Best AdExchanger Talks Podcasts (2024)

1
Talking Shop With Mike Ryan, The PMax Whisperer 41:04

16d ago41:04

41:04

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

1
What’s Next, With Nextdoor CEO Nirav Tolia 1:01:19

2h ago1:01:19

1:01:19

When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.…

1
Wendy Clark Says, ‘Do Your Homework’ 1:04:13

2h ago1:04:13

1:04:13

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

1
The Case For Turning Google’s Network Biz Into A Nonprofit 54:57

10d ago54:57

54:57

If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

1
Back To Marketing Basics, With Back Market’s New CMO 51:54

23d ago51:54

51:54

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

1
Pitching Performance, With Pinterest’s CRO 45:05

1M ago45:05

45:05

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

1
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead 44:49

1M ago44:49

44:49

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.…

1
Oracle Memories, With Omar Tawakol 51:17

1M ago51:17

51:17

Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

1
Ari Paparo, On The Ground In Virginia 52:55

2M ago52:55

52:55

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

1
Adam Heimlich, Ad Tech Time Traveler 52:08

2M ago52:08

52:08

If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

1
Talking Advanced Audiences With NBCU’s Alison Levin 46:23

2M ago46:23

46:23

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

1
An AMA With Reddit’s New VP Of Ad Product 52:36

2M ago52:36

52:36

It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

1
Gopuff Goes In-House 56:36

3M ago56:36

56:36

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

1
Let’s Live In A Data Democracy 56:25

3M ago56:25

56:25

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

1
Hyundai’s New Marketing Direction 1:03:01

3M ago1:03:01

1:03:01

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

1
The Move Toward Better Measurement 53:17

3M ago53:17

53:17

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

1
The Skeptical Technologist 54:27

4M ago54:27

54:27

AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”

1
Three-Ply Vs. One-Ply Programmatic 49:36

4M ago49:36

49:36

What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).

1
Antitrust Soul Searching 55:04

4M ago55:04

55:04

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.

1
Brand Safety Is Critical – But Don’t Overdo It 49:15

4M ago49:15

49:15

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

1
Travelers Just Want To Spend 56:41

5M ago56:41

56:41

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.…

1
MediaMath (By Infillion) Rides Again 45:16

5M ago45:16

45:16

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

1
Measure Me This 51:22

5M ago51:22

51:22

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…

1
Practical Ethics For Generative AI 54:51

5M ago54:51

54:51

It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.

1
The Case Against Last Click 58:37

5M ago58:37

58:37

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.

1
Lotame’s Next Phase 53:24

6M ago53:24

53:24

Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.

1
Don’t Call It A Comeback 36:38

6M ago36:38

36:38

With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

1
A Sandbox Skeptic 59:00

6M ago59:00

59:00

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

1
Is The Alt Video Currency Juice Worth The Squeeze? 59:30

6M ago59:30

59:30

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.By Alyssa Boyle

1
Roblox Breaks Into Programmatic 50:57

7M ago50:57

50:57

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

1
Question Everything 47:33

7M ago47:33

47:33

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

1
Turning Signal Loss Into A Gain 50:35

7M ago50:35

50:35

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.…

1
A New Day For Targeting And Analytics 48:39

7M ago48:39

48:39

Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…

1
All Marketing Is Performance Marketing 1:00:04

8M ago1:00:04

1:00:04

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

1
Bloomberg Media Went Direct And Has No Regrets 43:05

8M ago43:05

43:05

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

1
The Privacy-Utility Trade-Off 49:07

8M ago49:07

49:07

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

1
From ‘Big Data’ To Business Intelligence 44:05

8M ago44:05

44:05

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.

1
Unpacking ‘Performance TV’ 53:10

8M ago53:10

53:10

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.By Alyssa Boyle

1
Straight Shooting With Invisalign 56:12

9M ago56:12

56:12

If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.

1
Dispelling Multicultural Myths 43:18

9M ago43:18

43:18

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.

1
#NoFilter With Eyeo’s New Chief Product Officer 48:21

9M ago48:21

48:21

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.

1
Inside Ally Financial’s Big Bet On Generative AI 52:00

10M ago52:00

52:00

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

1
Generative AI Is Moving From Hype Into ‘Serious Mode’ 51:04

10M ago51:04

51:04

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.

1
AWS Wants To Be The Backbone Of Independent Ad Tech 51:54

10M ago51:54

51:54

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.…

1
A Healthy Dose Of Programmatic, With Doceree’s CEO 44:15

10M ago44:15

44:15

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.

1
Why Semafor Embraces The B2B Publisher Mindset 48:21

10M ago48:21

48:21

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.

1
Don’t Talk Yourself Into A Downturn In 2024 1:03:15

11M ago1:03:15

1:03:15

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.…

1
Not All Automated Ad Products Are Alike 55:27

11M ago55:27

55:27

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).…

1
The MRC May Be Old, But It’s Getting With The TV Program 52:05

11M ago52:05

52:05

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.By Alyssa Boyle

1
Taking The Measure Of Measurement On TikTok 43:57

12M ago43:57

43:57

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.…

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