his company's role in alleviating QA bottlenecks and providing quality assurance services to software companies. 02:17 Initial Inspiration f…
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Streamline, Personalize, Grow: How AI is Transforming Sales Teams
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39:45Imagine freeing up hours in your day while boosting your team’s productivity and engagement. With the right AI tools, that’s possible. In this Sales Talk for CEOs episode, Alice Heiman speaks with Gillian Utesch, CEO of Broken Glass Ceiling Marketing, about how AI-driven tools can help your team to streamline marketing, personalize engagement, and …
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How to Integrate AI into Your Sales Strategy
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18:40Imagine your sales team leveraging tools that analyze data, predict trends, and create personalized messages in real-time. This isn’t some futuristic fantasy—it’s happening now in today’s AI-driven sales landscape. As Alice Heiman puts it, “Salespeople who don’t use AI will be replaced by those who do.” In this episode of Sales Talk for CEOs, Alice…
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How Authenticity Can Become Your Biggest Strategic Advantage
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31:37
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31:37Imagine if the key to faster growth and deeper connections was something as simple as being yourself—authentically. In this episode of Sales Talk for CEOs, Erin Hatzikostas reveals how authenticity, when used intentionally, becomes a powerful tool for CEOs to lead with confidence, build trust, and create a lasting impact in their organizations. Key…
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How Product Focus and Integrity Drove Egnyte’s Growth
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39:09What does it take to build a company from the ground up and lead it to success for 16 years? For Vineet Jain, CEO and Co-founder of Egnyte, the answer is a relentless focus on product excellence and customer satisfaction. In a recent episode of Sales Talk for CEOs, Vineet shared how these principles helped him grow Egnyte into a leading cloud-based…
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How to Use Sales Funnels to Improve Revenue Forecasting
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40:34Accurate sales forecasting is critical for sustainable growth, with companies that effectively forecast being 10% more likely to increase their revenue year-over-year. Yet, many CEOs struggle with this crucial aspect of their business. If accurate forecasting remains a challenge, it may be time to examine the health of the sales funnel. In a recent…
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Why Your Sales Team Needs Stronger Leadership Now More Than Ever
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16:55One question is on the minds of many CEOs: What exactly should sales leaders be doing to ensure their teams are performing at their peak? The answer, while multifaceted, revolves around a critical shift in focus—prioritizing customer experience and empowering sales teams to excel. Shifting Focus: From Internal Metrics to Customer Experience Traditi…
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Your Blueprint for Hiring Top Sales Talent
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46:20How can CEOs consistently hire top-tier sales talent? Kristie Jones, a sales leadership expert with over 20 years of experience, shares her strategies for attracting, hiring, and onboarding the best sales professionals in the latest episode of Sales Talk for CEOs. Kristie dives into the hiring process, the importance of structured onboarding, and e…
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What if the key to your company’s success lay hidden in a challenge you’re currently facing? David Dulany's journey from sales frustration to creating a thriving business is a testament to this idea. In this episode of Sales Talk for CEOs, Alice Heiman speaks with David Dulany, founder of Tenbound, about his transition from working at Achieve Globa…
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Building Your A-Team: Matthew Toth's Proven Strategies for Hiring and Retaining Top Talent
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37:27
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37:27In an era where technology evolves at lightning speed, having the right team in place is no longer a luxury—it's a necessity. CEOs today face the critical task of ensuring their organizations are equipped for sustained growth and success. Matthew Toth, CEO of C3 Technology Advisors, shares valuable insights from his 15-year journey in building a su…
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Is a Chief Revenue Officer Right for Your Business? When to Consider a CRO
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12:32In the complex world of company leadership structures, the role of the Chief Revenue Officer (CRO) has sparked debates on its necessity and timing. In this episode of "Sales Talk for CEOs," Alice Heiman dives into the nuances of the CRO role, helping CEOs determine if and when it might be essential for their company. Deciphering the CRO Role: The e…
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The Power of Vision: John Klymshyn on Leading Sales and Inspiring Teams
44:47
44:47
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44:47What role does vision play in sales and leadership? John Klymshyn, a Navy veteran turned renowned sales coach, author, and speaker shares his insights on how a clear vision can transform sales teams and inspire individuals to achieve greatness. Join us as John discusses his journey, the importance of vision, and actionable strategies for CEOs to le…
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From Engineer to CEO: Marko Dinic's Unexpected Journey in Tech Leadership
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44:03Having no plans of becoming a CEO, engineer Marko Dinic shares his 18-year journey to becoming the leader of a company that excels in compliance solutions. Leading his company through both triumphs and challenges, Marko, CEO of Jatheon, delves into his experiences, lessons learned, and the unique insights he's gained along the way. Complex Sales Re…
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