show episodes
 
From living in different countries, career shifts, adventure sports, relationships, agile parenting, vegetarianism, listeners will get an insight and tips for navigating life’s journey with a unique home grown solution, the Maverick formula. Today more than ever before, the Maverick formula gives everyone something practical to be ‘Life ready’ and ‘Life content’ just like the Ordinary Maverick. Join me, your host, Ajey Bhardwaj, an ordinary Maverick, who faces the same challenges and wants t ...
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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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show series
 
Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and pers…
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Bats are intriguing mammals and we’ve all been intensely interested in bats….right? But there is more to bats than meets the eye. Join me on this podcast as I share more on Bats, Bat Theory, Echolocation, Covid19 and Tequila! yes, Tequila !!! and then how all of this ties up with life and some exciting futuristic inventions. Would love to get your …
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Manasij is the founder of o-founder and CEO of ZapScale, a B2B SaaS platform aimed at enhancing customer success for small businesses. Before this he started ThreadSol, a very boring B2B company building fabric management solutions for the apparel industry which was acquired by Coats. Manasij has written a wonderful book : The Economy Class founder…
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What are the most daring and interesting walks you have experienced in life? Some walks are not for the faint hearted and then there are those walks that give you the adrenalin rush which become unforgettable. Recognising joyful and draining moments in life are critical. What to do and what not to do and how does that connect with waterfalls. Join …
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Contact centers/ support offices are changing and what was seen as a boring space is..the HOTTEST space in the Gen AI world! In this episode of the Ashish Sinha Show, I talk to Gaurav Singh, founder of Verloop on how contact centers are evolving, how the ICPs are evolving and importantly, how does BPO2.0 will look like. In this episode, we talk abo…
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Welcome to a new season of this podcast where I speak with Masters of AI, i.e. founders / leaders building AI applications using AI. Expect a mix of SAAS, prosumer and consumer startup founders and leaders sharing their learning building a growing AI native businesses. ------- Vijay Rayapati is a tech entrepreneur who earlier sold Minjar to Nutanix…
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India, South Africa, Jamaica all cricket loving nations and guess what, all places where we’ve had the opportunity to live. Watching live games sitting on the grass or in the players box I always wondered is it just a game or is it more than that? Have you heard about ‘book cricket’? You know I was thinking about cricket and life and there’s so muc…
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Often times, we take things at face value and go with what’s visible to us. And yet, we have a fascination for the unseen. We enjoy exploring and discovering as much or even more than the known. And when we do stumble upon the unseen, it’s awe inspiring, it’s humbling. Join me on this podcast to hear my experiences with the unseen and being intenti…
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Preparation is half the battle won. But how much does one prepare? and can one always be prepared? Too much preparation will take the fun out of life. In fact, we’ll end up preparing so much that we may forget to just live! But don't you think it's important to prepare for death? Well, that's not as morbid as it sounds, you know. Preparing for the …
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In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.By Adam Landis, Shobeir Shobeiri, Amanda Vandiver
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In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuo…
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Welcome to one more edition of 2by2 - wherein I attempt to demystify big questions using the power of 2by2. Today, the big qn is whether your AI tool is a feature or a product. There are 2 broad parameters to look at when answering this - customer benefit (i.e. value as perceived by your customers) AND integration / implementation effort. Do listen…
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Numismatics, what does this word mean? Some of you might have heard it and I am pretty sure that almost all of us have practiced this at some point in our lives. Do you know what is the emerging word of the year for 2021? Join me on this podcast as I discuss more on coins, two sides of a coin, emerging word of the year and the duality of it all wit…
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Founders are often confused whether to bootstrap or raise funding? First of all, there is no right or wrong answers here. "What'ever floats your boat" is a generic advice, but there has to be a better framework for founders to make a well-informed decision. At scale (say $100mn+ revenue or Series D onwards_, startups are all about 2 things Control …
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The ixigo story by Aloke : On being a cockroach to surviving and thriving! This episode brings you insights from the keynote delivered by Aloke Bajpai at UnPluggd conf, India's largest startup conference. Aloke shares the early days of ixigo and how the company survived economic downturn to VC rejections..and everything else!…
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“It is not the strongest of the species that survives, nor the most intelligent, it is the one that is most adaptable to change.” Charles Darwin. What are the skills for adaptability? And will these play a role in us creating a new norm post the pandemic…will the new norm now…become the norm !!. The pandemic almost pushed us all into learning how t…
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From sunup to sundown, we are working and thinking about numbers. Numbers surround us. But what do numbers mean for relationships. Heard about Dunbar’s numbers and theory and the interesting intersections on the role in our lives? Join me on this podcast as to learn more about numbers and why they matter. Would love to get your feedback !…
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life.As a teenager he printed business cards but, after accidentally blowing up his broth…
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Names are defining. We know and understand people, things, animate, inanimate through names. A name brings a visual to mind, an immediate understanding of what and who the person or object is and some history and background. But names can be confusing. For example, what does pudding mean to you? Join me on this podcast as I share some fun memories …
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the pow…
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In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and…
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Connections...such a powerful word. We, humans are powered through connections. Think about it, our entire life, our very meaning is in connections. From the time we come into this world we are connected. Research has shown that the more connected we are, the more we thrive. On todays podcast we have a special guest Avantika. Avantika belongs to th…
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In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.Hovhannes is a seasoned entrepreneur and investor, ha…
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In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional j…
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In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce…
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In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importan…
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We live in a digital, social media, connected world in which we’ve encountered the statement, something or someone is trending. Join me on this podcast to hear more about trends like bed rotting, cozy cardio, silent walking and the pros and cons including practicing mindfulness as a core component of the Maverick formula. Would love to get your fee…
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In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before…
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In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.Daniel is a highly skilled …
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Welcome to BigIdeas - a show where I bring to you, big ideas from some of the world’s best thinkers across a diverse set of topics ranging from AI to mental health, science to philosophy. Today, my guest is Shane Parrish. Shane Parrish is widely known for creating Farnam Street, a blog, podcast and learning community. He is also the author of sever…
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In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and comm…
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In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a…
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In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses.Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-…
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In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights int…
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In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for…
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In this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space wi…
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Illusions are fascinating and intriguing. Some are deliberately set up and some happen naturally. Illusions can help keeping dreams alive. They are timeless and history has seen it’s share too. Misericords are one such example from the 14th and 15th centuries. Join me on this podcast as I share some of our experiences with illusions and more about …
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In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry.Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve c…
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
  continue reading
 
In this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management.Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizatio…
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
  continue reading
 
In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
  continue reading
 
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